Pet 50 Tk
Tutor 10 Tk
Agricultural products Free (SMS charge only)
Electronic Product 0.5% (Total amount New) and 0.3% (Old)
Other Products 5 Tk
Real Estate 500 Tk
IT solution 50 Tk
Industry product 100 Tk
Social site Free
Job Alert 10 Tk
Servicing Zone 10 Tk
Automobiles 1000 Tk
Promotion:
Television Advertising: Television advertising is the main strategy for attracting the market. We have also plan to expand into all rural, suburban and urban area that‟s why we telecast our Ad in most popular NTV and BTV. We select BTV for rural area people where satellite connection doesn‟t exist.
Booklet: Booklet also another way to promote our product so we decide to provide booklets in the Schools, Colleges, Universities, Local markets and mosques etc. where all the information and instructions have been given.
Radio Ad: Now FM radio is becoming most popular that‟s why we have to focus on this section and we will also broadcast radio ad
Sticker: We also print sticker to stitch on the vehicles glass ( Bus, Car, Microbus, CNG etc), saloon, hotel etc.
Billboard: Billboard is another attractive way for marketing because large billboard draw attention of people. So we decide to place the billboard in the urban area where dense people live like Dhaka , Chittagong and Sylhet etc.
Research and Development:
HTML: HTML is a simple, universal mark-up language that allows Web publishers to create complex pages of text and images that can be viewed by anyone else on the Web, regardless of what kind of computer or browser is being used. All you really need to create Web pages is a simple text editor and a basic understanding of HTML.
Figure 2: Basic Structure of a HTML Page
CSS: The technology behind style sheets is called CSS, which stands for Cascading Style Sheets.
CSS is a language that defines style constructs such as fonts, colors, and positioning, which are used to describe how information on a web page is formatted and displayed. CSS styles can be stored directly in an HTML web page or in a separate style sheet file. Either way, style sheets contain style rules that apply styles to elements of a given type. When used externally, style sheet rules are placed in an external style sheet document with the file extension .css.
Figure 3: Layout Techniques in CSS
JavaScript: JavaScript is a client-side scripting language for web pages. It can include JavaScript commands directly in the HTML document, and the script will be executed when the page is viewed in a browser.
Figure 4: JavaScript Alert PopUp Message
jQuery: jQuery is a coding language that is a branch from JavaScript. jQuery works like JavaScript where its used to help with interaction and effects with your development code.
jQuery hasn‟t been around very long, it was release in January 2006 and only on version 1.4.0.
jQuery is a new and exciting technology that is catching on quickly and making the internet more interactive and enjoyable.
The best featuring for jQuery is the effects you can accomplish, with less code than what it would take with JavaScript. Most common jQuery effects are drop down menus, drag and drop elements, animations and form validation. Developers have also connected this with other coding languages like JSP, ASP, PHP and CGI.
MySQL: Database programs have many different methods for storing and retrieving data, as well as for organising the stored data on the computer. One popular way for accessing data, both to store and to retrieve it, is to use a computer language called "SQL" (often pronounced as
"sequel"). SQL was specially designed for database access. There are many databases that support the use of SQL to access their data, among them MySQL.
PHP: PHP is a programming language that you can use to write Web applications. A Web application can be anything from a simple "contact us" form through to a fully-fledged blogging system, online store, or forum system.
It runs on the Web server. Most Web programming languages are server-side, but some, such as JavaScript, are client-side, which means they run on the Web browser. Server-side languages give you more flexibility as they can do many things that are hard to do with JavaScript — for example, working with files and databases, or manipulating images. That said, JavaScript is coming along in leaps and bounds these days (as these examples show).
Ajax: Ajax (sometimes called Asynchronous JavaScript and XML) is a way of programming for the Web that gets rid of the hourglass. Data, content, and design are merged together into a seamless whole. When your customer clicks on something on an Ajax driven application, there is very little lag time. The page simply displays what they're asking for. If you don't believe me, try out Google Maps for a few seconds. Scroll around and watch as the map updates almost before your eyes. There is very little lag and you don't have to wait for pages to refresh or reload.
Database Architecture: Privatevarsity.com is using relational database. A relational database is a system in which data are stored in tables of rows (records) and columns (fields). The defining characteristic of a relational database is that the full data set is broken down into multiple tables (each representing a single subject) and that relationships can be established between those tables through the use of key fields. Structured Query Language (SQL, sometimes pronounced
"sequel") is used to manipulate the data.
Payment Process: For generating money Privatevarsity developing some payment option for their user. Those will be launch in future. In those option include Paypal Integration, Recharge Card, Pay through SMS (from Grameen Phone & Airtel).
Overall Network Architecture: The entire network which will be responsible for the proper execution of this current website is shown in the following diagram:
Server Configurations: Privatevarsity is using VPS server that using X2 Linux and other server configuration in below:
1x CPU Cores 10GB Storage
384MB Guaranteed RAM 2 Dedicated IPs
500GB Data Transfer Self-Installed Control Panel
Figure 11: Web Server Control Panels
Server Security: Privatevarsity had domain security scanning, a new feature that scan all sub-domain name and detect any malware infection on index web file. Once the virus or malware being detected, security team will remove those security threats.
WhoisGuard: Its protected accurate contact information from public database called the
"WHOIS" database.
SSL Certificates: SSL certificates installed on Private varsity web server. Therefore, an end-to-end SSL installation support is possible.
Operational Plan:
Operational plan implies that how an organization runs its business and implement its strategic plan. For this first of all we would like to set our business location at Gulshan, close to our mother business organization Banglalink Headquarters. Then we set up server which is very important to operate our e-commerce business. Again we will purchase computer, furniture and other necessary equipments that necessary for our e-commerce business. We reckon that those server, website and equipment would be handy to run our business properly and to provide best services to our customers.
Our e-commerce site remains open 24/7 for our customers. For this we use high efficient technology and skilled workforce.we introduce every time new technology to support our operation. Because high speed server and technology is essential for proper operation and to provide best facility to our customers.Again to run our e-commerce site more smoothly we establish highspeed server in the prime location of every divisional cities and district towns.
Another important element for proper operation of our e-commerce business is geographical location. Our e-commerce business is customer centric business. So ,we want to run business operation where our customers are available. Because if we operate business such geographical location close to our customers.as a result our e-commerce site would be quickly familiar to our customers and they show enough interest to perform transactions by using our site.
Our business is web related so, we need workforce who are skilled in server operation, website design, search engine optimization and skilled in software development. So to run our operation properly we appoint skilled workforce.
Monthly Rate for Advertisement
The company plans to locate its headquarters in a metropolitan area that can provide access to a large pool of high-tech labor force, current e-commerce intelligence, and sources of financial capital. The location should ensure the best logistics when reaching existing and potential clientele, as well as strategic partners. Operations in which the company cannot develop core competencies should be outsourced. A close proximity to outsourcing companies should be maintained. The headquarters will initially host the entire executive team, sales force, and staff.
As company progresses through its growth stages, sales regions will be assigned for various parts of Bangladesh and either in-field sales representatives are placed or distributors assigned.
Presently, NetBazaar will be going to be headquartered in Gulshan 01, Dhaka.
Organizational Structure:
Those activities that are not crucial to the corporate success (i.e. payroll) will be outsourced or subcontracted. Below are brief summaries of major responsibilities for corporate officers.
Managing Director: oversees the overall strategic direction and progress of the company. Specific areas include operational soundness, financial stability, and long-term well-being of the corporation.
Chief Executive Officer: the main responsibility is to maintain a strategic fit between the corporate resources and external factors. Responsibilities include running of the overall day-to-day operations, technological and operational soundness, and financial stability.
Director of Finance and Operations: responsibilities include financial oversight, safeguarding of assets, and human resources management.
Director of Information Technology: responsibilities include overall technological efficiency, software development, and information control.
Director of Sales and Marketing: responsibilities include sales generation, marketing programs development, and public relations.