SPAN
HEALTHCARE MARKETING EXPERIENCE 2016
H E A L T H C A R E E X P E R I E N C E O V E R V I E W
SPAN has 30 years experience marketing healthcare products and services for companies large and small.
Healthcare experience highlights:
• Launched Dell Children’s Medical Center of Central Texas. Including
branding, print, signage, advertising, vehicle graphics, television and radio.
• Branded the opening of Providence Healthcare’s Providence Park in Waco,
Texas. Including event planning, print, advertising, web and direct mail.
• Helped rebrand McLaren Healthcare - One of the largest health
systems in Michigan. Including logo development, vehicle design, signage, direct mail, print and advertising.
• Launched breakthrough OVA1brand with web, advertising and print.
• Worked with Seton Family of Hospitals, in Austin, TX, across all product
brands to present a consistent brand message. Including annual reports, advertising, tradeshows, radio, video and social marketing.
• Created annual report for national health system Tenet Healthcare
based in Dallas, TX. HEALTHCARE EXPERIENCE Brand Development Advertising Logo/Identity Development Print Annual Reports Direct Mail Signage Tradeshows Environmental Design Event Planning
Web Design/Social Media Broadcast Television/Radio Video
H E A L T H C A R E A C C O U N T E X P E R I E N C E
Seton Family of Hospitals/Austin, TX
Seton Medical Center Austin Seton Medical Center Williamson Seton Medical Center Hays Seton Edgar B. Davis Hospital Seton Highland Lakes Hospital Seton Northwest Hospital Seton Southwest Hospital
DELL Children’s Medical Center/Austin, TX
University Medical Center - Brackenridge/Austin, TX
Vermilion (Ova1)/Austin, TX
St. David’s HealthCare/Austin, TX
Health’s Angels St. David’s St. David’s Foundation
Cardinal Health/Dublin, OH
American Physicians Insurance/Austin, TX
AMGEN/Thousand Oaks, CA
NASTAD/Washington DC
Michigan State University - College of Human Medicine/East Lansing, MI
Providence Healthcare Network/Waco, TX
Providence Park
Providence Health Center The Heart Hospital
MCLAREN Health Care/Flint, MI
McLaren Regional Medical Center Ingham Regional Medical Center Lapeer Regional Medical Center Bay Regional Medical Center
Great Lakes Cancer Institute/Flint, MI
Allegan General Hospital/Allegan, MI
Physicians Healthplan/Lansing, MI
Tenet Healthcare/Dallas, TX
H E A L T H C A R E S E R V I C E L I N E S E X P E R I E N C E Emergency Care Cancer Care Cardiac Care Bariatric Care Neuroscience Services
Mental Health Services
Orthopedic Services
Brain and Spine Services
Pediatric Services
Physical Rehabilitation Services
Surgical Services
Women and Infant Services
Aids Awareness Substance Abuse Wound Therapy Diabetes Education Health Plans Hospital/Facility Branding
Healthcare Foundation Promotion
Healthcare Non Profits Promotion
Branding Advertising Print Event Planning Event Signage Invitations Direct Mail Outdoor Web/Virtual Tour
P R O V I D E N C E
H E A LT H C A R E N E T W O R K P R O V I D E N C E P A R K SPAN HEALTHCARE EXPERIENCEPrint/Brochures
Event Invitation Online Virtual Tour Branding/Event Planning/Signage
Helping Guide Surgical Decisions
Knowing what you are up against is half the battle.
Your Guide to OVA1
ova-1.com ™ Branding Advertising Brochure Design Web Production F D A C L E A R E D f o r P r e s u r g i c a l E v a l u a t i o n o f A d n e x a l M a s s e s
OVA1 is a qualitative serum test that combines the results of five immunoassays into a single numerical result. It is indicated for women who meet the following criteria: over age 18, ovarian adnexal mass present for which surgery is planned, and not yet referred to an oncologist. OVA1 is an aid to further assess the likelihood that malignancy is present when the physician’s independent clinical and radiological evaluation does not indicate malignancy. The test is not intended as a screening or stand-alone diagnostic assay. Vermillion and OVA1 are trademarks of Vermillion, Inc.
Make a cutting edge decision.
• OVA1 is the first and only FDA cleared blood test to help evaluate an adnexal mass prior to a planned surgery.
• OVA1 provides objective information based upon the likelihood an adnexal mass is malignant or benign.
• OVA1 can help physicians refer women to the most appropriate surgeons – potentially helping to promote better treatment outcomes. • OVA1 is available nationally through Quest Diagnostics.
For more information visit www.ova-1.com.
A Landmark Test to Aid in Adnexal Mass Evaluation.
Helping Guide Surgical Decisions
O V A 1 S u p p o r t s O v a r i a n C a n c e r A w a r e n e s s M o n t h.
Advertising Brochure Design
TH!NKSPOON HEALTHCARE EXPERIENCE Branding Annual Reports Advertising Campaigns Print Vehicle Graphics Direct Mail Television Radio Video
Mobile Clinic Graphics
Nurses Annual Report
Annual Report/Direct Mail
Branding Logo Web
Web Banner Ads Tradeshow Design
Vehicle Graphics Texas Department of State Health Services
Branding Design Production
SPAN HEALTHCARE EXPERIENCE
Healthcare has a new name.
mclaren.org
Excellence has a new name.
mclaren.org Branding Annual Reports Brochure Design Advertising Direct Mail TV Radio Video Web/Online Ads (Work created for Publicom)
Compassion has a new name.
mclaren.org
For nearly a century, McLaren Health Care has pioneered medical treatment throughout Michigan. You may have known us by any of a dozen names synonymous with leading-edge technology and award-winning health care, but each sharing the commitment to building stronger, healthier individuals and communities. And now, we all share the same name—McLaren. Now, more than ever, there’s more to McLaren.
Mount Clemens Regional Medical Center is now McLaren Macomb.
Healthcare has a new name.
1000 Harrington Blvd., Mount Clemens, MI 48043 (586) 493-8000 mclaren.org Corporate Branding
Advertising
Brochures and Direct Mail
Promotions Outdoor Boards
Branding Annual Report Illustration
SPAN HEALTHCARE EXPERIENCE
kendall@spancreative.com 512-669-2399
