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2003
Cultural differences and organizational leadership:
Cultural difference as barriers to the trans-cultural
application of the concept of organizational
leadership
Jennifer Matic
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Recommended Citation
CULTURAL DIFFERENCES AS BARRIERS TO THE
TRANS-CULTURAL ApPLICATION OF THE CONCEPT OF
ORGANIZATIONAL LEADERSHIP
by Jennifer Matic
A thesis submitted to the
Faculty of the School of Hospitality and Service Management
at the Rochester Institute of Technology
in partial fulfillment of the requirements for the degree of
Master of Science
Department of Hospitality and Service Management
Graduate Studies
M.S.
Service Management
Presentation of ThesislProject Findings
Name:
Jennifer Matic
SS#
_ _ _ _ _ Date: May 23, 2003
Title of Research:
Cultural Differences and Organizational Leadership: Cultural
Differences as Barriers to the Trans-Cultural Application of the Concept of
Organizational Leadership
Specific Recommendations: (use other side if necessary)
Thesis Committee: (1)
(2)
OR (3)
Faculty Advisor:
Dr. James Jacobs, Jr.
(Chairperson)
Number of Credits Approved:
Date
Committee Chairperson's Signature
Committee Signature
Note:
This form will not be signed by the Department Chairperson until all corrections,
as suggested in the specific recommendations (above) are completed.
cc.
Department Student Record File - Original
Abstract
This study
examinedtheimpact
ofculturaldifferences
onthe trans-cultural applicationoftheconcept of organizational
leadership. The
significance offour
culturaldimensions (power
distance,
uncertainty
avoidance,individualism,
andmasculinity)(Hofstede,
G., 1980)
towardstheconceptoforganizational
leadership
(Rost,
J.C,
1991)
wasdiscussed
and asurvey
as createdto test
for
culturaldifferences from
aleadership
perspective.American
andCroatian
college studentsthencompletedthesurvey.Results
showed cultural similaritiesfor
all culturaldimensions
withtheexception ofuncertainty
avoidance,which wasfound
tobe higher for
theAmerican
samplethantheCroatian.
Consequently,
it
canbe
saidthatorganizationalleadership
Acknowledgements
I
wouldlike
tothankDr. Damon Revelas
andDr. Jim Jacobs for
theirtime,
guidance andencouragement.
Both
providedfeedback
throughout the thesis process;answered numerousquestions; and
helped
meto understandthelogic surrounding how
athesisshouldbe
completed.Table
ofContents
Abstract i
Acknowledgements
ii
Table
ofContents
iii
List
ofTables
andFigures
viChapter 1: Introduction 1
Problem
Statement 2
Purpose
ofResearch 2
Limitations 3
Chapter 2: Literature Review 5
What
is Leadership? 8
What
is Culture? 18
How
do Cultures Vary? 22
Culture
in
theOrganization 44
Chapter
3:
Methodology
53
Derivation
andDescription
oftheQuestions
56
Chapter 4:
Results
63
Comparing
theAmerican
andCroatian Samples 63
Demographic
Results 76
Significance
ofResponses
According
toGender 78
American Sample 78
Croatian Sample 82
Comparing
Croatian
andAmericanMen 86
Comparing
Croatian
andAmerican Women 90
Comparing
Respondents With Work Experience
toRespondents
Without 94
American
Sample 94
Croatian Sample 96
Significance Relative
toHofstede'sCultural Dimensions 99
Overall Data
99
Power Distance 101
Uncertainty
Avoidance 102
Individualism 103
Masculinity
104
Sub-group
Data 106
Power Distance 106
Uncertainty
Avoidance 107
Individualism
107
Masculinity
108
Discussion
oftheSurvey
Questions 110
Chapter
5:
Conclusion
114
Connecting
Cultural
Dimensions toLeadership
114
Recommendations
for Further Research 118
Bibliography
120
Appendix A:
Survey
Given
to theCroatian
andAmericanSamples
122
Appendix B: Hofstede's
Survey
126
List
ofTables
andFigures
Tables
Table 2.1
Table
2.2
Table 2.3
Table 2.4
Table 2.5
Table 2.6
Table 2.7
Table 2.8
Table 2.9
Table 2.10
Table 2. 11
Table 2.12
Table
2.13
Table 2.14
Table 2.15
Table
2.16
Table 2.17
Table 2.18
Table 2.19
Summary
ofDefinitions
ofLeadership
8
Mechanistic
vs.Post-Mechanistic Organizational Structure 10
Rost'
s
Definition
ofLeadership
17
Definitions
ofCulture 19
Kluckhohn
andStrodtbeck's Value Dimensions 24
Cultural Orientations
andtheirImplications
for Management 26
The Power Distance
Societal Norm 28
Origins
ofPower Distance Norm 29
Consequences
ofNational Power Distance Index Differences 30
The
Uncertainty
Avoidance
Societal Norm 32
Origins
ofNational
Uncertainty
Avoidance Index Differences 33
Consequences
ofNational
Uncertainty
Avoidance Index
Differences 34
The Individualism Societal Norm 36
Origins
ofNational
Individualism Index
Differences
37
Consequences
ofNational Individualism Index
Differences
38
The
Masculinity
Societal Norm
39
Origins
ofNational
Masculinity
Index
Differences
40
Consequences
ofNational
Masculinity
Index Differences
41
Table 2.20
Table 2.21
Table 2.22
Table 2.23
Table 4.1
Table 4.2
Table 4.3
Table 4.4
Table 4.5
Table 4.6
Table
4.7
Table 4.8
Table
4.9
Table 4.10
Summary
ofConnotations
ofPower Distance Index Differences Found
in
Survey
Research 46
Summary
ofConnotations
ofUncertainty
Avoidance Index Differences
Found in
Survey
Research 47
Summary
ofConnotations
ofIndividualismIndex Differences Found in
Survey
andRelated Research 49
Summary
ofConnotations
ofMasculinity
Index Differences Found in
Survey
Research 51
Value Determination
Criteria for Responses
toQuestions 1-10 100
Value
Determination Criteria
for Responses
toQuestions 14
and16 100
Value Determination Criteria
for Responses
toQuestion 15
100
Value Determination Criteria for Responses
toQuestions 17-27 101
Comparison
ofResponses
toQuestions Related
totheDimension
ofPower Distance 101
Comparison
ofResponses
toQuestions Related
to theDimension
ofUncertainty
Avoidance 102
Comparison
ofResponses
toQuestions Related
to theDimension
ofIndividualism
103
Comparison
ofResponses
toQuestions Related
to theDimension
ofMasculinity
104
Comparison
ofResponses
toQuestions
Related
to theDimension
ofPower DistanceSubgroups
106
Comparison
ofResponses
toQuestions Related
to theDimension
ofTable
4.11
Comparison
ofResponses
toQuestions Related
to theDimension
ofIndividualism
Subgroups 108
Table 4.12
Comparison
ofResponses
toQuestions Related
to theDimension
ofMasculinity
Subgroups 109
Table 5.1
Summary
ofCultural Determinations 114
Figures
Figure 4. 1
Comparison
ofAmerican
andCroatian Responses
toQuestion 1 1
68
Figure 4.2
Comparison
oftheImportance
ofWork Values
#1
-1 0 for
theAmerican
and
Croatian Samples 69
Figure 4.3
Type
ofManager Preferred
by
theAmerican
andCroatian Samples 70
Figure 4.4
Most Common Managerial Style in
theUnited
States
andCroatia 71
Figure 4.5
Comparison
ofDemographic Information for Croatian
andAmerican
Samples 77
Figure 4.6
Comparison
oftheResponses
oftheAmerican Men
andWomen
toQuestion 1 1
79
Figure
4.7
Comparison
oftheImportance
ofWork Values
#1-10 for
theAmerican
Men
andWomen
80
Figure
4.8
Comparison
oftheResponses
oftheCroatian Men
andWomen
toQuestion 1 1
83
Figure
4.9
Comparison
oftheImportance
ofWork
Values #1-10 for
theCroatian
Men
andWomen
84
Figure
4.10
Comparison
oftheResponses
ofAmerican
andCroatian
Men
toFigure
4.11
Comparison
oftheImportance
ofWork Values # 1
-1 0
for
theAmerican
and
Croatian
Men 88
Figure
4.12
Comparison
oftheResponses
oftheAmerican
andCroatian Women
toQuestion
1 1 91
Figure 4.13
Comparison
oftheImportance
ofWork Values #1-10 for
theAmerican
and
Croatian Women 92
Figure 4. 14
Comparison
oftheResponses
ofAmericans With
andWithout
Work
Experience
toQuestion 1 1
95
Figure 4.15
Comparison
oftheImportance
ofWork Values 1
-1 0
for
Americans
With
andWithout Work Experience 96
Figure 4.16
Comparison
ofResponses
ofCroatians With
andWithout Work
Experience
toQuestion 1 1 97
Figure
4.17
Comparison
oftheImportance
ofWork Values # 1
-1
0
for
Croatians
Chapter 1:
IntroductionResearch has
shownthatculturesdiffer
from
each other.Even seemingly
similarcultures can
have
fundamental
differences,
differences
which shapetheway
theindividual
thinks,
acts,and perceivestheworld aroundhim
orher. As
aresult,conceptsthatseemlogical
and naturaltoone person can seemillogical
andunnaturalto another.If
webegin
to thinkof culturein
regardstoknowledge
itself,
is
it
possiblethat theoriesand concepts reflecttheculture
in
whichthey
aredeveloped? If
cultureaffects ourthoughts,
actionsandperceptions,
it
seems certainthatthey
do.
Going
astep
further,
if
thesesameconcepts and
ideas,
reflective oftheculturein
whichthey
were created, are"transplanted"
into
adifferent
culture, what,if
anything,happens? Is it
possiblethat theculturaldifferences
which exist
between
theculturein
whichthey
weredeveloped
andthatin
whichthey
are nowapplied can
negatively impact
theacceptance ofthese concepts andideas,
orperhaps evenaffecttheirvalidity?
This
thesisis
concernedwithone conceptin
particularorganizationalleadership. The
idea
of organizationalleadership,
orleadership
in
the workplace, originatedand wasdeveloped in
theUnited
States; indeed,
leadership
at workis generally
accepted as valuablein
themodernAmericanorganization.
However,
theconceptitself
is
notstatic.As
partofthecurrenttransformation
from
theindustrial
organizationalparadigmto thepost-industrialorganizational paradigm nowunderway
in
theUnited
States,
themeaning
ofleadership
atwork
is
changing.Long
synonymous withmanagement,leadership
is
nowbeing
understoodas aseparateset of
behaviors
notnecessarilylinked
tobeing
in
charge andissuing
orders.Instead
ofbeing
abouttheindividual,
it
is
aboutthe group;instead
ofbeing
aboutpower,it is
aboutmanagement;
instead
ofbeing
only
for
CEOs
and uppermanagers,it is
becoming
Viewed
from
aninternational
perspective,thisnewleadership
couldbe
understoodasboth emerging from
andreflecting
thereality
oftheAmerican
workplace.Both
theAmerican
worker's expectation of empowerment andthecurrent emphasis onjnnovation
(and
theflexible
and adaptable organizationwhichinnovation
requires) arewell suitedby
thisnewleadership.
Symbiotic
withAmerican
culture anddesigned
tobe
highly
effectivein
theAmerican
workplace,canthisconcept of
leadership
be
aseffectivein
therest oftheworld?Problem Statement:
Cultural differences may
poseabarrier
to thetrans-culturalapplication oftheconceptof organizational
leadership.
Purpose
ofResearch:
The
purposeofthisresearchis
tomorefully
understand culturalbarriers
thatoccurwhenaconcept
is
transferredfrom
oneculturetoanother.This
increased
understanding may
then
be
usedtoeither remove or minimizethesebarriers,
orconversely modify
the concept,Limitations
The
following
factors
may
have limited
theresearchfindings
ofthisproject:1)
This
survey
measured culturaldimensions
in
undergraduatecollege students,whowereall,withtheexception of one
American,
undertheageof3 1
.Additionally,
freshmen
students wereexclusively
usedin
theCroatian
sample,resultingin
alower
average age
for
theCroatians (under
20)
thanfor
theAmerican
sample(20-30
yearsofage).
As
statedin
thesection onculture,culturalprogrammingcontinuestodevelop
withtheexperiences of
life,
posing
alimit
toapplying
conclusionsdrawn
from
thissampletotherespective national populationsas awhole.
2)
Because
ofthebarrier
posedby
ACMT's
tuitionrates(yearly
tuitionis
roughly
equivalentto theaverage
yearly salary in
Croatia,
withno government-fundedfinancial
aidavailable),thestudentbody
ofACMT
is
madeup
largely
of studentsfrom
theupper class ofCroatia. This potentially
skewstheirculturalprogramming
away from
thenormfor Croatian
undergraduate students asa group.3)
Recent
eventsin
theUnited
States,
particularly
theterroristattacks ofSeptember 1 1
,2001
andtheaccompanying
economicrecession,may
affecttheresponses oftheAmerican
sample,particularly
relatedto thedimension
ofuncertainty
avoidance.4)
The ACMT
samplehave
all chosento attend anAmerican
educationalinstitution,
which
may indicate
mentalprogrammingmoresimilarto theAmerican
samplethanwould
be
true ofCroatians
in
general.5)
The ACMT
sample completedasurvey
writtenin
English,
alanguage
thatis
nottheir6)
The basis for
thelogic
ofthesurvey
is
over20
years old;it is
possiblethatsome ofthemethods
discovered
atthe timefor
determining
culturaldimensions
arenolonger
reliable.
7)
The
researcher adapted severalquestionsdesigned
to testculturaldimensions
in
employees
in
ordertofit her
sample ofundergraduate students.This may
have
unintentionally
compromisedthevalueofthequestions.Limitations
relatedtosurveysin
general:1)
The
acquiescencefactor pertaining
to questions1-10.
Acquiescenceis
thetendency
togive a positive answerto
any
question,regardlessofits
content.Given
acquiescence,the
best way
toresolvethisproblemis
torankthequestions relativetoeachotherin
additionto
assessing
theresponses giventoa particular question.Question 1 1
ofthesurvey
attemptstocompensatefor
any
acquiescencein
theanswerstoQuestions 1-10.
2)
Respondents
are morelikely
to answeraquestiontruthfully
if
aresearcherasksthemtoassess others
instead
ofthemselves.A
mix of questionstyles was usedin
ordertoovercomethispotential
limitation.
3)
Respondents
sometimes selecttheanswerthatthey
believe
theresearcheris
looking
for
ratherthanthatwhichis actually
mosttruthful.Chapter 1 introduced
theproblemtobe
treatedin
thisthesis,
namely
thatculturaldifferences
may
poseabarrier
to thetrans-culturalapplicationoftheconcept of organizationalleadership.
The
nextchapter will provideamore completedescription
oftheconcept of organizationalleadership,
aswellas abrief
overviewofspecific areas of culturaldifferences
(called
culturalChapter
2:
LiteratureReview
In
Chapter
1,
theproblemtobe
studiedin
thisresearch,namely
thatculturaldifferences
may
pose abarrier
to thetrans-culturalapplicationoftheconceptof organizationalleadership,
wasidentified
andintroduced.
Chapter 2
will serveto morefully
explaintheevolving
conceptoforganizationalleadership
as well asidentify
areas of culturaldifference
(called
culturaldimensions).
In
today'sworld of globalization andmergers,theorganizationallandscape
is
changing.
Multi-national
organizations(organizations
whichemploy individuals from
morethan three
different
cultures)
as well as what are called"foreign
culture"
organizations
(organizations
from
one culture which operatein
a secondhost culture)
arebecoming
increasingly
common.In
thesekinds
oforganizations,it is
becoming increasingly
clearthatculture
does have
animpact
on organizationallife
(Adler,
1997).
After
all, theworldis
a mosaic ofdifferent
cultures,different
people.The
oldsaying
that
"No
twopeoplearealike"
is
certainly
true.However,
whenindividuals
are examined asagroup,
it is
possibletoidentify
distinct
cultures.Culture
is
our(usually
unconscious)
mentalprogramming,
"the
acquiredknowledge
peopleusetointerpret
experience and generatebehavior,"
(Spradley, 1980,
p.6).
Culture dictates how
weprocessandevaluateinformation,
is
thebasis for
understandingandinterpreting
theexperiences ofday-to-day
life;
andit
has
been
shownthat thisknowledge
variesfrom group
to group,creating
theseparate culturesthatmake
up
theworld.Anthropologists
have
shownthatcultureis demonstrated in
theindividual's
values,perceptions,
behaviors,
and attitudes(Spradley,
1980; Adler,
1997). Thus if
cultures aredifferent (and
they
are),individuals
from
thesedifferent
culturesmay
have different
values,approach
life in different
ways.It
seems quiteprobablethatmulti-national andforeign
cultureorganizations
may
experience culturalfriction
andmisunderstandingsbetween
employeesfrom
different
cultures.Multi-national
andforeign
cultureorganizations which adopta synergistic approachtoculture
have
adistinct
advantage and ahuge
resourcein
theirculturalrichness.Connected
tosuchtheoriesas requisite
variety
and organizationallearning,
thebasic
idea is
thatby
employing
people whohave different
values, perceptions,behaviors,
and attitudes(the
manifestations ofculture), organizations are ableto
look
atthesame situationdifferently,
becoming
more creative andinnovative.
As
we will see whenexamining Hofstede 's fifth
dimension
of culturelater in
this chapter,wearelimited
by
"cultural
blinders"
of which we
arenot even aware.
These
"blinders"limit
theway
we perceivetheworld as wellasthenumber of solutionswecan generate
for
one givenproblem.When
peoplewithdifferent
setsof
"cultural
blinders"worktogether,
the scopes,asit
were, overlap,resulting in
ahuge
organizational
capacity for
innovation
and creativity.Both
reasonsstatedabove,namely
thatculturaldiversity
in
organizationsis
simultaneously
a potentialproblem andsignificantresource,arevalid reasonsfor
examining
the
impact
ofculture ontheorganization.But
thereis
one more variablethatwehaven't
yet considered.Who
influences how
anorganization should
function? The fact
is
that,
intentionally
ornot,it
is
quite oftentheUnited
States.
The United States
producesthevastmajority
of organizationaltheory
and application(Adler, 1997; Hofstede,
1980). While
thisknowledge may be intended
for
applicationin
theUnited
States,
in
reality
it is
exportedthroughouttheworld.People in
other countriestrying
to
improve
theirorganizationsortolearn how
organizations shouldfunction
often acceptcould
be
arguedthat thissituationis both
limiting
andunnatural.It
is
limiting
because it
denies
theadvantages oftheculture whereit is
being
implemented
(and
oftenmagnifiesthealready
existing
"inferiority
complex"thatexists
in
many
developing
nations); andit is
unnatural
because
it
creates aframework
for
thefunctioning
oftheorganizationthatdoes
notreflectthe values,
perceptions,
behaviors,
and attitudesofthepeopleworking in it
or ofits
environment.
Many
studieshave
already
shownthatculturedoes
affecttheapplicationofAmerican
organizational
theory
elsewherein
theworld(Dorfman &
Howell, 1988; Sikavica, 1996;
Haire,
Edwin &
Porter,
1963). In
this study,wewillfocus
ononebranch
oforganizationaltheory,
namely
theconcept of organizationalleadership. Cultural differences between
Croatians
andAmericans
willbe
examined.Finally,
thisresearch will attempttoascertaintheimpact
ofthese culturaldifferences
ontheapplication ofthe(American)
leadership
paradigm.Testing
of organizationalleadership
theory
cross-culturally is
notnew;however,
whileanexhaustive search
has
notbeen
undertaken, allexisting
studiesdiscovered in
thecourse ofconducting background
researchfor
the thesisrelatetotheindustrial
model.They
eitherequate
leadership
withgood management ortestvarious non-transformationalleadership
theories.
Still,
thefact
thatthese studiesdid find
somedifference
in applying
organizationalleadership
theory
in
different
culturesindicates
thatit
wouldbe
worthwhileto testpost-industrial
leadership
aswell.By
examining
theimpact
ofcultureontheconcept of organizationalleadership,
wewillmore
fully
understandtherole ofculturein
organizations, thepotentiallimitations
oftheleadership
paradigm, andpossibly
contributetowards themodification ofthisparadigmtooneWhat
is
Leadership?
Historically,
theconceptofleadership
has been linked
primarilytomilitary
or politicalfigures.
It
was not untilthe20thcentury
that theidea
ofleadership
in
organizations emerged.Since
then theidea has
gainedpopularity,particularly in
thelast 20
to30
years.But
whatexactly
is leadership?
This is
aquestionthatis
stillbeing
answered.According
toBass,
theconceptofleadership
is
both
broadly
andimprecisely
defined
(Bass,
1990). In
the vastHandbook of
Leadership,
leadership
has
been
groupedinto
the theoreticalcategoriesillustrated in Table
2. 1
.These
groupingsmap
thestagesthat thestudy
ofleadership
has
gonethroughin
thelast
century.
Please
notethatthesedefinitions
refertoleadership
in
general, and notspecifically
to
leadership
in
organizations.Table 2.1
Summary
ofdefinitions
ofleadership
Leadership
as:A Focusof
Group
Processes Theleaderisthecenter ofgroup activity;leadership
exists as afunctionof thegroup.Personality
andits Effects This includes earlytheoriessuch as"Great-Man"and"TraitsTheory."Leadership
occursbecausesome peoplehavethepersonalityortraits that are requisitefor leadership.The Artof
Inducing
Compliance Thefocalpointinthistheory
istheleader;
hehastheabilitytomake othersdowhathewantsthem todo.
The ExerciseofInfluence Aleader isone whoisabletoinfluenceotherstoworktowardsa goal.
An ActorBehavior This includessuchtheoriesas"ExcellenceTheory"
Leadership
is definedastheacts orbehaviorof a recognizedleaderwhileinvolvedin
directing
groupactivities.Thus,
once a personis determinedtobealeader,
anything thatpersondoeswhiledirecting
othersisconsideredleadership.A FormofPersuasion Heretheleader successfullygainscooperationfromothers, butthrough persuasion ratherthan theexercise of power.
A Power Relation This
theory
examinestherole of powerin leadership. Leadersget other peopletodowhatthey
wantby
usingtheirpowertoinfluencethem.An InstrumentofGoal Achievement
Thus includessuchtheoriesas"TransformationalLeadership"
Leaders
motivate othersthroughvisions of goalstobeachieved and methodsto achievethatgoal;throughcommunicatingthisvision,
they
motivatetheirfollowerstoworktowardsachievingthatgoal.
An
Emerging
EffectofInteraction Leadersarise out oftheinteractionswithin a group. Thegroupselects who willleadthem.groupvalidates as
being
inaccordancewiththerole ofleader.TheInitiationofStructure
Leadership
istheprocess ofinitiating
andmaintainingtherole structure (patternof rolerelationships).ACombinationofElements Asa combination oftwoor more oftheabove.
Note. AdaptedfromBassandStogdill 's Handbook ofLeadership:
Theory,
Research, andManagerialApplications(3rd
ed.) (pp. 1
1-18),
by
Bernard M.Bass, 1990,
New York: Free Press.It
seems clearthatleadership
occurs whenoneperson causes anotherto act.The
mainareas of
difference
regardhow
theleader
emerges(whether because
oftheindividual,
orthegroup,or as a result of
interaction between
thetwo)
andthemethodtheleader
utilizesin
causing
followers
toact(power,
persuasion,influence).
While
theabovetheoriesrelatetoleadership
is
general,it is easy
toseehow
they
canbe
appliedin
theorganizational world.Indeed,
overtheyears thestudy
ofleadership
has
shifted
from
being
primarily
relatedtomilitary
andpoliticalfigures
tobeing
primarilyrelatedto
leadership
in
theorganization.The last
severaldecades
have
seentherising popularity
oftheidea
ofleadership
in
theworkplace.
The
numberofbooks
and articles written onthesubjecthas
increased
dramatically;
organizationshave
spentmillionsontraining
theirmanagersto"be
leaders";
indeed,
it is
acceptedtoday,
atleast
in
theUnited
States,
thatleadership
belongs in
organizations
(Rost,
1991).
Despite
thedegree
towhichleadership
has
been
embraced,it
is
safetosay
that trueleadership
remainsrelativelyrare.While
therearemany
reasonsfor
this,
twoofthemostcompelling
and most oftencited are:1)
that themechanisticorganizational structureofnearly
allAmericanorganizationsactually
limits
ratherthanpromotesleadership
and,2)
thatleadership
itself
is
tooimprecisely defined,
noteasily
understood,and often contradictory.Both
ofthesethemesareprevalentin
themostrecent(last 20 years)
published worksonleadership. Before
welook
moreclosely
atsomeofthese,
it is
worthwhiletounderstandThe
first
problem relatesto thestructureof organizationsin
theUnited States
andmuch oftheworld.
Born in
theindustrial
revolution, themodelfor
organizationsis
mechanistic
in
nature,meaning
thatorganizations aredesigned
torunlike
machines(Morgan,
1998).
As
illustrated
in Table
2.2,
themechanisticandpost-mechanistic organizationsarefundamentally
different.
Table 2.2
Mechanistic
vs. post-mechanistic organizational structureMechanistic Post-Mechanistic
Structure
Hierarchy
CircularGuiding
Principle Control Aligned ValuesMethodofMotivation Transactional Vision
System Characteristic
Static,
rigidInnovative,
fluidPurpose
Monetary
Profit ServeEmployees/Community
Note. BasedonServant
Leadership,
by
Robert K.Greenleaf, 1991, Mahwah,
NJ: PaulistPress;
LeadertoLeader:
Enduring
InsightsonLeadership
fromtheDrucker Foundation'sAward-Winning
Journal,
editedby
Frances Hesselbeinand Paul M.
Cohen, 1999,
San Franscisco:Jossey-Bass;
The Leader oftheFuture,
editedby
Frances
Hesselbein,
MarshallGoldsmith & RichardBeckhard,
1996,
San Francisco:Jossey-Bass;
andImages ofOrganization:theInternational BestsellerthatRevolutionized HowWe SeeOrganization
Newly
AbridgedforToday's Manager (Executive
Edition), 1998,
San Francisco: Berrett-KoehlerandThousand Oaks: SAGE.The
mechanistic organizationis
designed
torunsmoothly
andconsistently
throughasmuch
planning
andcontrollingaspossible.Job
specificationsfor
thosewhoactually
do
theworkare
very
narrow; thepositionhas been
pre-described,andtheindividual
is
supposedtocomplete
his
orher
tasks according to theguidelines.Management
is
responsiblefor
thinking
and
for
controlling
theemployeesthey
supervise.Other
managers managethesemanagers.Post-mechanistic
organizations,
ontheotherhand,
removeboth
theseparationbetween
thinking
anddoing
andtheelement of control.The
approachto theemployeeofthecompany
is
fundamentally
different.
An
important
criteriontakeninto
account whenhiring
anewemployee
is his
orher
values andthedegree
towhichthesevalues arein
alignment withthevalues oftheorganization.
The
idea
is
thatall oftheemployees willworktogethertowardsgoalsthat
they
believe
in,
towardsgoals whichreflecttheir values.The
employeeis
alsogiven
back
therighttoboth
thinkandact, andthe structure oftheorganizationfacilitates
creativity
andinnovation
by being
circular andnon-hierarchical.The
organizationasa wholeis
morefluid
andadaptive,asthepeoplewithinit
areabletoanalyzethesituation,determine
what changes should
be
made,and communicatethesechangesthroughouttheorganization.Change
outside of one'sparticularareaofinfluence
is
achievedthroughtheleadership
ofpeoplethroughout theorganizationwho enlistthecooperation ofothers
by
communicatingtheirvision
for
changetothem.Other
employeescometo acceptthisvisionastheirown andwork withthe
leader(s)
and otherfollowers
towardsmaking
thatchangehappen.
The
purpose oftheorganizationis something
beyond
making
money, somehigher
purpose
reflecting
thevaluesofthepeople who makeup
theorganization.Money
stillneedsto
be
madefor
theorganizationtofunction,
but
thisbecomes
asecondary
goal or aby-product
of
fulfilling
theprimary
goal.As
mentionedpreviously,many have
cometobelieve
that trueleadership
has
difficulty
existing
in
mechanistic organizations.In
mechanisticorganizations,
leadership
is
equatedwithmanagement,and managersaresupposedto
be
leaders.
However,
thesystemmakes
it
difficult for
even managerstobe
leaders. The
systemisolates
and overworksthem;
the separation
between
thinking
anddoing
oftendeprives
themoftheinformation
andexpertise
they
needin
ordertodecide
where changeis
needed andhow
thatshouldbe
short-term
producers,
not visionaries.The
maximthat"what
gets rewardedgetsdone"is
truetothedegree
that thosewhofacilitate
thegoal oftheorganizationtomakemoney in
theshort-termare rewarded
instead
ofthosewhocreatively
examineandseektochangetheorganizationtoensure
long-term
success and viability.The
second area of concernregarding
implementing leadership
in
today'sorganizations
is
confusionregarding
whatexactly
is
leadership. While
it
may be
acceptedthatleadership
in
theworkplaceis
desirable,
it is
sometimesdifficult
toachievedue
tothefact
thatthe concept of
leadership
is
imprecisely
defined
andoften misunderstood(Rost,
1991).
How
does
onebecome
aleader?
This
is
thequestionthatsomany
want answered.As
one example of
how difficult
it
canbe
toanswerthisseemingly
simplequestion,try
this.Here
is
Rost's
"tongue-in-cheek"definition
ofaleader designed
tosummarizethemostsignificant
leadership
theories ofthepast century:leaders
are"great
men and women withcertain preferredtraitswho
influence
followers
todo
whattheleaders
wishin
ordertoachievegroup/organizational goalsthatreflect excellence
defined
as somekind
ofhigher-order
effectiveness,"
(Rost, 1991,
p.95). Now
gobecome
aleader!
Not
soeasy,is
it? Once
youhave been
exposedto thedifferent
theories summarizedin
Table
2. 1
,it is
easy
tospotthem.Look
atthedefinition
again,withtheaddedinserts:
leaders
are"great
menandwomen(personality
andits
effects)
with certain preferredtraits(personality
andits
effects)
whoinfluence
followers (the
exerciseofinfluence)
todo
whattheleaders
wish(the
art ofinducing
compliance) in
ordertoachieve group/organizational goals(an instrument
of goalachievement)
thatreflect excellence(an
actorbehavior)
defined
assome
kind
ofhigher-order
effectiveness(an
act orbehavior),"
(Rost, 1991,
p.95).
Exploring
aconceptviaresearch andthecreationandtesting
of varioustheoriesis
partofacademicunderstandingandprogress.
However,
thegreatest number of peopleinterested
academic
journals
tofind
out more aboutleadership,
they
readthebooks
andarticlesdesigned
for
thebusiness
professional.For
theaveragebusiness
personinterested
in
becoming
aleader,
theamount ofinformation
onleadership
is
vast, confusing,frequently
superficial, andoften contradictory.
Additionally,
themost commondefinition
ofleadership,
thoughde
facto,
is
thatleadership
is
good management(Rost,
1991). This definition
reflectsthemechanisticorganizational
paradigm,
which considersleadership
tobe
partof management.That
thisis
truecan
easily
be
seenin
nearly
allbut
themost recentliterature
dealing
withleadership,
tothe
degree
that the termsleadership
andmanagement/leader and manager are usedinterchangeably. (The
articleWhat
theLeaders of Tomorrow See
(Dumaine, 1989)
is just
oneof
many
examples oftheerasure oftheline between
leadership
and management).Commonly
assumedin
today'smechanistic organizations, thisdefinition denies
thedifference
between
managementandleadership
andconfusesthoseattempting
tounderstandleadership
by blurring
orerasing
completely
theline between
the two.The
mostrecentdevelopments
in
thefield
of organizationalleadership
have
advocatedboth
a newtypeoforganizationalstructure and a more precisedefinition
ofleadership.
Burns'
theory
oftransactionalandtransformationalleadership
laid
thegroundworkfor
mostofthe
ideas
about organizationalleadership
thatexisttoday.Here
is
thebasic idea:
twokinds
ofleadership,
or methodsofmotivation,exist.One is
transactional,
theothertransformational.Transactional
leadership
occurswhenaleader
motivates anemployeetoact
in
acertainway
by
exchanging
tangiblerewardsfor
thedesired
behavior.
An
exampleofthiswouldbe
aleader
thatwantsan employeetofinish
a projectahead ofschedule.
The leader
tells theemployeethathe
or she willreceive a30%
bonus
if he
ahead of schedule
in
exchangefor
thereward ofa30%
bonus.
The bonus
is
exchangedfor
theearly
completionoftheproject.Transformational
leadership
identified
adifferent
way
tomotivate employees.Burns
originally defined
transformationalleadership
as"when
oneormorepersons engage witheach other
in
suchaway
thatleaders
andfollowers
raise one anothertohigher
levels
ofmotivation and
morality,"
(Rost
1991,
p.101). In
transformationalleadership,
theleaders
andfollowers,
throughinteraction,
change ortransformeach otherin
a positiveway.While Burn's
intended
for
his
theoriesoftransactionalandtransformationalleadership
to
be
taken togetherand regarded ascomplimentary,
his
theory
oftransformationalleadership
has
become
whatmost associatewithorganizationalleadership
today
(Bass,
1990).
Transformational
leaders
'challenged
the process,inspired
vision, enabled othersto act,modeledthe way, and
"encouraged
theheart,'"(Bass, 1990,
p.218). It
is
easy
toseehow
theidea
oftransformationalleadership
fits
in
well withthepost-mechanistic organizationalstructure
described
onpages10
and1 1
.Transformational
leadership
calls on otherstoactfor
some
higher
purpose,in
alignmentwiththevaluesofthoseinvolved.
Greenleaf
bases his
definitive
book Servant Leader
onthetransformationaltheory
ofleadership. Greenleaf defined
aleader
asone who actsin
orderto serve others."A
new moralprinciple
is
emerging
whichholds
that theonly
authoritydeserving
one'sallegianceis
thatwhich
is
freely
andknowingly
grantedby
theled
totheleader
in
responseto,
andin
proportion
to,
theclearly
evident servant statureoftheleader,"(Greenleaf, 1991,
p.10).
In Servant
Leader,
leadership
becomes
synonymouswithserving
andserving
itself
becomes
moral.Those
who are abletolead have
aresponsibility todo
so.According
toGreenleaf,
thegreatestenemy
ofsociety
today
arethosewhoareabletolead,
but do
notGreenleaf
categorizes people asthosewho canlead
andthosewho cannot.Those
whocannot,
in
other wordsthepool of potentialfollowers,
willonly
supportthosewhothey
feel
are
1)
strong
enoughtolead; 2)
have
a goalthatthey
feel
is
worthy
pursuing;and3)
whotruly
serveothers.
The leader
thenmakesthepotentialfollowers
realfollowers,
transforming
themin
theprocess."It
is
partoftheenigmaofhuman
naturethat the"typical"person-immature,
stumbling,
inept,
lazy-is
capable of greatdedication
andheroism //wisely led.
Many
otherwiseable people are
disqualified
tolead because
they
cannot workwithandthrough thehalf-people
who are allthereare.The
secret ofinstitution
building
is
tobe
abletoweld ateamof such people
by lifting
themup
to growtaller thanthey
wouldotherwisebe,"(Greenleaf, 1991,
p.21).
Very
importantly,
Servant Leader
arguesfor
both
anewkind
of organization aswellas a new
kind
of organizational structure.According
toGreenleaf,
leading by
serving is
notonly
theresponsibility
oftheindividual but
ofthe organizationaswell.However,
theorganizational structureofmodernorganizations
inhibits
leadership,
largely
due
toits
hierarchical
system and emphasis on control(Greenleaf,
1991).
Servant Leader
is
limited, however,
in
its
seemingly
conflicted viewaboutwho canlead.
On
onehand,
Greenleaf
claimsit is
theresponsibility
ofthe trustees oftheorganizationto
lead
theorganizationin
its function
of serving.Managers
cannotserve asleaders due
to theunnatural and
heavy
demands
oftheirposition;others cannotlead because
they
aretooinvolved in
theadministration oftheorganization.However,
delegating leadership
to trusteeslimits
thepossibilitiesfor
leadership
in
theorganization.
It
also seemstobe
in
conflict withtheobligationof all who canlead
todo
so asprofessedelsewhere
in
thebook. The
moral aspect ofbeing
aservantleader
could alsobe
consideredaweakness;
morality
is
subjective, and,from
aglobalperspective,whatmay
seemDespite this,
Servant
Leader is
significantfor its
development
ofthetransformationalconcept of
leadership,
its
callfor
thosewho canlead
todo
so,its
emphasisontheresponsibility
oftheindividual
tosociety
as awhole, theconcept of organizationsthatserve,and
its
recognition ofthelimitations
ofthemechanistic organizational paradigm.Another
author,Joseph
C.
Rost,
further developed
theidea
ofanewleadership
for
anew organizational structure.
His definition
ofleadership
is designed
tobe
part ofthepost-industrial
(post-mechanistic)
organization whichhe
saw emerging.While recognizing
that theindustrial
(mechanistic)
organizational paradigmis
outdated
andhas
out-livedits
effectiveness, Rost
dedicated
themajority
ofthebook
toestablishing
aworking
definition
ofleadership.
Leadership
for
the21s'Century
is
theproductof
Rost's
analysisof overnearly 600
books,
chapters, andjournal
articleswritten onthe topicof
leadership. Rost
reviewedthisliterature
withthepurpose ofidentifying
how
leadership
has
been defined in
thepast.Following
thisexhaustive assessment,Rost
concludedthatleadership
is
imprecisely
defined
andthat themajority
oftheauthorswho wroteaboutleadership
failed
todefine it.
Rost
also concludedthat,
in
reality, theunofficialbut
realdefinition
ofleadership
was as goodmanagement.
Recognizing
theneedfor
aworkingdefinition
ofleadership,
rejecting
thede
facto definition
asinvalid in
thepost-industrialorganization,Rost
createdthefollowing
definition,
thedefinition
thatwillbe
usedin
thisthesis:"an
influence relationship among
leaders
andfollowers
whointend
real changesthatreflecttheirmutualpurposes,"
(Rost, 1991,
p.
103). As Rost
states, each wordin
his definition
waschosenfor
a specificreason.Table
2.3,
adirect
quotefrom
Leadership
for
the 21stCentury,
further
describes Rost's definition
ofleadership.
Rost
arguesthat thecurrentindustrial
paradigmhas
outlivedits
usefulness,
andis
in
defined
as good managementin
theindustrial
paradigm,
thatdefinition
has
also provedoutdated.
Rost's
newdefinition
ofleadership
anticipates andis designed for
thisnewpost-industrial
organizational paradigm.Table 2.3
Rost's definition
ofleadership
"Leadership
isaninfluence relationship amongleadersandfollowerswhointendrealchangesthatreflecttheirmutual purposes.
"Fromthis
definition,
therearefouressentialelementsthatmustbepresentifleadership
existsorisoccurring:
1. The
relationship is basedoninfluence.
a. Theinfluence relationship ismulti-directional.
b. Theinfluence behaviorsare not coercive.
2. Leadersandfollowersarethepeopleinthisrelationship.
a. Thefollowersare active.
b. Theremustbemorethanone
follower,
andthereistypicallymorethanoneleader intherelationship.
c. The relationship is
inherently
unequalbecausetheinfluencepatterns areunequal.
3. Leadersandfollowers intendreal changes.
a. Intendmeansthat theleadersandfollowerspurposefully desirecertain changes.
b. Realmeansthat thechangestheleadersandfollowersintendmustbe
substantive andtransforming.
c. Leadersandfollowersdonothavetoproduce changesinorderfor
leadership
tooccur.
They
intendchangesinthe present; thechangestakeplaceinthefutureif
they
takeplace at all.d. Leadersandfollowersintendseveral changes at once.
4. Leadersandfollowers
develop
mutual purposes.a. The mutualityofthesepurposesis forged inthenon-coerciveinfluence
relationships
b. Leadersandfollowers
develop
purposes,notgoals.c. The intendedchangesreflect,notrealize, theirpurposes.
d. Themutualpurposesbecomecommon
purposes."
Note. From
Leadership
forthe 21s'Century
(pp.102-103),
by
Joseph C.Rost, 1991,
New York: Praeger.While Rost's definition
providesavaluableframework for
leadership
in
thepost-industrial
paradigm,it leaves
unstatedhow
one emergesas aleader
in
theleader-follower
relationship
andunderplaysthetransformationalaspect ofleadership.
Two
variablesdetermine
whois
aleader
and whois
not: theindividual
andthedeveloped him
orherself
to thedegree
wherehe
or sheis
abletolead,
and mustbe in
asituation where
his
orher
common purposeis in
alignmentwiththatofthepotentialfollowers. In industrial
paradigmterms,
study
oftheemergenceofleadership
indicated
thatquiteoftenthe
leader
who emerged wastheonewhofirst
acceptedandadvocatedthegroup's(sometimes unrecognized)
goals.In
post-industrialterms,
theindividual
whois
ABLE tolead
and who can articulate avision, which eitheris
orbecomes
sharedby
the group,emergesas a
leader.
A
key
toleadership
in
thepost-industrial paradigmis
thepersonaldevelopment
ofthe
leader
(Hesselbein,
Frances
&
Cohen, 1999; Bennis,
1989).
Interestingly,
thepost-industrial
paradigmitself is
centered onthedevelopment
of allemployees,a prerequisitefor
leadership.
In
this timewhenmany
acknowledgethat thevery
nature of organizationsthemselvesis
undergoing
fundamental
change,leadership
tooseemstobe
changing.Accepted
asbelonging
in
the workplace,understoodasdistinct from
management, transformationalleadership
holds
thekey
toincreased productivity
at aminimum and a newway
ofworking
ata maximum.
However,
aspreviously
stated, thisconcept ofleadership
is
largely
American
in
nature.
How
thenwill culturaldifferences impact leadership? In
orderto considerthisquestionmore
fully,
abrief
overviewofculture andpreviously identified
culturaldimensions
is
necessary.What is Culture?
Several definitions
ofculture are givenin
Table 2.4 (p.
19),
but
in
essence,cultureis
the
learned
programmingof
our minds.It
is
learned,
notgenetic, anddevelops
asan attempttomake sense oftheworld welive in.
Because
it is
learned,
it
arisesfrom
ourexperiences,relationships,
andthevalue,
how
tobehave,
andhow
tounderstandother people andhis
orher
environment.A
very young
childdoes
notknow if
astuffedtoy
is
moredangerous
thanahot
stove;if
peoplecan
be
good orbad;
which ofhis
orher
behaviors
willbe
rewarded,which willbe
ridiculed.All
ofthisis learned
and reinforced overtime,
from
family,
from
experiences,from
theenvironment
in
whichthatchildlives.
Table 2.4
Definitions
of culture"The
acquiredknowledge
people usetointerpret
experience and generatebehavior."
(Spradley, 1980,
p.6)
"Complex meaning
systems"used
by
people"to
organizetheirbehavior,
to understandthemselvesand
others,
andtomake sense out oftheworldin
whichthey
live."(Spradley,
1980,
p.5)
"The
collectiveprogramming
ofthemindthatdistinguishes
themembers of onecategory
of people
from
thoseofanother."
(Hofstede, 1988,
p.6).
"a)
Something
thatis
sharedby
all or almost all membersofsome socialgroup,b)
Something
that theolder members ofthegroup
try
topass onto theyoungermembers,and
c)
Something
(as
in
thecase ofmorals,laws,
andcustoms)
thatshapesbehavior,
or... structures one'sperceptionoftheworld."
(Adler, 1997,
p.15)
This
learning
continuesthroughoutanindividual's lifetime. Each
new experienceeither reinforces or changesthatperson'scultural programming.
This
caneasily be
seenby
observing
peoplein
different
environments.Many
whohave lived in
morethanone culturewillchange, sometimespermanently,sometimes
temporarily,
in
responseto thisdifferent
environmentandthe signals,experiences, andreinforcementsthat
accompany
it.
Because
culturereferstotheway
wethink,
it is
largely
tacitin
nature.Our
values,perceptions, attitudes, and
behaviors
allreflect ourculture,but
we areusually
unaware ofthedegree
towhichthisoccurs.Generally,
peopleassumethatcultureis
universal, thatothers seetheworldthroughbelief
thatall peopledefine
thereal world ofobjects, events, andliving
creaturesin
prettymuchthe same
way,"
(Spradley,
1980,
p.4).
Yet,
thereality
closerto the truthis
thatindividuals
from different
culturesmay have
different
values;understandthe same experiencesdifferently;
have
different
attitudes; andbehave
differently
giventhesame situation.Because
cultureis
largely
tacit,
it
is
oftendifficult
tostudy.Because
ofthis,
anthropologists
study
culturesby
measuring
themanifestations of culture(attitudes,
values,behaviors,
perceptions)
of onegroup
andcomparing
them to themanifestations ofanother.The
first
step
towards culturalunderstanding is
tosimply
acknowledgethat therearedifferences.
In
thefield
ofethnography, thework ofdescribing
a culturebegins
withtheresearcher
acknowledging
thathe
or sheknows
nothing
abouttheculturetobe
explored.His
orher
purposeis
to assumenothing,in reality
totry
toerasehis
orher
own mental programming!With
noassumptions, theresearcherentersa culture andtries,
throughsystematicexploration,to
become
a personindigenous
to thatculture.Ethnographers
understandthatwhen weassume,we
fail
tofully
understandtheentire realm of culture.Over
the years, scholarshave identified
culturaldimensions,
whichare specific wayscultures
vary
from
each other.Imagine
eachdimension
as a spectrum.The
ends ofeachspectrumrepresenttheextremesofthe
dimension,
whilethevaluesin between
aremoremoderate, though still
tending
tofavor
one ortheother oftheextremes.When attempting
tounderstand culturaldifferences,
theresearcherattemptstodetermine
whereonthe spectrum each culturefalls. If any
differences
exist, theresearcher willbe
abletosay
thatoneculturetends tobe
more "X"than the other,"X"
representing
one ofthespectrum'sextremes.
It
is
important
torememberthatall culturesinclude
elementsfrom
eachdimensional
spectrum).However,
when examined as agroup, each culturetendstoemphasizeone
polarity
morethan theother,
thebasis for its
culturaldimension
determination.
Before
turning
to anexaminationofthewaysin
whichculturesvary,it
is
worthwhiletopointout someconsiderationsthatshould
be kept
in
mind whenlooking
atculturaldifferences.
First,
it
shouldbe
rememberedthatcultureis
afunction
ofthegroup.This
meansthatin
ordertounderstandculture,
thegroup,
ratherthan theindividual,
shouldbe
examined.Within
cultures,individuals
can exhibitbehaviors,
attitudes, values, and perceptionsthatfall
everywhere onthespectrum of each cultural
dimension; however,
whentakenas agroup,thedominant
culturaltraitsbecome
apparent.Thus,
whenexamining
culture,it
is
essentialthat thegroup
is
studied ratherthan theindividual.
Second,
whilenotwo cultures areexactly
alike, sometend tobe
relatively
similartoeachother; these are called cultural clusters.
These
oftenmatchgeographic areas orlanguage
groupings;
for
example,whilethecountries whichmakeup
theAnglo
culturalcluster arelocated
throughout the world,it has been found
thatBritish, Irish, Canadian, American,
Australian
andNew Zealand
cultures,whilestilldifferent,
moreclosely
resemble each otherthan
they
do
cultures outside oftheircluster.Third,
some cultures canbe nearly identical regarding
one or moreculturaldimension,
but be
different
regardingothers.For
example,if
wehave
twodimensions
representedby
"X"
and
"Y",
twoculturesmay both
be
high
"X",
but
onemay
alsobe high
"Y"whiletheother
is
low
"Y".
Fourth,
culturesare generallyidentified along
political ornationallines.
For
example,we speak ofthe
French
culturein
France,
theChinese
culturein
China.
However,
thisis
ageneralization,
in
thatotherdistinct
culturesusuallyexist withinthepoliticalboundaries
ofeachnation.
For
example, theKurds
ofSoutheast Europe
andtheMiddle East
represent aimprecision inherent in
defining
cross-culturalresearchaccording
tonationallines,
someresearchers choosetoreferto
it
ascross-nationalresearch.While
thisis
themore puristdefinition,
themajority
of researchers accept andusethe term cross-cultural, andthiswillbe
the termused
in
thispaper.How
do
Cultures Vary?
A
reviewof various culturaldimensions
ofdifference
makes onething
clear: culturesdo
vary.It
wouldbe
alengthy
task toreview all ofthedimensions identified
by
previousscholars
(Triandis,
in
a review ofdimensions identified
before
1982,
listed 20 important
studies
identifying
24
different
culturaldimensions
(Triandis,
1983)).
Bass
andStogdill 's Handbook of
Leadership
(Bass,
1990)
groupstheculturaldimensions identified in
thestudy
ofleadership
underthefollowing
headings:
traditionalismversusmodernity;particularism versusuniversalism;
idealism
versuspragmatism;andcollectivismversus
individualism.
Traditionalism
versusModernity: "Traditionalism
emphasizesthefamily,
class,revealed
truths,
reverencefor
the past, andascribed status.Modernism
stressedmerit,rationality,andprogress
(Inkeles,
1966),"
(Bass,
1990
p.772). Traditional
societiestend toemphasizemasculine
traits,
authoritative methods ofleadership,
and afocus
on eitherthepastorthepresent.
As
asocietyshiftstomodernity, theimportance
ofthegroup declines.
Particularism
verusUniversalism:"A
particularisticvalueorientationimplies
institutionalized
obligationstofriends,
whereastheuniversalisticvalue orientation stressesinstitutionalized
obligationsto societyand placesalesser
emphasisoninterpersonal
considerations
(Parsons
&
Shils,
1959). In
theparticularisticvalueorientation,
family
relationsand
friendships
takeprecedenceoverconsiderationsof merit andequity,"
(Bass,
determination
ofpay
rates provides a good example ofparticularism and universalismin
practice.
In
particularsocieties, pay
was more oftenassociatedwiththepersonal situation ofthe
employee;
in
universalisticsocieties, pay
wasbased
on performanceregardless ofpersonalsituations.
Particularists
look
at each situationindividually;
universalistsapply
generalguidelinesto
every
situation.Idealism
versusPragmatism: "Pragmatists look for
whatwillwork;idealists
searchfor
thetruth,"
(Bass,
1990,
p.774).
Pragmatists
willmorereadily
changetheirbehavior based
onthe
feedback
they
receive;idealists
will persistin
thesamebehavior despite
negativefeedback
because it
is
whatthey
feel
tobe
morally
right.Collectivism
versusIndividualism:
In
collectivistsocieties,"one
is
more concernedwithone's relations withothers,and achievement ofthe teamand one's
group
is
moreimportant
thanis
one's personal achievement.In
individualistic
societies, self-interestdominates,"
(Bass, 1990,
p.775).
Two
othersets of culturaldimensions
werefound
tobe particularly
significant.This
determination
wasmadebased
onthefollowing
criteria:first,
they
have been
frequently
included
in
subsequentlists
andtextson culturaldimensions,
and, secondly,they
have
been
acknowledged
by
otherstobe
thedefinitive
worksin
theareaof culturaldimensions
(Alder,
1997).
The first
oftheseworksis Kluckhohn
andStrodtbeck's
valuedimensions,
outlinedin
their
book,
Variations
inValue Orientations. The
authors askedfive
questions,theanswerstowhich
they
felt
werefundamental
toallgroups.These
questions were:1
.What is
thecharacterofinnate human
nature?2.
What
is
therelationof mantonature(and
supernature)?3.
What
is
thetemporalfocus
ofhuman life?
5
.What is
themodality
of man's
relationship
to othermen?The
variance ofresponsesto thesequestions makeup 5
valuedimensions,
whichareoutlined
in
Table
2.5.
Table 2.5
Kluckhohn
andStrodtbeck's
five
valuedimensions
TABLE 1:1
The Fivjs Vju-xne Orientations and the Range of Vakiationb Postulated fob Each*
Orientation Postulated RangeofVariations
humannature Evil
j
MixtureofNeutral
j
Good-and-Evil Goodmutable ' immutable r
mutable
j
immutable mutablej
immutableman-nature Subjugation-to-Nafcure
Harmony-with-Nature
Mastery-over-Nature
time Past Present Future
activity
Being
Being-in-Becoming
Doing
relational
Lineality
Collaterally
IndividualismNote. From Variationsin ValueOrientations (p.
12),
by
Florence Rockwood Kluckhohn & Fred L.Strodtbeck,
1961,
New York:Row,
Peterson.Table
2.5
showstherange of eachdimension:
thetwopolaritiesoneitherside, with amore moderateposition
in
themiddle.The first
ofthesedimensions,
thebelief
of acultureasto thefundamental
natureofhumanity,
showsthatculturesgenerallybelieve
thathumanity
is
evil,neutral/a mixture ofgood andevil,or good.
This
has
important
consequencesfor
thedegree
towhichindividuals
in
thatculturegenerally trustsordistrusts
people.Additionally,
culturesthathold
each ofthesevalues canconsiderthis
fundamental
naturetobe
either mutableorimmutable,
or,in
otherwords, thatpeople's nature canorcannot change.
As
you can seein Table
2.6
(page
The
seconddimension
relatestoa culture'srelationship
to nature.Each
culture eitherbelieves
that theindividual is
subjugatedby
his
orher
nature(feels helpless
tocounterits
influence),
lives