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Letter selling SUPER ORGANIZER purse

In document Greatest Sales Letters PDF (Page 116-119)

Dear Friend,

I hate a messy pocketbook. But I've always had to carry one. My handkerchief...my compact...credit cards...checkbook...all jumbled up in the bottom of my handbag, no matter how carefully I tried to keep them neat.

But for the last few weeks I've been carrying an entirely new kind of purse. The SUPER ORGANIZER. I designed it myself, here at Ambassador's headquarters. And the difference is amazing. No more mess...no more fumbling for things...I'm suddenly a well-organized woman again! And I love it.

The secret? Very simple. The SUPER ORGANIZER gives you a place for everything you carry...so you can find anything in just three seconds. Your sunglasses...your department store charge cards...your keys...or the picture of your children. Anything!

I'd like to send you one.

I'll send it to you on a 30-day no-risk trial, so you can see yourself just how lovely and useful it is.

But first let me show you everything that your SUPER ORGANIZER will do for you.

We start off with a "security" compartment

We call the first part of the bag the "security" compartment. It's the secret of how the SUPER ORGANIZER works. There's nothing like it in any other bag ever made. The front flap opens and --presto -- there are your credit cards, your checkbook, and a pen all ready for you.

Here's a good look at one of the features inside the security compartment.

Just imagine a trim little magazine with "pages" made up of tough, transparent pockets. You slip 16 -- or more -- credit cards, photos, or licenses into the pockets...and there they are! Always available, always ready.

For me, this is a wonderful feature, because I carry so much. I have three gasoline cards...a library card...my Arizona driver's license...a bank card...credit cards from three department stores...and lots of pictures of my children. They are all on display in my organizer, and I can find anything I want in a second or two.

And the organizer section can be removed to make its own little wallet, complete with currency

compartment and snap-fastener. Whenever I go out in the evening or want to switch handbags, I simply remove the organizer and pop it into the purse I want to carry.

Next, there's a checkbook holder.

I like to carry a checkbook when I go shopping. And so I designed a checkbook holder right in the SUPER ORGANIZER. The front flap of the security compartment opens down to make a little "desk" for you to write your check on.

You can see this feature in the photo. You can see how it opens up, and how both the checkbook and the check register are right there together. That's important for me, because my husband gets upset when my checking account doesn't balance. With the register there, I never forget to record every check.

I designed the checkholder, by the way, to hold either the top-bound or side-bound checkbooks.

Whichever you have, they'll fit. And, as you see here, the checkbook holder also can be removed for carrying in another purse.

Next feature -- a lovely, thinline pen in its own holder...so you always have something to sign those checks with. (See what I mean about being well organized?) You get the pen at no extra cost.

Finally, this whole compartment is closed firmly by a zipper. In designing the SUPER ORGANIZER, I had considered other ways of closing this section, but my daughter said, "If I'm going to carry checks and credit cards around in there, I want to keep them safe. And a zipper's the safest way to close anything." And so -- a zipper closes the security compartment.

Now...let's talk about the other compartments. I love a bag with lots of compartments, and so the SUPER ORGANIZER has plenty.

First off, there are two nice, big, roomy middle compartments. Each of them is closed with a zipper.

The first one carries my beauty aids. Make-up, comb and brush. Kleenex. Handkerchief. All stashed away nice and neat. The photographer put a scarf in it so you can see it at right.

The other compartment gets important papers, receipts, savings stamps, letters, and so on. (My daughter calls it "valuable junk.")

There's a side utility pocket built into this middle compartment. (The photographer can't figure out how to show it to you.) I keep my keycase there.

And that's important! I hate to stand out by my front door after an evening shopping trip, fumbling down somewhere in the bottom of my purse for my keys. Now I know exactly where they are.

Three more compartments around back

On the back of the SUPER ORGANIZER you'll find three more compartments -- open ones.

There's a big one that I designed so you could put a scarf and gloves into it. Another that's just right for cigarettes (if you smoke). And still another that I made to carry my glasses.

Straps are a problem...so I designed a special strap

We expect the SUPER ORGANIZER to be the most useful pocketbook you've ever owned. You'll carry it everywhere...and sometimes you'll load it as full as you can.

Well, we know that the strap is the weak point on most bags. It's the strap that gives first.

And so we've developed a "piggyback" strap. Here's what it looks like. Two straps sewn together. That gives super-strength. And it looks just great!

In addition, I made the strap adjustable, so you can use the SUPER ORGANIZER either as a shoulder bag or as a handbag, whichever you prefer.

As a final touch...your three initials

There's something nice about initials on a purse -- and so we supply yours at no cost at all. Here you see them, full size.

How can we sell the SUPER ORGANIZER for so little?

After I finished designing the SUPER ORGANIZER, I called in the people who supply us with our fine leathers and said, "Let's get to work." Well, I didn't like what they told me. We'd have to sell the SUPER ORGANIZER for $30 to $35. It would be a fine value at that price, but I had the idea that it ought to sell for less than half that amount.

So I turned to my husband, Murray. He knows leather better than anybody I've ever seen.

"Leather?" said Murray. "I know a vinyl we ought to use. It's beautiful, it's sturdy, and it's long-wearing, too. Won't scuff and scar like leather, either. And it costs half what leather costs."

Well, that's what we did. Made the SUPER ORGANIZER up in a vinyl that's absolutely terrific! Strong and beautiful on the outside, neat and easy to clean on the inside, with a faille grain vinyl lining.

And the price? Just $12.98. (Plus a charge for shipping and handling.) I want you to see the SUPER ORGANIZER, handle it, wear it and enjoy it for thirty days. Then, if you like, send it back and I'll repay every cent.

But please -- as a favor to me -- get your order in right away. Our supply of these wonderful purses is limited...and I'd hate to disappoint you. Best time of all is right now, when you're thinking of it.

Cordially,

Joy Hall

In document Greatest Sales Letters PDF (Page 116-119)