• No results found

It works two ways: impacts of sponsorship alliance upon sport and sponsor image

N/A
N/A
Protected

Academic year: 2019

Share "It works two ways: impacts of sponsorship alliance upon sport and sponsor image"

Copied!
20
0
0

Loading.... (view fulltext now)

Full text

Loading

Figure

Table 1
Table 2
Figure 3. Attitude toward cricket team before and after sponsorship pairing (study 2).
Figure 4. Attitude toward scotch sponsor before and after sponsorship pairing (study 2).

References

Related documents