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IT capability, customer information handling, and privacy protection: a resource based view of organisational performance : a thesis presented in partial fulfilment of the requirements for the degree of Master of Information Science in Information Systems

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Academic year: 2020

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Figure

Figure 2.1 General theoretical model of extended RBV Theory.
Figure 2.2 Research model based on the RBV Theoretical Framework.
Table 2.2 Summary of the correlation between investment in IS resource and CRM.
Figure 3.1 Steps followed in Partial Least Squares Path Modelling.
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