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Value Co-Creation: Exploring the Effects of Collaborating with a Proactive Generation of Customers

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Figure

Figure 2-1 Precursory Concepts to Value Co-Creation
Table 2-1 Schools of Thought Influencing Marketing based on (Vargo & Lusch, 2004a, p. 3)
Table 2-2 Role of operand and operant resources in distinguishing goods-dominant from service-dominant logic based on (Vargo & Lusch, 2004a, p
Table 2-3 Service Dominant Logic foundational premise modification and additions (Vargo & Lusch, 2008b)2
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