767 Beta Drive
Cleveland, OH • 44143-2326 • USA
Toll Free US Tel: 800.927.5900 or +1 440.684.9600
The Freedonia Group
www.freedoniagroup.com
Study Overview
4
Sample Text, Table
& Chart
5
Sample Profile, Table &
Forecast
6
Order Form & Corporate
Use License
7
About Freedonia,
Custom Research,
Related Studies,
8
US Industry Study with Forecasts for
2017 & 2022
Study #3121 | February 2014 | $5300 | 396 pages
Plumbing
Table of Contents
ExEcutivE Summary
markEt EnvironmEnt
General ... 4 Macroeconomic Environment ... 5 Demographic Trends ... 9 Consumer Trends ...14 Consumer Spending ...14 Consumer Financing ...17 Building Construction ...20 Residential Buildings ...23New Housing Units ...25
Housing Stock ...30
Bathroom Trends ...33
Improvements & Repairs ...36
Nonresidential Buildings ...37
New ...38
Improvements & Repairs ...40
Transportation Equipment ...42
Pricing ...44
Historical Market Overview ...47
Technology Trends ...51
Environmental & Regulatory Considerations ...53
Plumbing Codes ...53
Water Conservation Regulations/Standards ..54
Toilet Fixtures ...56
Shower Fittings ...58
Lavatory Fittings ...58
Drinking Water Quality ...59
Americans with Disabilities Act ...60
ovErviEW
General ...62Supply & Demand ...63
Fixtures...66
Fittings ...69
Foreign Trade ...70
Imports...72
Exports ...75
World Plumbing Fixtures & Fittings Market ...77
FixturES By matEriaL
General ...79 Vitreous China ...85 Product Characteristics ...87 Suppliers ...88 Plastics ...89 Fiberglass ...93 Cast Polymer ...96 Acrylic ...99 Other Plastics... 102 Metal ... 104 Cast Iron ... 108Steel & Other Metals ... 111
Other Materials ... 116
FixturES By tyPE
General ... 119Bathtub & Shower Fixtures ... 125
Bathtubs ... 128
Whirlpool Bathtubs ... 132
Shower Stalls & Receptors ... 134
Bathtub & Shower Surrounds ... 136
Sink Fixtures ... 138
Lavatories ... 142
Kitchen Sinks ... 145
Other Sinks ... 148
Toilet Fixtures ... 150
Water Closet Bowls ... 153
Flush Tanks ... 156
Urinals ... 158
Other Plumbing Fixtures ... 161
Hot Tubs & Spas ... 163
Drinking Fountains ... 164
Bidets ... 165
All Other Plumbing Fixtures ... 166
Plumbing Fixtures Market Share ... 166
FittinGS
General ... 171Lavatory Fittings ... 173
Two-Lever Controls ... 176
Single-Lever Controls ... 177
Other Lavatory Fittings ... 178
Bathtub & Shower Fittings ... 179
Antiscald Valves ... 181
Single-Lever Controls ... 183
Showerheads & Fittings ... 184
Bathtub & Shower Combinations ... 185
Personal Showers ... 186
Other Bathtub & Shower Fittings ... 187
Kitchen & Other Sink Fittings ... 188
Single-Lever Controls ... 191
Deck Faucets ... 193
Other Sink Fittings ... 194
Other Plumbing Fittings ... 195
Lawn & Hose Fittings ... 196
Flush Valves & Controls ... 197
Drains & Overflows ... 198
Sediment, Sill, & Other Faucets ... 198
P & S Traps ... 199
All Other Plumbing Fittings ... 199
Plumbing Fittings Market Share ... 200
markEtS
General ... 205 Residential Buildings ... 209 Demand by Product ... 211 Demand by Application ... 213 New ... 213Improvements & Repairs ... 215
Demand by Housing Type ... 218
Single-Family... 219 Multifamily ... 221 Manufactured Housing ... 223 Nonresidential Buildings ... 225 Demand by Product ... 227 Demand by Application ... 229 New ... 229
Improvements & Repairs ... 230
Demand by Building Type ... 232
Institutional ... 233
Office & Commercial ... 235
Industrial ... 237
Other ... 239
Other Markets ... 241
rEGionS
General ... 243Regional Demographic & Economic Activity ... 244
Population Patterns ... 245
Economic Outlook ... 248
Construction Activity ... 251
Housing Trends ... 254
Regional Demand for Plumbing Products ... 257
Northeast ... 259
New England ... 260
Middle Atlantic ... 261
Midwest ... 262
East North Central ... 265
West North Central ... 266
South ... 267
South Atlantic ... 269
East South Central ... 271
West South Central ... 272
West ... 274 Mountain ... 276 Pacific ... 278
inDuStry StructurE
General ... 280 Industry Composition ... 281 Market Share ... 283Product Development & Manufacturing ... 287
Competitive Strategies ... 289
Marketing ... 291
Distribution ... 298
Mergers & Acquisitions ... 301
comPany ProFiLES
Bradley Corporation ... 305Briggs Plumbing Products ... 308
Elkay Manufacturing ... 311
Fluidmaster Incorporated ... 314
Fortune Brands Home & Security ... 315
Franke Artemis ... 320
Geberit International ... 323
Globe Union Industrial ... 326
Grohe AG ... 329 Jacuzzi Brands ... 331 Kohler Company ... 335 LIXIL Group... 342 LMS Incorporated ... 350 MAAX Bath... 352
MAAX Spas Industries ... 354
Mansfield Plumbing Products ... 356 (continued on following page)
List of Tables/Charts
ExEcutivE Summary
1 Summary Table ... 3
markEt EnvironmEnt
1 Macroeconomic Indicators ... 82 Population & Households ...13
3 Personal Consumption Expenditures ...17
4 Consumer Financing Environment, 2002-2012 ...20
5 Building Construction Expenditures ...22
6 Residential Building Construction Expenditures ...25
7 New Housing Indicators ...29
8 Housing Stock by Type ...32
Cht Year of Construction of Housing Stock, 2012 ...33
Cht Number of Bathrooms in New Housing Units, 2002-2012 ...35
9 Residential Improvement & Repair Expenditures ...37
10 Nonresidential Building Construction Expenditures ...40
11 Nonresidential Building Improvement & Repair Expenditures ...41
12 Transportation Equipment Indicators ...43
13 Selected Plumbing Product Prices ...47
14 Plumbing Product Market, 2002-2012 ...50
Cht Plumbing Product Market Growth, 2003-2012 ...51
ovErviEW
1 Plumbing Product Supply & Demand ...652 Plumbing Fixtures Supply & Demand ...68
3 Plumbing Fittings Supply & Demand ...70
4 Plumbing Product Foreign Trade ...72
Cht Plumbing Product Imports by Product & Source, 2012 ...74
Cht Plumbing Product Exports by Product & Destination, 2012 ...76
FixturES By matEriaL
1 Plumbing Fixtures Demand by Material ...83Cht Plumbing Fixtures Demand by Material Type, 2012: Units & Value ...84
2 Vitreous China Plumbing Fixtures Demand by Product ...87
3 Plastic Plumbing Fixtures Demand by Material & Product ...93
4 Fiberglass Plumbing Fixtures Demand ...96
5 Cast Polymer Plumbing Fixtures Demand ..99
6 Acrylic Plumbing Fixtures Demand ... 102
7 Other Plastic Plumbing Fixtures Demand 104 8 Metal Plumbing Fixtures Demand by Material & Product ... 108
9 Cast Iron Plumbing Fixtures Demand ... 111
10 Steel & Other Metal Plumbing Fixtures Demand ... 115
11 Other Material Plumbing Fixture Demand ... 118
FixturES By tyPE
1 Plumbing Fixtures Demand ... 123Cht Plumbing Fixtures Demand, 2012: Units & Value ... 124
2 Bathtub & Shower Fixtures Demand by Product ... 127
Cht Bathtub & Shower Fixtures Demand by Type, 2012 ... 128
3 Bathtub Demand by Material ... 131
4 Whirlpool Bathtub Demand by Material .. 134
5 Shower Stall & Receptor Demand by Material ... 136
6 Bathtub & Shower Demand by Product & Material ... 138
7 Sink Fixtures Demand by Product ... 141
Cht Sink Fixtures Demand by Product, 2012 . 142 8 Lavatory Demand by Material ... 145
9 Kitchen Sink Demand by Material ... 148
10 Other Sinks Demand by Material ... 150
11 Toilet Fixtures Demand by Product ... 152
Cht Toilet Fixtures Demand by Product, 2012 153 12 Water Closet Bowl Demand by Material... 156
13 Flush Tank Demand ... 158
14 Urinal Demand ... 160
15 Other Plumbing Fixtures Demand ... 162
Cht Plumbing Fixtures Market Share, 2012 ... 167
FittinGS
1 Plumbing Fittings Demand by Type ... 1732 Lavatory Fittings Demand by Product ... 176
3 Bathtub & Shower Fittings Demand by Product ... 181
4 Kitchen & Other Sink Fittings Demand by Product ... 191
5 Other Plumbing Fittings Demand by Product ... 196
Cht Plumbing Fittings Market Share, 2012 .... 201
markEtS
1 Plumbing Product Demand by Market ... 208Cht Plumbing Product Demand by Market, 2012 ... 208
2 Residential Plumbing Product Demand by Product & Application ... 211
3 New Residential Demand for Plumbing Products ... 215
4 Residential Improvement & Repair Demand for Plumbing Products ... 218
5 Residential Building Demand for Plumbing Products by Housing Type ... 219
6 Single-Family Housing Demand for Plumbing Products by Product & Application ... 221
7 Multifamily Housing Demand for Plumbing Products by Product & Application ... 223
8 Manufactured Housing Demand for Plumbing Products by Product & Application ... 225
9 Nonresidential Building Plumbing Product Demand by Product & Application ... 227
10 New Nonresidential Building Construction Plumbing Product Demand ... 230
11 Nonresidential Building Improvement & Repair Plumbing Product Demand ... 232
12 Nonresidential Building Plumbing Product Demand by Building Type ... 233
13 Institutional Plumbing Product Demand by Product & Application ... 235
14 Office & Commercial Plumbing Product Demand by Product & Application ... 237
15 Industrial Plumbing Product Demand by Product & Application ... 239
16 Other Nonresidential Building Construction Plumbing Product Demand by Product & Application ... 240
17 Other Markets Plumbing Product Demand by Product & Market ... 242
rEGionS
1 Population by Region ... 2482 Gross Domestic Product by Region... 251
3 Construction Expenditures by Region ... 253
4 Regional Housing Indicators ... 256
5 Plumbing Product Demand by Region... 258
Cht Plumbing Product Demand by Region, 2012 ... 258
6 Northeast Plumbing Product Demand by Subregion & Market ... 260
7 Midwest Plumbing Product Demand by Subregion & Market ... 265
8 South Plumbing Product Demand by Subregion & Market ... 269
9 West Plumbing Product Demand by Subregion & Market ... 276
inDuStry StructurE
1 Plumbing Product Sales by Company, 2012 ... 282Cht Plumbing Products Market Share, 2012 .. 284
2 Selected Acquisitions & Divestitures ... 303
(continued from previous page) Masco Corporation ... 358
Morris Group International ... 364
Oatey Company ... 369
Orkla ASA ... 371
Rexnord Corporation ... 373
Sloan Valve ... 375
Spectrum Brands ... 378
Stanley Black & Decker ... 381
Swan Corporation ... 382
Symmons Industries ... 383
T&S Brass and Bronze Works ... 385
Tomkins Limited ... 387
TOTO Limited ... 390
Villeroy & Boch ... 393
Water Pik ... 395
US demand to rise 6.3%
annually through 2017
US demand for plumbing fixtures and
fittings is projected to advance 6.3
percent per year through 2017 to $12
billion, boosted by a rebound in building
construction. New housing construction
declined precipitously from 2006 through
2009 and nonresidential building activity
fell at double-digit rates for three years
beginning in 2009, severely constraining
demand for plumbing products. After
adjusting for price increases, expected
gains through 2017 will still leave
demand below the 2007 level.
Residential market to lead
gains, remain dominant
The residential market is the most
important for plumbing fixtures and
fittings; it will account for over three-fifths
of plumbing product demand in 2017 and
will see the most rapid annual gains.
Most demand in the residential market is
derived from improvement and repair
applications, as opposed to new
build-ings. Nevertheless, the rebound in new
housing completions from a low 2012
base will be a primary driver of growth.
Growth for fixtures
to outpace fittings
Demand for plumbing fixtures is forecast
to advance at a rapid annual pace
through 2017. Gains in fixture demand
will be driven by increased construction
and improvement expenditures as well
as increasing consumer interest in
design trends. Design trends in plumbing
fixtures and fittings can be boiled down
to one mantra: “More, not less.” In the
residential market, current trends cast
the kitchen and bathrooms as the most
important rooms of the house. The
kitchen is the “hub” of activity; the
bathroom a “sanctuary.” As these rooms
grow in size and importance, these
trends will propel architects, builders,
and homeowners to add value to their
homes by installing higher-end, and
simply more, fixtures to these spaces,
including spa-like showers,
large-capacity baths, multiple sinks with
specific end uses and aesthetically
appealing finishes, and luxurious toilets.
Demand for plumbing fittings will grow
less rapidly than that for plumbing
fixtures through 2017. Growth will be
driven largely by a combination of
economics -- as consumers trade out
older fittings for ones that conserve
water and reduce energy costs -- and
aesthetics, a result of changing tastes
and increased consumer confidence.
Certain categories of fittings, such as
single-level faucets, will display above
average growth as demographic shifts
promote demand for universal design
and ADA-compliant products, which are
easier for older Americans or those with
mobility issues to use. Overall price
growth for fittings will be slower than for
fixtures, as fittings face more competition
from low-cost imports.
Growth in plumbing fixture and fitting demand will be boosted by a rebound in construction as
residential markets — especially new housing completions — advance at an improved rate.
US Plumbing Products Demand
($12 billion, 2017)
Residential
Nonresidential
fixtures by type Whirlpool bathtubs
Demand for whirlpool bathtubs is projected to increase at an an-nual rate of 9.6 percent to $800 million in 2017, a turnaround from the declines of the 2007-2012 period. Unit demand will reach 825,000 units, just barely surpassing 2007 unit demand. During the 2007-2009 recession, many consumers opted to economize and selected less costly bathtubs instead of whirlpool bathtubs. Through 2017, the renewed growth in building construction expenditures and a growing consumer interest in whirlpool bathing will drive gains. Homeowners desiring an affordable luxury that recreates a spa-like atmosphere in the home will often invest in these fixtures. Similarly, builders will follow trends and install whirlpool bathtubs in new construction to make the houses more appealing to potential buyers.
Many residential trends begin in the nonresidential market, and whirlpool bathing is no exception. Many high-end commercial build-ings -- such as hotels, gyms, and spa resorts -- select these fixtures as a way to promote their status and improve customer satisfaction with their establishment. Homeowners take note and want to bring that luxuriant experience into their own bathroom. Growth in construction expendi-tures in the nonresidential markets, including health care rehabilitation centers where whirlpool baths serve a more therapeutic purpose, will continue to support demand for these fixtures through 2017.
Whirlpool bathtubs include both true whirlpool baths and air spas. In the former, water is suctioned out of the tub and redirected with jets. In the latter, streams of air are injected into the water. Manufacturers of bathtubs using the air spa system claim that they are easier to clean and avoid bacterial growth in the jets. In both cases, the object is to move water, providing hydromassage and keeping warm water next to the body.
132 Copyright 2014 The Freedonia Group, Inc.
SamPLE
TExT
Sample Text,
Table & Chart
pLAstiC pLuMbiNG fixtures DeMAND tAbLe iV-3by MAteriAL & prODuCt (thousand units)
Item 2002 2007 2012 2017 2022
Plumbing Fixtures Demand 40730 41940 32280 43000 50700
% plastic 22.8 24.4 23.8 24.1 24.9
Plastic Plumbing Fixtures Demand 9270 10240 7690 10350 12600 By Material: Fiberglass 3395 3645 2650 3550 4310 Cast Polymer 2715 3130 2520 3400 4000 Acrylic 1670 1945 1450 2070 2710 Other 1490 1520 1070 1330 1580 By Product:
Bathtub & Shower Fixtures 6020 6530 4740 6395 7925
Lavatories 2405 2815 2280 3080 3610
Kitchen & Other Sink Fixtures 140 160 120 155 175
All Other 705 735 550 720 890
$/unit 235 260 280 310 360
Plastic Plumbing Fixtures Demand (mil $) 2200 2645 2145 3212 4515
- net imports 80 110 60 97 135
Plastic Plumbing Fixtures Shpts (mil $) 2120 2535 2085 3115 4380
SamPLE
TabLE
CHArt ix-1
pLuMbiNG prODuCts MArKet sHAre, 2012 ($8.8 billion) M a rke t L e a d e rs 6 1 .7 % O th e rs 3 8 .3 % Jacu zzi Am erican Stan d ard M o en M asco K o h ler 6.8% 8.5% 9.0% 17.0% 20.4%
SamPLE
ChaRT
MAAX Spas Industries Corporation
25605 South Arizona Avenue Chandler, AZ 85248 480-895-0598
http://www.hdspas.com
Annual Sales: $50 million (estimated) Employment: 260 (estimated) Key Products: hot tubs and swim spas
MAAX Spas Industries produces and sells spas through a network of specialty dealers. The Company is owned by Tricap Partners Limited (Canada), a private equity fund managed by Brookfield Asset Management Incorporated (Canada). Tricap also owns MAAX Bath Incorporated (Canada), a separate sister company that produces various bathroom fixtures. (See MAAX Bath Incorporated.)
The Company is active in the US plumbing products industry through the production of hot tubs that are primarily marketed under the MAAX COLLECTION, CALIFORNIA COOPERAGE, ELITE SPAS, and POWERPOOL brand names. These hot tubs, many of which are constructed with lightweight steel substructures designed to offer greater dimensional stability than traditional wood frames, feature bases that have been sealed with acrylonitrile butadiene styrene for improved heat retention properties.
MAAX COLLECTION hot tubs are produced with the Company’s THERMO-LOCK technology, which utilizes a lining of reflective material in all four sides and the base to reflect and recycle radiant heat. This technology features BLUEMAAX insulation, which is made from recycled natural fiber and treated with a borate-based solution to protect
354 Copyright 2014 The Freedonia Group, Inc.
COMPANY PROFILES
tAbLe Vi-1
pLuMbiNG fittiNGs DeMAND by type (million dollars)
Item 2002 2007 2012 2017 2022
Building Construction Expend (bil 2005$) 848 850 537 841 1006
$ fittings/000$ construction 5.1 5.0 6.7 5.0 4.5
Fittings Demand (mil 2005$) 4335 4255 3590 4195 4530
plumbing fittings deflator (2005=100) 93.4 112.9 125.2 134.7 145.7
Plumbing Fittings Demand 4050 4805 4495 5650 6600
Lavatory Fittings 825 1155 1010 1280 1500
Bathtub & Shower Fittings 940 1040 960 1240 1450 Kitchen & Other Sink Fittings 745 1000 865 1090 1260
Other Plumbing Fittings 1540 1610 1660 2040 2390
Sample Profile,
Table & Forecast
SamPLE
PROFILE
SamPLE
TabLE
STUDY
COVERaGE
This Freedonia study,
Plumbing
Fixtures & Fittings
, presents
historical demand data for 2002,
2007 and 2012, with forecasts for
2017 and 2022 by material, product,
market and US region. The study
also considers market environment
factors, details industry structure,
evaluates company market share
and profiles 31 industry players,
including Kohler, Masco and Moen.
The Freedonia Group, Inc. 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Web site: www.freedoniagroup.com Email Title Fax Company Division Street City/State/Zip Country Phone Name
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World construction of new housing will reach 61.3 million units in 2018 on 2.9 percent yearly advances. The Asia/Pacific region will own the most new hous-ing units, while the Africa/Mideast houshous-ing stock region will grow the fastest. Multifamily housing con-struction will continue to outpace that of single-family types. This study analyzes the two billion unit world housing industry, with forecasts for 2018 and 2023 for housing stock and new housing units by type, world region, and for 22 countries. The study also considers economic trends, demographics and other market factors.
#3184 ... July 2014 ... $5800
World Drywall & building Plaster
Global demand for drywall is forecast to rise 5.8 percent per year through 2018 to 10.4 billion square meters. Nearly three-fourths of new demand will be generated in China and the US. The nonresidential building market for drywall will outpace the housing segment. Building plaster will grow 4.5 percent annu-ally to 35.4 million metric tons. This study analyzes the world drywall and building plaster industry, with forecasts for 2018 and 2023 by product, market, world region and for 20 countries. The study alsoConstruction Outlook in China
Construction expenditures in China are expected to increase 8.9 percent per annum in real terms through 2018. Nonresidential building construction will remain the largest sector and will grow the fast-est, followed in pace by nonbuilding construction and residential building construction, respectively. This study analyzes the 15.9 trillion yuan construction industry in China, with forecasts for 2018 and 2023 by market, structure type, and geographic region. The study evaluates company market share and profiles industry participants.#3221 ...January 2015 ... $5300
World Countertops
Global demand for countertops is forecast to rise 4.2 percent per year to 503 million square meters in 2018. The Asia/Pacific region will remain the largest and fastest growing market. While the nonresiden-tial market will post faster gains, the much larger residential segment will provide the most growth in demand. This study analyzes the 409 million square meter world countertop industry, with forecasts for 2018 and 2023 by material, market, application, product, world region, and for 18 countries. The study also evaluates company market share and profiles industry participants.
#3250 ... February 2015 ... $6300 Through 2018, global demand for plumbing fixtures and fittings will advance 5.3 percent annually to over $70 billion. The Asia/Pacific region will post the fast-est growth, with North America also expected to post significant gains. Growth in the residential construc-tion market will outpace the nonresidential sector. This study analyzes the $54.4 billion world plumbing product industry, with forecasts for 2018 and 2023 by type, material, market, world region, and for 23 countries. The study also evaluates company market share, and profiles industry participants.