Store Hierarchy
8. Data Analysis, Interpretation and Observation
• How often respondents make use of internet
Options Percentage (%)
Once in a day 39
Twice in a day 28
Once in two days 10
Once in a week 7
Almost 24*7 16
Total 100
Table 8.1 Analysis
Form the above table we come to know that 39% of the respondents browse internet once in a day, 28% twice in a day, 10% once in two days, 7% once in a week and 16% of respondents browse internet almost 24*7.
Chart 8.1
Once in a day 39%
Twice in a day 28%
Once in two days 10%
Once in a week
7%
Almost 24*7 16%
Inference
The study shows that 39% of respondents browse internet once in a day it is being the highest and 16% of respondents browse internet almost 24*7. Therefore 55% of respondents browse internet on daily bases so with this we can notice that more than half of the internet users making use of internet for various purposes in their day today life, hence internet being the best channel for communication to create awareness about product or brand.
• Websites that respondents browse often
Websites Total Responses
Percentage of Responses (%)
Facebook 89 24.93
Google 95 26.61
Wikipedia 14 3.92
Gmail 58 16.24
Yahoo 45 12.60
Youtube 23 6.45
Others 33 9.25
Total 357 100
Table 8.2
Analysis
The above table reveals that respondents browsing websites often in their regular intervals 89 respondents using social networking website Facebook, 95 respondents says they browse google, 14 browse Wikipedia, 58 Gmail, 45 Yahoo, 23 Youtube and also 33 respondents browse other websites viz., Rediffmail, Skype, twitter, linkedin, hotmail, moneycontrol, orkut, indiatimes, songspk, torrento, irctc, icccricket, bcci, news.com etc.
Inference
From the survey we can find that
being one of the search engine but only 14
website Facebook having highest usage by the respondents, other social networking website such as twitter, likedin and orkut etc having less usage by the same respondents. Gmail, Yahoo and Youtube are used by 58, 45 and 23 respondents respectively. Other websites include Rediffmail, Skype, twitter, linkedin, hotmail, moneycontrol, orkut, indiatimes, songspk, torrento, irctc, icccricket, bcci, news.com etc. these all together mentioned by different respondents.
survey we come to know websites viewership by the respondents.
• Respondents browsing internet for advertisement
0
From the survey we can find that 95 respondents use search engine google and Wikipedia is also being one of the search engine but only 14 respondents are using it where social networking website Facebook having highest usage by the respondents, other social networking website such kut etc having less usage by the same respondents. Gmail, Yahoo and 58, 45 and 23 respondents respectively. Other websites include Rediffmail, Skype, twitter, linkedin, hotmail, moneycontrol, orkut, indiatimes, songspk, torrento, irctc, icccricket, bcci, news.com etc. these all together mentioned by different respondents.
survey we come to know websites viewership by the respondents.
Respondents browsing internet for advertisement
search engine google and Wikipedia is also respondents are using it where social networking website Facebook having highest usage by the respondents, other social networking website such kut etc having less usage by the same respondents. Gmail, Yahoo and 58, 45 and 23 respondents respectively. Other websites include Rediffmail, Skype, twitter, linkedin, hotmail, moneycontrol, orkut, indiatimes, songspk, torrento, irctc, icccricket, bcci, news.com etc. these all together mentioned by different respondents. By the
Analysis
37% of respondents browse internet for advertisement to know the product features, price, offers and discount. And also for the comparison of products on which they are in need and some respondents think that browsing advertisement
the information about the products.
Inference
From the chart 03 we can conclude that 37% of the respondents browse adve various reasons on their required product
reach to these people on their requirement time
• How respondents read promotional emails No 63%
37% of respondents browse internet for advertisement to know the product features, price, offers and discount. And also for the comparison of products on which they are in need and some respondents think that browsing advertisement on required product saves time in searching for the information about the products.
Chart 8.3
From the chart 03 we can conclude that 37% of the respondents browse adve on their required product therefore posting advertisement of the products ese people on their requirement time.
How respondents read promotional emails
37% of respondents browse internet for advertisement to know the product features, price, offers and discount. And also for the comparison of products on which they are in need and some on required product saves time in searching for
From the chart 03 we can conclude that 37% of the respondents browse advertisement for advertisement of the products might
Analysis
From the Table 04 we can see that only 3% of the respondents read all the promotional emails and 12% respondents do not read at all, 48% respondents say they read sometimes, 11% often, 6% seldom, and 20% hardly read promotional emails.
Chart 8.4 Inference
Study shows that only 3% reads all promotional emails and 12% do not read at all and from rest 85% we can come to conclusion that they read rarely. Hence mailing promotional emails may be one of the ways to create brand and product awareness.
• Respondents aware of online shopping websites
Options Percentage (%)
Yes 77
No 23
Total 100
Table 8.5 Always
3%
Sometimes 48%
Often 11%
Seldom 6%
Hardly 20%
Not at all 12%
Analysis
77% of the respondents have awareness about the online shopping websites and 23% do not have awareness. Therefore we can see that 77% of the internet users have awareness about e commerce websites.
Inference
From the study we can draw inference that 77% internet user in the market
commerce websites hence these 77% of the internet users can be potential customer for the company perhaps the company open an e
durable goods available easily to customers.
awareness about online shopping websites.
77% of the respondents have awareness about the online shopping websites and 23% do not have Therefore we can see that 77% of the internet users have awareness about e
Chart 8.5
From the study we can draw inference that 77% internet user in the market
commerce websites hence these 77% of the internet users can be potential customer for the company perhaps the company open an e-commerce distribution channel to make electronic and durable goods available easily to customers. And here we will come to know about the market awareness about online shopping websites.
Yes 77%
No 23%
77% of the respondents have awareness about the online shopping websites and 23% do not have Therefore we can see that 77% of the internet users have awareness about
are aware of e-commerce websites hence these 77% of the internet users can be potential customer for the
commerce distribution channel to make electronic and ome to know about the market
• Awareness of online shopping websites
Online shopping websites
Total Responses
Percentage of Responses (%)
Flipkart 52 31.51
Snapdeal 22 13.33
OLX 11 6.67
Homeshop18 9 5.46
Ebay 18 10.90
Amazon 13 7.88
Myntra 14 8.49
Naaptol 7 4.24
Others 19 11.52
Total 165 100
Table 8.6
Analysis
From the table we can see that 52 respondents has awareness about flipkart online shopping website out of 77 respondents who has awareness about online shopping websites, 22 respondents know about snapdeal, OLX is known to 11 respondents and homeshop18, Ebay, Amazon, Myntra, and Naaptol known to 9, 18, 13, 14 and 7 respondents respectively and also 19 respondents mentioned other shopping websites viz., futurebazaar, Mginger, indiatimesshoping, inkfruit,quicker, tradus etc.,.
Inference
In the chart 06 we can see flipkart is the
respondents i.e. 52 respondents have mentioned flipkart website out of 77 respondents who have awareness about online shopping w
mentioned snapdeal and ebay being the third highest
etc holding their position in the market through this survey.
awareness of different e-commerce websites.
• Respondents have purchased products online
0 respondents i.e. 52 respondents have mentioned flipkart website out of 77 respondents who have awareness about online shopping websites. Snapdeal stands in the second palce 22 respondents nd ebay being the third highest and also we can see OLX, Myntra, Naaptol etc holding their position in the market through this survey. Here we can understand market
commerce websites.
purchased products online in their past
Options Percentage (%) respondents i.e. 52 respondents have mentioned flipkart website out of 77 respondents who have Snapdeal stands in the second palce 22 respondents we can see OLX, Myntra, Naaptol Here we can understand market
they have purchased online they are pen watch, iphone, micro oven, hard disk,
Inference
From the Chart 07 study shows that 39% of the respondents purchased different products from online shopping websites and the products have already mentioned in analysis of table 07. With this information we can come to conclusion that 39% of the respondents purchased online and also mentioned electronic goods that they have purchased such as mobile, pen drive and laptop and home appliance micro oven.
Chi-square (X2) Test
Chi-square test at 5% level of significance
20 25 Above 45
Ho: Online purchase made for products and the ages are independent.
E (1, 1) = 39*29/100 = 11 E (1, 2) = 61*29/100 = 18
No 61%
they have purchased online they are pen drive, books, jewels, mobile, shoes, clothes, wrist watch, iphone, micro oven, hard disk, laptop and movie tickets.
Chart 8.7
From the Chart 07 study shows that 39% of the respondents purchased different products from online shopping websites and the products have already mentioned in analysis of table 07. With come to conclusion that 39% of the respondents purchased online and also mentioned electronic goods that they have purchased such as mobile, pen drive and laptop
significance
Ho: Online purchase made for products and the ages are independent.
Yes 39%
drive, books, jewels, mobile, shoes, clothes, wrist
From the Chart 07 study shows that 39% of the respondents purchased different products from online shopping websites and the products have already mentioned in analysis of table 07. With come to conclusion that 39% of the respondents purchased online and also mentioned electronic goods that they have purchased such as mobile, pen drive and laptop
E (2, 1) = 39*54/100 = 21 E (2, 2) = 61*54/100 = 33 E (3, 1) = 39*17/100 = 7 E (3, 2) = 61*17/100 = 10
Oi Ei (Oi – Ei)2 [(Oi – Ei)2 / Ei]
9 11 4 0.364
20 18 4 0.222
24 21 9 0.429
30 33 9 0.273
6 7 1 0.143
11 10 1 0.100
100 100 1.531
X2 cal = 1.531
X2 table = 5.99 [2 degree of freedom]
2 Degree of Freedom because (3-1) * (2-1) = 2 Degree 1.531<5.99
X2 cal < X2table Therefore accept Ho
• Respondents view about statement “Online marketing would take over traditional marketing in next 10 years”
Options Percentage (%)
Strongly agree 29
Agree 51
Can't say 18
Analysis
51% of the respondents agree to the statement online marketing would take over traditional marketing in next 10 years, 2% dis agree to the statement and 18% of the respondents leave view that can’t be said and in which 29% of the respondents strongly agree to the statement.
Chart 8.8
Inference
Study shows that respondents are very optimist about the online marketing only 2% of the respondents dis-agree to the statement “Online marketing would take over traditional marketing in next 10 years” and 18% says that it can’t be said but together 80% of the respondents are optimist about the statement. This would help the study to draw inference about perception of the respondents with respect to online marketing against traditional marketing.
Strongly agree, 29%
Agree, 51%
Can't say, 18%
Disagree, 2% Strongly dis-agree, 0%
• Easiest ways to get information about required product
Table 09 shows that internet being the
respondents mention internet. T.V Ads stand in second place where 55 respondents feel that it is another easiest way to get information about required product, news paper stands
36 respondents mentioned news paper
mentioned by 9, 6 & 12 respondents respectively. 3 respondents mentioned others they are Mobile SMS i.e. promotional messages and friends recommendation.
0
Easiest ways to get information about required product
Medium
internet being the easiest way to get information about required product, 76 T.V Ads stand in second place where 55 respondents feel that it is easiest way to get information about required product, news paper stands
36 respondents mentioned news paper. Product brochures, pamphlets, & hoardings/banners mentioned by 9, 6 & 12 respondents respectively. 3 respondents mentioned others they are Mobile SMS i.e. promotional messages and friends recommendation.
76 9 6 12 3
about required product, 76 T.V Ads stand in second place where 55 respondents feel that it is easiest way to get information about required product, news paper stands in third place roduct brochures, pamphlets, & hoardings/banners mentioned by 9, 6 & 12 respondents respectively. 3 respondents mentioned others they are
3
Inference
From the chart 09 we can conclude that internet is the easiest way to get information about required product, 76 respondents mentioned internet
news paper. Therefore posting ads of the products
the study shows reach is very high than any other medium.
• Respondents prefer to watch motion advertisement on websites
Analysis
From the Table 10 we can see that 78% of the respondents would prefer to watch motion ads on websites and 22% respondents will not prefer.
No, 22%
From the chart 09 we can conclude that internet is the easiest way to get information about required product, 76 respondents mentioned internet. 55 mentioned T.V.Ads and 36 mentioned news paper. Therefore posting ads of the products would be effective way for
the study shows reach is very high than any other medium.
Respondents prefer to watch motion advertisement on websites
Options Percentage (%)
Yes 78
No 22
Total 100
Table 8.10
we can see that 78% of the respondents would prefer to watch motion ads on websites and 22% respondents will not prefer.
Chart 8.10
Yes, 78%
No, 22%
From the chart 09 we can conclude that internet is the easiest way to get information about . 55 mentioned T.V.Ads and 36 mentioned would be effective way for advertising since
we can see that 78% of the respondents would prefer to watch motion ads on
Inference
Survey says that 78% respondents prefer to watch motion ads on websites with this information we can conclude that posting motion ads on websites would be effective in order to make best advertisement strategy.
• Respondents view about the statement “Internet advertisement is more effective than conventional advertisement” conventional advertisement”, 16% dis-agree to statement, 21% says cannot differentiate and 10%
says strongly agree to the statement.
Strongly agree,
Inference
From the chart we can see that 53% of the respondents
advertisement is more effective than conventional advertisement” and 10%
same statement hence we can understand here the perception of the respondents against internet advertisement and its effectiveness.
• Search for information on required product over internet
Options Yes No Total
Analysis
From the Table 12 we can see that 98% of the respondents search for the information on required products only 2% of the respondents do not search
over internet.
From the chart we can see that 53% of the respondents agree to the statement “internet advertisement is more effective than conventional advertisement” and 10% strongly agree to the same statement hence we can understand here the perception of the respondents against internet advertisement and its effectiveness.
Search for information on required product over internet
Options Percentage (%)
Yes 98
No 2
Total 100
Table 8.12
we can see that 98% of the respondents search for the information on required only 2% of the respondents do not search for the information on their required
Chart 8.12 same statement hence we can understand here the perception of the respondents against internet
we can see that 98% of the respondents search for the information on required required products
Inference
By the Chart 12 we can draw inference that since 98% of the respondents search for the information on their required products over internet hence posting information about products with the advertisement on internet would have higher reach than a
internet users.
• Online purchase preference by respondents
Analysis
Table 13 says that 49% of the respondents prefer online shopping where 51% of the respondents do not prefer online purchase. We can see that almost half of the internet users prefer online purchase/shopping.
By the Chart 12 we can draw inference that since 98% of the respondents search for the information on their required products over internet hence posting information about products with the advertisement on internet would have higher reach than any other medium to the
Table 13 says that 49% of the respondents prefer online shopping where 51% of the respondents . We can see that almost half of the internet users prefer online information on their required products over internet hence posting information about products ny other medium to the
Table 13 says that 49% of the respondents prefer online shopping where 51% of the respondents . We can see that almost half of the internet users prefer online
Inference
In the Chart 13 we can see that almost half of the respondents prefer online purchase hence the survey we can draw conclusion that willing to buy electronic and durable goods online.
In the Chart 13 we can see that almost half of the respondents prefer online purchase hence the survey we can draw conclusion that having an e-commerce channel to a company willing to buy electronic and durable goods online.
Chart 8.14
Yes 75%
No 25%
In the Chart 13 we can see that almost half of the respondents prefer online purchase hence by to a company might increase its revenue and sales because 49% of the respondent says that they prefer online