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Evaluation of stakeholder relationship marketing : a paradigm in practice : a 156 899 thesis submitted to Massey University at Albany in fulfilment of the requirements for the degree of Master of Business Studies (MBS) in Marketing,

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Figure

Table 4: Social Performance Correlations
Table 10: SPI Regressed Against Involvement and Communication Indexes
Table 14: All Axon's Customer Involvement/Communication Analysis Customers (30)
Table 15: All Axon's Employee SWOT Analysis Employees (49)
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