National Office for School Counselor Advocacy (NOSCA)
Planning and Implementing
a System-wide “Own the Turf” Campaign
Dominique J. Jones Program Coordinator
Session Description
In this session participants will learn about
the pressing issues in today’s education arena
and gain techniques for tackling these issues
by creating a college-going culture in their
school or district.
Participants will learn how to develop and
launch a systemic college and career
readiness campaign by utilizing the content
within the “Own the Turf” toolkit.
National Office for School Counselor Advocacy (NOSCA)
Learning Outcomes
I.
Gain awareness of the education crisis
and the rationale behind NOSCA’s “Own
the Turf” campaign.
II.
Learn how to utilize the content of the
“Own the Turf” toolkit to develop creative
system-wide college and career readiness
initiatives.
III.
Learn the process for ordering “Own the
Turf” toolkits and the requirements for
receiving these free materials.
• Every student exits high school with the educational preparation and social capital necessary for college success and full participation in a democratic
society.
NOSCA Vision
• Endorse and institutionalize school counseling practice that advocates for equitable educational access and rigorous academic preparation
necessary for college readiness for all students.
NOSCA Mission
The National Office for
National Office for School Counselor Advocacy (NOSCA)
A national advocacy campaign to galvanize and mobilize school counselors to “own the turf” of college and career readiness counseling and take
the lead in establishing a college-going culture in their schools, districts, and communities.
National Office for School Counselor Advocacy (NOSCA)
National Office for School Counselor Advocacy (NOSCA)
The Rationale
The President's Goal:
Regain America’s position as the nation with
the highest proportion of college graduates in
the world by 2020.
For Every 100 Low-Income Students Who Enter High School…
Prepared by Jobs for the Future (November 2008 presentation). Source: Goldberger Susan. Doing the Math: What It Means to Double the Number of Low-Income College Graduates, Minding the Gap. Harvard Press & Jobs for the Future: Cambridge, MA, 2007
The Challenge
U.S. Pipeline…
National Office for School Counselor Advocacy (NOSCA)
65 Graduate from High School…
The Challenge
U.S. Pipeline…
41 Enroll in College…
The Challenge
U.S. Pipeline…
National Office for School Counselor Advocacy (NOSCA)
…and 11 Graduate College!
The Challenge
U.S. Pipeline…
The Own the TURF Campaign
[
Clear Guidance
]
[
Strong Support
]
[
Vital Information
]
National Office for School Counselor Advocacy (NOSCA)
The Rationale
Why Counselors?
uniquely positioned
Why You?
requires intentional
focus on: commitment,
coherence, and
collaboration!
K-12 Professionals
Higher Education Professionals Pre-College Access Professionals Business and Civic Leaders Non-profit/Community Leaders Policy Makers and Legislators Students, Parents/Guardians,
Families
National Office for School Counselor Advocacy (NOSCA) National Office for School Counselor Advocacy (NOSCA)
Toolkit Content
Campaign Pledge Equity Commitment
National Office for School Counselor Advocacy (NOSCA)
The Eight Components NOSCA Overview Strategic Planning Tool
National Office for School Counselor Advocacy (NOSCA)
16” x 24” Poster Button
National Office for School Counselor Advocacy (NOSCA)
Scenario 1:
A school counselor has been charged by theprincipal to introduce NOSCA’s “Own the Turf” campaign to the faculty. How would you, the school counselor, enhance
awareness of this campaign? Which tools within the “Own the Turf” toolkit would you use and why?
Scenario 2:
A district director has been charged by thesuperintendent to increase the number of students enrolling in post-secondary institutions. How would you, the district director, utilize the “Own the Turf” toolkit to do so? How would you use NOSCA’s Eight Components of College and Career Readiness
Counseling publication? Which components would you focus on and why?
Scenario 3:
A pre-college access professional is looking toincrease their impact with the students they serve. To do so, they are focusing on helping the community build ties with the local schools. How would you, the pre-college access professional, use the “Own the Turf” campaign to support your efforts? Which tools within the “Own the Turf” toolkit would you use and why?
National Office for School Counselor Advocacy (NOSCA)
The Ordering Process
Additional Material
Request Form
Can be downloaded online. Must be completed in its
entirety.
Must be received at least 3
weeks (15 business days) in advance.
Must be returned to
The Commitment
Describe your intended use.
Accurately deliver the College Board’s
goal for the Own the Turf campaign.
Utilize the
Own the Turf PowerPoint
presentation
when appropriate.
Collect and return all campaign
pledges a timely fashion to the
address on the request form.
National Office for School Counselor Advocacy (NOSCA)
Questions
For more information:
Visit
www.collegeboard.org/nosca
or
[email protected]
.
Dominique Jones
Program Coordinator The College Board
National Office for School Counselor Advocacy 1233 20th Street, NW Suite 600
Washington, DC 20036
202-741-4717 (phone) 202-741-4743 (fax)
