Tim Quinn RouteMatch Software, Exec Vice President Atlanta, Georgia

Real-time ETA to Travelers on Smartphone’s

and Tablets: Transforming Data to Useful

Traveler Info

Tim Quinn

RouteMatch Software, Exec Vice President

Atlanta, Georgia

RouteShout helps riders quickly find upcoming bus arrival times using their mobile phones, tablets, kiosks, displays, and IVR interactive voice response.

More than 500 agencies use RouteMatch and RouteShout Software More than 145 Agencies Use RouteShout, RouteMatch’s Traveler Information products

Provider of comprehensive intelligent transportation systems technology

Over a decade of experience and dedication to the Public Transit Industry

24/7 Customer Support

US- based Company headquartered Atlanta

Committed to delivering results and innovation

 Increase and Attract New Ridership

 Improve Customer Service and Riders Experience

 Improve Your Public Transit Brand Name

 Improve and Increase Advertising Revenues

 Leverage Wireless Technologies and New Innovations

 Reduce Operating Costs

 Leverage Existing ITS Investments

A

_{Increased Ridership Forecasted}

Source: APTA March 14

“Potential Impact of Gasoline Prices Increases on U.S. Public Transportation Ridership 2011-2012)

If gas prices reach $4 a gallon

across the nation, an additional 670 million passenger trips could be expected, resulting in more than 10.8 billion trips per year.

2007 and 2008 gas price spike, 85 percent of transit agencies reported capacity constraints on their

systems.

Over one-half of systems operated service crowded beyond their local service standards. This was despite 48 percent of agencies adding

service.

Thirty-nine percent reported that overcrowded conditions were such that they were turning away

1. Real-time arrival info.

2. Hub for all rider communications, not just SMS.

3. Turnkey

4. Mobile advertising

5. Easy set-up and admin.

6. Instant reporting and data analysis tools

7. Promotes transit application innovation (open API)

8. Integrates to existing fixed route data

9. Delivered by transit technology experts, RouteMatch

10. Affordable

SMS texting (1.2 trillion text messages vs. 600 billion voice calls)

Smart phones cover only 30% of mobile phones; still popular with universities

Display signage informs riders.

Interactive Voice Response (IVR)/Call Center better managed

Web Mobile Voice API Display “The Brain”

Scheduling and route data hub

-Notifications - IVR/Call center

RouteShout TIS Portal

New applications LEDs, LCDs

Product: RouteShout iPhone Application

Standard Branded

No heavy-lifting is required by the agency.

RouteShout integrates seamlessly with GTFS and can deliver both scheduled and real-time information.

RouteShout features:

No hardware to install; web-based GTFS-compliant

Detailed reporting and real-time activity monitoring

Data published to iPhone, Android, and Mobile Web applications

GTFS data can be updated manually, automatically at recurring times, or through a custom process

Can pull data from XML or another web service

Ability to subscribe to route or system-wide mobile alerts

With or without GTFS, installation is fast and painless.

Getting started with RouteShout is fast.

“We’re using RouteShout to improve our communications with the public.”

- John Kanyan, IndiGO Transit Executive Director

“Bus arrival times are the perfect information packets for texting, because they’re short, useful and informative....” - Library Alchemy Blog (http://tinyurl.com/dxphrc)

“I don’t have to call and speak to an operator; that takes forever.”

--OSU student Mark Buckley on why he’ll use COTA’s RouteShout system

With GTFS

Most installs take less than one hour.

Trip exceptions can be handled internally (in the UI) or externally through an API.

Updates can be automated.

With other output

Can integrate with XML or other web service Custom solutions are often available.

Alerts notify passengers of system changes.

Advertising helps to offset service costs.

Subsidizing Programs with Mobile Advertising



Contextual ads by stop



Coupons



Alternative or Supplement

media mix



Separate interface for ad

agencies



Transit oriented content filters

35 Million rides/week (APTA)

Step One: Connect your existing data to the RouteShout network

 Provide GTFS Schedule data and API access for predictions to RouteMatch  Access RouteShout’s simple, user friendly admin dashboard

 Activate free Mobile Apps for Riders Step Two: Promote Mobile Apps  Announce availability on your website  Release announcement to local media

Step Three: Consider SMS Option and getting real time route info.  Select a SMS subscription plan today

 To launch the system create keywords then hang signs or stickers

SMS Subscription Pricing

Annual plans start at about $5000 for 100,000 messages

• Determine and clearly understand your

agency’s ridership demographics

• Research your cellular network plan

• Target the largest percentage of riders

possible

• Know your architecture and budget

• Determine if you plan to scale

Indiana County Transit Authority Case Study

About Indiana County Transit Authority

- Southwestern Pennsylvania

- Community of 89,000 covering Indiana County

- 41 Vehicles

- 22 Routes

- 470,000 rides in 2010

Goals

- Sought a way to reach college students to alert them of schedule changes and send messages

- Needed easy to manage, affordable technology

- Wanted to meet the demands of growing ridership and provide convenience

- Supplement existing means of communications (Twitter, the Web, Signage, Printed Schedules)

• Using for two years now

• 11% jump in ridership last year; expected to

increase with current gas prices – attribute much to RouteShout (heaviest concentration near

university)

• Reduced schedule printing costs by 75%, helping with green initiative

• Signed on with local advertiser for funding

• Positive feedback from community

• Culture of SMS has been built

• RouteMatch Real Time Data Connection

• Conduct additional advertising

• Prepare for increase in ridership

• Know your demographics

• Don’t be afraid of technology

• Concentrate on heavy users/riders

• Prepare for increase in ridership and change

Next Steps

Questions and Contact Information

Tim Quinn

Executive Vice President 404-253-7846