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In Search of Marketing Management : A Study of Managing in Marketing

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Table I I 'Subject M anager' & 'S e n io rity '/ Num ber of Subordinates 'T yp e' of business &Product
Table I I (continued) 'Subject M anager' & 'S e n io rity '/ Num ber of Subordinates Scale of Corporate Entity /D iv is io n Subject M anager's Scope of Responsibility Respondent's Job title Alan @ System W are Senior/1 > $ 5 0 0 0 m &gt
Figure 2a GiftCo Organization - ‘on arrival’ Manufacturing Accounts Sales Sales Administration Customer Service Managing Director Resources Graphics

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The M arketing Pedagogy th e A cadem ic-Analytic Turn An Em ergent Research 'Design Lenney's Endeavours Character of their Content THE PROJECT Portfolios of Endeavour A Reflection

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