Despite incorporating strategies to limit bias in data collection, analysis, and other parts of the process, bias is inevitable and is an inherent limitation to this study. Potential bias among respondents may have influenced their responses to interview questions, providing answers that may have been believed to respond directly to the larger purpose the study – the impact of identity – rather than the immediate question. Potential bias may have influenced the coding/analysis process. Despite conducting a line-by-line open coding phase prior to the ultimate phase, my potential bias in seeking certain themes and responses may have influenced the results of the study. Future projects should have multiple individuals coding to minimize the effect of bias.
Conclusion
At first glance, it did not appear that identity influenced how social responsibility was thought about and practiced by respondents. But under closer inspection, there were certain nuances in lower level (0th level - source) themes that were driven by experiences that were unique to certain personal identities of identity, especially race and gender. Some of the major findings that pushed further thought were the influence of awareness, what drives salience of certain identities, how family and social responsibility were connected, and how varying experiences ultimately led to similarity among motivation and rationales among respondents. Applying these findings and points to ponder, entrepreneurs can start to think about JEDI (justice, equity, diversity, inclusion) in their business and identity exploration and self-work. This project has provided started to inject nuance on the role that identity has on entrepreneurs.
As the US is projected to become more racially diverse (Wilson, 2016), there is a growing need to better understand how people of color – who were once the ‘minority’ – can be supported in entrepreneurial settings. By understanding the narratives and experiences that people of color face will hopefully allow for a greater equity and effective strategies that bring positive change through various bottom lines. Understanding the role that identity has in the future of work can provide insight into working with, working for, and living in a diversifying environment different from today. Being in the minority may lose
its 21st century connotation, shifting toward a new definition and societal understanding.
As the community of entrepreneurs of color grows ("2018 Small Business Profiles", 2019), more social enterprises and ventures will be launched that aim to humanize businesses in various communities, meeting core human needs while simultaneously creating social value (Weaver, 2019). The rise of social enterprises and sustainability may provide a glimpse into the future of small business and entrepreneurship.
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