26 Apple’s services result is 0.21525, which means that P value is less than the
hypothetical value of 0.05 and there for the result shows that hypothesis is correct one. The chi test secures the result of the overall satisfaction of the customers as 0.03872 and it is also less than the required hypothetical value.
The bar diagrams about the online promotion services of the respected organization and the consumer behaviour also suggest that there are different factors responsible for the customer satisfaction.
According to the SWOT analysis there are some weaknesses and threats from consumer’s varying behaviour but it is no clear that customer satisfaction is not based only on the online deals.
It would not be unfair to say that apple’s new pad has been decline in terms of profitability just due to the price factor, it is not because of the promotion strategies but there is a strong link of the online promotion to create the image of brand in order to maintain customer’s loyalty towards the company.
There can be other factors that may be responsible for the customer satisfaction such as price strategies and offers made by the sellers, the quality of the products and services etc. These variables may play vital role in the customer’s satisfaction but quality of online promotion is not the only vital and crucial factor for the customer satisfaction.
7.2 Limitation of the Research:
The time constrain is the major limitation of this research because the consumer behavior is the most effective one when read in depth. The research could have gone deeper than it has been so far but due to limited time not much of the people could have been interviewed.
The size of sample was very small as compare to the market. If the sample size was increased than there would have been a possibility of getting more generalized results. The respondent selected were only on the basis of random
26 selection method and on the basis of convenience so there is a possibility that
the true respondent might have been left out who could have given more genuine views about the issues. The present results cannot be regarded as comprehensive because it was only limited to Apple organization. The selected respondents were a small part of the overall but if more respondent were included and few more similar sort of industries were included in the research, the results would have been more generalized as the research is only conducted. Limitations
Moreover, the questionnaires are filled to generate the data but it is not been confirmed that the responses are true in nature because the possibility is alive that our respondents might have answered few questions differently than what they really felt. Their phase of mood is unknown so we do not know whether they answered correct or incorrect.
7.3 Recommendation for Further Work
The limitations I have mentioned above must be overcome by the in the future research pieces. In the future researches, the researcher must conduct more detailed interviews with the top management and should also conduct the interviews of the employees and people associated with the company and the online channels to promote the brands. The company should also consider to improve their pricing strategies because it is one of the lacking area where APPLE has to improve. Their promotion online are not very active one. Most of their focus is on the physical promotion which has to be changed in order to remain in the hunt. The consumer satisfaction can be attained through introducing the more friendly-user devices that can be easily portable and installable on other system. In the future, researcher must also consider conducting the researches in the other parts of the world to find the relationship between the quality of Electronic transaction and the overall satisfaction.
26 It has to improve the online services by introducing new ways and methods of
reminding about its new products so that their customer’s satisfaction and loyalty remains towards it.
The apple company should also conduct the innovative workshops in order to keep its employees more energetic about sharing their ideas along with the expansion of the new technologies and help with sessions in order to meet the challenges in the competitive environment. It should also groom its workforce to understand the needs of the customers and how to satisfy the online consumers about their purchases.
26 Bibliography
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26
26 QUESTIONAIRE
Age: __________________ Education:
__________________
Occupation: __________________ Gender:
__________________
Income: __________________
Q1. Which of the following attracts when you shop online?
Discount Price variation Products Offers
Q2. How often do you shop online?
Daily Weekly Fortnightly Frequently Monthly
Q3. What are the following attracts you to shop online?
26 New product development
Strong brand Loyalty Strong products life Strong marketing channel
Q4. What are the core competencies of your company?
Compactability Quality
Feature Innovation
Q5. Which of the following cause you not to shop online?
Security Frauds
Confusing Presentation of Products and Services Check-out Time
Q6. Are you satisfied with the level of Electronic promotion of APPLE?
Very Satisfied Satisfied Less Satisfied Not Satisfied Disappointed
Q7. Do you often use same company’s brand?
Yes No
Never noticed
Q8. What is your overall satisfaction about Apple products?
Very Satisfied Satisfied
26 Less Satisfied
Not Satisfied Disappointed
Thank you for your cooperation~