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How important is the name in predicting false recognition for lookalike brands?

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Figure

Table 1 Hit Rates (HRs) and False Alarm Rates (FARs) as a function of brand types of tested items
Table 2 Hit Rates (HRs) and False Alarm Rates (FARs) as a function of brand types of tested items
Table 3 Probability correct as a function of pair type composition and brand type of studied item for
Figure 1. A graphical depiction of the study and test phase compositions for the existing
+3

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