Template Specifications

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Email Template Specifications

◊ Choose a template that best fits your message

How it works:

Our free email template provides everything you need for creating email messages of any complexity fast without coding skills. Please select from 4 designs to get your email blast message ready to reach your targeted audience.

Keep Subject Line Short

Email subject lines will get cut off if they’re too long, particularly on mobile devices. Recommended length is 50 characters.

Do Tell Them What’s Inside

Makes it clear what is waiting inside the email.

Incorporate Action-oriented Verbs

Actionable subject lines will inspire people to click on your email by instilling urgency and excitement.

Add Value and Quality Keywords

Quality keywords has a positive impact (e.g. improve, accurate, efficient, simplify, etc.).

DON’T USE ALL CAPS or Overuse Exclamation Points!

Not only are these tactics disruptive, they might result in your email being marked as SPAM

Prohibited: SPAM Trigger Words

Free, Win, Discount, Offer, Prize, Buy, Order, Best, Rate, Trial, Give-Away, etc. Spam words like “free” and “sale” are outperformed by alternatives “complimentary” and “special.”

Examples of Effective Subject Lines:

More Efficient Metabolite Identification – See the Difference;

TERMS, CONDITIONS & RESTRICTIONS

Email blasts must pass our SPAM filter testing to be eligible for deployment to our audience. Use of SPAM trigger words noted above and exclamation points in the subject line and text elements of the email blast HTML are prohibited.

Materials for Email Blast must be provided in email-compatible HTML 4.0 format. Images for Email Blasts must be provided as files in appropriate web formats.

Email Blast HTML code provided must be ready to use; Client will incur creative services fees if Company is required to make changes to the HTML code.

Client may request up to three revisions prior to approval and deployment of any Email Blast. No revisions may be requested less than one business day of the scheduled deployment. Any revision that requires Company to edit images, create new text copy, or create new HTML code may incur creative services fees.

Note: Templates are a drag-and-drop design. Customization or changing of the templates’ design layout is limited. Creative services can help support customization of your email message and design;

available at an additional cost.

Tips for Improving Opens:

◊ Provide hi-resolution images, text, links, and logos

as outlined in the materials specifications

_Staggered

Linear

Drip

Script

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Staggered Template

The Staggered style template offers the benefits of having a large, single promotion at the top while incorporating two additional content sections below in a staggered approach with images alternating between left and right sides.

COMPANY LOGO

LARGE HERO IMAGE

HEADLINE TEXT

CALL TO ACTION #1

SMALL IMAGE

COMPANY LOGO CALL TO ACTION #2 SMALL COPY MAIN COPY

SMALL IMAGE

CALL TO ACTION #3 SMALL COPY

Material Specifications:

Subject Line

5 to 6 words (or up to 50 characters); compelling, specific subject line containing a call to action or sense of urgency

Preview Text

35 to 150 words; a short message that displays below the subject line in many email clients

Company Logo 165 x 33 px Hex Color Codes

If not provided, we will match to your company website colors Section 1

• Large Hero Image 600 x 300 px

• Headline Text (15 words max)

• Main copy (up to 150 words max)

• Call to Action #1 Text (Button)

• Clickthrough URL Section 2

• Small Image 310 x 240 px

• Small copy (up to 35 words max)

• Clickthrough URL Social Media Links

• LinkedIn • YouTube

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Linear Template

The Linear style template offers the advantage of a single column format with two prominent sections for a simple, but effective design.

COMPANY LOGO

LARGE HERO IMAGE HEADLINE TEXT

CALL TO ACTION #1

SOCIAL MEDIA MAIN COPY

HEADLINE TEXT

CALL TO ACTION #2 MAIN COPY

COMPANY LOGO

Material Specifications:

Subject Line

Preview Text

• Headline Text

• Copy (up to 150 words max)

• Clickthrough URL Social Media

• LinkedIn

• Facebook

• Twitter

• YouTube

• Mail (company contact email address)

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Drip Template

The Drip style template offers the benefits of having a large, single promotion at the top while incorporating two additional content sections below lined up side by side to prevent further scrolling down the email.

COMPANY LOGO

LARGE HERO IMAGE

HEADLINE TEXT

CALL TO ACTION #1

CONTACT SMALL IMAGE

SOCIAL MEDIA CALL TO ACTION #2 SMALL COPY MAIN COPY

SMALL IMAGE

CALL TO ACTION #3 SMALL COPY

Material Specifications:

Subject Line

Preview Text

• Clickthrough URL Section 2 (Left)

• Clickthrough URL Section 3 (Right)

• Clickthrough URL Social Media

• LinkedIn

• Facebook

• Twitter

Contact

• Address

• Phone number

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Script Template

The Script style template offers a modern and visually appealing approach to a text-only layout with prominent call to action buttons.

COMPANY LOGO

CALL TO ACTION #1 HEADLINE TEXT

CALL TO ACTION #2 MAIN COPY

CONTACT

Material Specifications:

Subject Line

Preview Text

Please choose one Hex Color Code, if not provided, we will match to your company website colors

Section 1

• Headline Text (up to 20 words)

• Main copy (150 to 200 words)

• Clickthrough URL Contact

• Address

• Phone number

• Email address