Mobile Payment Solutions
October 11, 2015
3:05 pm – 3:55 pm
Moderator
Speakers
Doug New
CIO
Tedeschi Food Shops, Inc
Ed Collupy
Executive Consultant
W. Capra Consulting Firm
Doug Rodewald
Partner
Objectives
•
Review solutions enabling different mobile strategies
from experts in the field
•
Investigate best practices for mobile rollout strategies
•
How to prepare for smooth operations for your mobile
Agenda
Ed Collupy
•
Drivers & goals with mobile in convenience retail industry
•
Retailer approaches to mobile
Doug Rodewald
•
Deep dive
What is the #1 reason mobile commerce will
be adopted in convenience stores?
Business goals should be clearly defined
Answers vary greatly
Acceptance / Relevance Convenience / Speed of Service Engagement / Consumer Behavior
Other channels are changing
Customer Experience 1
st
!
Customers will choose to pay with their phone when
there’s a reason to do so.
•
Too many wallets can be overwhelming
•
Provide a consistent consumer experience
•
Ensure payment transaction is fast, flexible, and secure
•
Remove friction points
•
Provide flexible payment initiation
•
Accept multiple payment forms
•
Capable of processing loyalty transactions
•
Ability to use card based loyalty with a mobile payment
•
Provide a transaction receipt
Bottom line - Consumers want convenience – they want to
buy quickly and get the best deal
Operational considerations
•
Analyze and set your objectives
•
Support all necessary payment functions
•
Any solution will need to integrate with your current POS
system and cover both indoor and outdoor transactions
•
Focus on interactions between the site systems and the mobile
applications that may exist above site (e.g., at a remote server, in
the cloud)
Operational considerations
Retailers should consider four main benefits:
•
reducing the need to protect customer data,
•
the higher speed of contactless transactions relative to
other payment means
•
the ability to attract consumers with higher disposable
incomes
•
the opportunity to provide more personalized experiences
by integrating loyalty & digital offers
Mobile is highlighting today’s fragmented
programs
Long term, mobile should be the entry point
for all programs
What we’ll accomplish
•
Define what is shaping the market
•
Define the market and the players
•
Discuss operations
Which vendor has the best opportunity to
define the future of mobile commerce?
A. Apple
B. Google
C. MCX
D. Microsoft
E. VeriFone
Post tipping point … change happens fast
Source: Nielsen
Total U.S. Market & Smartphone Market
Acceptance is coming
Acceptance
Major Oil Offers
Understand what you want to accept, what
you have to accept, and when you want to
accept and what it will take.
Delivering your own experience can vary
(Sample and focus areas represented)
C-Store
Fuel
Branded
Payment
Loyalty /
Marketers care about data … mobile is all
about data
Your operating model will become more complex
… plan for it
Keys to success
Time
Investment
Capabilities
Resource
Plan
Cost structure will change
•
Card Present
Card Not Present
•
Nothing
Card Vaulting
•
Nothing
Mobile Platform
•
Nothing
Consumer Reward for Usage
•
Fraud
Changes to CNP Fraud
Business case should support incremental costs and
consumer reward if used
Many ways to address fraud
Education
Velocity
Scoring
Databases
Geo-Location
Key Takeaways
•
The market is moving quickly; Innovation is happening faster than
commercialization
•
Clearly define your objectives
•
Solutions will most likely impact several suppliers
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Disclaimer
The opinions of the contributors expressed herein do not necessarily state or reflect those of the National Association of Convenience Stores. Reference herein to any specific commercial products, process, or service by trade name, trademark manufacturer, or otherwise, shall not constitute or imply an endorsement, recommendation, or support by the National Association of Convenience Stores. The National Association of Convenience Stores makes no warranty, express or implied, nor does it assume any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, product, or process described in these materials.
