The Ultimate Tailgate Experience

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The Ultimate Tailgate Experience

Thank you for your consideration of participation for the 2015 TIPS Automotive NFL Kick-‐Off Ultimate Tailgate Experience!

Every year, millions of fans across the country, and thousands in Atlanta alone, excitedly await for September and the NFL’s opening day. As the end of the month of August approaches, and the NFL pre-‐season winds down, those fans make plans for where they plan to spend those opening day hours. We will be providing an amazing atmosphere for the NFL fans of the surrounding communities of Midtown and Riverside!

With two 15-‐foot projectors, a handful of televisions, tents for shade and rain cover, and food & beverage vendors on hand, this will be an ultimate tailgate experience for all ages. With the prime location of 2081 Bolton Rd NW (street closure intersection of Bolton Rd & Main St), TIPS Automotive has the perfectly placed platform to welcome our neighbors to enjoy themselves responsibly right at home in their own community. 1

With one extremely successful block party down, in our 2015 Family & Friends Day on May 9th, the neighbors are already heavily anticipating our next event. With an expectation of a huge turnout from our neighbors and the city of Atlanta, in addition to the auto traffic on Bolton Rd, this will be a premier opportunity for product placement and points of promotion for your company. Some possibilities are, but are not limited to, step and repeat placement, collective or individual hanging signage, collateral grab bag give-‐ a-‐ways, sponsor information station, verbal acknowledgement by an Ex-‐ Falcon Great host and DJ and of course mentions in the radio spot ads airing on our radio station partner in the weeks leading up to the event.

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The Ultimate Tailgate Experience

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_{EVENT DETAILS}

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Location: Intersection of Main Street and Bolton Road NW

Date: Sunday September 20, 2015

Time: 12:30 Noon – 11:59 PM

Kick Off Times

1:00 GAMES

4:25 GAME

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The Ultimate Tailgate Experience

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_DEMOGRAPHICS

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Audience Profile

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Target Ethnicities

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Caucasian, Latino, African American, Hispanic

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Target (Subcultures)

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Sports Fanatics, Automotive Enthusiast, Citizens of

Riverside, and Families of Midtown Atlanta

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The Ultimate Tailgate Experience

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_{Sponsorship Details}

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WE ENCOURAGE YOU TO

TELL US YOUR BRANDING NEEDS.

The following information related to the Sponsorship Levels offers support

to The Ultimate Tailgate Experience. Some items may require further

explanation or face-to- face discussions. Sponsors are encouraged to think

creatively and address their ideas if they would like any other deal points

provided which are not listed in this package. All deal points for each

package are open for negotiation, ask us and we will craft a package to

meet your needs.

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The Ultimate Tailgate Experience

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_{Vending Opportunities}

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Vending Package Benefits:

• (1) 8x8 Area to display custom company tent, merchandise,

and signage

• Tent, Merchandise, and Signage are to be provided by

company

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The Ultimate Tailgate Experience

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_{SILVER Sponsorship Opportunities}

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Silver Sponsorship Package Benefits:

• Ad Placement on Event Promotion Banners

• Digital/Social Media brand marketing campaign integration over

300,000+ impressions

• Brand Mention in branded email marketing campaign to over 125K+

citizens of Atlanta, Georgia

• Verbal Endorsement by event host committee/celebrity • On-site audience exposure

• Company listed as a Silver sponsor in all pre-media and post-media

outreach (press releases, media alerts, etc.) as well as print and online advertising

• Vending Table for sales and promotional items • Photo opportunities for sponsor/product with Hosts • Logo placement on event Step and Repeat

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The Ultimate Tailgate Experience

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_{GOLD Sponsorship Opportunities}

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Gold Sponsorship Package Benefits:

• On-Site Point of Sales & Marketing and Banner Placement • Placement on Event Promotion Banners

• Sponsor listing on Event Webpage as Power Sponsor

• Inclusion as a Power Sponsor in branded email marketing campaign to

over 125K+ citizens of Atlanta, Georgia

• Company logo on all promotional materials (online, print, broadcast,

and mobile)

• Video documentary watermarking/tagging privileges as a Gold Sponsor • Verbal Endorsement by event host committee/celebrity

• On-site audience exposure

• Company listed as Gold sponsor in all pre-media and post-media

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The Ultimate Tailgate Experience

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_{Power SPONSORSHIP OPPORTUNTIES}

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Power Sponsorship Package Benefits:

• Exclusivity as Only Business listed in your industry as 1 of 5 Power

Sponsors

• Recognized as a Power Sponsor on All Radio Campaign Promotion • On-Site Point of Sales & Marketing and Banner Placement

• Prominent Ad Placement on Event Promotion Banners

• Sponsor listing on Event Webpage as Power Sponsor

• Inclusion as a Power Sponsor in branded email marketing campaign to

• Company logo and title on all promotional materials (online, print,

broadcast, and mobile)

• Inclusion on all Social Media Promotions provided as promotional

invitation to the event

• Video documentary watermarking/tagging privileges as a Power

Sponsor

• Verbal Endorsement by event host committee/celebrity • On-site audience exposure

• Company listed as Power sponsor in all pre-media and post-media

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The Ultimate Tailgate Experience

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_{Title Sponsorship Opportunity}

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Title Sponsorship Package Benefits:

• Company recognized as 1 of 2 Title Sponsors of the Event

• Exclusivity as Only Business listed in your industry as 1 of 5 Power

Sponsors

• Recognized as Title Sponsor on All Radio Campaign Promotion • On-Site Point of Sales & Marketing and Banner Placement • Prominent Ad Placement on Event Promotion Banners

• Sponsor listing on Event Webpage as Title Sponsor (hyperlink to

companies website)

• Inclusion as a Title Sponsor in branded email marketing campaign to

• Company logo and title on all promotional materials (online, print,

broadcast, and mobile)

• Inclusion on all Social Media Promotions provided as promotional

invitation to the event

• Video documentary watermarking/tagging privileges • Verbal Endorsement by event host committee/celebrity • Maximum on-site audience exposure

• Company listed as Title and Power presenting sponsor in all pre-media

and post-media outreach (press releases, media alerts, etc.) as well as print and online advertising

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The Ultimate Tailgate Experience

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The Ultimate Tailgate Experience

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_{Concerns & contact}

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We greatly appreciate the time you have taken to

review this packet.

If there are any sponsorship packages that may attract the

interest of your company, we may be contacted via phone at

404.537.3726 or contact Courtney Howard at

[email protected] .

All packages are open to Deal Point Negotiations.

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The Ultimate Tailgate Experience

Corporate CONTRIBUTION FORM

Company Name___________________________________________________________________________ Contact Name______________________________________________________________________________ Title__________________________________________________________________________________________ Authorized Signature_____________________________________________________________________ Contact Address____________________________________________________________________________ City/State/Zip______________________________________________________________________________ Contact Phone_________________ Contact Fax______________________________________________ Contact Email_______________________________________________________________________________

Please check all that apply

SPONSORSHIP LEVEL

_______ Vending (Please Specify)

_______ Silver Sponsor

_______ Gold Sponsor

_______ Title Sponsor

______Power Sponsor

Unfortunately, __________________ currently cannot contribute to The Ultimate Tailgate Experience due to the following constraints:

___________________________________________________________________________________________________________________________________________ ___________________________________________________________________________________________________________________________________________ ___________________________________________________________________________________________________________________________________________

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PAYMENT DUE IN FULL UPON RECEIPT OF INVOICE. INVOICE WILL BE SENT SEPARATELY FROM THIS AGREEMENT. IN ALL CASES, INVOICE MUST BE PAID IN FULL PRIOR TO SPONSOR RECEIVING SPONSORSHIP BENEFITS OR EXHIBITING. The person signing this document expressly represents and warrants to W.L.L. & Associates, LLC that they are authorized by Sponsor to bind it to the terms and conditions hereof. The person signing this AGREEMENT understands and agrees that they are personally bound and liable pursuant to the terms and conditions hereof in the event such authority to bind the Sponsor does not actually exist. THE UNDERSIGNED ACKNOWLEDGES THAT THEY HAVE READ AND ACCEPT THE TERMS AND CONDITIONS AS SET FORTH ON THE ADDITIONAL PAGES OF THIS AGREEMENT.