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Marketing orientation : a powerful, and fruitful, competitive edge for industrial marketers

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Academic year: 2019

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Figure

Table 1 : Characteristics of the Companies Participated in the Study
Table 2: Attitudes Towards Marketing - A Factor Analysis
Table 3: Company Profiles Based on Company’s Attitudinal Approach to Marketing Orientation - Analysis of Variance
Table 4: Adoption of Marketing Orientation as Attitude - Analysis of Variance
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