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Lecturenotes_unit 8

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(1)

Market Structure

(2)

Types of Market Structures

The four market structures

▫perfect competition

▫monopoly

▫monopolistic competition

(3)

Categories of Market Structures

Classifying markets (by degree of competition)

▫ number of firms

▫ freedom of entry to industry

free, restricted or blocked?

▫ nature of product

homogeneous or differentiated?

▫ nature of demand curve

(4)

Features of the four market structures

(5)

Perfect Competition

Perfect competition

An industry structure

in which there are many firms, each small

relative to the industry, producing

virtually identical products and in which

no firm is large enough to have any

control over prices. In perfectly

(6)

Perfect Competition

Assumptions

▫firms are price takers

▫freedom of entry of firms to industry

▫identical products

▫perfect knowledge

Distinction between short and long run

(7)

Perfect Competition

Short-run equilibrium of the firm

▫ Price

 given by market demand and supply

▫ Output

 where P = MC

▫ Profit

 (AR – AC) × Q

(8)

Short-run equilibrium of industry and firm under

perfect competition (profit maximizing)

Short-run equilibrium of industry and firm under

perfect competition (profit maximizing)

O

$

(b) Firm

Q

(thousands)

O

(a) Industry

P

Q

(millions)

S

D

P

e

MC

AR

D = AR

(9)

Efficiency Condition

An efficient allocation of resources is

achieved if it is not possible to increase

society's overall level of satisfaction by

producing more of one good and less of

another good.

▫When an efficient allocation of the

resources has been attained, it is

(10)

Efficiency Condition cont’d

Efficiency is achieved if:

P = MC

Price: The price that buyers are willing to pay for

a good indicates the satisfaction generated from

producing and consuming the good.

▫ It is a signal from the buyers to the sellers

telling firms the marginal benefit of consumers

in the market

Marginal Cost: The marginal cost of production

indicates the additional cost of the resources

used up in production.

▫If P > MC then the message is being sent

producers that more output is demanded .

Society can increase overall satisfaction by producing

(11)

Loss minimising under perfect competition

Loss minimising under perfect competition

Q

e

P

1

D

1

= AR

1

= MR

1

AR

1

O

O

(a) Industry

P

$

Q

(millions)

S

D

(b) Firm

MC

AC

AC

(12)
(13)

Short Run Shut down Point cont’d

(14)

 

Break-even price

If the market

price is just

equal to the

minimum point

on the ATC

curve, the firm

will receive a

level of

economic profits

equal to zero,

(15)

MC and the short-run supply curve

Since the portion of the

MC curve that lies

above the AVC curve

indicates the quantity

of output supplied at

each price, it is the

(16)

Perfect Competition

Short-run equilibrium of the firm (cont.)

▫short-run supply curve of firm

the

MC

curve

Short-run supply curve of industry

(17)

Perfect Competition

The long run

▫long-run equilibrium of the firm

(18)

Long-run equilibrium under perfect

competition

Long-run equilibrium under perfect

competition

fig

O

O

P

£

Q

(millions)

S

1

D

LRAC

P

L

P

1

Q

L

S

e

AR

1

D

1

AR

L

D

L

Q

(thousands)

New firms enter

Supernormal profits

Profits return

to normal

(19)

$

Q

O

(SR)AC

(SR)MC

LRAC

AR = MR

D

L

LRAC

=

(SR)AC

=

(SR)MC

=

MR

=

AR

Long-run equilibrium -perfect competition

(20)

Perfect Competition

The long run

▫long-run equilibrium of the firm

all supernormal profits competed away

References

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