C. PARTICULAR DEFINITIONS AND EXAMINATION REQUIREMENTS
3. SOCIAL SCIENCE SUBJECTS BOTH 3 AND 4 YEARS PROGRAMME
83
§ 50. Mathematics
The course is offered by the Study Board of Business Administration in Sønderborg
Mathematics Teaching activity no.
Study/study activity no.:
Bachelor of Arts (BA) in Business, Language and Culture (Chinese)/
ECTS: 5 ECTS Campus: Sønderborg
Semester: 1st semester Subject respon-
sible institute:
Institute of Business and Economics
Language of instruc-
tion: English
Subject
responsible: Nils Karl Sørensen Approved by the
Study Board: 22.1.2015
a. The scope of the course
Two lectures and one exercise session lesson per week for 15 weeks.
b. Aim of the course
The objective of this course is to provide the student with mathematical skills in order to understand the interaction between the mathematical methods and economic problems.
The course thus provides tools that are used in other courses such as Microeconomics, Macroeconomics and Statistics and Regional Economics. This course provides the student with skills within functional analysis in particular, which is used e.g. consumer and production economics, and macroeconomics. The course also provides a brief introduction to matrix algebra. Calculus is used to deduce and calculate elasticity of supply and demand, and to calculate profits and losses in trade or regional integration, while optimization and equation systems are used in economic planning. Matrix algebra is used to solve equation systems with mul- tiple unknowns. Such systems are seen, for example, in statistical analyses and in models for economic de- velopment.
The teaching will focus on the key learning objectives listed below. This is supported by the selected exam form (see section. G. Below), which promotes and examines the students' knowledge, skills and competen- cies in the following points:
The student should be able to
- apply calculus to functions of several variables and optimization for solving economic problems; - apply calculus to integration and matrix algebra for solving economic problems;
- To identify the correct method for solving a given mathematical problem; - assess whether the results obtained are correct
c. Content
The following topics are addressed in order to achieve the objectives of the course. Functions of several variables
- Partial differentiation - Implicit differentiation
Optimization of functions that are relevant in economics
- Primary and secondary conditions for maxima and minima
- Use of the Lagrange method for optimization under constraints with economically motivated exam- ples - including economic interpretation of Lagrange multipliers
- Geometric interpretation of functions of several variables - level curves, surfaces, etc. Integration
- Calculation rules for integrals
- Rules for exponential and power functions
- Interpretation of integrals in relation to areas, including applications Introduction to matrix algebra
d. Forms of instruction and work
The students acquire knowledge of the subject area through independent literature studies supported by lecture sessions aiming to provide an overview of the area and links between different parts of the subject. The lectures are also used to enhance the textbook explanations of particularly difficult topics.
The students develop skills in applying the scientific methods used in the field by working with assignments in the subject. This process is facilitated by exercise sessions enabling students to debate issues when solving assigned problems and get feedback on their own work.
e. Syllabus
As for example:Ian Jacques, Mathematics for Economics and Business. Pearson Education, latest edition. Supplementary notes.
f. Criteria for evaluation
In consideration of the provisions of the grading system, the form of the examination and the level of the undergraduate course, weighting is placed on the degree to which the student’s performance lives up to the description of aims. Emphasis is also placed on the degree to which the student masters the general skills described in § 2.
g. Examination requirements
Examination form: written exam Examination language: English
Duration: 3 hours
Aids: all
Computer: Students must use their own computer. Students are not allowed to communi- cate. Digital submission via SDU assignment.
Second examiner: none
Assessment: 7-point grading scale
Weighting: 5 ECTS
Re-examination: the type and form of the re-examination is announced when registration is closed and may differ from that of the ordinary examination.
85
§ 51. Micro Economics
The course is offered by the Study Board of Business Administration in Sønderborg
Micro Economics Teaching activity no.
Study/study activity no.: Bachelor of Arts (BA) in Business, Language and Culture (Chinese)/
ECTS: 5 ECTS Campus: Sønderborg
Semester: 2nd semester Subject responsi-
ble institute:
Institute of Business and Economics
Language of instruction: English Subject
responsible: Esben von Holstein Approved by the Study
Board: 22.1.2015
a. The scope of the course
30 hours of blended lectures and exercise lessons.
b. Aim of the course
This course aims at providing the students with a fundamental knowledge of central microeconomic princi- ples and methods, seen in a business as well as a policy perspective. The course forms a theoretical basis for the advanced courses in economics and business administration. The students are introduced to theories and tools for understanding and analysing rational economic decisions, for explaining the behaviour of com- panies and consumers when allocating scarce resources, as well as the functions of markets, market struc- tures and prices. The course provides an understanding of the economic principles underlying optimization - in the short as well as the longer run - and of the techniques used to maximize production, profits and utility, and of the importance of various market forms for economic efficiency.
The student is able upon completion of the course in microeconomics to demonstrate knowledge and prob- lem solving skills in the area, to present the main assumptions and properties of the basic microeconomic models, to summarize and describe concepts and definitions within the subject area of the course, to explain and relate the presented concepts and definitions to simple economic decisions, using appropriate methods to compare elementary economic alternatives, to explain and discuss the significance of the assumptions underlying the models, and to use profit and utility maximization decision models.
The teaching will focus on the key learning objectives listed below. This is supported by the selected exam form (see section. G. Below), which promotes and examines the students' knowledge, skills and competen- cies in the following points:
In particular the student is able:
In the case of one output and two inputs, to describe and analyse the producer's profit maximization prob- lems, assess the importance of technology, and the derived factor demand, to describe and analyse graph- ically the producer's cost structure and the link between profit maximization and cost minimization, to de- scribe and analyse graphically the producer's supply in the short and long run.
In cases of two goods, to describe and analyse the consumer's utility maximization problem in general and applied to specific utility functions.
- To describe and analyse graphically the demand curve for a market and its derivation
- To describe and analyse graphically the company's output decision with given prices and the deriva- tion of the market's supply curve, and explain how prices are determined on markets with perfect competition.
- To describe and analyse graphically the company's decision when facing a falling demand curve, and describe and explain the price selected by a monopoly supplier.
- To describe and explain price determination issues under various forms of imperfect competition. - To describe the significance of market forms for allocation and economic efficiency, the effects and
arguments for public regulation of enterprises.
- To describe and explain Theories of International Trade, and trade policy issues.
c. Content
Key areas:
- Fundamental economic principles: Decisions at the margin, opportunity costs, optimization - Theory of production and costs when using one or more factors of production
- Supply behaviour (individual company and at industry level), factor demand
- Demand behaviour (individual consumer and at market level), including rational consumer behaviour - Market equilibrium when agents are price takers
- Price determination when a company faces a falling price-quantity (demand) relationship, monopoly pricing
- Government Interventions in markets (price fixing, taxes and subsidies)
- Introduction to other price determination methods and market forms (price differentiation, oligopo- ly models) and markets for factors of production, the housing market and elements of real estate economics
- Introduction to International Trade Theory and Trade Policy and globalisation issues; introduction to Welfare Theory and economic efficiency considerations
d. Forms of instruction and work
30 hours of blended lectures and exercise sessions.
e. Syllabus
Examples:
Hans Jørgen Biede, Morten Vibe-Pedersen: Microeconomics, Hans Reitzels Forlag (1. udgave), København, 2013, ISBN: 9788741256795 (Bog).
The course is based on a textbook supplemented with assignments and notes. Assignments, notes and sup- plementary materials will be distributed via Blackboard.
f. Criteria for evaluation
In consideration of the provisions of the grading system, the form of the examination and the level of the undergraduate course, weighting is placed on the degree to which the student’s performance lives up to the description of aims. Emphasis is also placed on the degree to which the student masters the general skills described in § 2.
87
g. Examination requirements
Examination form: written exam. All the topics and objectives presented during lectures are tested in the examination.
Examination language: English
Duration: 3 hours
Aids: all except communication with others
Computer: Students must use their own computer. Students are not allowed to communi- cate with others. Digital submission via SDU assignment.
Second examiner: none
Assessment: 7-point grading scale
§ 52. Basic Marketing and Consumer Behaviour
The course is offered by the Study Board of Business Administration in Sønderborg
Basic Marketing and Consumer Behaviour Teaching activity no.
7150231
Study/study activity no.: Bachelor of Arts (BA) in Business, Language and Culture (Chi- nese)/
ECTS: 10 ECTS Campus: Sønderborg
Semester: 2nd semester Subject respon-
sible institute:
Department of Border Region Studies
Language of instruction: English Subject
responsible: Anna Marie Dyhr Ulrich Approved by the Study Board: 22.1.2015
a. The scope of the course
4 hours per week. 60 class hours per semester.
b. Aim of the course
The course aims at enabling the student to work in private or public institutions and companies where basic marketing situations or problems are to be analysed or solved. These issues could be in the area of consumer behavior, B2B marketing or marketing research.
The teaching will focus on the key learning objectives listed below. This is supported by the selected exam form (see section. G. Below), which promotes and examines the students' knowledge, skills and competen- cies in the following points:
In order to obtain the course objective, students are expected to demonstrate the following learning out- comes:
Identify, describe and analyze basic marketing or consumer behavior problems.
- To outline basic plans of action based on customer or/and competitor reactions to marketer- controlled stimuli.
- Be able to demonstrate skills and apply relevant models and theories to basic marketing and con- sumer behavior situations.
- To perform in-depth analyses by applying relevant theories and company cases.
- Reflect on the course's topics, so that students are able to critically solve basic marketing og con- sumer behavior issues on a company og organization level.
c. Content Key areas:
Basic marketing:
- The role of marketing in the modern firm; - identifying the marketing environment; - analyzing customer behaviour;
- analyzing competition; - making marketing decisions; - managing products and brands; - pricing strategy;
- distribution strategy;
89 Consumer Behaviour:
- Consumer motives and values;
- consumer response to marketing actions; - consumer demographics and psychographics; - social and group aspects of consumer behaviour; - new product buying;
- repeat, loyal and relational buying; - data-based consumer behaviour; - Consumer misbehaviour.
d. Forms of instruction and work
Lectures, class discussions, student presentations, excercises, group work or/and working with business cas- es.
In order to enable the students to achieve the learning outcomes of the course, the teaching is organised in such a way that:
Theories, methods and concepts are explained.
Theories, methods and concepts are identified and used when working with business cases. Students will be presenting on class.
Dialog and discussions are facilitated. Group work is facilitated.
The students are expected to participate actively in class and in case-based group work.
e. Syllabus
Examples:
David Jobber and John Fahy: Foundations of Marketing, 4th edition, 2012. ISBN-13: 9780077137014, CB 5, 5th Edition,
Barry J. Babin Louisiana Tech University, Eric Harris Pittsburg State University, ISBN-10: 1133629687, ISBN- 13: 9781133629689.
f. Criteria for evaluation
In consideration of the provisions of the grading system, the form of the examination and the level of the undergraduate course, weighting is placed on the degree to which the student’s performance lives up to the description of aims. Emphasis is also placed on the degree to which the student masters the general skills described in § 2.
g. Examination requirements
Ordinary examination in June. Reexam i August. Examination form: written exam Examination language: English
Duration: 4 hours
Computer: Students must use their own computer – electronic hand in. Students are not allowed to communicate with others.
Aids: All except communication with others Second examiner: external
Assessment: One grade according to the 7- scale
Re-examination: the type and form of the re-examination is announced when registration is closed and may differ from that of the ordinary examination.
91
§ 53. Organisation (Introduction to organisational behaviour)
The course is offered by the Study Board of Business Administration in Sønderborg
Organisation (Introduction to organisational behaviour) Teaching activity no.
7150221
Study/study activity no.: Bachelor of Arts (BA) in Business, Language and Culture (Chinese)/
ECTS: 10 ECTS Campus: Sønderborg
Semester: 1st semester Subject respon-
sible institute:
Department of Border Region Studies
Language of instruction: English Subject
responsible: Ingo Winkler Approved by the Study
Board: 22.1.2015
a. The scope of the course
4 lessons per week; 60 class hours for 1 semester.
b. Aim of the course
The teaching will focus on the key learning objectives listed below. This is supported by the selected exam form (see section. G. Below), which promotes and examines the students' knowledge, skills and competen- cies in the following points:
The purpose of the course is to create students' understanding for organizations as social systems. It aims at providing knowledge about the impact of individuals, groups and structures on human behaviour within organizations. Hence, it imparts knowledge about basic psychological and social processes in organizations. The course also aims at introducing students to basic thoughts of different scientific schools and thereby raises the importance of research philosophy. Depending on the particular implementation of the first se- mester courses, this might also be accomplished though teaching philosophy of science within the Entrepre- neurship in Business Administration course.
The students will acquire a basic understanding how aspects of the individual, group features as well as structures influence the behaviour of human beings in organizations. Additionally, students were enabled to analyze organizations and to develop solutions for improving organizational structures and processes. Final- ly, students are enabled to understand basic ideas of philosophy of science.
c. Content Key areas:
- On the individual level: Personality and values, attitudes, emotions, perception, motivation, decision making, etc.
- On the group level: Understanding groups and work teams, communication, leadership, power and politics, conflict, etc.
- On the level of the organizational system: Organizational structure, organizational culture, HRM- practices, etc.
d. Forms of instruction and work
Lectures, group discussions, exercises and cases.
e. Syllabus
The particular textbook used in the class will be announced at the beginning of the semester. Possible are among others:
Stephen P. Robbins & Timothy A. Judge (2010) Organizational Behaviour, Pearson
David A. Buchanan & Andrzej A. Huczynski (2010) Organizational Behaviour, Pearson Education
Fiona Wilson (2010) Organizational Behaviour and Work: A Critical Introduction, Oxford University Press David Knights & Hugh Willmott (2007) Introducing Organizational Behaviour and Management, Thompson Learning
f. Criteria for evaluation
In consideration of the provisions of the grading system, the form of the examination and the level of the undergraduate course, weighting is placed on the degree to which the student’s performance lives up to the description of aims. Emphasis is also placed on the degree to which the student masters the general skills described in § 2.
g. Examination requirements
Ordinary exam in January. Reexam in February. Examination form: written exam Examination language: English
Duration: 4 hours
Computer: Use of own computer – electronic hand in. Students are not allowed to com- municate with others.
Aids: Decided by the teacher
Second examiner: external
Assessment: One grade according to the 7-point grading scale
Weighting: 10 ECTS
Re-examination: the type and form of the re-examination is announced when registration is closed and may differ from that of the ordinary examination.
93
§ 54. Macro Economics
The course is offered by the Study Board of Business Administration in Sønderborg
Macro Economics Teaching activity no.
7150041/7150031 Study/study activity no.: Bachelor of Arts (BA) in Business, Language and Culture (Chinese)/
ECTS: 10 ECTS Campus: Sønderborg
Semester: 4 years progr.: 3rd and 4th sem. 3 years progr.: 1st and 2nd sem. Subject respon- sible institute: Department of Border Region Studies
Language of instruction: English Subject
responsible: Torben Dall Schmidt Approved by the Study
Board: 22.1.2015
a. The scope of the course
2 lessons a week and 2 exercise lessons every second week. Weighting: 10 ECTS.
b. Aim of the course
Through this course, students build the competences to describe the macroeconomic conditions within which business companies operate. Students gain an understanding of how economic-political trends, growth and business cycle conditions influence the markets where the company operates.
They acquire the skills to use the terminology of the subject to describe a given development and to assess the potential consequences and opportunities of this for the company.
Students get to know about the macroeconomics ties and the ability to use macroeconomic theory for an open economy. The student will therefore be able to analyze the functioning of any countries economy and how it interacts with other economies internationally. Focus is set on the most important markets for com- panies, i.e. goods markets, labour markets, money markets and currency markets.
Furthermore, students get to know about the economic-political institutions and data required for a descrip- tion of an economy in an international context. Thereby, the student will have a proficiency in identifying and providing relevant data and from these evaluate recent developments. The student accordingly estab- lishes knowledge about the functions of such institutions and their importance for companies.
The teaching will focus on the key learning objectives listed below. This is supported by the selected exam form (see section. G. Below), which promotes and examines the students' knowledge, skills and competen- cies in the following points:
The student must be able to:
- Summarize and structure the conceptual contexts within the subject area of the course, including re- lationships between stocks and flows;
- Assess and discuss the use of concepts and data within the subject area of the course (*); - Describe institutional environments (rules, agreements) within the subject area of the course. The student must have knowledge of data sources and be able to: