¬ Activist: Re-read the Richard Branson case example and list all of the personal-ity and behavioural characteristics he displays.
¬ Reflector: Relate these characteristics to the various theories of entrepreneurial behaviour.
¬ Theorist: Consider the extent to which the existing psychological theories explain Branson’s personality and behaviour.
¬ Pragmatist: On the basis of your deliberations, what do you believe can or should be done to help people become more entrepreneurial?
7 Reading
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Ring round your answer (Yes, Maybe or No) to each of the following questions, then check your score on the next page.
I am persistent Yes Maybe No
When I’m interested in a project, I need less sleep Yes Maybe No When there’s something I want, I keep my goal
clearly in mind Yes Maybe No
I examine mistakes and I learn from them Yes Maybe No
I keep New Year’s resolutions Yes Maybe No
I have a strong personal need to succeed Yes Maybe No
I have new and different ideas Yes Maybe No
I am adaptable Yes Maybe No
I am curious Yes Maybe No
I am intuitive Yes Maybe No
If something can’t be done, I find a way Yes Maybe No
I see problems as challenges Yes Maybe No
I take chances Yes Maybe No
I’ll gamble on a good idea, even if it isn’t a sure thing Yes Maybe No To learn something new, I explore unfamiliar subjects Yes Maybe No
I can recover from emotional setbacks Yes Maybe No
I feel sure of myself Yes Maybe No
I’m a positive person Yes Maybe No
I experiment with new ways to do things Yes Maybe No I’m willing to undergo sacrifices to gain possible
long-term rewards Yes Maybe No
I usually do things my own way Yes Maybe No
I tend to rebel against authority Yes Maybe No
I often enjoy being alone Yes Maybe No
I like to be in control Yes Maybe No
I have a reputation for being stubborn Yes Maybe No
7
Appendix