Liberating the mobile internet!

(1)

Liberating the mobile

internet!

Presentation at EUC

October 21st

, 2004

(2)

2 Mobile Internet

Mobile Internet



Promised for years



Now targeting nontechnical

consumers



Handset features increasing rapidly



Strong end user interest



Still very low usage !!!

(3)

Why ?



Technical barriers



Terminal service configuration data not in

control of operator !



May require subscriber to request

provisioning of services not being understood

(4)

4 Research on user behaviour shows:

Research on user behaviour shows:



Typically, when a user has failed (twice) to

manually configure their mobile device, he or

she gives up and never tries again!



Demand for data services is instant. If they

cannot have the service now, they will not try

again later!



The user expects network configurations to be

solved from their mobile device!

Source: Northstream

(5)

MMS forecast for Western Europe

(6)

6 Gap of unconfigured devices

(7)

Solution: Synapse DMC !



Patented solution featuring:



Automatic service provisioning



Automatic OverTheAir configuration



Enhanced customer care interface



Business Intelligence



To deliver:



Increased traffic



End user satisfaction



Reduced operational costs for customer care

(8)

8 Automatic process includes:

Automatic process includes:

Detection

Automatic detection of new

_{subscriber/terminal combinations.}

Configuration

Automatic configuration of

network access settings for all

capable phones.

Provisioning

Automatic provisioning of

subscribers in MMS-C and other

nodes.

Customer Care

Real-time provisioning and

(9)

Device Detection



Detect new combinations of subscriber

devices



Identify device capabilities



Device database with



> 6000 device models



> 1300 MMS capable device models



Device alias management

(10)

10 Automatic detection options

Automatic detection options



Vendor independent monitoring of network

traffic



Intelligent monitoring probes (A & D interfaces)

_{Intelligent monitoring probes (A & D interfaces)}



Concentrated methods



Monitoring of extended MSC – EIR (F interface)



Integrated extended EIR (active)



Vendor specific MSC/HLR triggers (when

available)



Ericsson



Nokia



Via CDR file processing

(11)

Provisioning framework



Via Customer Administration System (CAS)

interface



Provision subscriber GPRS in HLR



Provision subscriber in MMSC

(12)

12 Supported OTA protocols

Supported OTA protocols



Ericsson/Nokia OTA settings



OMA – Client Provisioning Spec.



WAP Client Provisioning 1.0



OpenWave Primary Provisioning



OMA DM (SyncML DM) in roadmap



Virtually all OTA and GPRS capable

phones are supported!



1300+ MMS capable phones are currently

supported

(13)

Automatic MMS provisioning

example:



Detect MMS capable terminal devices



Check HLR subscriber status (Operator barring

and MSISDN, GPRS status)



Check for prepaid subscribers



Check MMS user status



Provision subscriber in MMSC and HLR



Send out notification (if requested)



Send out device settings

Send out Welcome MMS message

(14)

14 System overview – CYTA project

System overview – CYTA project

MSC

EIR

HLR

Monitoring probe

SS7 stack

Application servers

DMC

Web Portal

Customer Care

System Manager

CAS

MMS-C

NMC

SNMP

(alarms)

Device database

Web GUI

Web GUI,

CLI

MAP_CHECK_IMEI_WITH_IMSI

SMS-C

MMS on/off

HTTP

SMS req

(15)

DMC 2.0 installation example



Firewall



Ethernet switch



SS7 stack



Corelatus GTH probe



2 x Sun Fire V240

(16)

16 System environment

System environment



OTP R9C0 design base



Unimind cluster



Solaris 8 (and Linux)



TietoEnator Portable SS7



Synapse 3GPP/GSM MAP



Rapid Installer

(17)

MAP



Full support for MAP v1 – v8



Automatic stub generation

(18)

18 Event Queues

Event Queues



Multiple producer/consumer queues



Backed by persistent storage



Transaction protected



Used for all IPC

(19)

BETS



Berkeley DB Erlang Term Store



Mnesia binding



> 20.000.000 records per table



~ 10.000 random lookups/sec



~ 1500 inserts/sec



Approximate lookup support

(20)

20 Subscriber database

Subscriber database



Record update time stamps



Local content tables



Explicit synchronization

(21)

WebGUI



Yaws



Form management library



Dynamic .gif



Dynamic CSS



Dynamic JS



Yaws embedded applications

(22)

22 Rapid installer

Rapid installer



Bootable Solaris CD



Preconfigured stage dumps



Installs a system in < 20 minutes from

power on

(23)

System characteristics



Cluster service failover time ~1 sec



Support up to 20.000.000 subs on entry

level config



~450 endtoend TPS on entry level

config (requirement 150)

(24)

24 System metrics

System metrics



180k lines of Erlang code

(25)

Does the system deliver ?



Real life example:



1200% increase in MMS handset sales over 9

months



84% of new MMS terminals become active

users



Only 12% of MMS subscribers call customer

care



NonOTA terminals loose market share

(26)

26 Thank You for Your attention!

Thank You for Your attention!

See you at ErLounge tonight !

_{See you at ErLounge tonight !}

Liberating the mobile internet!

Liberating the mobile

Liberating the mobile

internet!

internet!

Presentation at EUC

Presentation at EUC

October 21st

October 21st

, 2004

, 2004

2

Mobile Internet

Mobile Internet



Promised for years

Promised for years



Now targeting non­technical

Now targeting non­technical

consumers

consumers



Handset features increasing rapidly

Handset features increasing rapidly



Strong end user interest

Strong end user interest



Still very low usage !!!

Still very low usage !!!

Why ?

Why ?



Technical barriers

Technical barriers



Terminal service configuration data not in

Terminal service configuration data not in

control of operator !

control of operator !



May require subscriber to request

May require subscriber to request

provisioning of services not being understood

provisioning of services not being understood

4

Research on user behaviour shows:

Research on user behaviour shows:



Typically, when a user has failed (twice) to

Typically, when a user has failed (twice) to

manually configure their mobile device, he or

manually configure their mobile device, he or

she gives up and never tries again!

she gives up and never tries again!



Demand for data services is instant. If they

Demand for data services is instant. If they

cannot have the service now, they will not try

cannot have the service now, they will not try

again later!

again later!



The user expects network configurations to be

The user expects network configurations to be

solved from their mobile device!

solved from their mobile device!

Source: Northstream

MMS forecast for Western Europe

6

Gap of un­configured devices

Solution: Synapse DMC !

Solution: Synapse DMC !



Patented solution featuring:

Patented solution featuring:



Automatic service provisioning

Automatic service provisioning

Now targeting nontechnical

Now targeting nontechnical

Gap of unconfigured devices

Automatic OverTheAir configuration

Automatic OverTheAir configuration

_{subscriber/terminal combinations.}