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Zo oud als je je voelt : onderzoek naar succesfactoren binnen de marketingcommunicatie gericht op de oudere consument

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Figure

Tabel 2: zoektermen ‘systematic review’
Tabel 3. Succesfactoren: De invloed van levensfase op consumentengedrag
Tabel 4. Succesfactoren: Cognitieve leeftijd als voorspeller van consumentengedrag
Tabel 5. Succesfactoren: Het effect van leeftijdsgerelateerde marketingstimuli
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