ERIC VAN STEENBURG
[email protected] www.evsphd.info
ACADEMIC EXPERIENCE
MONTANA STATE UNIVERSITY August 2015 – Present
Assistant Professor
Jake Jabs College of Business & Entrepreneurship
JAMES MADISON UNIVERSITY August 2013 – August 2015
Visiting Assistant Professor Marketing Department
UNIVERSITY OF NORTH TEXAS August 2009 – August 2013
Ph.D. Candidate & Teaching Fellow Department of Marketing & Logistics
SOUTHERN METHODIST UNIVERSITY August 2006 – May 2009 Adjunct Lecturer
Division of Communications Studies
Teaching Interests:
Integrated Marketing Communications; Digital Marketing; Consumer Behavior; Nonprofit Marketing; Brand Management
Research Interests:
Branding – Online brands; Nonprofit and Political brands; IMC in support of brands
Consumer Behavior – Persuasive communications and message effectiveness; Planned behavior and behavioral intentions; Digital strategies; Source effects
Cause Marketing – Donor and volunteer behavior; Voter behavior; Public-private partnerships and public policy
EDUCATION
UNIVERSITY OF NORTH TEXAS Doctor of Philosophy in Marketing
August 2013 Minor: Communications
UNIVERSITY OF TEXAS AT DALLAS Master of Arts in Humanities
December 2006 Concentration: Marketing Communications
UNIVERSITY OF TEXAS AT AUSTIN Bachelor of Journalism
Publications:
Cowan, Kirsten, Audhesh K. Paswan, and Eric Van Steenburg (2015), “When Partnership Benefits Mitigate Power Asymmetry,” Industrial Marketing Management, 48, 140-148. Van Steenburg, Eric (2015), “Areas of Research in Political Advertising: A Review and
Agenda,” International Journal of Advertising, 34 (2), 195-231.
Guzmán, Francisco, Audhesh K. Paswan, and Eric Van Steenburg (2014), “Self Referencing and Political Candidate Brands: A Congruency Perspective,” Journal of Political Marketing, 14 (1/2), 175-199.
Van Steenburg, Eric, Nancy Spears, and Robert O. Fabrize (2013), “Point of Purchase or Point of Frustration? Consumer Frustration Tendencies and Response in a Retail Setting,” Journal of Consumer Behaviour, 12 (5), 389-400.
Spears, Nancy, Marla B. Royne, and Eric Van Steenburg (2013), “Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response,”
Journal of Promotion Management, 19 (1), 17-37.
Van Steenburg, Eric (2012), “Consumer Recall of Brand Versus Product Banner Ads,” Journal of Product & Brand Management, 21 (6), 452-464.
Van Steenburg, Eric and Nancy Spears (2011), “Understanding the Relationship between Brand Loyalty, the Prevailing Economic Environment, and Optimum Stimulation Level,” Journal of Brand Management, 18 (8), 597-610.
Work in Progress:
Van Steenburg, Eric and Nancy Spears, “NGO Advertisements and Behavioral Intention: The Interaction of Involvement, Attitudes, and Beliefs in Donors.” In final preparation for submission to EuropeanJournal of Marketing.
Van Steenburg, Eric and Nancy Spears, “Matching Audience and Message to Affect Donor Behavior.” In final preparation for submission to Journal of Advertising Research.
Van Steenburg, Eric and Iman Naderi, “Marketing in a Bad Economy: When Money and Time Collide.” In preparation for submission to Journal of the Academy of Marketing Science.
Student Directed Research:
Van Steenburg, Eric and Lindsey R. Jacobs, “Meaning Transfer in the Celebrity-Candidate Endorsement Relationship.” Under review for presentation at AMA Winter Educators’ Conference, Las Vegas, NV, February 2016.
Crowder, John W. and Eric Van Steenburg, “Swimming with Pirates: Motivations for Illegally Downloading Music and Movies.” Qualitative data coded with survey data collection in process. Conference Proceedings and Presentations:
Irwin, Deborah J. and Eric Van Steenburg, “Founder’s Syndrome and SMEs: What Small Businesses Can Learn from their Nonprofit Counterparts.” Accepted for presentation at Society for Marketing Advances (SMA) Conference, San Antonio, TX, November 2015.
Van Steenburg, Eric (2015), “Persuasive Message Effects in Nonprofit Advertising: Using an Integrated Theoretical Model to Better Understand Donor Intentions,” American Marketing Association (AMA) Summer Educators’ Conference, Chicago, IL, 16 August 2015.
Van Steenburg, Eric (2014), “Nonprofit Advertising and Persuasive Messages,” Academy of Marketing Science (AMS) Conference, Indianapolis, IN, 22 May 2014.
Van Steenburg, Eric, Nancy Spears, and Robert O. Fabrize (2012), “Checkout Frustration: Investigating Consumer Reactions using Frustration Theory,” American Marketing Association (AMA) Summer Educators’ Conference, Chicago, IL, 17 August 2012.
Van Steenburg, Eric (2012), “The Oprah Effect: Investigating the Celebrity-Candidate Endorsement Relationship,” Academy of Marketing Science (AMS) Conference, New Orleans, LA, 17 May 2012.
Van Steenburg, Eric (2011), “Reframing the Discourse: Advertising Rhetoric Fails to Combat Islamophobia,” in Advances in Marketing: Sensory Marketing – The Next Frontier, William J. Kehoe and Linda K. Whitten (ed.), Memphis, TN: Society for Marketing Advances, 105-106. Van Steenburg, Eric and Nancy Spears (2011), “Toward an Understanding of Brand Loyalty in
Tough Economic Times: The Role of Optimum Stimulation Level,” Association of Marketing Theory & Practice (AMTP) Conference, 26 March 2011, Panama City, FL.
Van Steenburg, Eric (2011), “Measuring the Celebrity-Candidate Relationship,” New Voices, New Perspectives Student Research Conference, Denton, TX, 5 March 2011.
Van Steenburg, Eric, Iman Naderi, and Aditi Pramod Chandra (2011) “Buy ‘n’ Buy: Toward an Understanding of Impulsiveness in Consumer Behavior,” American Marketing Association (AMA) Winter Educators’ Conference, Austin, TX, 20 February 2011.
Van Steenburg,Eric (2011) “Online Advertising: What Works – Image or Information?” American Marketing Association (AMA) Winter Educators’ Conference, Austin, TX, 19 February 2011. Courses Taught:
Undergraduate
Advertising Management / IMC Brand Management
Communications, Technology & Globalization Consumer Behavior Crisis Management Internet Marketing Nonprofit Marketing Retail Marketing Strategic Communications Strategic Writing Graduate
Marketing Management (MBA online) Service:
Editorial Review Board, Journal of Product & Brand Management, 2013-present Reviewer, Journal of Services Marketing, 2012-present
Mu Kappa Tau, National Executive Committee, Vice President, 2012-present Advisory Board, Division of Communications Studies, SMU, 2008-present Sustainability Council Operations and Land Use Committee, UNT, 2011-2013 Professional Mentor, Division of Communications Studies, SMU, 2011-2012 Mustang Foundation Advisory Board, SMU, 2004-2006
Reviewer:
Journal Articles
Journal of Interactive Advertising, 2015, ad hoc Journal of Advertising, 2014, Special Issue
Journal of Product & Brand Management,2013-present Journal of Services Marketing, 2012-present
Journal of Product & Brand Management, 2013, Special Issue Journal of Nonprofit Education & Leadership,2012, ad hoc
Journal of Product & Brand Management, 2012, Special Issue, 21 (6) Conference Papers
AMS Annual Conference 2012, 2015
AMS World Marketing Conference 2012, 2015 AMA Winter Educators’ Conference 2011, 2013, 2014 AMA Marketing & Public Policy Conference 2013 SMA Annual Conference 2010, 2013
AMA Summer Educators’ Conference 2012 Presentations:
“Affecting Donor Behavior Through Advertising: Know Your Audience,” TCU Nonprofit Communicators Conference, Texas Christian University, Fort Worth TX, 17 May 2013. “Writing Dissertation Proposals,” Toulouse Graduate School Workshop, UNT, October 2012 “Keeping Students Engaged,” Teaching Enhancement Seminar, UNT, August 2012
“Plate Spinning and Other Tricks: The Role of an Executive Director,” Public Relations for Nonprofit Organizations, UNT, April 2012
“No Cheering in the Pressbox,” Sports Marketing Association, UNT, November 2011
“Qualtrics: Tricks, Tips, and Techniques,” Marketing Information Series, UNT, October 2011 “Bringing the Katy Trail to the University of North Texas,” Sustainability Council, UNT, Jan. 2010 Professional Associations:
American Marketing Association (AMA) Academy of Marketing Sciences (AMS) American Academy of Advertising (AAA) Society for Consumer Psychology (SCP) Society for Marketing Advances (SMA) Awards and Honors:
AMA Sheth Foundation Doctoral Consortium Selection, 2012 SMA Doctoral Consortium Fellow, 2012
Graduate Student Travel Grant, UNT Toulouse Graduate School, 2012 USC Scholarship for Continuing Students, 2012-2013
AMS Conference Travel Grant, Academy of Marketing Science, 2012
Dean’s Ph.D. Student Travel Scholarships, UNT College of Business, 2011, 2012 B. Craig Raupe Travel Grant, Student Government Association, 2011
INDUSTRY EXPERIENCE
FRIENDS OF THE KATY TRAIL INC., Dallas, TX April 2002 – August 2009 Executive Director
Accomplishments:
Personally raised all funds for $1.75 million capital improvement project, including securing $1.25 million from private donor, $250,000 in public funds, and a $250,000 challenge grant.
Led capital campaign fundraising of more than $1 million every year from 2004-2009, including private gifts ranging from $50,000 to $500,000.
Created strategic marketing plan to focus on acquisition and retention of lower-level annual members, resulting in 20 percent increase in income.
Created successful internship program in 2003 with Division of Communications Studies (then Corporate Communications & Public Affairs) at Southern Methodist University.
CRESCENDO COMMUNICATIONS, Dallas, TX June 2001 – December 2003 Founder & Owner
WEBLINK WIRELESS INC., Dallas, TX November 1998 – May 2001 Senior Manager Marketing Communications
PERFORMANCE MAGAZINE, Fort Worth, TX September 1997 – November 1998 Director of Marketing / Co-Publisher
M/C/C, Dallas, TX December 1993 – September 1997
Director of Public Relations
DENTON PUBLISHING CO., Denton, TX July 1991 – November 1993 Sports Editor / Entertainment Editor
CHAMPAIGN NEWS-GAZETTE, Champaign, IL June 1989 – April 1991
Staff Writer
THE SAN JUAN STAR, San Juan, Puerto Rico July 1988 – June 1989 Sports Writer
CONSULTING
Activities include organization founding and formation, board development and management, market determination and needs assessment via focus groups and survey research, qualitative investigations, evaluations of market potential, audits of promotional methods, strategic planning, and strategy analyses. Clients have included: Bath House Cultural Center, Claudius Crozet Blue Ridge Tunnel Foundation, Cerro Fabricated Products, Easy Protect Security, Friends of Holy Trinity Catholic School, Friends of the Trinity Strand Trail, Holy Trinity Catholic School, Northend Greenway, Santa Fe Trail, The Sports Page, White Rock Lake Conservancy.
AWARDS AND HONORS
Mayor, City of Dallas, Special Recognition for Exemplary Service to Parks & the Community, 2009 Council, City of Dallas, Special Recognition for Dedication & Beautification, 2009
PROFESSIONAL DEVELOPMENT/COMMUNITY EXPERIENCE Northend Greenway, Steering Committee Member, 2015-present
Indoor Cycling Instructor, AFAA Certified, 2010-present
Dallas Morning News, Community Voices Columnist, 2008-2009 Holy Trinity Catholic School Advisory Council, Member, 2001-2009 White Rock Lake Lighting Task Force, Member, 2008-2009
White Rock Neighborhood Association, Vice President, 2005-2007 KERA, public television and radio, Volunteer & Member, 1999-2003
Dallas Heart Ball, UT-Southwestern Medical Center, Volunteer & Member, 1999-2002 Toastmasters International, Member, 2000-2001
Public Relations Society of America, Member, 1994-1997 American Management Association, Member, 1995-1996 Dallas Press Club, Member, 1991-1995
REFERENCES
W. Val Larson, Ph.D.
Former Department Head & Associate Professor Marketing Department
College of Business James Madison University Phone: 540-568-3858 Email: [email protected] Nancy Spears, Ph.D.
Professor & Dissertation Chair College of Business
University of North Texas Phone: 940-565-3127
Email: [email protected]
Lou E. Pelton, Ph.D.
Associate Professor & NextGen Senior Fellow College of Business
University of North Texas Phone: 940-565-3124 Email: [email protected]
Rita Kirk, Ph.D. Professor & Director
Cary M. Maguire Center for Ethics & Public Responsibility Southern Methodist University
Phone: 214-768-2123 Email: [email protected]
Stacy Landreth Grau, Ph.D.
Associate Professor of Professional Practice in Marketing Neeley School of Business
Texas Christian University Phone: 817-257-6540 Email: [email protected]
