SAP Predictive Analytics

SAP Predictive Analytics

What’s the best that COULD happen?

Bringing predictive analytics to the end user

SAP Forum Belgium – September 9, 2015

Waldemar Adams @adamsw

SVP & GM Analytics SAP Europe, Middle-East & Africa

Predictive Analytics - Best of times during challenging times!



Prediction is very difficult,

especially when it is about the future

(Niels Bohr 1885-1962)

It’s No Longer Sense and Respond …

Ever Faster

Decision Cycle

Analytical

Skill Gap

“ Demand for deep

analytical talent in the US

could be 50 to 60%

greater than its projected

supply by 2018”

McKinsey Global Institute

1 1 1

Transactions Conversations

Machines

Massive

Amount of Data

Gartner

How Business Analytics need to evolve!

Enabling decision making across your business



End-to-end loop



Easy adoption



Easy to use



Time to value



Business focused



Self-service enabled



Transact in real-time

Raw Data

Cleaned Data

Standard Reports

Ad Hoc Reports &

OLAP

Agile Visualization

Predictive Modeling

Optimization

What happened?

Why did it happen?

What will happen?

What is the best that could happen?

Competitive Advantage / User Engagement

Maturity of Analytics Capabilities

Self Service BI

Generic

Predictive Analysis Predictive Insight Predict and act

Sense and respond

The Secret To Predictive For The Masses

Business Intelligence Advanced Analytics

Predictive Prescriptive

Descriptive Diagnostic Exploratory

Analytics

Powered By Humans

For Humans

Powered By Maths

For Processes

Powered By Maths

For Humans

Classic Analytics

Address All the Business Questions

 Which products are being sold?

 Who is buying them?

Advanced Analytics

 What is a good customer?

 Which types of customers do I have?

 Which products are sold together?

 Which customers are likely to buy our products?

 Which customers are likely to leave?

 Which customers are likely to be frauders?

 How many products are we likely to sell?

 Which machines are likely to need maintenance?

 What product should I propose?

 Which customer should I target?

 When should I maintain my machine?

 What is the next best action to perform?

Anticipate What Comes Next and Drive Better Decisions… Today!

Social

Network ^{Customer Data}

Automobiles Machine

Smart Meter Point of Data

Sale Mobile

Structured

Data Click Stream Location-

based Data Text Data

IMHO, it’s great!

RFID

68% of organizations

that used predictive analytics

realized a competitive

advantage

Ventana Research

52%

55%

45%

43%

There is a disconnect between the BI and Advanced Analytics world

Today, Predictive Analytics is an Island

EIM BI

PM

DM PA

Cleaned Data Raw Data

Reporting

Analysis

Discovery

Dashboards

Chasm

Specialization

Sophistication / Skill Set ETL LOB

ETL

BI

EIM BI

Cleaned Data Raw Data

Reporting

Analysis

Discovery

Dashboards

Specialization

Sophistication / Skill Set

“Invisible Analytics” in BI

PM

DM

Automated PA

Predictive ETL LOB

Bringing Predictive Analytics To Business Users is Key

SAP Analytics Solution Portfolio

Discover

Cloud Any Device

Social Collaboration Big Data

Enterprise Performance Management Governance,

Risk, and Compliance

Inform

Anticipate Plan

Business Intelligence

Predictive Analytics

Real-time Business

“I’m building churn

models for every

region”

MS Statistics, Berkeley

Data Scientist

.01%

“I need explain to the

CEO why sales are down

in EMEA”

MBA, U of Pennsylvania

Data Analyst

~3% 97%

Business User

“The app needs to tell

me what offer to make in

real time”

BS French Literature, UC Davis

Opportunity to Broaden Access to Predictive

Ask yourself: Your Potential for Business Optimization

:-)

Brand Sentiment / Marketing Mix / Channel Affinity

Optimize the action plans for medical visitors

Product Recommendation / Market Basket / Cross- & Up-Sell

Customer Attrition Mgt / Win Back Strategy / Churn

Real-time Demand/

Supply / Sales Forecast

Predictive Maintenance / Quality Control / Manufacturing Process

Optimization

Fraud Prevention & Detection / Collection Mgt

Network Optimization Insider Threats

Risk Mitigation / Compliance Mgt

Predictive Asset Management / Supply Chain Optimization Satisfaction Management /

HR Developmet

Challenges

Forecasting

InfluencersKey

Trends Anomalies

Relationships

How do historical sales, costs, key performance metrics, and so on,

translate to future performance? How do predicted results compare with goals?

What are the main influencers of customer satisfaction, customer churn, employee turnover, and so on, that impact success?

What are the trends:

historical/emerging, sudden step changes, unusual numeric values that impact the business?

What are the correlations in the data? What are the cross-sell and up-sell opportunities?

What anomalies might exist and conversely what groupings or clusters might exist for specific analysis?

High Value Use Cases for Predictive Analytics

Big Data

Discovery

SAP HANA

(Hadoop…)

SAP Predictive

Analytics

SAP Lumira

Innovate with data, across the enterprise

SAP Predictive Analytics Approach

SAP Predictive Analytics

SAP Predictive Analytics – The Difference

Before SAP Predictive Analytics

After SAP Predictive

Analytics

Answer any/all questions with any/all data sources –

No limits!

In-database automated dataset production -

No data movement!

Automated modeling and tuning process - Focus on accurate results,

not algorithms or code!

Native in-database and application/process

deployment - Embed and consume for

immediate results!

On-going model management and recalibration - No rework necessary!

Instant insight for decision makers

 No learning curve

 Access from a browser or your mobile

Understand and preparing your data with Lumira

Agility for business analysts

 Access and mash up data from multiple sources

 Visualize data and share your insights

Scale and trust for IT and management

 Scale to thousands of users with BI Platform

 Govern access to data and assets

SAP Lumira Overview

Mash up data

• Access data from corporate, personal and web sources

• Quickly cleanse, combine, and enrich data

Visualize and discover insights

• Visually explore you data

• Rich library of visualizations, extensible with SDK

• Get faster insights with suggested visualizations and key influencers

Share your story

• Build engaging stories using storyboards and infographics

• Share insights on mobile, web, and desktop

SAP Predictive Analytics Overview



Insert predictive algorithms into

business processes



Extensive predictive library plus

R and Hadoop integration



Packaged business applications



Optimized for SAP HANA



Cloud-ready services



Agnostic big data aware



SAP BW



Integrated in business apps

(cloud services, SDK, API, APL)

Predictive Analytics Solutions from SAP

Transactions

SAP Predictive Analytics 2.x

Data Preparation

Expert Analysis Automated Analysis

Visualization

Recommendation

Scoring Social

SDK/API Model Management

Connectors

Cloud / On-Premise

Predictive Analysis

Library Automated

Predictive Library R-Scripts

In-Memory Processing Engine 25+ Industries  11+ LoBs

O&G, Manufacturing

& Utilities Public Sector

& Healthcare Financial &

Insurance Services

Telecommunications Retail &

Consumer Products

Predictive Applications SAP HANA

Relational Databases Big Data Sources CRM/ERP Stores Applications Cloud Services

Any Data Source

R

Key Messages Simplified

SAP as the Market Leader

http://discover.sap.com/leading-in-predictive-analytics

Hurwitz

Victor

“fast time to value and ability to support very large data sets.”

Victory

Index Report

Forrester

Leader

“SAP is a leader due to a strong architecture

and strategy.”

Big Data

Predictive Wave

Howard Dresner

Top Vendor

“The top vendors for advanced and predictive analytics

include SAP.”

The Wisdom

of Crowds

Thank you!

[email protected] @adamsw

SAP PREDICTIVE ANALYTICS

Anticipate risks & opportunities in real-time

REAL-TIME PREDICTIVE

ANALYTICS FOR BIG DATA

Productive predictive solutions for all

DEMOCRATIZE PREDICTIVE

ANALYTICS

Incorporate Predictive Analytics into Industry LoB Apps &

business processes

EMBED PREDICTIVE ANALYTICS

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