Storage and the Cloud:

(1)

Storage and the Cloud:

Why Should You Care?

Richard

Villars

Vice President, Storage Systems

September, 2009

(2)

What Is The Cloud?

Consumer and Business products, services and solutions delivered and consumed in real-time over the Internet

Cloud Services

=

1)

Shared Services, 2) under Virtualized Management,

3) accessible over the Internet (by people and other services) via Internet Standards

Shared (one-to-many) service – built for a market, not a customer

Self-service provisioning

Dynamic, and fine-grained ("elastic"), service scaling

Usage/user-oriented pricing (and utilization and cost tracking)

Standards-based UI (browser and successors)

Published program/service interface (e.g., web services APIs) Key

Attributes (must meet ALL)

Simple

desc

rip

tion

Simple _technical

desc

rip

tion

Public - open to a largely unrestricted universe of potential users; designed for a market, not a single enterprise

Private - designed for, and access restricted to, a single enterprise

Deployment Models

Shared (one-to-many) service – built for a market, not a customer

Self-service provisioning

Dynamic, and fine-grained ("elastic"), service scaling

Usage/user-oriented pricing (and utilization and cost tracking)

Standards-based UI (browser and successors)

Published program/service interface (e.g., web services APIs) Key

Attributes (must meet ALL) Key Attributes (must meet ALL)

(3)

What is the Cloud?

A simpler set of answers

What is the Cloud?

A simpler set of answers

Consumer and Business products, services

and solutions delivered and consumed in

real-time over the Internet

Public Cloud

Services optimized applications on

virtualized systems/storage accessible via

Internet standards

Hype Cloud

An overhyped idea that is about getting

companies to redo their IT infrastructure

and application environment, yet again

(4)

Three Big

of IT Cloud

Services

Three Big

of IT Cloud

Services

Cloud

Applications

(Apps-as-a-service)

Cloud

(Application)

Platforms

(Platform-as-a-Service)

Cloud

Infrastructure

App Deploy

IT Cloud Services

(5)

Why IT Infrastructure in the Cloud?

Cloud solutions address many business requirements

I donI don’’t want to build a data centert want to build a data center

–

– Lower cost of entry for start ups (Lower cost of entry for start ups (SaaSSaaS, Web 2.0, departments, etc, Web 2.0, departments, etc……))

Its where the users areIts where the users are

–

– Efficient delivery of information/applicationsEfficient delivery of information/applications

I have a temporary problemI have a temporary problem

–

– IT Infrastructure onIT Infrastructure on--demand for intermittent,demand for intermittent, burstybursty or unpredictableor unpredictable workloads (e.g., reporting, analytics, media launch)

workloads (e.g., reporting, analytics, media launch)

I need to park some data for a long timeI need to park some data for a long time

–

– Lower/shared cost solutions for long term archiving of digital aLower/shared cost solutions for long term archiving of digital assets ssets (medical records, personal images, backups.

(6)

What is Cloud for Providers of IT Infrastructure

Hardware, Software, and Services?

What is Cloud for Providers of IT Infrastructure

Hardware, Software, and Services?

Cloud is an architecture

Services_Services--oriented applications running on virtualized servers, oriented applications running on virtualized servers, storage, and networks in an optimally managed and designed

storage, and networks in an optimally managed and designed

data center

Cloud is a customer base

BPaaS_BPaaS,, SaaSSaaS, Web 2.0, and other service providers , Web 2.0, and other service providers

Cloud is a delivery strategy (

ITaaS)

ITaaS

)

Basic IT resources (Capacity, processing)Basic IT resources (Capacity, processing)

Advanced IT applications _{Advanced IT applications}

–

– asset managementasset management –

(7)

Changing Data Profiles:

Development of Role-base Storage

Changing Data Profiles:

Development of Role-base Storage

Copy-centric

Business Continuity

(VTL, De-duplication)

Business Analytics (Data Warehouse)

Active Archive

Long-term records

Compliance

eDiscovery

Content-centric

Social Media

Video

Data sets

0 10 20 30 40 50 60

2008 2009 2010 2011 2012 2013 Content Depots & Cloud

Unstructured data Replicated data Structured data

Consumption of Enterprise Disk Capacity by Type

(EB) CAGR 18.7% 47.3% 22.7% 76.1%

(8)

Impact on Storage Systems:

"Serverization" and Universal Storage

Impact on Storage Systems:

"Serverization" and Universal Storage

PODs/

Containers Multiple PBs of disk storage and hundreds of servers Self-contained (cable and HVAC)

Thousands of virtualized servers/arrays

"No maintenance" design

Single Tray

(2U or 4U)

12 to 48 (SAS/SATA, SSDs) disks

Two dual processor, multicore server elements

Flexible network options

Single Rack/

Floor Tile 80TB to 500TB of disks, and unified fabric 6 to 20 server/controller elements

(9)

Essential Guidance

The Cloud is not an isolate development in storage

Organic growth in general business data will remain strong, but _{Organic growth in general business data will remain strong, but}

key challenges for businesses are come from the growing

diversity digital data sources

Storage solutions are evolving to leverage common hardware _{Storage solutions are evolving to leverage common hardware}

components that optimize for efficiency, density, and longevity

Advanced capabilities for organization and protection of _{Advanced capabilities for organization and protection of}

information assets must be part of the basic storage and

information management solutions, not an afterthought

(10)

Storage and the Cloud: