PLEASE SPECIFY THE REFERENCE NUMBER OF THE JOB THAT YOU ARE APPLYING FOR ON THE APPLICATION FORM. Job Description

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PLEASE SPECIFY THE REFERENCE NUMBER OF THE JOB THAT YOU ARE APPLYING FOR ON THE APPLICATION FORM.

Job Description Job Title Marketing Manager – School of Law School: Marketing

Ref no: MKG75 Campus: Hendon Grade: 7

Salary Range: £34,737 - £39,903 per annum inclusive olw Period: Permanent

Overall Purpose: The role:

We are looking for an experienced marketing professional to lead on the marketing of our School of Law. The role requires close working with academic colleagues within the Business School and the wider marketing group to ensure the school is marketed effectively to drive both student recruitment and reputation in the UK and overseas. An excellent communicator and influencer, and with a passion for product marketing and positioning, this is a challenging role that requires talent and tenacity.

Principal duties: Strategy and planning:

On the basis of market analysis, the student recruitment strategy and the School of Law strategy, develop strategy and plans that deliver:

 Growth in income and reputation in terms of recruitment at UG, PG and CPD level where relevant

 Enhanced profile and reputation for research and knowledge transfer  Clear segmentation, targeting and positioning for your portfolio (STP)

 Value proposition development to assist with corporate positioning and student recruitment

 Recruitment campaigns to support goals outlined above

 Activities and content that raises the profile of your portfolio amongst prospective students and their influencers

Drive and co-ordinate delivery of your school/subject specific marketing plans in collaboration with the wider marketing team and school, including:

 Identify key feeder routes for your portfolio and work with Education Liaison to develop marketing activities that build reputation in priority areas and deliver strong

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recruitment.

 Develop effective product positioning in identified target markets and work collaboratively with International Marketing on regional marketing plans

 Ensure that the Middlesex brand is appropriately developed, and the corporate visual identity is fully optimised for your school/portfolio

 Lead on development of digital content strategy for your portfolio, including social media, as key component of all integrated campaigns.

Portfolio management

 Work with the School of Law to help identify where the product value proposition can be fully optimised for student recruitment

 In partnership with the Insights team, develop a strategy for assisting schools with on-going portfolio development

 In partnership with the Insights Team, develop an effective framework for monitoring and responding to competitor portfolio developments

 According to the annual fees and tariff setting cycle, make recommendations for fee and tariff changes to optimise recruitment for your portfolio

Promotion and positioning for student recruitment

 Create a value proposition and positioning tool kit for the school and its portfolio, working in partnership with key academic stakeholders and the Head of Brand, Content and Web accordingly.

 Contribute to university wide student recruitment campaigns and publications.  Work with the Content team to develop and deliver a digital content plan for all

channels that will raise the profile of your school in terms of research, practice and programmes of study.

 On the basis of strategic marketing plans and recruitment performance against KPIs, take responsibility for identifying and executing subject, cluster, tactical and new product launch campaigns

 Sign off on all school specific marcoms created including web course pages and course flyers, working with senior stakeholders in the Business School to identify key tools required

 Develop school specific marketing collateral.

 Keep abreast of new developments in marketing that may be utilized to attract prospective students

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Marketing information systems

 Ensure that programme launch and closure procedures are undertaken efficiently, working with admissions, academics, course administrators, recruitment officers and other members of the wider marketing team.

 Consult on appropriate enquiries and pipeline management in terms of STP and messaging.

Stakeholder Management, Business Partnering and matrix working

Develop strong collaborate relationships with internal stakeholders (see below) to maximise a collaborative approach to the planning and delivery of marketing and student recruitment activity. To include:

 Deans and School Leadership Teams  School academic teams

 School administrative and support teams  Wider marketing group

 Be a key contact for your school/s for the wider marketing team and report back to your school/s on wider recruitment marketing activity. Provide regular reports to senior stakeholders within the school as to progress against agreed plans and targets.

 Attend monthly school Planning and Quality meetings (or equivalent) in order to contribute to portfolio and school value propositions and feedback to members of the marketing and corporate comms teams.

Reporting and insight

 Develop appropriate KPIs and report against them for plans and campaigns

 Collaborate with Insights team to devise competitor and market metrics to support recruitment decision making.

Hours: 35.5 hours per week 52 weeks per year, actual daily hours by arrangement. The nature of the post is such that the post holder will be expected to work flexibly and for such reasonable hours as are necessary in order to fulfill the duties and responsibilities of the post.

Person specification Essential

 Significant marketing experience ideally managing a product or service portfolio  Excellent skills in developing a clear market proposition and an understanding of

how to brief in others to communicate this effectively through different channels  Excellent communication and interpersonal skills

 Proven organizational and project management skills

 Evidence of creativity in campaign development and management

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business

 Excellent networking and negotiation skills

 Experience of working in or with the Law sector or a strong interest in this area  Knowledge of the Higher Education sector and/or detailed knowledge of our

target audience

 Strong presentation skills

 Experience of developing marketing strategy and marketing plans

 Ability and experience in setting, monitoring and reporting against targets to key internal stakeholders

 Budget management experience with a focus on value for money/return on investment

Desirable

 Experience of working in the education sector or marketing to prospective students/similar customer group

 Experience in PR/stakeholder relations

 Customer Relationship Management experience  Digital marketing experience

 Experience of commissioning/undertaking research and insight to support effective marketing and comms strategies

Annual Leave: 30 days per annum plus six University days and all Bank Holiday

No Parking at Hendon campus: There are no parking facilities for new staff joining our Hendon campus, except for Blue Badge holders.

Information on public transport to Hendon can be found here:

http://www.mdx.ac.uk/campus/campuses/docs/Hendon_campus_map.pdf

We offer an interest-free season ticket loan; interest-free motorbike and bicycle loan; free bicycle and motorbike parking and changing facilities.

The post-holder should actively follow Middlesex University policies and procedures and maintain an awareness and observation of Fire and Health & Safety Regulations

Middlesex University is working towards equality of opportunity. Flexible working applications (including part-time working) will be considered.

If you wish to apply for this post please complete an application form found here: www.mdx.ac.uk/jobs

Closing date for receipt of applications: 12 May 2014

Please return the completed application form to: recruit1@mdx.ac.uk or to The Recruitment Office, Middlesex University, Hendon Campus, The Burroughs, London, NW4 4BT.

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Please note that all incoming post to Middlesex University is opened and scanned by our document handler, CDS, and then emailed to the recipient.

If you do not want your application form to Middlesex University processed in this way please email it to recruit1@mdx.ac.uk

What Happens Next ?

If you wish to discuss the job in further detail please contact Lucy Everest Director of Marketing on (020) 8411 6115 l.everest@mdx.ac.uk If selected for interview, you will hear directly from someone in the School/Service/Campus, usually within 3 weeks of the closing date. If you do not hear from us you may assume that your application was unsuccessful.

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Job Description

Job Title Marketing Manager – Business School School: Marketing

Overall Purpose: The role:

We are looking for an experienced marketing professional to lead on the marketing of our Business School. The role requires close working with academic colleagues within the Business School and the wider marketing group to ensure the school is marketed effectively to drive both student recruitment and reputation in the UK and overseas. An excellent communicator and influencer, and with a passion for product marketing and positioning, this is a challenging role that requires talent and tenacity.

On the basis of market analysis, the student recruitment strategy and the Business school strategy, develop strategy and plans that deliver:

 Identify key feeder routes for your portfolio and work with Education Liaison to develop marketing activities that build reputation in priority areas and deliver strong recruitment.

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 Work with the Business School to help identify where the product value proposition can be fully optimised for student recruitment

 Sign off on all school specific marcoms created including web course pages and course flyers, working with senior stakeholders in the Business School to identify key tools required

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Stakeholder Management, Business Partnering and matrix working

Hours: 35.5 hours per week 52 weeks per year, actual daily hours by arrangement.

The nature of the post is such that the post holder will be expected to work flexibly and for such reasonable hours as are necessary in order to fulfill the duties and responsibilities of the post.

Person specification: Essential

 Experience of working effectively with multiple stakeholders at all levels of the business

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area

 Knowledge of the Higher Education sector and/or detailed knowledge of our target audience

Desirable

Please return the completed application form to: recruit1@mdx.ac.uk or to The Recruitment Office, Middlesex University, Hendon Campus, The Burroughs, London, NW4 4BT.

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Job Description

Job Title Marketing Manager –School of Science and Technology School: Marketing

Overall Purpose The role:

We are looking for an experienced marketing professional to lead on the marketing of our School of Science and Technology. The role requires close working with academic colleagues within the School and the wider marketing group to ensure the school is marketed effectively to drive both student recruitment and reputation in the UK and overseas. An excellent communicator and influencer, and with a passion for product marketing and positioning, this is a challenging role that requires talent and tenacity.

On the basis of market analysis, the student recruitment strategy and the School of Science and Technology strategy, develop strategy and plans that deliver:

 Identify key feeder routes for your portfolio and work with Education Liaison to develop marketing activities that build reputation in priority areas and deliver strong recruitment.

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 Work with the School of Science and Technology to help identify where the product value proposition can be fully optimised for student recruitment

 Sign off on all school specific marcoms created including web course pages and course flyers, working with senior stakeholders in the School to identify key tools required

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Stakeholder  Management, Business Partnering and matrix working

Hours: 35.5 hours per week 52 weeks per year, actual daily hours by arrangement.

The nature of the post is such that the post holder will be expected to work flexibly and for such reasonable hours as are necessary in order to fulfill the duties and responsibilities of the post.

Person specification: Essential

 Experience of working effectively with multiple stakeholders at all levels of the business

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interest in this area

 Knowledge of the Higher Education sector and/or detailed knowledge of our target audience

Desirable

Please return the completed application form to: recruit1@mdx.ac.uk or to The Recruitment Office, Middlesex University, Hendon Campus, The Burroughs, London, NW4 4BT.

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