The Google Analytics For
FE Colleges Best Practice Project
The Google Analytics For FE Colleges Best Practice Project
Understanding how to utilise your College’s Google Analytics data is the starting point for continually increasing your ROI from your website and digital marketing.
By mastering Google Analytics you can use this data to demonstrate to College Senior Management how your marketing campaigns are delivering results or the reasons why you may require greater investment in your website and digital marketing.
In the last two years FEmarketing have helped over 80 FE Colleges gain a better understanding of their Google Analytics data. In reviewing the FE College Google Analytics profiles we discovered:
68% of the Colleges were NOT tracking any Goals in Google Analytics…
74% were NOT excluding internal traffic from their Google Analytics data ...
79% of Colleges were NOT tracking Prospectus or application downloads…
85% of Colleges did NOT have any Custom Dashboards set up…
The Google Analytics For FE Colleges Best Practice Project will show you step by step how to get the most out of your College’s Google Analytics data.
The Project will help your College’s Marketing Team to fully understand what is happening on your website and make better informed marketing decisions to help you achieve your enrolment
objectives.
This Project is not a one off workshop, training session or webinar. It is a structured programme where your College can access hands on support to help you get the most out of your data. The Project will help your College to:
1. Master the complexities of Google Analytics…
2. Gain a better understanding of what is working on your website and which areas require improvement or attention…
3. Demonstrate to College Senior Management the effectiveness of your digital marketing campaigns…
There are two types of Colleges applying to participate in the Project:
The first have all their Google Analytics already set up correctly and they are now looking to take their ROI from their digital marketing to a new level….
The second type of College knows they should be looking in detail at their Google Analytics data but may not know exactly how to access the data that will help them make better informed marketing decisions…
understanding of Google Analytics:
Monthly Google Analytics Best Practice Webinars
Access to Members Only Portal
One to One Support
1. Monthly Google Analytics Best Practice Webinars:
We come together as a group monthly via webinar to share Google Analytics best practices.
The webinars focus on key Google Analytics features that your College needs to master. In the first twelve months of the Project we will cover:
How to identify your College’s Key Performance Indicators…
How to set up Goals correctly…
How to effectively use Event Tracking…
Setting up Custom Dashboards for your College…
Why you must use Advanced Segments…
How to analyse your Referral Traffic…
How to utilise Google Analytics to review your social media traffic…
How to analyse how website visitors navigate your website…
How to utilise Google Analytics to review your digital marketing campaigns…
How to review your Mobile and Tablet traffic…
How to use Google Analytics data to report to College Senior Management…
During the webinars you have the opportunity to ask participating Colleges how they are using Google Analytics to measure their digital marketing campaigns. The webinars are a fantastic opportunity to reach out to other digital marketing professionals who may be experiencing similar issues to yourselves...
2. Access To Members Only Portal:
Your College should have at least one in-house Google Analytics expert who can report on the effectiveness of your website content and digital marketing strategies.
The members only portal is an essential resource you can access for extensive step by step training on Google Analytics and to download Google Analytics Report templates and resources.
Your College’s subscription to The Google Analytics For FE Colleges Best Practice Project allows your team unlimited access to the members only portal…
The portal is split into specific sections covering the core areas within Google Analytics that you need to master…
3. One To One Support
This is one of the most important elements of the project - to have a fresh pair of eyes to review your Google Analytics data.
Participating Colleges can utilise your one to one support to access feedback on your College’s:
Google Analytics data
Google Analytics Monthly Reports
Google Analytics settings and profiles
4. Colleges Participating In The Google Analytics for FE Colleges Best
Practice Project Include:
4. What Colleges Say About FEmarketing’s Google Analytics Support:
6. The Next Steps
Your College should have at least one in-house Google Analytics expert who can report on the effectiveness of your website content and digital marketing strategies. If you are looking to continually improve your
understanding of Google Analytics then let’s talk about your College participating in the Best Practice Project…
