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Using Relative Utility Pricing to Explain Multibuy Prices in Supermarkets and on the Internet

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figure), then it is possible to use the Uniform or Rectan- gular demand density to calculate successively the opti- mal prices for packs 2,3,,n
Table 1. Tesco whole milk and semi-skimmed milk, August 2013.
Table of 4 pints or more is good, but once again there is an 2 shows that the match between prices for packs anomaly with the price of pack 2, containing 2 pints
Table 4. “Value” eggs at Tesco and “Basics” eggs at Sains- bury (December 2009 and August 2013)
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