Features: The physicality of what you're selling or the statistics.
Benefit: What the thing (or one of it's features) does for someone.
Feature and Corresponding Benefit Example
• The pencil having a hunk of rubber on one end is a feature. The fact that you can make a mistake and the mistake will vanish thanks to this is a benefit.
Exercise: Make A Master List Of Features -> Benefits
• Write 3-12 features of what it is you're selling and the benefits that go with them. • After you write a feature, think of "...that means..." and follow with the benefit.
Benefit Writing Tips
• Ask yourself: What is the problem? How do you solve it? How do you make his life better?
• When you're stuck, use the 4 horsemen benefits: fast, easy, simple, cheap.
• You want to attach benefits that describe what it is that will make the user's life better.
4. Sales Resistance
• There is a natural resistance to doing what somebody else tells you to do, even somebody you like.
• In selling something, don't tell someone: "Buy this". Instead, as Claude Hopkins said:
offer service. Give your prospects something of value, and the law of reciprocity kicks in.
5. People's Inherent Greed
• We like to think we are different than the animals in the zoo. Some people say we're only a few steps away from the jungle - in reality, we've still got one foot in it.
• We'd like to think it's an exalted sense of civilized behavior, but the only difference is we're better at deceiving other people that we're not a base animal wanting things.
• Good salesmen know that what you want to tap into is the inherent greed of the other person. They want more/now/better/better than the neighbor.
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6. Write In Your Own Voice
• Don't try to copy the writing style of an accomplished copywriter. If you're a beginner, you're just setting up an extra hill to climb.
• Writing in your own style makes the copy come across better in every way.
• If you're having trouble, drop all adjectives. (Something Hemingway did.)
7. Be The One Thing He Encounters Today That Shocks Him Out of His Zombie State
• Your attitude should show through your copy.
• Use hooks and stories.
• The incongruent juxtaposition of common sales elements. (Ex: Poor guy accidentally learns to make millions.)
• "Before-and-after" shockers.
• Inside info, top secret.
So there you have it, my top 7 strategies you could learn from John Carlton’s Simple Writing System.
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page57
6. Write In Your Own Voice
• Don't try to copy the writing style of an accomplished copywriter. If you're a beginner, you're just setting up an extra hill to climb.
• Writing in your own style makes the copy come across better in every way.
• If you're having trouble, drop all adjectives. (Something Hemingway did.)
7. Be The One Thing He Encounters Today That Shocks Him Out of His Zombie State
• Your attitude should show through your copy.
• Use hooks and stories.
• The incongruent juxtaposition of common sales elements. (Ex: Poor guy accidentally learns to make millions.)
• "Before-and-after" shockers.
• Inside info, top secret.
So there you have it, my top 7 strategies you could learn from John Carlton’s Simple Writing System.
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page57
6. Write In Your Own Voice
• Don't try to copy the writing style of an accomplished copywriter. If you're a beginner, you're just setting up an extra hill to climb.
• Writing in your own style makes the copy come across better in every way.
• If you're having trouble, drop all adjectives. (Something Hemingway did.)
7. Be The One Thing He Encounters Today That Shocks Him Out of His Zombie State
• Your attitude should show through your copy.
• Use hooks and stories.
• The incongruent juxtaposition of common sales elements. (Ex: Poor guy accidentally learns to make millions.)
• "Before-and-after" shockers.
• Inside info, top secret.
So there you have it, my top 7 strategies you could learn from John Carlton’s Simple Writing System.
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page58
T T h h e e T T o o p p 7 7 S S t t r r a a t t e e g g i i e e s s I I L L e e a a r r n n e e d d F F r r o o m m E E b b e e n n P P a a g g a a n n ’ ’ s s “ “ W W a a k k e e U U p p
P P r r o o d d u u c c t t i i v v e e ” ” C C o o u u r r s s e e
Eben’s “Wake Up Productive” course was a rapid-fire, non-stop barrage of fantastic idea after fantastic idea on how a small to medium sized business owner could double their work output (not hours spent working) which when you do so, leads to a whole lot of stress leaving your body and a whole lot more money rolling in.
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 7 things you could learn from Wake Up Productive…
1. Short term results of an action & long term results of an action are typically different and
opposite of each other (e.g. raw broccoli - good for long term but sucks on short term)
Life is hard if you live it the easy way and easy if you live it the hard way - if you get momentum and then tipping point your life will change. (30 days of doing something will typically do that)
If you just treat the symptom, then you’re going to be “repressing” things. If you go to work on the “Structure” of your life…then you won’t even need to worry about the symptoms [of the old structure], because those things will just take care of themselves automatically.
And if you start a new habit, and continue to perform it every day for 30 days…you’ll be able to re-train yourself.
2. Managing time is actually managing yourself
Time management is the challenge is to manage yourself because you can't really manage time because time just flows by - you can't control time.
Managing yourself is taking control of you. (you'll realize how little control you have of yourself, we're really like robots - we wake up we think the same thing, do the same routine and we deceive yourself into thinking we can change if we want to.
3. Habit is destiny
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page59 First you shape your habits then they shape you. We build freeways in our three brains (physical, emotional, and logical) so it gets easier to do something or think something.
You’re actually building neuron connections so that the more you do or think it the more you do or think it still. E.g. emotions are the most addictive and powerful chemical - when you experience an emotion when doing something it'll get faster and easier. Same thing with movements - muscle memory - becomes natural.
4. Focus your talents and strengths on your biggest opportunity
In life there are only a few things that matter. If you were to work on your biggest opportunity everyday you will find yourself meeting with huge long term success.
5. Your future can be either an extension of your past or a new future that you create
We don’t know what to do with something new because we don't have a frame of reference for it. But if you change your paradigm and choose to live a future that you create - this instantly changes your life.
Tomorrow can be how it is yesterday or today can be the last day this happens! Many people like to hold on to all those stuff (story, excuses - e.g. oh I cant do this because I
have a bad past etc) instead of becoming their best selves.
In order to do this you’ve got to let go of your past. Focus on what you want to create not on what you want to avoid - and you'll be more likely to create it.
6. Choose, don't decide
What’s the difference between choose and decide? To ‘decide’ means to cut off possibilities. ‘Choose’ implies having multiple options and choosing what you want. So those that in "need to decide camp” live in the world that has few choices and possibilities but those in the ‘choose’ camp live in the world full of choices and abundance and they choose the best ones.
Having the paradigm that you're making a choice is very, very important
7. If you want to wake up productive you must go up to the next level
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page59 First you shape your habits then they shape you. We build freeways in our three brains (physical, emotional, and logical) so it gets easier to do something or think something.
You’re actually building neuron connections so that the more you do or think it the more you do or think it still. E.g. emotions are the most addictive and powerful chemical - when you experience an emotion when doing something it'll get faster and easier. Same thing with movements - muscle memory - becomes natural.
4. Focus your talents and strengths on your biggest opportunity
In life there are only a few things that matter. If you were to work on your biggest opportunity everyday you will find yourself meeting with huge long term success.
5. Your future can be either an extension of your past or a new future that you create
We don’t know what to do with something new because we don't have a frame of reference for it. But if you change your paradigm and choose to live a future that you create - this instantly changes your life.
Tomorrow can be how it is yesterday or today can be the last day this happens! Many people like to hold on to all those stuff (story, excuses - e.g. oh I cant do this because I
have a bad past etc) instead of becoming their best selves.
In order to do this you’ve got to let go of your past. Focus on what you want to create not on what you want to avoid - and you'll be more likely to create it.
6. Choose, don't decide
What’s the difference between choose and decide? To ‘decide’ means to cut off possibilities. ‘Choose’ implies having multiple options and choosing what you want. So those that in "need to decide camp” live in the world that has few choices and possibilities but those in the ‘choose’ camp live in the world full of choices and abundance and they choose the best ones.
Having the paradigm that you're making a choice is very, very important
7. If you want to wake up productive you must go up to the next level
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page59 First you shape your habits then they shape you. We build freeways in our three brains (physical, emotional, and logical) so it gets easier to do something or think something.
You’re actually building neuron connections so that the more you do or think it the more you do or think it still. E.g. emotions are the most addictive and powerful chemical - when you experience an emotion when doing something it'll get faster and easier. Same thing with movements - muscle memory - becomes natural.
4. Focus your talents and strengths on your biggest opportunity
In life there are only a few things that matter. If you were to work on your biggest opportunity everyday you will find yourself meeting with huge long term success.
5. Your future can be either an extension of your past or a new future that you create
We don’t know what to do with something new because we don't have a frame of reference for it. But if you change your paradigm and choose to live a future that you create - this instantly changes your life.
Tomorrow can be how it is yesterday or today can be the last day this happens! Many people like to hold on to all those stuff (story, excuses - e.g. oh I cant do this because I
have a bad past etc) instead of becoming their best selves.
In order to do this you’ve got to let go of your past. Focus on what you want to create not on what you want to avoid - and you'll be more likely to create it.
6. Choose, don't decide
What’s the difference between choose and decide? To ‘decide’ means to cut off possibilities. ‘Choose’ implies having multiple options and choosing what you want. So those that in "need to decide camp” live in the world that has few choices and possibilities but those in the ‘choose’ camp live in the world full of choices and abundance and they choose the best ones.
Having the paradigm that you're making a choice is very, very important
7. If you want to wake up productive you must go
up to the next level
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page60 You must become the next version of you, next paradigm.
We can't solve significant problems at the same level of thinking we create them at. The best way to go to the next level is to find someone further down the road than you, who’s got 5 to 10 years of experience and the solution to your problem will be obvious to them.
So there you have it, my top 7 strategies you could learn from Eben Pagan’s Wake Up Productive Course.
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page61
T T h h e e T T o o p p 7 7 S S t t r r a a t t e e g g i i e e s s I I L L e e a a r r n n e e d d F F r r o o m m D D a a n n K K e e n n n n e e d d y y ’ ’ s s & & S S i i d d n n e e y y
B B i i d d d d l l e e B B a a r r r r o o w w ’ ’ s s X X X X X X R R a a t t e e d d S S a a l l e e s s S S t t r r a a t t e e g g y y C C o o u u r r s s e e
The XXX Rated Sales Strategy course was a rapid-fire, non-stop barrage of fantastic idea after fantastic idea on how a small to medium sized business owner can sell services at premium prices even in the worst economy AND grow their company with a whole lot less stress in their body and have a whole lot more money rolling in.
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 7 things you could learn from course…
1. The first and foremost question that you have to ask yourself is “What business am I really in?"
Never think about the commodities of what you're selling; always think about the end result, the benefits to the other person. For example, a high priced escort service is not in the business of selling women or sex. They're in the business of selling fantasy.
2. A very powerful sales principle: As quickly as possible, disqualify a prospect and move onto someone appropriate for you
Most salespeople will try to do the exact opposite, and string along any prospect for as long as they can.