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And lastly, did we help them practice their

landing, in order to avoid injury?

If we had properly understood the concept, we would have shown our team how to make the jump. And the only way we could have trained them on each step, is if we had actually gone through the process our- selves. That’s the secret of good change-management managers – they don’t scare their teams into some- thing they’ve never considered enduring themselves. Instead, they venture into the foreign territory first. They check it out. And then, they share that experi- ence with their team, in a way that properly prepares the team members to head in the direction of change. Not that the manager needs to know everything, but they need to at least understand what they are asking their team members to do.

Ignorance is not inspiring.

It takes courage to skydive. It’s plain stupid to ask others to do it without preparing them. The best way for a manager to execute proper change-management practices within their team, is for the manager to courageously jump first. If a manager doesn’t help his team handle the transition toward change, once his team gets started, how does he possibly expect them to survive the jump?

Now, consider this metaphor when attempting to improve your customer experience. Are you think- ing about how you can help your team change? What preparation is the manager receiving? What’s the plan to help sustain the process?

Instead of actually inspiring your employees to do what they need to do to drive positive change, most

managers are scaring employees to do what they must do to keep their jobs, avoid their worst fears and please a frightening leader. This can lead to many things, but one very prominent workplace pattern typically unfolds: employees and leaders are on two separate pages. And once this happens, your customer experience plan will fail.

The lack of congruency between leaders and their teams occurs because leaders have hope in the chang- es they are about to drive, so they experience positive feelings during the change-management process. This is in stark contrast to the employees’ experience, which is permeated by panic. This lack of consistency between leaders and their teams can lead employees to resent and disrespect their leaders. It can also lead to major misconceptions on the leaders’ behalf. If they aren’t aware of what their employees are experienc- ing, feeling and thinking – instead of doing good, they are actually driving a damaging wedge in the work- place. And once a company’s culture becomes divided, anything (and everything) can go awry.

Yes, change is uncomfortable. It’s not what we’re ac- customed to experiencing. Typically, the process of change doesn’t “feel” good. Now, sometimes it feels good to know we’re doing something that’s outside of our norm and for our best, but usually, we don’t enjoy the product of change until we’re reaping the hard- earned rewards of our work – which happens after

we’ve endured the process.

People are reluctant to change – not because they don’t believe there might be a better way, but because the process of getting to where they want to be – feels all too unfamiliar. So they turn back – they go back to what they know – they return to routine.

Albert Einstein has a great quote related to change: “We can’t solve problems by using the same kind of thinking we used when we created them.” In this statement, it seems so simple: If you don’t like what you’re getting from what you’re currently doing – do something different. If what you’re currently doing is causing you problems – do something different.

It’s all in our actions. We can want change. We can

believe in it. And we can even see it in others – but when it comes to our own lives, we can’t change – un- til we do something different.

Why are we so uncomfortable with change? Why do we prefer things to be the way they are – even if we know the way they are, isn’t for the best? It’s ironic that we want things to be different – which is why we’re hoping and preparing for change. Yet, we’re unwilling to do what it takes to make them different. We’re unwilling to give up the old – to get the new. Success in the change-management process for an improved customer experience starts with the leader. If you want your people to be better, you have to be better. Communicate, praise, coach, train, listen, plan, facilitate and drive change. So, at what point do we decide we’re going to become comfortable enough with the discomfort change brings, just so that some- day, we’re comfortable with where change has brought us?

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4 fAST WAyS TO WOW yOUR CUSTOMERS

The quality of customer service at your business will either make or break your success - be-

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