Building Up Customer Loyalty In Hospitality Industry Through CRM

With consideration of importance customer relation role in organization prosperity, Telecom CRM system is the combination of customer- centric business strategy and

Thus, mobile technology does play a mediating role in the linkage between customer satisfaction and customer loyalty among customers of clothing retailers so the null hypothesis

CRM transformation program helps in implementing the same through process, technology and organization change programs driven by business imperative (e.g., customer

Hypothesis （ H2-5 ）： e-CRM technology integration dimension a positive impact on loyalty switch Hypothesis （ H2-6 ）： e-CRM organization support dimension a positive impact

Customer Relationship Management (CRM) in the Iran banking system is fundamental to building a customer-centric organization. CRM systems link customer data into a single

This study reported that execution of CRM practices like customer relationship upgrading capability, customer orientation strategies, customer value, customer interaction

Professional CRM systems, like the WINLine ® CRM system, support your CRM processes by placing all important customer, product and marketing data at your fingertips.. A key

Technological Resources Human Resources Organizational Resources Customer Orientation Learning Orientation Result Orientation CRM Infrastructural Resources CRM