Business Partner Brochure
Become a Business Partner and share the
Welcome
Respected research analysts, Gartner, forecast that the spending on Customer Relationship Management (CRM) software is expected to see the largest increase of all the application software markets worldwide over the next few years.
Take advantage of this opportunity. Partner with Maximizer Software and join our network of certifi ed Business Partners that stretches through the EMEA region to deliver simple, aff ordable and accessible Customer Relationship Management solutions to this established, growing and buoyant market.
This document will provide you with the details and benefi ts of becoming a member of the Maximizer Business Partner network.
As a Maximizer Software Business Partner you will enjoy unparalleled access to pre-sales, sales, marketing and technical support expertise - all delivered locally from the EMEA head offi ce in Bracknell, UK.
With dedicated Account Managers to competitive margins, we make it very easy and extremely lucrative for you to sell, implement and maintain the award winning, reliable, and robust Maximizer CRM solution.
Maximizer CRM is based on standard Microsoft technologies with Sales,
Marketing and Service modules all accessible via Windows, Web, Mobile and tablet devices.
Packed with real features and benefi ts that businesses of every size and every industry need and want, plus a deployment model that allows you to provide your clients with an On-Premise, Partner Hosted or SaaS based solution.
If you are already an existing provider of CRM or supplying technology applications and services for other businesses to this market, Maximizer CRM may be your next logical step. Call today on +44 (0)845 555 99 53 and discuss the opportunities for working with Maximizer or download and fi ll out the application form at the end of this brochure.
Mike Richardson
Managing Director Maximizer Software - EMEA
KEY PARTNER BENEFITS:
Excellent partner margins Vendor only sells via channel Established yet growing
market
Serious reseller support A dedicated Account Manager Signifi cant marketing support Signifi cant sales support Signifi cant technical support Free demonstration software Fully qualifi ed opportunities Not For Resale (NFR) CRM and
workfl ow products to use in your business
Global company with local offi ce
Co-op marketing funds 25 years of CRM success Robust, reliable & award
winning software
3 editions of CRM to suit every size of organisation
A Maximizer Partnership
Why Maximizer?
Maximizer Software is the leading provider of simple, accessible and aff ordable Customer Relationship Management (CRM) software solutions. Since 1987 Maximizer has been helping businesses increase sales, generate high quality leads and raise productivity and revenues, while delighting customers.
As a pioneer in the CRM industry for nearly 25 years, Maximizer CRM has sold over 1 million licences to more then 120,000 customers ranging in size from entrepreneurs, small and medium size businesses to multi-national organisations.
Maximizer Software is a global business with offi ces in the America’s, EMEA (Europe, Middle East, Africa) and Asia Pacifi c. We market our products via a network of Business Partners, who work with us to provide the highest quality of support and service to our customers and prospects.
Our Partner Programme is designed to be the foundation of a working partnership in pursuit of successful end user implementations. It has been compiled with the co-operation of current Maximizer Partners and will continue to evolve in response to their needs, market infl uences, and most importantly the needs of Maximizer users.
Why partner with Maximizer?
Right now the CRM market is exploding. Capitalise on this increasing demand for CRM solutions with one of the leaders in CRM software for small and medium enterprises (SMEs) and divisions of larger organisations. If you’re already providing services for other business or technology applications to this market, CRM is the next logical step.
When you put the time, money and eff ort into re-selling a product, you want it to pay. With the Maximizer Business Partner Programme, we’ve gone to great lengths to ensure that you get the support you need to maximise your investment in our products.
As a Maximizer Business Partner you’ll enjoy access to our sales, marketing and technical support departments; have your own Account Manager and with the competitive margins on off er we make it extremely effi cient and extremely profi table to sell and implement
Maximizer CRM solutions.
Our commitment to you goes far beyond just getting you up and running. You’ll receive comprehensive technical and sales training to help you sell and implement Maximizer Solutions effi ctively.
You’ll have access to continuing education opportunities via webinars and training events, plus you’ll get to use our web-based Partner Portal and its host of sales and marketing tools.
Join the Maximizer success!
We recognise that all businesses are diff erent, with their own specialisms and resources available to them. That is why we have three diff erent types of partnership available to you. All of them have their own unique benefi ts for your company, and no matter which level you choose to partner at, we will assign you an Account Manager who will act as your fi rst port of call for anything. The partnership opportunities are:Certifi ed Solution Providers (CSP) off er CRM consulting, implementation, customisation, training and ongoing support to their customers. They are trained and certifi ed by Maximizer Software to sell and implement our solutions. Solution Providers are eligible for premier margins on software licences and software assurance, and are rewarded based on sales performance. They participate in marketing activities and are rewarded for their achievements.
Certifi ed Consulting Partners provide CRM consulting, implementation, customisation, training and ongoing support to their customers. They are trained and certifi ed by Maximizer Software to implement our solutions. Consulting Partners are eligible for margins on licenses and software assurance.
Authorised Sales Agents refer potential customers to Maximizer Software and in return earn a commission. Sales Agents also benefi t from sales support, and discounts for using Maximizer Software solutions for their internal use. Authorised Sales Agents are not required to take product certifi cation training.
Available to top tier Maximizer Certifi ed Solution Providers (CSP), a LEAD partner has all the benefi ts of a CSP with the advantage of being allowed to operate their own network of sub-partners (Sales Agents) promoting and selling Maximizer CRM. An ideal way to develop signifi cant sales and new business without incurring the overheads usually associated with a large sales and marketing resource.*
Business Partner Requirements & Committments
Requirement
Certifi ed Solution
Provider
Certifi ed Consulting
Partner
Authorised
Sales Agent
Number of available employees
including retained contractors Min 4 Min 1 Min 1
Annual revenue target £, $, €, R
Minimum employee certifi cation 1 technical
1 sales 1 technical
Minimum operating premises Commercial
premises SOHO SOHO
Legal company name
Application form
Business plan
Non-disclosure agreement
Credit application & approval
Technical support desk
Technical and business competency
Maintain training certifi cation level
Dedicated sales and marketing
resources
Solution consulting and
implementation experience
Ability to establish and maintain a pipeline of customers and provide
forecast
Partner start-up kit and subscription
Benefi t
Certifi ed Solution
Provider
Certifi ed Consulting
Partner
Authorised
Sales Agent
Margin on licences and initial Software Assurance
Premier margins available
based on sales performance Excellent fi xed margins Commission available
Margin accelerators
Partner incentives
Margin on Software Assurance
contract renewals
NFR software for internal use and
demo purposes All editions All editions On request
Product and technical training
On requestSoftware and training material
Partner points programme
(Marketing funds)
Account manager
(Dedicated)
Lead registration
Qualifi ed sales opportunities
Maximizer Business Partner
Points Program (PPP).
At Maximizer EMEA we know that when our Business Partners put the time, money and eff ort into re-selling a product, they want it to pay. We have gone to great lengths to ensure that by working together we can maximise your investment in Maximizer. The PPP reward system aims to provide real and valuable benefi ts to those who actively participate and should encourage partners to a greater level of marketing activity which will result in commercial benefi t to both Partners and Maximizer.The PPP is based upon a “Points and Rewards” structure. For each marketing activity completed by the Certifi ed Solution Provider, points will be allocated.
At the end of every fi nancial quarter, Maximizer EMEA will automatically redeem the points available and covert them to a either monetary value or the benefi ts listed below.
The benefi ts to Maximizer Business Partners include:
Tangible rewards in the form of a Marketing Development Fund (MDF) off ering monetary support for marketing activities promoting Maximizer
Achieve recognition with exclusive award of Elite status complete with an award and use of special logo/emblem (additional requirements must also be met)
Up to one year exemption from Partner
subscription fees
PPP performance will be taken into consideration when deciding the annual Maximizer Business Partner of the Year Award
Enhanced marketing support including co-branding of selected collateral, point-of-sale material and give-aways.
Benefi t
Certifi ed Solution
Provider
Certifi ed Consulting
Partner
Authorised
Sales Agent
Dedicated channel communications
Limited by subjectProduct road map
Access to Beta and release candidate
software
Partner portal
LimitedGo to market plan (ABC of launching
your Maximizer partnership)
Eligible to re-sell commercial
products to customers
LimitedEligible to implement Maximizer
products
Decide on a
partnership level
Download, fi ll out
and send us the
application form
Talk to a Partner
Channel Manager
Are you ready?
The Maximizer Business Partner Programme is a true partnership with demand and rewards for both sides. To join, you need to be ready to meet the requirements of partnership. Depending on which option you choose, these could include:
Technology competency - to achieve certifi cation, you will receive training in all key modules. These require existing technology skills and knowledge as well as an internal resource
Business competency - our aim is to help you grow your business. By deploying Maximizer to your customers, you help them to grow theirs. This means you need robust business processes, proven sales force excellence and a commitment to the programme. We provide you with key tools, training and qualifi ed leads
Joining our Partner network is not a one-shot deal; it is a continuing involvement that grows with you. From training to the installation of your in-house application, through to the fi rst live implementation, we work with you and provide additional support and advice from other partners in the network. As your ability and skills grow, so does the opportunity.
The next step
Firstly you need to decide which partnership option best suits you and your company. Then you need to return the application form sent with this brochure to us by email. If you have any questions, you can call us and talk to any member of our sales team.
Email: partners@max.co.uk
Telephone:+44 (0) 845 555 99 55
Once your application has been received, we’ll arrange a call to discuss everything in more detail.
Maximizer Software delivers Customer Relationship Management (CRM) software and professional services to meet the needs, budgets and access requirements of entrepreneurs, small and medium businesses and divisions of large enterprises.
Simple, easy to use and aff ordable, Maximizer CRM enables companies to mobilise their workforces through all-access web, smart phone, tablet and desktop delivery methods.
Easily confi gurable for organisations in any industry, Maximizer CRM optimises sales processes, enhances marketing initiatives and improves customer service to ultimately boost productivity and revenue.
With headquarters in Canada and offi ces and business partners worldwide, Maximizer Software has sold over one million licenses to more than 120,000 customers since 1987.
About Maximizer Software
Technology Partners
Simple & quick to deploy, use and maintain
Flexible access options through web, desktop and mobile devices Value for money with low total
cost of ownership and monthly subscription models
Expertise as a leader in pioneering CRM development, with more than 20 years experience.
Why Maximizer CRM?
A test drive of the latest release Information on how CRM can support
your role Tools and eBooks
Resources and information on Cloud based CRM
An overview of technology and features
Online demos and features White papers and webinars on CRM
best practices.
Visit www.max.co.uk for:
Maximizer CRM helps small and medium-sized businesses maximize their marketing, sales, customer satisfaction capabilities and enhance their productivity and effi ciency through the optimisation of what resources they have.
Maximizer CRM
UK & Eire T: +44 (0)845 555 99 55 F: +44 (0)845 555 99 66 E: info@max.co.uk W: www.max.co.ukRest of the world
Americas
T: +1 604-601-8000 E: info@maximizer.com
Europe, Middle East, India T: +44 (0)845 555 99 57
F: +44 (0)845 555 99 66
E: info@maximizer.eu
W: www.maximizer.eu
Australia, New Zealand
