Communication, Marketing, Publicity and Web site

In document ISU ADVANCE Annual Report, Year 3: May 2008–March 2009 (Page 41-43)

SECTION III. SUMMARY OF PROJECT ACTIVITIES AND FINDINGS FOR YEAR 3, 2008-

C. Program Management and Evaluation 1 ADVANCE Council and Team leadership

C.3. Communication, Marketing, Publicity and Web site

We have disseminated information about the ISU ADVANCE Program through our Web site

(www.advance.iastate.edu). Through Web site statistics we are able to determine the needs

of our community. Between the months of April 2008 and March 2009, we had an average of 563 different visitors view our Web site each month, for an average of 863 total visits per month.

Sections of the Web site that made the top 10 list for viewing each month for the past 12 months, include our upcoming events (average 127 visits/month in 12 months on the top 10 list), ADVANCE Scholar program and mentoring information (average 60 visits/month in 12 months on the top 10 list), resources for faculty searches (average 56 visits/month in the 8 months the page was on the top 10 list), and resources from our national conference (average 85 visits/month in 6 months on the top 10 list). In addition, the resource page about the people in our program was on the top 10 list in all of the past 12 months. In addition to pages dedicated to our different initiatives, we have started a new section in Year 3 called e-Updates. Each month, we send an email to more than 200 faculty members and partners of ADVANCE that gives reminders of program services and upcoming events,

with relevant links to the ADVANCE Web site. We also keep an archive of these updates on the homepage.

In Year 3, ISU ADVANCE created resources to aid ISU in campus searches. We distributed a bookmark to make people aware of the resources we had available on our Web site. Administrative Fellow Dr. Bonita Glatz created a CD of Resources for Faculty Searches. Included on this CD are guidelines and suggestions for the search process, sample forms, and ideas for discussions to have with departmental faculty. This CD contains all the

documents we have available to the campus on our Web site, plus presentations about best practices. In September 2008 we printed 100 CDs to distribute at our workshops, then later in the year we printed 200 additional copies to respond to requests for the CD from faculty and administrators.

Members of the ADVANCE Council share access to our internal electronic resource (Web CT), so that working documents and materials developed by various individuals and

committees are readily available. Meeting minutes and presentations are archived here for future reference. Our Web site is continuously evolving as new resources are added and new events are highlighted.

ADVANCE keeps in touch with the campus using our two-page descriptive handout

(Appendix 3), and event posters. In Year 3 we also revised our tri-fold brochure (Appendix 4) to distribute to colleagues on campus and off campus. This brochure is a brief overview of our goals, initiatives and activities. In the Spring of 2009 we presented this brochure, along with a PowerPoint presentation, to 15 departments that are not directly involved with ADVANCE to create awareness of the program on campus.

Articles and announcements about ADVANCE have appeared on the front page of the ISU Web site, in the local Ames newspaper (Ames Tribune), the Iowa State University student news paper (Iowa State Daily), and a weekly publication for faculty and staff (Inside Iowa State). Announcements of our activities appear regularly in printed and electronic

newsletters of our partner colleges. The College of Agriculture and Life Sciences (CALS) has a Web page for ADVANCE events of interest to CALS faculty and staff

(http://www.ag.iastate.edu/aginfo/advance/), and links to the ADVANCE Web site appear on

the College of Liberal Arts & Sciences and College of Engineering Web sites, as well as the Web sites of our focal departments.

In Year 3 we received publicity about our program in local and national media, including

Women in Higher Education and PE, the Magazine for Professional Engineers. The following articles appeared:

Articles appearing in Women in Higher Education

November 2008

Gypsy Journalism at the October Conferences

Author: Mary Dee Wenniger

Subject: Review of the STEM Conference “The New Norm of Faculty Flexibility: Transforming the Culture in Science & Engineering.” December 2008

How to Retain Female Scientists Who Want a Life, Too

Subject: Retaining female scientists in academia (Dr. Shirley M. Malcom, keynote speaker at ISU ADVANCE STEM Conference)

December 2008

HERC Links Dual Career Couples to Campus Jobs

Author: Mary Lou Santovec

Subject: Information about the Higher Education Recruitment Consortium (Nancy Aebersold, panel speaker at ISU ADVANCE STEM Conference) January 2009

Schedule Creep, Stigma Push Women Out of the Academy

Author: Sarah Gibbard Cook

Subject: Key barriers for women in university careers (Joan Williams, keynote speaker at ISU ADVANCE STEM Conference)

January 2009

Plugging the Brain Drain of Women in the STEM Fields

Author: Mary Lou Santovec

Subject: Women scientists and engineers leave academia for other careers (Dr. Anne Petersen, panel speaker at ISU ADVANCE STEM

Conference) February 2009

Quantify Flexible Policies’ Value: ‘It’s Cheaper to Keep Her’

Author: Mary Lou Santovec

ADVANCE Personnel Featured: Dr. Susan Carlson, Dr. Sandra W. Gahn

Subject: Flexible policies save money through improved faculty retention. April 2009

How Do Women, Faculty of Color See Mentoring?

Author: Sarah Gibbard Cook Publication Date: April 2009

ADVANCE Personnel Featured: Dr. Florence A Hamrick, Dr. Sandra W. Gahn

Subject: Iowa State University campus-wide mentoring program

Publication: Iowa State University Department of Materials Science and Engineering Web site (http://www.mse.iastate.edu/index.php?id=6197)

Article Title: ADVANCE Sees the Science in Diversity

Publication Date: March 2009

ADVANCE Personnel Featured: Dr. Kristen Constant

Subject: A small percentage of women engineers hold tenured faculty positions. Publication: Professional Engineer Magazine

Article Title: Grants help women ADVANCE in STEM academics Publication Date: March 2009

ADVANCE Personnel Featured: Drs. Kristen Constant and Bonnie Bowen

In document ISU ADVANCE Annual Report, Year 3: May 2008–March 2009 (Page 41-43)