COMM110 : Persuasion
General Information
Discipline(s)
Modesto Junior College
Course Outline of Record Report
01/25/2021
Faculty Author: Barbara Adams
Attachments: COMM 102 and COMM 110 DE Addendum Spring 2021 (1)Newest.pdf
Comparison 10 21 08.pdf COMM-110_SU19 COR.pdf
COMM 110 DE Addendum EFF 05.06.19.pdf C-ID Descriptor.pdf
CCCCO Approval Letter.pdf CAS UC CSU COMM 110.pdf
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Course Code (CB01) : COMM110
Course Title (CB02) : Persuasion
Department: Communication Studies
Proposal Start Date: No value
TOP Code (CB03) : (1506.00) Speech Communication
CIP Code: (09.0101) Speech Communication and Rhetoric
SAM Priority Code (CB09) : Non-Occupational
Distance Education Approved: No
Course Control Number (CB00) : CCC000048585 Curriculum Committee Approval Date: 12/06/2018 Board of Trustees Approval Date: 01/09/2019 External Review Approval Date: 09/01/2018
Course Description: Development of abilities to plan and deliver persuasive presentations through a
combination of methods involving the study of "real" communicative events; i.e., trials, sales presentations, political campaigns, sermons, etc., and the preparation and presentation of own works. Survey of recent research in attitude change and persuasive communication. (C-ID: COMM 190)
Proposal Type: Course is being updated to adhere to curriculum review matrix with scheduled periodic review in Fall 2018.
No value
Faculty Author: No value
Course Coding
Course Basic Skill Status (CB08) Course is not a basic skills course. Course Special Class Status (CB13) Course is not a special class.
Allow Students to Gain Credit by Exam/Challenge
Repeatability 0
Course Prior to College Level (CB21) Not applicable.
Rationale For Credit By Exam/Challenge No value
Type of Repeat No value
Allow Students To Audit Course Course Support Course Status (CB26) Course is not a support course
Associated Programs
Master Discipline Preferred: Communication Studies (Speech Communication) Bachelors or Associates Discipline
Preferred:
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Grading
A-F or P/NP
Course is part of a program (CB24)
Associated Program Award Type Active
Communication Studies for Transfer Degree
AA-T Associate of Arts for Transfer MJC Summer 2020
Transferability & Gen. Ed. Options
Communication Studies Certificate of Achievement MJC Summer 2020
CSU General Education Pattern Certificate of Achievement MJC Summer 2020 to MJC Summer 2021
IGETC Pattern Certificate of Achievement MJC Summer 2020 to MJC Summer 2021
MJC-GE Pattern MJC-GE Pattern MJC Summer 2020 to MJC Summer 2021
Nursing: ADN Program (RN) A.S. Degree MJC Summer 2020
General Studies Language and Rationality A.A. Degree MJC Summer 2020 to MJC Spring 2021
Communication Studies A.A. Degree MJC Summer 2020
General Studies Language and Rationality A.A. Degree MJC Spring 2021 to MJC Summer 2021
General Studies Language and Rationality A.A. Degree MJC Summer 2021
CSU General Education Pattern Certificate of Achievement MJC Summer 2021
IGETC Pattern Certificate of Achievement MJC Summer 2021
MJC-GE Pattern MJC-GE Pattern MJC Summer 2021
Course General Education Status
(CB25)
Y
Transferability
Transferable to both UC and CSU
Transferability Status
MJC General Education
(MJC-GE) Categories Status Approval Date Rationale (include Comparable Course,C-ID Descriptor, etc. if applicable.
Area D2: Language & Rationality - Communication and Analytical Thinking
(MJC-GE:D2) Approved No value No Rationale (include Comparable Course, C-ID Descriptor, etc. if applicable. defined.
CSU General Education
Breadth Pattern (CSU-GE) Categories Status Approval Date Rationale (include Comparable Course,C-ID Descriptor, etc. if applicable.
Area A1: Oral Communication (CSU-GE:A1) Approved No value No Rationale (include Comparable Course, C-ID Descriptor, etc. if applicable. defined.
Intersegmental General Education Transfer
Curriculum (IGETC) (for CSU and UC)
Categories Status Approval Date Rationale (include Comparable Course, C-ID Descriptor, etc. if applicable.
Area 1C: Oral Communication
(CSU Only) (IGETC:1C) (CSUOnly) Approved No value No Rationale (include ComparableCourse, C-ID Descriptor, etc. if applicable. defined.
Units and Hours
Summary
Minimum Credit Units (CB07)
3 Total Course In-Class (Contact) Hours
54 Total Student Learning Hours
162
Maximum Credit Units (CB06)
3 Total Course Out-of-Class Hours
108
Credit / Non-Credit Options
Course Credit Status (CB04)
Credit - Degree Applicable
Course Non-Credit Category (CB22)
Credit Course.
Non-Credit Characteristics
No Value
Course Classification Code (CB11)
Credit Course.
Funding Agency Category (CB23)
Not Applicable.
Cooperative Work Experience Education Status (CB10) Variable Credit Course
Weekly Student Hours
Course Student Hours
In Class Out of Classs
Lecture Hours 3 6
Laboratory Hours
-
-Activity Hours -
-Course Duration (Weeks) 18
Hours per unit divisor 52.5
Course In-Class (Contact) Hours
Lecture 54
Laboratory
-Activity
Prerequisites, Corequisites, and Advisories
No Value
Requisite Skills
Specifications
Units and Hours - Weekly Specialty Hours
Course Out-of-Class Hours
Lecture 108
Laboratory
-Activity
-Total 108
Time Commitment Notes for Students
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Activity Name Type In Class Out of Class
No Value No Value No Value No Value
Requisite Skills Content Review
No value No value
Methods of Instruction
Methods of Instruction (Typical) INSTRUCTIONAL METHODS
MOI 1. Lecture
2. In-class discussion of performances 3. Demonstration of persuasive performances 4. Use of audio-visual materials
5. Possible field trips
Evidence of Appropriate Workload for Course Units (Quantity)
1. Prepare and practice several speeches utilizing various persuasive designs. 2. Prepare a rhetorical analysis presentation evaluating a persuasive message. 3. Critique an outside persuasive speech act, one per term.
4. Daily reading of textbook and other supplementary readings. 5. Prepare for weekly quizzes, which may include short essays. 6. Prepare for final examination.
Evidence of Critical Thinking (Quality)
1. Critiques of student speeches
1. Example Prompt: Did the speaker use Monroe's Motivated Sequence effectively? Were you persuaded? Explain your answer.
2. Midterm and Final Exam Essays
1. Example Question: Define audience demographics and psychographics. Give examples of each and describe why they are important to persuasion.
3. Rhetorical Analysis Presentation
1. Example Prompt: Using one of the rhetorical theories discussed in class, prepare a 7-9 minute presentation that analyzes a communicative artifact and identifies its persuasive strategies.
Methods of Evaluation (Typical)
Methods of Evaluation Rationale
FORMATIVE EVALUATION 1. Speaking and writing assignments
2. Oral persuasive presentations, evaluated for both form and content including: 3-4 minute speech to convince
5-6 minute speech to convince 3. Quizzes
4. Written evaluation of an outside persuasive speech event 5. Written peer-evaluations and self-evaluations
SUMMATIVE EVALUATION 1. 9-10 minute policy speech
2. Final rhetorical analysis paper or presentation applying one of the models of persuasion from the course content to analyze a current persuasive event 3. Final examination emphasizing both concepts and applications of persuasion
Equipment
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Textbooks
Author Title Publisher Date ISBN
Larson, C.U. Persuasion: Reception and
responsibility (13th Ed.)
Wadsworth, Cengage Learning
2012
Lillian Beeson Persuasion: Theory and
Application (1st Ed.)
Oxford University Press
2014 0199732353
Richard M. Perloff The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (6th Ed.)
Learning Outcomes and Objectives
Other Instructional Materials
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Course Objectives
Recall classic theories of persuasion including the nature and role of logos, pathos, and ethos.
Relate the role of advocacy and persuasion in free society.
Identify a basic survey of modern research findings concerning persuasion.
Research and prepare oral and written persuasive communications adapted to a variety of receiver situations.
Analyze and critique persuasive communications in a variety of contexts in terms of their logical, emotional and personal persuasive appeals.
Analyze epidictic situations and prepare presentations suited to those situations.
Examine print, audio and video records of advocacy.
Prepare one major paper describing and evaluating a persuasive event, performer or campaign.
Differentiate between ethical persuasion and unethical means of influence such as manipulation, coercion, and propaganda.
Construct and deliver ethical persuasive messages directed toward a specific audience in front of a live audience or other pedagogically appropriate medium.
CSLOs
Expected SLO Performance: 0.0
Explain past and present theories of persuasion.
GELO nature of communication involving effective listening, reading, writing, and speaking; demonstrating critical thinking in the analysis and production of communication; and demonstrating the ability to find, evaluate, and use information in a variety of formats.
Demonstrate proficiency in SOCIAL AND BEHAVIORAL SCIENCE by doing the following: Describing the method of inquiry used by the social and behavioral sciences, describing how societies and social subgroups have operated in various times and cultures, and analyzing the ways that individuals act and have acted in response to their societies.
Demonstrate proficiency in the HUMANITIES by doing the following: Demonstrating awareness of the various ways that culture and ethnicity affect individual experience and society as a whole, and demonstrating the ability to make well considered aesthetic judgments
ISLOs Core ISLOs
Students will develop critical and analytical thinking abilities, cultivate creative faculties that lead to innovative ideas, and employ pragmatic problem-solving skills. Students will be able to: Analyze differences and make connections among intellectual ideas, academic bodies of knowledge and disciplinary fields of study. Develop and expand upon innovative ideas by analyzing current evidence and praxis, employing historical and cultural knowledge, engaging in theoretical inquiry, and utilizing methods of rational inference. Utilize the scientific method and solve problems using qualitative and quantitative data. Demonstrate the ability to make well-considered aesthetic judgments.
Students will be prepared to engage a global world while exhibiting a broad sense of diversity, cultural awareness, social responsibility and stewardship. Students will be able to: Interpret and analyze ideas of value and meaning exhibited in literature, religious practices, philosophical perspectives, art, architecture, music, language, performance and other cultural forms. Describe the historical and cultural complexities of the human condition in its global context, including the emergence and perpetuation of inequalities and the interplay of social, political, economic and physical geographies. Analyze and evaluate the value of diversity, especially by collaborating with people of different physical abilities and those with distinct linguistic, cultural, religious, lifestyle, national, and political backgrounds. Demonstrate a pragmatics of ethical principles, effective citizenship, and social responsibility through cross-cultural interactions, volunteerism, and civic engagement.
Students will develop skills that aid in lifelong personal growth and success in the workplace. Students will be able to: Identify and assess individual values, knowledge, skills, and abilities in order to set and achieve lifelong personal, educational, and professional goals. Practice decision-making that builds self-awareness, fosters self-reliance, and nourishes physical, mental, and social health. Apply skills of cooperation, collaboration, negotiation, and group decision-making. Exhibit quality judgment, dependability, and accountability while maintaining flexibility in an ever-changing world.
Students will develop skills to effectively search for, critically evaluate, and utilize relevant information while demonstrating technological literacy. Students will be able to: Effectively access information and critically evaluate sources of information. Analyze, synthesize and apply information practically and ethically within personal, professional and academic contexts. Identify, utilize and evaluate the value of a variety of technologies relevant to academic and workplace settings.
Students will generate and develop capabilities for creative expression and effective communication. Students will be able to: Articulate ideas through written, spoken, and visual forms appropriately and effectively in relation to a given audience and social context. Utilize interpersonal and group communication skills, especially those that promote collaborative problem-solving, mutual understanding, and teamwork. Mindfully and respectfully listen to, engage with and formally respond to the ideas of others in meaningful ways. Plan, design, and produce creative forms of expression through music, speech, and the visual and performing arts.
Communication Studies
COMMUNICATION STUDIES, AA-T
Demonstrate critical thinking in the analysis and production of communication.
Communication Studies
COMMUNICATION STUDIES, CERTIFICATE
Demonstrate critical thinking in the analysis and production of communication.
Communication Studies
COMMUNICATION STUDIES, AA
Demonstrate critical thinking in the analysis and production of communication.
Expected SLO Performance: 0.0
Perform persuasive speeches.
Studies
COMMUNICATION STUDIES, AA-T
argument, awareness of audience, and proper outlining techniques.
Adequately debate others, present platform speeches, or perform works of literature in a classroom or outside venue. Demonstrate critical thinking in the analysis and production of communication.
ISLOs Core ISLOs
Students will develop skills that aid in lifelong personal growth and success in the workplace. Students will be able to: Identify and assess individual values, knowledge, skills, and abilities in order to set and achieve lifelong personal, educational, and professional goals. Practice decision-making that builds self-awareness, fosters self-reliance, and nourishes physical, mental, and social health. Apply skills of cooperation, collaboration, negotiation, and group decision-making. Exhibit quality judgment, dependability, and accountability while maintaining flexibility in an ever-changing world.
Students will generate and develop capabilities for creative expression and effective communication. Students will be able to: Articulate ideas through written, spoken, and visual forms appropriately and effectively in relation to a given audience and social context. Utilize interpersonal and group communication skills, especially those that promote collaborative problem-solving, mutual understanding, and teamwork. Mindfully and respectfully listen to, engage with and formally respond to the ideas of others in meaningful ways. Plan, design, and produce creative forms of expression through music, speech, and the visual and performing arts.
Students will develop skills to effectively search for, critically evaluate, and utilize relevant information while demonstrating technological literacy. Students will be able to: Effectively access information and critically evaluate sources of information. Analyze, synthesize and apply information practically and ethically within personal, professional and academic contexts. Identify, utilize and evaluate the value of a variety of technologies relevant to academic and workplace settings.
Students will develop critical and analytical thinking abilities, cultivate creative faculties that lead to innovative ideas, and employ pragmatic problem-solving skills. Students will be able to: Analyze differences and make connections among intellectual ideas, academic bodies of knowledge and disciplinary fields of study. Develop and expand upon innovative ideas by analyzing current evidence and praxis, employing historical and cultural knowledge, engaging in theoretical inquiry, and utilizing methods of rational inference. Utilize the scientific method and solve problems using qualitative and quantitative data. Demonstrate the ability to make well-considered aesthetic judgments.
Students will be prepared to engage a global world while exhibiting a broad sense of diversity, cultural awareness, social responsibility and stewardship. Students will be able to: Interpret and analyze ideas of value and meaning exhibited in literature, religious practices, philosophical perspectives, art, architecture, music, language, performance and other cultural forms. Describe the historical and cultural complexities of the human condition in its global context, including the emergence and perpetuation of inequalities and the interplay of social, political, economic and physical geographies. Analyze and evaluate the value of diversity, especially by collaborating with people of different physical abilities and those with distinct linguistic, cultural, religious, lifestyle, national, and political backgrounds. Demonstrate a pragmatics of ethical principles, effective citizenship, and social responsibility through cross-cultural interactions, volunteerism, and civic engagement.
Communication Studies
COMMUNICATION STUDIES, CERTIFICATE
Construct speeches and other compositions demonstrating clarity of ideas, research skills, proper source citation, logical argument, awareness of audience, and proper outlining techniques.
Demonstrate critical thinking in the analysis and production of communication. Communication
Studies
COMMUNICATION STUDIES, AA
Construct speeches and other compositions demonstrating clarity of ideas, research skills, proper source citation, logical argument, awareness of audience, and proper outlining techniques.
Adequately debate others, present platform speeches, or perform works of literature in a classroom or outside venue. Demonstrate critical thinking in the analysis and production of communication.
ISLOs GELO
Demonstrate proficiency in the HUMANITIES by doing the following: Demonstrating awareness of the various ways that culture and ethnicity affect individual experience and society as a whole, and demonstrating the ability to make well considered aesthetic judgments
Demonstrate proficiency in SOCIAL AND BEHAVIORAL SCIENCE by doing the following: Describing the method of inquiry used by the social and behavioral sciences, describing how societies and social subgroups have operated in various times and cultures, and analyzing the ways that individuals act and have acted in response to their societies.
Demonstrate proficiency in LANGUAGE AND RATIONALITY by doing the following: Demonstrating awareness of the interactive nature of communication involving effective listening, reading, writing, and speaking; demonstrating critical thinking in the analysis and production of communication; and demonstrating the ability to find, evaluate, and use information in a variety of formats.
Expected SLO Performance: 0.0
Apply persuasive theories to real world persuasive events. ISLOs
Core ISLOs
Students will develop skills to effectively search for, critically evaluate, and utilize relevant information while demonstrating technological literacy. Students will be able to: Effectively access information and critically evaluate sources of information. Analyze, synthesize and apply information practically and ethically within personal, professional and academic contexts. Identify, utilize and evaluate the value of a variety of technologies relevant to academic and workplace settings.
Students will develop skills that aid in lifelong personal growth and success in the workplace. Students will be able to: Identify and assess individual values, knowledge, skills, and abilities in order to set and achieve lifelong personal, educational, and professional goals. Practice decision-making that builds self-awareness, fosters self-reliance, and nourishes physical, mental, and social health. Apply skills of cooperation, collaboration, negotiation, and group decision-making. Exhibit quality judgment, dependability, and accountability while maintaining flexibility in an ever-changing world.
Students will develop critical and analytical thinking abilities, cultivate creative faculties that lead to innovative ideas, and employ pragmatic problem-solving skills. Students will be able to: Analyze differences and make connections among intellectual ideas, academic bodies of knowledge and disciplinary fields of study. Develop and expand upon innovative ideas by analyzing current evidence and praxis, employing historical and cultural knowledge, engaging in theoretical inquiry, and utilizing methods of rational inference. Utilize the scientific method and solve problems using qualitative and quantitative data. Demonstrate the ability to make well-considered aesthetic judgments.
Students will be prepared to engage a global world while exhibiting a broad sense of diversity, cultural awareness, social responsibility and stewardship. Students will be able to: Interpret and analyze ideas of value and meaning exhibited in literature, religious practices, philosophical perspectives, art, architecture, music, language, performance and other cultural forms. Describe the historical and cultural complexities of the human condition in its global context, including the emergence and perpetuation of inequalities and the interplay of social, political, economic and physical geographies. Analyze and evaluate the value of diversity, especially by collaborating with people of different physical abilities and those with distinct linguistic, cultural, religious, lifestyle, national, and political backgrounds. Demonstrate a pragmatics of ethical principles, effective citizenship, and social responsibility through cross-cultural interactions, volunteerism, and civic engagement.
Students will generate and develop capabilities for creative expression and effective communication. Students will be able to: Articulate ideas through written, spoken, and visual forms appropriately and effectively in relation to a given audience and social context. Utilize interpersonal and group communication skills, especially those that promote collaborative problem-solving, mutual understanding, and teamwork. Mindfully and respectfully listen to, engage with and formally respond to the ideas of others in meaningful ways. Plan, design, and produce creative forms of expression through music, speech, and the visual and performing arts.
ISLOs GELO
Demonstrate proficiency in SOCIAL AND BEHAVIORAL SCIENCE by doing the following: Describing the method of inquiry used by the social and behavioral sciences, describing how societies and social subgroups have operated in various times and cultures, and analyzing the ways that individuals act and have acted in response to their societies.
Demonstrate proficiency in the HUMANITIES by doing the following: Demonstrating awareness of the various ways that culture and ethnicity affect individual experience and society as a whole, and demonstrating the ability to make well considered aesthetic judgments
Demonstrate proficiency in LANGUAGE AND RATIONALITY by doing the following: Demonstrating awareness of the interactive nature of communication involving effective listening, reading, writing, and speaking; demonstrating critical thinking in the analysis and production of communication; and demonstrating the ability to find, evaluate, and use information in a variety of formats.
Communication Studies
COMMUNICATION STUDIES, AA-T
Demonstrate critical thinking in the analysis and production of communication.
Communication Studies
COMMUNICATION STUDIES, CERTIFICATE
Demonstrate critical thinking in the analysis and production of communication.
Communication Studies
COMMUNICATION STUDIES, AA
Content
Distance Education (DE) Addendum
Distance Education Addendum
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Modality Type:
No Value
Methods of Instruction:
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Course Content
1. Classical Rhetorical and Modern Theories of Persuasion 1. Aristotle’s definition of Persuasion
2. SMCR Model of Persuasion
3. French & Raven's Five Bases of Power 4. Rank's Model of Persuasion
5. Doublespeak
6. Persuasion in an Information Age 7. Persuasion in a Technological Age 2. Perspectives on Ethics in Persuasion 3. Approaches to Persuasion Research
1. Qualitative 2. Quantitative
4. Content Premises in Persuasion 1. Types of Evidence 2. Types of Reasoning 3. Logical Syllogisms 4. Toulmin Format
5. The Making, Use, and Misuse of Symbols 1. Langer's Approach
2. Semantic Approach 3. Burke's Approach 4. Semiotic Approach
6. Audience-Topic Analysis for Purpose of Message Design 7. Message Design
1. For Structure 2. For Motive Appeal 3. For Logical Appeal 4. For Ethos
5. Attitude Formation and Change 6. Compliance-gaining
8. Classical and Contemporary Persuasive Practices 1. Modern Media and Persuasion
1. Social Media 9. The Use of Persuasion in Advertising
If Other is selected for Methods of Instruction, please describe:
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Describe how the methods of instruction selected above will allow students to meet the course’s learning outcomes:
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Describe how the methods selected will be presented in an accessible way (Title 5 §55206). For information about
accessibility standards in online classes, see the OEI Rubric, Section D (Copy this link and paste in a separate browser to
visit OEI Rubric:
https://onlinenetworkofeducators.org/wp-content/uploads/2019/02/CVC-OEI-Course-Design-Rubric-rev.2.14.2019.pdf)
No Value
Regular and Effective Contact Methods and Examples Select the methods below that ensure regular effective contact
(REC) will take place among students and among students and faculty (Title 5 §55204) by being initiated by the
instructor, regular and frequent, and meaningful or of an academic nature.
No Value
Announcements:
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Discussion Boards:
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Q & A Discussion Boards:
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Assignment Feedback:
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Office Hours and Conferences:
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Third-Party Tools:
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Online Course Syllabus:
E-mail:
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Other Methods of REC among students and among students and faculty. Please describe and provide example(s).
No Value
In hybrid or teleclass courses, describe what parts of the course are done face-to-face and what parts are done online.
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Checkoff List
Does this proposal meet the five development criteria as stated in the CCCCO Program and Course Approval Handbook
(PCAH)?
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Are library resources needed for this course?
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Do you have any special concerns/needs or comments? If yes, describe.
No Value
Have you included documentation, if necessary, by uploading file(s) in the Cover Info tab? For example, advisory
committee meeting minutes, C-ID descriptor, etc.)
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If this is a new course, have you attached the completed class capacity form by uploading the file in the Cover Info tab?
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If you are requesting Distance Education, did you complete the DE addendum tab?
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If requesting transferability, have you completed the comparable courses field?
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Add any additional comments you want reviewers to read.
