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Thesis/Dissertation Collections
5-18-2000
Graphic design and ecology
Luzuozi Wang
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Recommended Citation
Technology
A
Thesis Submitted
to theFaculty
ofThe
College
ofImaging
Arts
andSciences
In
Candidacy
for
theDegree
ofMaster
ofFine Arts
Graphic Design
and
Ecology
Reusability
andSustainability
Luzuozi
Wang
(Risako
O)
Approvals
Chief Advisor:
Deborah Beardslee
Associate Professor
Department of Graphic Design
Associate Advisor:
Nancy Chwiecko
Associate Professor
Department of Interior Design
Date
f
/~
;;;
(I,M
Associate Advisor:
Joshua Goldowitz
Associate Professor
Department of Environmental
Management
&
Technology
Date
School of Design Chairperson:
Nancy Ciolek
Date
Acknowledgements
For
theirideas
andsuggestions,
I
wouldlike
to thankmy
thesiscommittee:Professors Deborah
Beardslee,
Nancy
Chwiecko
andJoshua Goldowitz.
Their
support andencouragementhave had
atremendousimpact
onmy
performance and success.Dedication
This
thesisis
dedicated
tomy
grandfather,Rui-du
Song,
who passedaway
on
December
31, 1999,
in
Japan,
wherehe
andmy
grandmotherhad
settleddown
andlived
theirlives. Even
thoughI
couldn'tbe
therefor his last
moments,he
encouraged me allmy life. I
thinkI
wasableto complete this graduate programbecause
ofhim
andmy
parents wholove
and support me.Contents
Thesis Project
Definition
IResearch
2Precedents: 100% Recycled Paperboard Alliance
(RPA)
Des Moines Metropolitan Solid Waste
Agency
The
Body
Shop
Prairiefish
Suggested Ways
toEffectively
Reduce
Energy
andImpact
ontheEnvironment
Ecologically
Friendly
Design
Synthesis
12Explanatory
Diagram
Context
oftheEcologicalCampaign
Purpose
of anIdentity
Symbol
withintheEcological Campaign
Possible
Graphic Elements for
aSymbol
Used
inanEcological
Campaign
Potential Sponsors
Suggested
Sponsors
andTheir Present Activities
Possible Products for
thePrinted Message
Ideation
20Symbol Variations Before
the FinalSelection
Possible Products
andMessages
Evaluation
42Refinement
ofMessages
Implementation
43Three Different
DesignApplications Focused
onReusability
Final Design Application
Refined Design
Application
Dissemination
53How
This Campaign Could Be Distributed
toanAudience
Retrospective Evaluation
55
Outside
EvaluationHow This
EcologicalCampaign Could Be
Improved intheFuture
Conclusion
60
Glossary
ofTerms
62Bibliography
64Appendices
Appendix
A: Three Matrices
Appendix
B: Examples
ofEcologically Friendly
Design
Appendix
C: Products Used
intheCampaign
Appendix
D:
EvaluationForm
Appendix
E:
List
ofCampaign Partners
ofRPA 1
00%
Appendix
F:
AnnualReports
ofDes Moines
MetropolitanThesis Project
Definition
How Graphic Design
can
Communicate
an
Ecological
Issue
and
the
Importance
of
being
Responsible
Background
Industrial
developments have
causedmany
environmental problems,onein
particular mightbe
relatedtographicdesign
-endangeringforests.
Cutting
down
forests
to makethe materials(i.e.
paper)
usedin
graphicdesign may
contributetoglobal
warming
andless biodiversity.
Conserving biodiversity
safeguards natural systems thatpurify
water,cycle oxygenand carbondioxide,
maintain soilfertility,
and yieldfood
and medicine.Understanding
natural ecosystemshelps
everyonetorealizetheimportance
ofpreserving
natural resources.Along
withthe rise ofindustrial
culture,graphicdesign developed
in
thebeginning
ofthe20th
century.In
particular,advertising
posters or packageshave been playing
important
rolesin
communicating
mass messagestosociety.
Today, TVs,
computers,
and other mediathatuseenergy
areinterwoven in
society's culture.However,
humans
shouldn'tforget
thatnature
is
afinite
resource.Therefore
we shouldbe
concerned withusing
products whichare sustainable, thatis,
using
a resourcein
away
thatdoes
not
deplete
orpermanently damage it. At
this point,it
is
important
andnecessary
tokeep
in
mindthatreducing energy
useis
a more efficientway
ofconserving
nature thandepending
on recycling.This
awarenessleads society
tosupport efficient and reasonable consumption whichsaves timeand money.
Thesis Project
In
thisthesis,
it
willbe investigated how
graphicdesign
canbe
an educationaland viable meanstocommunicate a messagetoan audience
using familiar
everyday
productsin creating
an ecological campaign.This study
focuses,
in
particular,onthewaystoapproach acampaign,
to usematerials,
toconvey
messages,andtoaddress an audience.
In
addition,
thisstudy
will present an aspectof conservationthatwillbe
morethanjust
recycling.Through
theecological campaign
in
thisthesis,
thedesigner
aims atexploring how
therole of graphic
design
mightbe
usedtoeffectively
communicate an ecologicalissue.
Since
graphicdesign has been playing
animportant
rolein
consumer-orientedsocietiestohelp
promote products, this thesiswillPrecedents
Precedent
I:
1 00% Recycled Paperboard Alliance
(RPA)
The
100%
Recycled Paperboard Alliance
(RPA)
is
agroup
ofleading
North American
recycled paperboard manufacturersrepresenting
approximately
two-thirdsoftheindustry.
In 1
995,
RPA launched
anintegrated marketing
program topromotethebenefits
of100%
recycledpaperboardtoconsumers andto
build long-term
consumerdemand
for
100%
recycled paperboard.The 100% Recycled Paperboard Alliance has
morethan
50
campaign partners,such as packaged goods companies andretailers.
They display
the100%
recycled paperboardsymbol on thousandsoftheir
branded
and privatelabel
products.They
recognizethatusing
packaging
madefrom 1
00%
recycled paperboarddemonstrates
theircommitmenttogood environmental
stewardship
and makes goodbusiness
sense.The
'chasing
arrows'symbol,now synonymous with recycling,was pioneered
by
the recycled paperboardindustry
nearly
30
years ago.Today,
thechasing
symbol
is
equated with alltypes ofrecycling
andis
found
on plastics, metals, glass and other materials.In
1995,
the100%
Recycled Paperboard Alliance
createda new symboltoeliminate confusion andhelp
consumersidentify
products and
packaging
madefrom 1
00%
recycled paperboard.Since
developing
theupdatedsymbol,
the100% Recycled Paperboard Alliance has
conducted consumer opinion researchto
find
outconsumers' reactions to
theredesigned symbol.
According
toa1998
nationwide mallintercept survey
of
primarily female
shoppers:62% found
thenew symbol more understandablethan thechasing
arrows symbol87%
wanttosee thenew1 00%
recycled paperboard symbolon products packaged
in
100%
recycled paperboard66%
would choosetopurchase a product with the new100%
recycled paperboard symbolResearch
Precedents
Precedent I:
100%
Recycled
Paperboard Alliance
(RPA)
continue
In
recentyears,
more and more ofAmerica's
name-brand packaged goodscompaniesand retailers
have
joined
the100% Recycled Paperboard Alliance
campaign and
proudly
display
theupdatedchasing
arrows symbol ontheir1
00%
recycled paperboard packaging.The
updated symbol meansthatconsumers can
be
surethey'rebuying
products packagedin
100%
recycledpaperboard made
from
recycled newspapers andboxes.
Companies
thatare
using
thesymbolbenefit
from
thefollowing:
Strengthened
consumer preferenceHeightened
retail presenceExtensive
publicity
Increased
sales^
100%
^
Recycled
wii
Paperboard
chasmgarrows newsymbol
Through
this precedent,it is
consideredthatan audience can relatetoa visualcommunication
identifying
a company'sdedication
to theenvironmentIn
thiscase,
apowerfulandtimelesssymbol willbe
appropriate.The
symbol ofRPA
is
recognized worldwide.It
wouldbe helpful
to researchtheRPA
toinvestigate
theaudience's perception of and reaction
to the
symbol.The
audience's acceptance ofthesymbolis
crucialto thesuccess ofthecampaignto raiseawareness of an environmental
issue.
Therefore
it
willbe
goodexampletoreferto
in creating
an effective symbolfor
thecampaignin
thisthesis.Precedents
Precedent
2:
Des
Moines Metropolitan
Solid Waste
Agency
Des Moines Metropolitan Solid Waste
Agency
is
responsiblefor reducing
the amount of solid waste
in
thearea'slandfill. It
manages aregional collectioncenter
for household hazardous
waste,a compost center and a transfer stationfor
twenty-onemember communities.It
also educates communities onrecycling
and waste reductionthrough
its
annual report.From 1991
to1994,
thedesign
firm,
Pattee
Design,
createdtheannual reporttaking
its
educational missioninto
consideration.The
research ofthiseducational and effective examples ofdesign described
below
willbe helpful
to examinewhatkind
of graphicdesign
piecesis
effectiveto communicate with an audience
educationally
by
the means ofmessages,
thefunction
ofdesign
pieces,etc.Annual
Reports
ofDes Moines Metropolitan Solid Waste
Agency
The
annual reportslisted below
aredesigned
to enlightentheaudiencewiththeireffective material use and construction.
The
cover ofthis reportwas
handmade
by
Jerusalem
Paperworks
and was madefrom
pulped andchunked old newspapers.
The
interior
pagesused recycledgrocery
sacks.Art
wasgeneratedfrom laser
printsand photographicimages
takenby
designers
with aPolaroid
camera.The
theme ofthe1992
annualreport,
Closing
theLoop,
communicatesthe needto
do
more than recycle.Closing
theLoop
fulfills its
objective ofbringing
togetherall aspects ofthevariouswayswe can reduce waste volume.
It
accomplishedthisobjective
by
using design
to makethis reportlook
andfeel
'found'as
if
thewasteagency
staffhad
madeit using
various pieces ofpaperfound
around theoffice.Its
fastening
systemindicates
the'closing
loop'of recycling.The format for
the1993
annual reportis
seven,four-page
mini-brochuresbound
into
one cover.This
modularapproach allowedtheMetropolitan Solid Waste
Agency
to targetspecificinformation
tocertaintypesofbusinesses,
thereby
resulting in
reduced use ofink,
paper,and energy.The
cover,
as wellasthe
interior
brochures,
is
printedin
twocolors.AnnualReport, 1991 AnnualReport.1992 AnnualReport.1993
Research
Precedents
Precedent 3:
The
Body Shop
The
Body Shop
is
notjust
a manufacturer and retailer ofhair,
skin andcosmetic
products,
thecompany
attemptstominimizeits
impact
ontheenvironment.
Among
theactivities relatedtoits
customers and thecommunity,
The
Body
Shop's
commitmentto'Environmental
Responsibility'has been
shownthroughits
environmental campaignsdedicated
to'Reduce,'
'Reuse'
and
'Recycle'.
The
Body Shop
believes
it
is impossible for any business
toclaimtobe
totally
environmentally
friendly,
because
all commerceinvolves
somedegree
of environmental
impact.
However,
thecompany
tries to takeresponsibility
for
thewasteit
creates.Anita
Roddik,
thefounder
ofThe
Body
Shop,
believes
thatthecompany's successis
linked
tocampaigning
internationally
on
behalf
ofissues
such ashuman
and civil rights,and animal andenvironmental protection.
The
Body
Shop's
dedication
to the environmentis
exhibitedin
thefollowing
policies:Reduce
wasteby
refusing
touse theexcessivepackaging
whichis
prevalent
in
thecosmeticsindustry.
Reuse
by
offering
to refillcustomers'
bottles
withthesame productata
discount,
where possible.Recycle
by
providing recycling bins
in its
shopsfor
thereturn ofThe
Body Shop
bottles
andtubes.At
the shops,The
Body
Shop's packaging displays
ecologically-consciousmessages on
it
(Please
refertoAppendix
B.)
It
willbe helpful
toinvestigate
The
Body
Shop's packaging
toexaminetherelationship between
messagesand their
location
on product packaging.This study
willalsohelp
determine
Precedents
Precedent
4:
Prairiefish
Retail/Restaurant
Environment Design
Prairiefish
wasfounded
on"a
spiritualphilosophy
ofpreserving
the earthto
design
andfabricate
products,fixtures,
andfurniture
thatare natural andappropriate to their
intended
environment"(Display
& Design IdeaslPrairiefish).
Ecologically
sound materials and processes resultin
thebest
visualandphysicalenvironmentsto
display
and promotethesales ofPrairiefish's
customers'merchandise.
The company believes
thatdesigners
shouldhelp
peoplelive
appropriately
andresponsibly
on our planet.They
advocate a new earth-basedapproach thatarises
from
thePlains
Indians'concept of
'following
thegoodred
road,'
the path of
living
for
thegood of all people andall thingsin
nature.In
particular,its
dedication
totheenvironmentaddressesthesefour keywords:
Sustainability
The
materials and processes used tocreate products mustbe
ableto
be
sustainedfor
long
periods oftime withoutcreating debts for
future
generations.Continuity
The design
of a product mustprovide acontinuouspathway for
future improvements, future
reuse and renewal,andfuture
rebirthof newproducts.
Responsibility
A
productmustbe ecologically
responsiblethroughoutits
entire cycle,and must
be
attunedto thelarger
cycles of nature.Connectedness
The designed
products mustderive
valuefrom
thewell-being
oftheenvironment, and
they
must supporttheweb oflife
instead
ofdiminishing
it.
It
willbe helpful
to explorePrairiefish's four keywords described
abovetounderstandwhat
is environmentally
responsibledesign,
because it
addresses anideal
design
conceptfor ecology
andthe environment.To integrate
theecological campaign
in
thisthesis,
the productsthatsupportthe environmentResearch
Suggested
Ways
to
Effectively
Reduce
Energy
and
Impact
on
the
Environment
Reuse
Before
demonstrating
responsible and reasonableideas necessary for
designing
andproducing eco-friendly
design,
a specific subject matter willbe decided
uponfor creating
theecological campaign. 'Reuse'is
examined as a suitable subject matterfor
thecampaign,because
it
is
also effectivefor
conserving
natural resources andreducing
theamount of wastein
landfills,
andlessening
thedemand for
virginfeedstocks
whichis,
for
example, the treesin
forests. Reuse is actually better for
the environmentthanrecycling
because recycling
uses resources, energy, timeandmoney
to process materials or productsinto
new usableitems.
The
research about'reuse'
will
be
referred tothroughout theSynthesis
andIdeation
sectionsfor
thefinal design decision
in
thisthesis.New
.aspectsofreuse'
Reusing
materialsand productsdelivers
much moresubstantial sustainmentthan recycling.
In
this case,reusing
materials and products meansthat theproducts are
durable
enoughtobe
reusedover and over.For
productstolast longer
requiresvery
carefulconsiderationaboutengineering
andindustrial
design
atthefirst
stage ofdesigning.
Recycling
only becomes
a sustainmentwhen productsand materialsare returned to theplace where
they
willbe
recycled
into
otheruseful,long-life
products.Sustainment
refersto theoriginalproduct
designs
whichhave
adirect
effect on social changefor
environmentalprotection.
This
meanscreating
products which are meanttobe
usedover andoveragain,rather than used once andtossed
into
arecycling bin. The
challengeis
to changethe socialmindsetof'use
once and toss,'but
the change presents greatopportunitiestocreate neweconomicsandculture.Feasible
activitiesfor
'Reuse*
Donate
unwanted clothing,toys,
and otherhousehold
items
tothose who need them.Check
thelocal donation
center.Reuse
clothnapkins,tablecloths,
anddishtowels
instead
ofusing
disposable
paperitems.
Donate,
sell, consign,ortradeunwanteditems.
Repair
neededitems
ratherthan
purchasing
a newproducts.Reuse everyday
items
such ascardboardboxes,
shopping bags
andstorage containers.
Suggested Ways
Effectively
to
Reduce
Energy
and
Impact
on
the
Environment
continued
The relationship between reduce,
recycle and'reuse'Reducing
waste andhelping
the environment means morethanjust
recycling.There
are more effectivewaysto reduce wastethanrelying
on recycling.It is
goodto understandtheorderto
apply
each strategy:Reduce-Reuse-Recycle.
'Repair'
as a reuse method
Repair is
anotherform
ofreusebecause it
savesmoney
and resourcesby
repairing
andmaintaining durable
products.People
might repair products themselves ortake them to alocal
repair shop.'Rental'
as a reuse method
Rental
is
anotherform
ofreuse.You
can savemoney
and valuable storage spaceby
eitherborrowing,
renting
orsharing items
youdon't
useoften.Examples
of rentalitems
are,
videotapes,
library
books,
formal
wearand so
forth.
Elimination
A completely different
approachfrom
reuseis
elimination.It is
one ofthemosteffectiveways toreduce
energy
and wasteby
eliminating unnecessary
packaging,paper,and
disposal
products.In
thisthesis,
theecologically-consciousconcept of
design
shouldbe
proposed,whileconsidering
the role of graphicdesign for achieving
this.As
aresult thedesign
methodhas
two majorbenefits
in
termsofeco-friendly design. One is proposing
reuse andthe otheris
Research
Ecologically Friendly
Design
To
makedecisions
aboutthevisualdesign for
the ecological campaignin
thisthesis,
thematerials usedfor it
and theway
to produceit
shouldbe
considered.These
are thepracticalideas
andideal
processesfor creating environmentally
responsible graphicdesign
piecesincluding
packaging.In
particular,materialsconcerned with paper
inks,
andfinishes
ofthedesign
process.The
result of this research willhelp
thedesigner
ofthis thesiscreate ecologically-compliantgraphic
designs for
thecampaign.All
suggestionslisted below
arefrom
Poppy
Evans,
The
Complete Guide
toEco-Friendly
Design (Cincinnati: North Light
Books,
1997)
Paper
The
mosteco-friendly
papersare those with thehighest
postconsumerwaste content
(
'Eco-friendly'
designmeansenvironmentallyresponsible
design.)
Industrial-grade
paperssuchasKraft
and chipboard are some ofthemost
environmentally
friendly
stocks available.Papers
with minimalde-inking
andbleaching
are moreeco-friendly
thantheir
bleached
counterparts.Papers
that are chlorine-free are as white asbleached
papers.Tree-free
papers save treesby
using
other materialsthereby
conserving
trees.Papers
madefrom
fabric,
hemp
andkenaf
help
forest
conservation.Inks
andOther Finishes
Stipulate
vegetable-basedand soy-basedink
whenproducing
packageson paperand paperboard,.
Specify
nontoxicinks
orinks
thatarelabeled
'Toy
Safe.'*fToy
Safe'means
the safe use ofmaterialsfor children)
Keep
ink
coveragetoa minimum sothepapercanbe easily de-inked
toallowfor easy
recycling.Avoid
plasticlaminates,
varnishes and othercoatingsthatmay
impede
thede-inking
process.Reduce
thesize ofthepackage andthe resourcesinvolved in
its
production.
Use
recycled materials and make the packagereusable.Use
materialsthathave
aminimum environmentalimpact
Ecologically
Friendly
Design
continuedPrinting
andFinishing
Processes
The
following
suggestionsfocus
onprinting
more than'inks'
as onthe previous page.
When
printed pieces are created as adesign
work, this researchwillbe helpful
toplanthe practical processfor
them.All
suggestionslisted below
arefrom
Poppy
Evans,
The Complete
Guide
toEco-Friendly
Design
(Cincinnati:
North
Light
Books,
1
997)
four-color
processinks.
Use inks
that arefree
oftoxicpigments.Use
alow-VOC,
nonalcohol, citric-based,biodegradable
press wash madefrom
citrusfruits.
Contact
aspecial service thatreformulatestheink.
Use shipping
cartons madefrom
a minimum of30%
to50%
postconsumerfiber
rather thanpackaging jobs
withshrink-wrap
or other materialsthatareless
eco-friendly.Use
dryography,
or waterlessprinting,which saves resources andproducesgreat resultsin
four-color
with soy-basedandvegetable-based
inks.
Use letterpress
onindustrial
papers.It's best for
small runswith
limited
color.Use engraving
as anenvironmentally
sound alternativetooffset.For
packaging,flexography's
water-basedinks
areless
toxic thanpetroleum-based
inks.
Avoid
thermography,
foil
stamping,UV-cured
varnishandlaminates.
These
processesmake paperdifficult
torecycle.If
possible,avoidink
altogether.Embossing
anddie-cutting
are great ways toconvey
animage
ormessagewithoutink.
Research
Ecologically
Friendly
Design
continued
Suggested
approachesfor creating ecologically
responsibledesign
The
following
thoughts presentideal
and responsible approachesfor
graphicdesigners
whendesigning
workrelatedto the environment andhuman
life
thatis
a part oftheecosystem of allliving
creatures on earth.Since human
cultureis strongly
relatedto the culture ofconsumption,variouskinds
ofindustries
should
have
concerns aboutthe environment andpreserving it for future
generations.
The
results ofthis research willhelp
thedesigner
ofthis thesisstretchthepossibilities ofthecontext and concept ofthe ecological campaign
with
enlightening
thethoughtsfor
thedesigner.
All
suggestions arefrom Eva
Anderson,
Simplifying
Design
and
Your Life (Communication
Arts,
May/June
1997)
Examining
andstretching
thelimits
of what'Eco-Design'
actually
meanswill create new
ideas
ofcommunicating
globalissues
related tonature.('Eco-Design'
means
Environmentally
responsibledesign.)
Thoughtfulness
is
neededbehind
'Eco-Design'
pieces.
They
willbe
concerned with
humanity
andtheearth.And
theenvironmentalissue
should
be
indicated
as well as aesthetics.Eco-Design
shouldbe
more thanjust
tree-free orrecycled paper,veggie
inks
and alternative technologies.'Eco-Design'
statesthe
importance
ofconserving
natural resources.For
example,reducing
consumptionis
one oftheactivities whichhelps
conserve nature.
Examine how Eco-Design
can encouragethe audiencetoreduce consumption andtoreuse more often.
Source
reductionandliving
simply lead
toreducing energy
andconsumption.
Simplicity
indicates
animportant
and original senseof
being
in
harmony
with naturethroughoutourlives.
Ideally,
Eco-Design
willhave
the messagesthathelp
to educateExplanatory
Diagram
This is
the process ofdesigning
an ecological campaign.Based
on the research results,decide
on theconcept,
contextandthemain subjectmatter ofan ecological campaign.At
thestage ofcreating
visualdesign for
the campaign,referto the
list in
the'Ecologically Friendly
Design'section.
State
conceptofhaving
ecological campaign with educationalapproach,considering why
anatural ecosystemis
important
andhow it is
related tohuman
culture.I
Focus
onsustainability
of'reuse'
and educational approachesto
'reuse.'
Organize
familiar
products and create messagesfor
appropriate audience.I
Consider
semantic, syntactic,andpragmaticimpact
ofdesign
so thatit
provokes audience tocreate additional usesfor
selectedproducts spontaneously.Consider
afamily
ofidentities
for
theecological campaign.The
createdsymbol will reinforce themessages appliedtothe campaign productsto communicate effectively.Thinkabout whatthe
Eco-Design
issupposedtobe
orisneededtobe
inorderto capture public awareness. Design thebest way
tocommunicatetheecological campaign
showing its
appropriate andinnovative
approach,andtimely
messagefor
its
audience.This
hypotheticalcampaign willshowreusability
and sustainability.'Eco-Design'
statestheimportance of
conserving
natural resources.For
example,reducing
consumptionis
one oftheactivitiesthathelps
toconserve nature.Examine how
Eco-Design
can encouragethe audiencetoreduce consumption andtoreuseitems
more often.Synthesis
Context
ofthe
Ecological Campaign
The
purpose ofthe
campaignThe
purpose ofthisecological campaignis
to educate and stimulatetheaudienceto reuse
familiar everyday life
productsthrough visual communication.It
is
hoped
that theviewersofthis campaignwouldeventually
comeup
withtheirown unique
ideas
for conserving
natural resources.It
alsoleads
them toexplore what
environmentally
responsible'
is.
As
themain subject matter ofthe campaign, 'reuse'
will
be demonstrated using
selected productswhich willbe
consideredthrough theResearch
andSynthesis
sections.Reusing
materialsand products
is
moresustainable thanrecycling because
it
resultsin
reducing
energy
use andminimizing
theimpact
onthe environment.Therefore,
theprocess of
'reuse'
is
moreliable
to protectourenvironment thanrelying
onjust
'recycling.'When
individuals
cometothink about and practiceboth
reusing
andrecycling
routinely,they
are'environmentally
responsible.'
This
campaign also aims at
producing
an evocative response topreserving
naturalresources
for
future
generations.Purpose
of
anIdentity
Symbol
within
the
Ecological Campaign
The
objective ofthe
symbolShow
thereusability
of productsclearly
andsimply;supportthe messages appliedtoproducts.
Approach
thesustainability
of reuseby depicting
theprocessof reusetoprovoketheaudience's awareness ofthis term.
Communicate
thewhole concept ofthe'reuse'campaign-itis
effectivetoshow
both
a visualimage
and averbal message.Point
outthedifference between
'reuse' and'recycle'
by
showing
theadvantage of 'reuse.'
Important
connotation ofsymbolRetains
theoriginalform
ofthe product,depicting
graphically how
reusing
overand over resultsin
reducing
waste andconserving
naturalresources
for future
generations.Illustrate
thatearthis
aliving
organism.All
living
creatures areconnectedto each other.
Synthesis
Possible Graphic
Elements for
a
Symbol
Used in
anEcological Campaign
According
to the system ofreusing, theoriginalform
of a product will notchange when
it is
reused. 'Reuse'means
using
products over andoverwithoutbeing
changedinto
different
productslike
'recycling.'However,
in
reuse, theenvironment ofthe products, that
is,
theway
they
are used ortheir purposein
life,
willbe
changed.Therefore,
the same configuration ofa graphic elementwill
be
usedin
a symbol whose main graphic element represents nature.Keeping
theconfiguration,
thegraphic element which standsfor
aproductwill
have different
values of color andline.
However,
different
configurationswillalso
be
exploredin
ordertoselectthe most effective.Conceptual
goalsIn
additionto the'reusability'
ofproducts,
considering
themeaning
of
'responsibility'
will
be helpful
tocreate asymbol,because it
refersto the processof 'reuse.'
Responsibility
Human beings
aredirectly
called upon toconserve naturethrough the
following:
Awareness
ofahuge,
wasteful consumptionin human
culture,
resulting in
extensivelandfills
Support
ofa simpleand a sustainablelifestyle
whichhas
thepossibility
ofassisting
ecologically-compliantdesign
Potential
Sponsors
These
are corporations and organizationsthathave
shownconsiderationaboutenvironmental
issues
by having
anenvironmental campaign orby
using
recycled materials
for
their products.These
were chosen astheresult ofresearch.
Some
ofthesecorporationshave
shown theirdedication
by
sending
their packages toaudiences
interested in
theiractivities.From
thislist,
somewill
be
chosenfor
thehypothetical
environmental campaignofthisthesis.Chase Pitkin
Proctor &
Gamble
Eddie Bauer Home
Starbucks
Gelate
Premela
The
Body
Shop
Hallmark
Timberland
Home Depot
U.S. Postal Service
Prairiefish
Wegmans
Nonmaterial
sourcesthat
have sustainability
Considering
sustainability,resources such as education(local,
long
distance),
family
andcommunity
gatherings willbe
waystofulfill
thespiritual needs oftheaudience,connectthem totheir
community
andmakethem sensitivetoecological
issues.Therefore
thesekinds
ofresources could alsobe
sponsors.Synthesis
Suggested Sponsors
and
Their Present Activities
Since
theiractivitieslisted below
are concerned with environmentalissues,
the
following
corporations are chosen asthe sponsorsfor
theecological campaign.These
activities showtheirenvironmental concerns with whichthelisted
reusableitems
onthe nexttwo pages are exploredtocreatetheideas
for
the campaign products ofthis thesis.Lipton
Provides information
and education aboutthehealth
benefits
ofteaChase-Pitkin
Home Improvement
Home &
Garden
'Do-It Yourself Projects
Flower
City
Habitat for
Humanity
Free
pinetree seedlingsfor local
environmentProcter
&
Gamble
Reduces
environmentalimpact
Sustains
thehealth
ofenvironmentEnsure safety for
employees,consumers,
and environmentCreates
sustainabledesign
and materialtechnologically
in its Environmental Science Department
Commits
to theuse of recycled materialWegmans
Food Market. Inc. (another possibility
as asponsor)
Supports community
activitiesHave
workshops withlocal
organizations and universitiesCreates
family
activities(e.g.,GoodFoodTours)
Supports
its
customersthrough various activities suchasBaby
club andShoppers
clubSpecializes
in
all-natural,organicfoods,
homeopathic
and
herbal
remedies,vitamins,etc.Although
Wegmans
Food, Inc.,
isnotenvironmentally
responsibleintermsofselling
all
kinds
of products andstimulating
audience'sconsumption,itsactivitiesthatsupportthecommunity
by
collecting
recyclablematerialsfrom
consumers couldbe
consideredasshowing
responsibility
toitsenvironmentPossible Products for
the
Printed Message
Based
on research aboutthereusability
ofproducts, thefollowing
list
is
organized tochoosethe products
for
the ecologicalcampaign of this thesis.Since
thesubject matter ofthiscampaignis
aimed atconserving
natureby
reusing
products,these products arelisted
as possible reusableitems
for
thecampaign.Large
mediaBooks/Magazines
CDs
Envelopes
(Airmail,Bills,
Greeting
Cards/Holidays/Birthday,
etc.)Plastic bags (glossary)
Paper bags
(glossary)
Household
Blankets
Blooms
Bricks
Buckets
Coolers
(boxitself)
Dishes
(glass,
ceramics)Fabric
softenersheetsFloor
mat/carpetsGarden Hoses
Kitchen
tools (reusableclothtowels)
Magnets
Nylon
glovesRubber bands
Silver
utensilsSponges
Personal
belongings
Clothing
(jeans,
socks,t-shirts)
Toothbrushes
Synthesis
Possible Products
for
the
Printed Message
continued
Packages
Baby
food jars
Beverage bottles
(glass,
plastics)Canned
foods
Candy
boxes
Cereal boxes
Coffee
cansDetergent bottles
Film
canistersFood bottles
Household bottles
Milk
jugs
(gallon)
Possible items
for
compostAccording
to research,these are theitems
that canbe
included in
compostfor
gardening
instead
ofusing
prepackaged compost.However
a committee member, whois
aprofessor ofEnvironmental
Technology,
considersthey
are not effective enoughtobe
included in
compostbecause they have
negligibleability
tofertilize
and conditionland.
Assuming
that the contentsmightbe
usedfor
compost, thepackaging
may be
usedtohold
the message.Coffee filter/Coffee
groundsEgg
shellsFruit
scrapsOld Bread
Teabags/Tea leaves
Vegetable
scrapsAs
an experimentalapproach,thefollowing
eye-catching locations
couldbe
effectivein
displaying
themessagespromoting
'Environmental
Responsibility'. These
items
willbe
exploredin
thefuture study
aboutenvironmentalresponsibility.Airplane
Amusement
Park
Carpeting
in
retail storesComputer (hardware,
software)Cook book
Credit
cardsbox
Museum/Exhibition
ticketsPostal stamp
Shopping
cart/bagsTickets
airplane/bus/trainWorld, local,
city map
Symbol Variations Before
the
Final Selection
The
following
sketches arefor
thefinal
selection ofthesymbolin
thiscampaign.
Before
thesesketches were chosen,a range ofidea
sketcheswas generated.
These
sketches show clearer representationfor
the conceptof
'reuse,'
using
atree shape and other visual elements,such asfilled
circles,empty
circles, rectangles, triangles,
solidlines,
dotted
lines,
and arrows.The
concept of
'reuse'
is
thata productwillbe
used over and over withoutchanging its
configuration completely.The
graphic withthesamesize circlealong
withtheline
is
meanttoimply
this process of'reuse'
visually.
At
thispoint,
simplicity
of visual elementswillbe
ableto communicatetheconceptbest. With
this consideration,some ofthesesymbols willbe
chosenfor
the evaluation,and after
testing
the symbols,onesymbol willbe
selectedas the
final decision.
Ideation
continued
The
curvedline
showsthedirection
thataddressesthe
process of'reuse.'
And
thecurvedline
surroundsthetree
shapelocated in
thecenter ofthewholesymbol.
This
implies
that 'reuse'will
eventually
conserve nature.According
toone ofthe committeemembers'
suggestions,
variouskinds
of shapes on
the
curvedline
such as arectangle,
combination of a rectangleand
circle, etc.,
canbe
usedto represent a productin
different
ways.continued
In
the
left
column ofsketches,
a complete circleis
usedtosurroundthe treeshape.
In
theright
column,an ellipseis
renderedin
perspectiveto
representtheearth andtheworld.The
following
two pages showthevariation
based
onthese twodifferent
uses ofline.
Ideation
continued
&
t)
<**
Ideation
continued
In
thesketches shownbelow,
theuse ofadotted
line
canbe
anotherway
torepresenttheprocess of 'reuse.'
Since
theprocessis
notexactly
a closedloop
like
recycling,
thedotted line implies
thatthese
products mightbe
used tocreate other products or
the
same products.24
Ideation
continued
In
these sketches,
an ellipticalline
was usedtosurroundthe treeshape.In
addition,
a solid wave shapeis
addedtorepresentthe earth,tying
togetherthe
concept ofpreserving
natural resourcesfor
thesurvival ofearth andthehumans
thatinhabit it
Possible Products
and
Messages
This
section shows sketches of possible productsfor
the ecological campaign.The
productsin
thissection were selectedbased
on connections anddeterminations
asdescribed
in
theSynthesis
section ofthisstudy.Considering
reusableproducts, theidea
of possible messages and potentialsponsors are explored.
For
the possible messages,variouskinds
oflocations
are examined.
The
messages willinclude
a created symbolin
such away
thatthe symbol can
incorporate
a word such as'reuse'
or
'responsibility'
because
thesewords are relevantto this ecological campaign.
The
following
are potential sponsors and products usedto createideas
in
thissection.From
thisIdeation
section,someideas
willbe
selectedfor
further
refinement as campaign productsofthis thesis.Lipton
used productsfor
compost such as:tea
(tea
leaves,
teabag),
coffee(ground
coffee,coffeefilter)
Wegmans
Food,
Inc.
egg
carton,nylonbag
(plastic
bag),
candy
bag
(for
bulk)
Chase-Pitkin
brick,
bucket
flower
potseed(not
reusable,
but
it
has
theconceptof
'nature'
such as
beginning
ofearth,new-born,etc.),garden
hose,
broom
Eddie Bauer
t-shirts,
jeans,
socks,towelHallmark
cards, envelopes,Beech-Nut
baby
food
jars
Procter
& Gamble
laundry
detergent
bottle,
toothbrush,
nylon gloves
Comments
about'tag*
and
'rubber
band'
In
thisIdeation
section,tag
andrubberband
aresuggestedfor
thelocation
ofpossible messages.
However, they
are not appropriate enoughtobe completely
regarded as ecologically-consciouspackaging,
because
they
mightbe
additionaland needless
items
for
packaging.This
idea
wasgeneratedduring
brainstorming
for
theideation
for design
solution.One possibility
abouttherubberband
is
that
it
couldbe
usedif
it
canbe
theonly
packaging
for
the productinstead
ofadding
to the otherpackaging
such as cardboardorpaper.Through
this section,all
ideas
aboutthe rubberband
and thetag
arejust
partialideas if
they
are notused
for
packaging
by
their own.Ideation
Possible
Products
and
Messages
Available
productstocompostfor
gardening:teabag,
tealeaves,
coffeegrounds,coffeefilter (compostable
filter)
Possible
location for
messagesof
the
campaign:Since
thesepackages arestrongly
connectedto teaor groundcoffee,
themessages
for
thecampaignwillbe
appliedtothefollowing
areas:on the tea
box,
on theteabag,
onthetag
oftheteabag,
on thelid
ofthe coffee can orside ofthe can,on coffee
bag
and onthefilter
(please
referto thesketches shownbelow)
Possible
sponsor:Lipton
orWegmans
Food,
Inc.
&$>$)
~jj**f
;
*: si* t>i
' eir/tert' freetf
l&'dc
W>
i 74!'! /
*<; -iUz 1
pie
I
Tvt-e hire.Iff
I
t^iix-t-r*^III
rc*.*>o<ui\Possible
Products
and
Messages
Possible location for
messagesin
thecampaign:In
additionto thepossiblelocations for
messages shown on theprevious page,thesesketches suggest other potential
locations
for
messages.For
example,onthe
packaging
of coffeefilters,
andinside
ofthelid
of ateaand a coffee can.Possible
sponsor:Lipton
orWegmans
Food,
Inc.
f-r
wlphf'f h(
tt*bfe*f*4pK^
*sies-t
^
uA-th r-*&H~
b^vf
USe
CW
f+SVeaf
St*\t*JTVlcATfe*
IwllbeasU-ro
Ideation
Possible
Products
and
Messages
Egg
cartons couldhave
messages on them thatmight suggestreusing
them,
for
example,
as seed startersbefore
placing
plantsin
a garden.In Wegmans
Food
Inc.,
plasticbags in
the produce sectionthatare availablefor
customerstoplace
fruits
and vegetablesin
canhave
messagesthataudience(customers)
can see asthey
shop for
food.
They
might also noticethemessages again athome
to remindthemofthiscampaign.Rubber bands
couldbe
a reasonablemeans of
securing
vegetables aspackaging
andfor placing
campaign messages.Possible location
for
messagesin
this
campaign:on
egg
carton(inside
and outsideofit),
onthe rubberband
aroundegg
carton(please
refertothe comments abouttherubberband,
page26.)
Possible
sponsor:Wegmans
Food,
Inc.
fedt
y^bWVvJ\
V|0
M^rvcjgjqo\oyw uie<S4/e
f3J4j)dsbs2]L
cJvjAe"^
ua*cX:ph- I.-.'
, ; , \:t Ki>.
(
?e
<'{ it-a irjr-.4
&yj
ih'JJl
u/tfC(c
jnU
\ 1 1
tP/,ipo<,-t>.
v^ap"**t i
trv>tHtatjc
|(ufcbe*
b~A>HK^
_J
Possible Products
and
Messages
A candy
containeris
reusable oncethecontents(product)
are gone.It is
fully
reusable
for
keeping
smallthings,
such as paperclips,hair
pins,
etc.Since bulk
food is
recommended tosavemoney for
theconsumer,
messages on thecontainer can educatetheaudience
(consumer)
toreusethecontainer,
andto
be
responsible,
efficient and economical.Plastic
bags for bulk candy
arealso possibilities;
in
this case, the pricelabel
and wire mighthave
a message.Possible location for
messagesin
the
campaign:onthe rubber
band
with thecandy
container(please
refertothecommentsaboutthe rubber
band,
page26.),
thesticker onthe plasticbag
for bulk candy
or onthe wire
for
theplasticbag
Possible
sponsor:Wegmans
Food,
Inc.
',-,,irubber
band
Ideation
Possible Products
andMessages
Given
thehome-improvement
merchandise soldby
Chase-Pitkin,
bricks,
a
bucket,
a gardenhose
and abroom
are considered(the
gardenhose
andthe
brick
are on next page).Since
thesefour
are commonhousehold
items
and
they
areusually
used over andover,it
wasthought thathaving
messages abouttheresponsibility
of reuse onthemwouldbe
effectivetoeducatetheaudience.The
brick
canbe
reused as stoppersfor
doors,
afterbeing
usedin gardening (or
vice versa).The bucket
is
durable for many
uses,such asgardening, cleaning, storage,and
making
compostetc.Possible location for
messagesin
thecampaign:onthe
bricks protecting
plants on the streets(being
printedwithharmless
ink)
onthe rubberband
withbricks
atthestore,
onthebucket
(inside
and/or
outside),on the
tag
with thebucket,
onthe rubberband
withthebucket
Possible
sponsor:Chase-Pitkin
^
hire*
p.v& tare*
3saJ|^
-{or
|ocW
B*Wro>^\*^
l^e^S^ t-bfee-bo
f*
TKtIti-vvUt-vral twk*-fc
JS.
\' 1-.4*,
Possible
Products
and
Messages
A
gardenhose
couldbe
reusedfor
protecting
an outdoor extension cordby
slitting
thehose
along its length
andpushing
the cordinside
ofit
By
inserting
it
in
theground andtying
trees toit,
thehandle
of abroom
couldbe
usedtopreventtrees
from
sagging
andbeing
blown
overby
thewind.Possible
location for
messagesin
the
campaign:on the rubber
band
attachedto thegardenhose,
on thetag
belonging
to therubber
band,
on thesurfaceofthehose,
on thetag
appliedto thehandle
ofthe
broom,
onthe surface ofthehandle
ofthebroom,
ontherubberband
attached to the
head
ofthebroom
(please
refertothecomments aboutthetag
andthe rubberband,
page26.)
Possible
sponsor:Chase-Pitkin
rfcte
+*< ipitk
'tip
*?
ItcUfSeJfoSe
rvty?*-bdt^-J
fc(e*w
-fe
:plastic
bag
?&"*Ideation
Possible
Products
and
Messages
Another
possible productfor
Chase-Pitkin
mightbe
to usethe plant andflowers it
sells as vehicles toplace'reuse'
and ecologically-related campaign
messages.
For
example,messages on thepot couldconvey
reuseideas
toconsumers,
such asthat thepot canbe
reusedfor
otherflowers,
asa container,etc.
Possible
location for
messagesin
the
campaign:on theplastic
strip explaining
the plant,on theflower
pot,on therubber
band
withtheflower
pot,on thetag
withtheflower
pot(please
referto thecomments aboutthe
tag
andthe rubberband,
page26.)
Possible
sponsor:Chase-Pitkin
y
du^ye
5t*P
tufa*
pn^f
4*3
pr.'rf
)efcz*-a
\&fr*
'
Sh{
Possible
Products
and
Messages
The
productsbelow
are sponsoredby
the'Eddie
Bauer'company.Having
the message ontheleast
amount ofpackaging
wouldbe
effectivebecause
thecompany is sponsoring
theGlobal
ReLeaf Tree
project withthe
American Forests Organization. Messages
couldbe
printed on t-shirtpackaging,
on thelabel
attheback
ofthe neck(inside
and/oroutside),or ona one-color paper or plasticstrip packaging band
shownin
sketchbelow.
Possible location for
messagesin
the
campaign:onthe
label
oft-shirt
on thepaper or plasticstrip
holding
folded
t-shirtPossible
sponsor:Eddie
Bauer
-f*
|*PJ
*,.
W\>
H
T-5M*
34
Ideation
Possible
Products
and
Messages
The
examplesbelow
are also possibleclothing
productsby
Eddie Bauer. At
theshop,
they
actually
useastretchy
clothband
tohold folded
towels;
however,
it
would
be
ecologically
appropriateif
theband
were produced morecheaply
andhad
messages onit.
This
rubberband
couldbe
appliedtoother smallclothing
products such as
handkerchiefs
and socks,etc.Using
ecologically-conscioustechniques
like
thesekeeps packaging
toa minimum.For
big
clothing
items
such as
jeans,
a paperlabel
attachedtotheproduct couldhave
a messageon
it
(please
referto the sketchbelow).
Possible
location for
messagesin the
campaign:onthe
label
whichis
designed
togowith minimal packaging,on rubberbands
to
hold
clothing, socks,andtowels,
etc.Possible
sponsor:Eddie Bauer
Je*u$.
/
,- small messages
canbeprinted
onthelabel
frA&bbt-fa*--^
small messages
canbeprinted
onthelabel
Possible Products
and
Messages
The
cards and envelopes shownbelow
are sponsoredby
theHallmark
Company.
Printing
environmental messages on products wouldbe
a reasonableas well as an effective approach to
reaching
alarge
number of people.More
than
half
of allHallmark
cards are printed on stockthatincludes
a minimumoften percent postconsumerrecycled
fibers.
Hallmark is
thefirst
major publishertoapproach and work with paper millstodevelop
thispaper.Possible location for
messagesin
thecampaign:inside
or outside ofenvelope,onthelocation designed
for
the postagestamp,backside
ofthecardPossible
sponsor:Hallmark
/
-^ste
-ff,e
a>rc(
?
message
-fcVtf'l
-+oE^+V)
/
fr<yr>if>
message
.- - --P... v.
GcwZZ^
<J\nA?''bbcfcZ&le..
Jweffv^e
~Ba* ft,
D+y
Ideation
Possible Products
and
Messages
The
baby
food
products shownbelow
are sponsoredby
theBeech-Nut Company.
Printing
messages onthelabels
could recommendthatmothers reusethe
jars
whenmaking
theirownbaby
food,
as well as other possible reuses.Possible location for
messagesin
thecampaign:onthe
lids
ofjars,
on thelabels
ofjars,
on the tagsattached tojars,
onthe rubber
bands
attached tojars
(please
referto the comments aboutthetag
andtherubberband,
page26.)
Possible
sponsor:Beech-Nut
l3$6y
-fcrzrois
u
Go^>b>i
;<40-,u
f-3b<)
fee"*
_
-tfcf^mr*
\?<?&
babies
Possible Products
and
Messages
The
laundry
detergent
bottles
thatProcter & Gamble
invented
arevery
recyclable.
They
are made of materialsthatweretechnologically
considered.The
corporationhas
anEnvironmental
Science Department
toinvestigate
the use ofchemicals
in
productsand theirpackaging.(Rubber
bands
ortags are other possibilities to catchtheaudience's eyes;
however,
it
is
notnecessary
touse themif
thelaundry
detergent bottles
themselves canaccommodate the
messages.)
Possibfe location for
messagesin
thecampaign:outside ofthe
bottle,
inside
ofthecap,onthe rubberband
attachedto the
cap,
on thetag
attached tothehandle
ofthebottle
Possible
sponsor:Procter & Gamble
Ci^n
Sof-e
weQT
*]ar-t-K..
*w*fc -the
J
-~ft^foV
Cr^'VYr^****
JridjbGr-jyfr*a(
.
,
L/Vi'^ot"El^rtk
\
A
Ideation
Possible Products
and
Messages
The
toothbrushcanbe
saidtobe
one of the most common personalbelongings
in
everyday life. If
it
has
effective messagesencouraging
theaudienceto reuse
it
in
variousways,it
canbe
asuccessful campaign toaddress ecological
issues.
Possible
location for
messagesin
the
campaign:onthe
handle
ofthetoothbrush,
onthe package ofthebrush,
onthetag
ofthepackage
(please
referto thecomments aboutthetag,
page26.)
Possible
sponsor:Crest (Procter &
Gamble)
,l'n/l^A**
CH*iv
IMet
yiru.
J>-blhy*S
(
I
fer
d^cf
/
(JlXiu
Possible Products
and
Messages
Since
toothpasteand atoothbrush are usedtogether,
theenvironmentalmessages
for
the toothbrush couldbe
also applied tothe toothpaste tube.Possible location
for
messagesin
the
campaign:on the tube of
toothpaste,
on thepackage ofthetoothpaste,
on thetag
attachedtothe package ofthe toothpaste
(please
referto thecommentsaboutthe
tag,
page26.)
Possible
sponsor:Crest
(Procter &
Gamble)
IcZUk.
X
Ideation
Possible
Products
and
Messages
Rubber
glovesareusually
usedfor
cooking,cleaning
orgardening.Since
they
are made of
durable
thick rubber,they
shouldbe
used over and over.This is
alsoa common product
in households.
Therefore,
tohave
messagesonthemwill address ecological
issues
effectively.The
audience canbe specifically
families,
housekeepers,
etc.Possible location
for
messagesin
thecampaign:outside orthe
inside
edge ofrubbergloves,on thetag
withpackaging
of rubbergloves
(please
referto thecomments aboutthetag,
page26.)
Possible
sponsor:Procter & Gamble
*-
VtfG^
protec-b
I
-t^
Refinement
ofMessages
In
athesismeeting,
themessagesfor
thebucket
werediscussed. It is already
known
thatabucket
is
reusable anddurable;
however,
it
was consideredthatfocusing
on the contents ofthebucket for
thisthesis wouldbe
aneducationally
innovative idea. The
messages were expectedtoaddress properdisposal
ofcleaning
products whileusing
thebucket Although
thedesigner
ofthis thesishad ideas
topromotedifferent
subjects such as theway
todispose
ofhazardous
home
products,in
thisevaluationit
wasdecided
toeliminatethe messagesfor
those
hazardous
home
productsbecause
they
have
acompletely different
method of
disposal from
thatofthecleaning
products.Besides
this, in
Message
I,
'Responsible'
was changed
into
Thoughtful' to avoidrepeating
thesamewords,because
thekeyword,
'responsibility,'was usedfor
thesubheading
ofthefinal
design
application panel.In Message
2,
another sentencetoconsiderthe processof
disposing
andusing
contentsin
thebucket
was addedfor
thefinal decision.
The final decision is 'What
are youdoing
withthisbucket?'
and
'What have
youdone
withthecontents?'
In Message
3,
thesentenceindicated
thedisposal
ofhousehold
hazardous
products;therefore,
it
was eliminated.T
Make
Responsible
M?
of
Me
dewig
prcxhjctswttch*r*edwithwaterC3nt*
*Psed
of4fewntfw****t4sperdsptnA MkN,dl
Message I:
Make
responsibleuse of meMessage 2:
What
have
youdone here?
Message
3:
Household hazardousproducts suchas solvent-basedpaints, pesticides,and used motoroil should
be disposed
of at approvedhazardouswastedisposalsite.
Implementation
This is
a panel presentedin
the thesisshow atBevier
Gallery
in
RIT
Three Different Design Applications
Focused
on
Reusability
'-"
1
products
context
**%
ofthe
*%.%
application*,*..%
Teabag
Bucket
Toothbrush
Purpose
in
life
for making
tea todrink
(one-time
useandthrownaway
afterusing)
for
garden,gardening
for
safecleaning
-watersolublecleaning
productsfor harmful household
hazardous
productsfor
general usein physical plantfor
brushing
teethReusability
reusableas a component of com postboth
teabag
and theleaves
inside
bag
canbe
thecontents ofcompostfor
gardenreused over and over
according
toeach use, theconsideration neededfor
environmentwill
be different
reusable witha
different
purposein
life
for cleaning
insmall placese.g., thesoles of shoes grooves
between
tilesEffectiveness
enrich soil reduce solid wastefor
soil,air,waterrethinkabout environment
wheneverit is usedand
during
disposal
ofcontentsfor reducing energy
by
reducing
solid wasteMessages
Enrich
theearth withmeTeabags
and other organic materials suchasfruit
andvegetable peels can
be
addedtoa compost
for
thegardenMake
thoughtful use of meCleaning
products which are mixed with water canbe
disposed
ofdown
thedrain
/
for
properdisposal,
follow
directions
What
are youdoing
withthisbucket?
What have
youdone
withthecontents?
After
disposing
ofcontents,washme
thoroughly /
Reuse
me/
Buy
concentratedcleaning
products reformulatedtouse smaller amountto
do
thesame
job
Your
newidea
makes mere-valuable
Don't
throw outyour oldtoothbrush-
it
canbe
reusedfor
household
cleaning
in
small places!Approach
sold atWegmans Food Inc.
orany
retail storeselling
Liptonproducts
sold at
Chase-Pitkin
or other retail stores
soldat
Wegmans Food Inc.
or
any
retailstoresselling
Procter & Gamble
productsAudience
Other
possible productsadults
(individual)
groundcoffee,
fruit
andvegetable peels,
egg<