What is Pay-Per-Click?
Pay-Per-Click is an internet advertising method which requires you to place your paid advertisement with a search engine like Google and/or Bing.
You bid the amount you decide to pay per click; the more your bid, the higher your ad will appear in the search engine results. An additional factor in determining the ranking of your ads has been established by Google, which is based on the relevancy Google observes on your website. There are many elements that can be controlled with internet marketing but this factor is very challenging to manipulate.
Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and remains competitive online.
Our main areas of expertise include:
Web Design & Development Mobile Development
Internet Marketing:
Search Engine Optimization (SEO) Pay-Per-Click Marketing (PPC) Social Media Marketing (SMM)
Software Development
Video Production
Branding & Print Website Support
In this brochure, we will focus on Pay-Per-Click (PPC) to help you understand the core basics of this service, as well as explore the benefits of a well thought-out advertisement plan.
We don’t just focus on clicks and keywords;
instead, we focus on your entire business.
Before we begin the actual task of setting up and managing a campaign, we spend a considerable amount of time on your business and your website to educate ourselves on what YOU stand for and what exactly it is that you represent.
We conduct a broad keyword analysis to come up with keywords that present the best combination of sizable search volume and a reasonable competition, while keeping in mind the cost-per-click.
We also conduct a detailed “Competitor Analysis” to create comprehensive reports which explain the tactics used by your competitors in their campaigns and what they are benefitting from. We don’t just focus on clicks and keywords; instead, we focus on your entire business. We understand that result oriented successful PPC campaigns are based on a complete study of the business model, the competition and the business goals.
Our analysis phase consists of the following
practices:
Analyze the website to understand the business for PPC campaign purposes
Examine the business and its processes
Study and research PPC advertising history
Create a preliminary PPC strategy
Set expectations and precise campaign goals
Research, evaluate & select target keywords
As soon as the analysis phase comes to a conclusion, we are then ready to proceed with setting up a PPC campaign.
Our professional approach in establishing a clean setup will help generate traffic and allow you to observe the results of the PPC advertising investment as soon as we start advertising.
We design and implement result oriented campaign setups that can reach the target audience in a short amount of time. The strategies we formulate are based on keywords and ads, which we then optimize to bring in the best results. We follow the model of one ad group for one keyword with three match types; this unique set up assists us in achieving a high Click-Through Rate (CTR). We utilize unique text ad variations to draw attention of targeted traffic in our campaigns.
Our setup phase consists of the following practices:
Create the initial PPC strategy Setup PPC campaigns using our best practices
Generate and add a broad list of negative keywords
Select and assign appropriate categories
Develop a budget plan based on keyword research data
Setup ad time scheduling and geographical targeting
Improve paid search performance by computing audience relevance
Install Google Analytics and PPC conversion tracking code
A great setup is the cornerstone of PPC success. Not only does it help us in viewing the data clearly, but it also assists in making the necessary changes efficiently. Our PPC methodology is driven by the paradigm of targeted traffic. We believe in generating targeted traffic rather than driving a high amount of traffic to clients’ sites with a high bounce rate at their expense.
The three elements that determine the success rate
of your campaign include:
Quality Score
Conversion Rate
Cost-per-Click
We balance all three of these elements adequately for your campaign. Furthermore, we also analyze the success rate of your keywords while experimenting with new variations to challenge the top leveled campaigns within the same category.
These optimization tactics will enable us to get you the
best bid rates for your campaigns.
All of our PPC campaigns are monitored on a daily basis to ascertain trends and traffic, adjust first page bids and to analyze CTR and conversion data. Furthermore, new keywords and ad text are added (where required by the client).
The effectiveness of a PPC campaign deviates significantly with the passage of time due to external factors which include but are not limited to:
Competitors increasing or lowering bids Search engine algorithm updates Changes in customer search habits
Phase IV:
Reporting
In addition to periodic updates via e-mail, our clients will receive detailed performance reports which outline the keyword and campaign performance, along with
the traffic trends. Not only that, we also provide our clients with an analysis and summary of the tasks performed related to their campaign throughout the month and keep them informed about the action plan for upcoming months.
Do I pay every time my ad is displayed?
You are not required to pay when your ad is displayed. With paid search (PPC), you are charged only if your ad is clicked and the user lands on your website.How much should I invest in my Pay-Per-Click
campaign?
You are free to select the price you plan to Pay-Per-Click and per day. Google offers you a choice to select a minimum Cost-Per-Click (CPC) from $0.01 and set a daily budget for the
entire clicks throughout the day, for as low as $.01 or as high as your budget permits.
How can paid search be profitable for my business?
Businesses advertise with Pay-Per-Clickservices/products in order to:
Obtain a high return on investment Attract instant targeted traffic
Find & amend problems within the website, promotions and offerings
Enhance brand awareness Achieve instant results
Enjoy the freedom of having to pay only for the number of visitors you get, rather than the number of times the website has been displayed in search results
Set up the advertisements according to their own budget Increase organic click through rate (CTR)
At
Super Web Solutions,
we:
Handle
your advertisement campaigns simultaneously
with the changing trends in the keyword demands.
Protect
your money by incorporating proper bid rates,
as per requirement.
Selecting a credible and professional company to administer your PPC campaign is the most crucial step towards a successful campaign.
You must remember that you aren’t just paying the company to administer the PPC campaign; you are also paying the search engines directly for their services of displaying your ads. A good campaign resource ensures the optimum return on investment for their clients.
With years of experience under our belt of planning the best pay-per-click strategies, we have yet to see our clients not benefit from this approach. Our PPC campaigns require a minimum commitment of 6 months, in addition to the one time setup fee.
1. One Time Set-Up Fee:
Varies with Package
2. Super Web Solutions’ Monthly Management Fee:
Varies with Package
Super Web Solutions offers exceptional PPC packages that help your business grow and ensure a desired customer turnover rate.
We are constantly monitoring the World Wide Web and the changing keyword trends to make sure your resources are effectively and efficiently used.
PPC packages are dependent on your objectives, the goals you wish to achieve through your business and the keywords that our experts decide for your PPC campaign.
PPC campaigns are a great way to market your business once you establish a firm ground in your industry. Effective PPC campaigns can provide you with an excellent targeted marketing opportunity in addition to helping you allocate and use your resources in a much more effective and efficient manner. In order to attain the optimum results, PPC campaign accounts must be observed regularly and reflect changes made to the campaigns on a continuous basis. This is essential to the campaign’s success because the accounts are real time in nature and thus very competitive.
We provide our clients with the service of managing their monthly traffic budget at a flat, recurring fee per month. We prefer to incorporate a flat fee approach with our PPC campaigns because it keeps both parties on the same page and leaves no room for surprises or hidden charges along the course of the campaign.
Last but not the least, it is important that you agree to the current terms of service of Google AdWords and Microsoft AdCenter before you begin a PPC campaign with Super Web Solutions. Your monthly traffic budget will not flow through Super Web Solutions; you will have to pay the search engines directly using your own method of payment for these accounts.
