Dear Decision Maker:
You could be seeing articles like this one in your local newspapers and business publications during the next few weeks.
And it's no wonder. Xerox is making history in the copying industry. That's because we've introduced the first plain paper copier that costs less than $1200!
Now you may be asking yourself, "What does that mean to me?" What it means is that now you can afford to have a real Xerox copier in your office. So you can make copies run on professional-looking plain paper. You don't have to settle for "funny" treated paper that so many small businesses have been forced to use in the past.
NOW, YOU CAN HAVE HIGH QUALITY COPIES AT A PRICE THAT'S LESS THAN YOU'D
EXPECT TO PAY.
Xerox would like to introduce you to the copier that's ideal for your company no matter how small it is or how few copies you make.
It's the Xerox 550. It gives you professional looking plain paper copies. Yet it costs very little to own...just $1195.
And when we say professional-looking plain paper copies, we mean it. (After all, that's what we've built our reputation on over the past 20 years.) The copies are good enough to compete with the originals you made them from.
In fact, you can make your copies right on the same kind of paper as your originals. And the only other small copiers we know of that can make this claim cost almost twice as much as the Xerox 550.
Need copies run of bills, receipts, expenses or accounting work papers for your bookkeeping records? No problem. The Xerox 550 can handle it. Want to send out copies on your letterhead? With the 550, it's a
"piece of cake."
You just load your letterhead into the paper tray. This means your secretary doesn't have to spend time retyping the same proposal, or letter, and all your customers get an "original". Don't you agree that using the Xerox 550 will save valuable secretarial time, and add a more professional look to your
correspondence?
Such high quality correspondence can't help but enhance your own professional image.
EASY TO USE...EASY TO CARE FOR!
The Xerox 550 is a lot of machine for the money. It's sturdy, yet compact, and fits neatly onto a desk-top or its own stand.
And you don't have to be an electronics genius to run it, either. The single-sheet feed is triggered
automatically when you insert your originals into the document feed-in slot. There are no buttons to push or dials to worry about -- no adjustments either. And this "instant on" feature makes sheet-feed copying of typical office documents a breeze.
HOW CAN XEROX BRING YOU SUCH A HIGH-QUALITY COPIER AT SUCH A LOW PRICE?
The answer is simple. First, we opened a new, cost-efficient distribution channel that is directly linked to the professional, highly-skilled staff that you may already know as the team at your local Xerox Branch Office.
The result?
Prompt, knowledgeable personnel just a toll free phone call away. You'll enjoy the convenience of shopping by phone (toll free, of course) or mail. So it will be easy to ask questions, get more information, or place an order.
Knowledgeable, professional service personnel -- just a few miles away. So if you do run into a problem, we'll quickly dispatch a Xerox "trouble shooter" to your door, ready to solve it.
But now here's the really good part! This new system let's you "cash in" on big savings.
The money we save by reducing costs, we pass along to you in lower prices.
But that's just the first step. Secondly, we're very selective about the copiers that we distribute through this new channel.
We picked the 550. Here's why.
This remarkable copier already has proven technology. It's been tested and retested. And it works. These machines have simply been "outgrown" by their previous users. We select only the finest copiers from this supply. Copiers that have received the tender -- even loving -- care of skilled Xerox technicians throughout their history.
We take these "cream of the crop" copiers, carefully clean and disassemble them, and then rebuild them from the ground up. Defective and worn-out parts are replaced, working surfaces lubricated and adjusted.
Once this is done, we run a complete operational check.
We put each copier through the same kind of paces it will receive in your office. Only ones that come out
"A-OK" are released for distribution.
These carefully reconditioned 550 copiers look and perform just like new.
In fact, we are backing them with the exact same warranty that we provide with our newly manufactured copiers.
So you get exceptional value -- but you pay a very affordable price.
SO MUCH CONVENIENCE ...
SO MUCH PRACTICALITY -- YOU SHOULD SEE IT FOR YOURSELF.
The Xerox 550 would make a practical and handsome addition to any office. It features a distinctive beige metal casing highlighted with a decorative accent front panel that blends well with modern or traditional decor.
Now I'm not asking you to buy this copier on faith. Rather, I'm inviting you to take advantage of a rare opportunity.
When you order the Xerox 550 now, we will make it available to you with a 15 day FREE trial.
Once you have the copier in your office, really put it through its paces...enjoy all its conveniences and benefits. Only then do you need to make a final decision. If you decide you can get along without it, simply call our 800 toll free number and we'll come and take it away.
To purchase your Xerox 550 immediately and have it start working for you (and at such a great price, there's no reason not to), simply check the appropriate box on the order card or call toll free today. You can enclose payment in full, we can bill you, or you can charge it to your MasterCard, Visa, or American Express card.
Or, if you prefer, Xerox will help you finance your purchase. There's $140.00 down payment required so you won't be investing a large part of your working capital all at once. You simply pay $39.98 a month for 36 months. This amounts to an annual percentage rate of 21.5%. The finance rates are competitive, and you will have the advantage -- and the convenience -- of being able to rely on one trustworthy source for your copier, service, supplies, and financing. To find out more about our financing plan and if you qualify, simply check the appropriate box on the enclosed order card or call our toll free number today.
NOT CERTAIN? LET US TELL YOU MORE!
To get more details, simply call us at (800) 828-9090 toll free or mail the card today. A highly-trained Xerox 550 expert in our office will be happy to answer all your questions. New York residents call (800) 462-2070.
Remember, the Xerox 550 is one of the lowest priced, high quality plain paper copiers available today.
You owe it to yourself and your company to investigate it further.
Sincerely,
Richard J. Benyo 550 Direct Marketing P.S. If you already have a copier that you're pleased with, the Xerox 550 is still a great bargain for
you. It's the ideal "second" copier on heavy volume days. And it's great as a back-up unit when your other copier is down. Don't forget you can charge it conveniently to your MasterCard, Visa, or American Express card.