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If you think about it more, do you want it more? : the impact of heuristic and deliberative information processing on consumer preferences for ethically endorsed products : a thesis presented in partial fulfilment of the requirements for the degree of Doc

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Figure

Figure 1: Examples of some most common fair trade labels
Table 1: An example of a set in DCE, adapted from Thiene et al. (2017)
Table 2: Experimental design with within and between studies treatments
Figure 2: Levels of the logo attribute used in Study One.
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