Not perfect.
JUST LIKE ME
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The authentic imperfection, handmade look and individuality trends define designs around the world with natural shapes, colours and unique products that can be freely combined. Embracing this zeitgeist are the new “it’s my match” dinner plate as a line extension, alphabet cups and “pottery” crockery in modern colours, such as our Crafted and Lave trend collections.
Anyone who enjoys making their home more beautiful with an individual touch of lightness will love our new vases from the Lave Home collection.
Stylish, gloriously imperfect and incidentally also the ideal gift – for yourself or others.
Increase your sales opportunities with the young and very affluent target group of open-minded people:
• Great potential: Constantly growing proportion of the target group in the total population
• Young target group: About 40% of the target group is 30–49 years old
• High household disposable income: About 50%
of the target group has about €4,000 to €5,000 at their disposal per month
• Very active consumers: They like to invest a lot in decorative material and furnishings
• They are always looking for new experiences, products and inspiration
• Current topics such as sustainability,
environmental protection and mindfulness are important for this target group
• Online savvy: Can be easily reached digitally and via social media (Instagram, Facebook)
Casual look
My life,
my like.
THE TREND
TARGET GROUP OF OPEN-MINDED PEOPLE
SAMIRA SCHAEFFER / PRODUCT MANAGER
The light-hearted feeling of freedom – it is this very lightness
that we want
to express with our
new like. products.
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I love Lave LAVE&LAVE HOME
COLLECTIONS GOOD REASONS
FOR YOUR SUCCESS:
J
Lave captures the current trend of a new and casual zeitgeist. Individuality and imperfection are in demand. Defined by vivid colours and a Scandinavian design with a unique effect glaze and organic shapes, Lave makes each piece one of a kind. The collection is available in four natural shades: Gris and Bleu have been joined by the trendy shades of Beige and Glacé.
The on-trend range is completed by the new Home accessories: the new “Lave Home” vases in stylish shapes bring exciting flair to your home or office.
• Lave as the top seller of our pottery range:
Very noticeable in the sales figures
• Line extension in 2021: Practical coffee cups&saucers
• New “Lave Home” vases in many different shapes – either on their own or as part of a composition for impressive flower arrangements
• Wide variety of combinations
• Perfect mix&match concept
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Sustainability is the new trendy. More and more people are paying attention to sustainability and environmental protection when choosing a product to buy – especially for on the go. The environment is especially important for the target group of open-minded people – they want:
• Consumption without disposable products
• Lifestyle with pleasure, but without feeling guilty
• Unpackaged shopping and healthy, regional food –
#mealprep instead of #fastfood
• To be on the go a lot, always looking out for their own pleasure and the environment
THE TREND
Because I care … for things I like.
Out of Home
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Our ToGo&ToStay collection is the fashion-forward companion for anyone who wants to enjoy life in a green and healthy way. Meal preppers get excited about the following features:
• Multifunctional lunch boxes: Also perfect as storage jars for home use or for shopping in a zero-waste store
• Suitable sizes for snacks, breakfast and lunch
• Thanks to smart materials, Premium Porcelain and robust glass, all products are tasteless and non-toxic
• Cool&high-quality design in on-trend Mineral, Black and White
• Stylish glass drinking bottle for an authentic taste
• 3-in-1 mug: Favourite mug at home, travel cup&storage jar
Not without my coffee. Coffee ToGo is the most beautiful declaration of love for the perfect coffee experience – regardless of where you are:
• Unique, fully ceramic lid ensures a pure and authentic coffee taste
• New stylish décors in the “it’s my match” colours Green and Powder. With a popular succulent motif and trendy marble look. Perfect for the like. world
• Premium Porcelain made in Germany combined with high-quality silicone – durable, plastic-free and non-toxic
• Both sizes of the Coffee ToGo mug are perfect for any coffee of choice – from Americano to Matcha Latte
TO GO&TO STAY
COLLECTION COFFEE TO GO
COLLECTION
Out of Home
GOOD REASONS FOR
YOUR SUCCESS YOUR CUSTOMERS
WILL LOVE IT!
*Appinio enables companies to obtain thousands of opinions from specific target groups in just a few minutes and therefore to validate decisions and ideas in real time.
ToGo&ToStay Collection:
• Multi-use concept of ToGo&ToStay impressed consumers in the Appinio online survey*, the potential is huge:
• 90% of respondents rate the product selection as very good
• 82% of respondents would use the items
• 61% would also use them at home, i.e. “to stay”
• The overall concept is rated as more modern and stylish than the competition*
• High willingness to pay for all Villeroy&Boch on-the-go products
• Despite coronavirus, more than twice as many Villeroy&Boch ToGo products were sold in 2020 than in the previous year. Porcelain is completely on-trend. SEO analyses also confirm this
• Strong visibility, higher footfall and more sales at your POS thanks to international online and social media campaigns with huge reach – target:
58 million impressions
• Eye-catching influencer collaborations
• Extensive POS support
COFFEE TO GO
• Unique: Fully ceramic lid offers an authentic taste for coffee&tea lovers
• Premium Porcelain made in Germany
• Non-toxic alternative to bamboo, plastic, etc.
• Practical fabric sleeve as heat protection
• New trendy design in the hippest colours and décors
• Practical for on the go and at home
TO GO&TO STAY – All-round stars compared to conventional competing products:
• Impressive, modern, stylish design
• 3-in-1 meal prep hero: Premium Porcelain containers suitable for the microwave, oven and freezer
• Also suitable for hot food and drinks
• Non-toxic&durable thanks to high-quality materials: Premium Porcelain made in Germany, silicone, robust borosilicate glass
• Won’t stain and won’t absorb any flavours
• Dishwasher-safe
• Multifunctional uses
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The “it’s my match” collection in four on-trend colours offers countless mix&match options, and with that the most beautiful requirement for your very own style. The multifunctional products are perfect from morning to evening, from a small breakfast to a large dinner – thanks to the new dinner plate.
• Premium Porcelain made in Germany
• Dishwasher-safe and microwave-safe
• NEW: Large dinner plate for even more combinations and uses
The target group of open-minded people is always looking for experiences, new products and personal gift ideas. Embracing this way of life, our new trend collection: LETTERS. Personal letters stand for character and individuality. They not only emphasise a name or a word, but also a trait or a favourite hobby. Impressive gift ideas with a personal touch – more versatile than you might think.
• Perfect, personal gift idea: 26 different handwritten letters
• Minimalistic design in the popular black&white trend
• Mix&match
• Premium Porcelain made in Germany
• Dishwasher-safe and microwave-safe
