Digital Matters is the pioneering Business-To-Business-To-Fan (B2B2Fan) event in Asia focusing on new frontiers of
digital creativity and social distribution. In its fifth year, it is where the entertainment industry converges with digital
content creators and their fans to explore the main drivers of the online entertainment business.
With the end of easy organic reach on social media and rising demand for fast content, it is more important than ever
to expand and collaborate in new and innovative ways, and to always acknowledge the players that make it matter the
most – the fans!
One part conference, one part fan engagement, Digital Matters is used to discuss the future of entertainment through
the lens of a fan. This year's event is focused on innovations in ‘content for a social audience’.
Current speakers include:
Alfie Deyes, Pointlessblog - over 4.6 million subscribers on YouTube Marcus Butler - over 4 million subscribers on YouTube
Emily Ketchen, Regional Head of Marketing Services, HP Inc.
Rachelle Berges, Head of Media and Connections, Integrated Marketing Communications Director, Asia Pacific, Johnson & Johnson
Rod Strother, Vice President, Digital Transformation, StarHub
Shiv Taneja, Global Marketing Manager, Johnnie Walker Super Deluxe Portfolio, Diageo Stuart LaBrooy, Digital Content and Collaboration Expert
Bing Chen, Co-Founder and Chief Creative Officer, Victorious
Natalie Gee, Creative Director & Head of Production, NBCUniversal International Networks – Asia Luke Hyams, Head of International Content, Maker Studios
Gautam Anand, Director, Head of Partnerships & Operations, Asia Pacific, YouTube Guy Hearn, Chief Innovation Officer, Asia Pacific, Omnicom Media Group
Kim Douglas, Managing Director and Vice President, Singapore & Hong Kong, SapientNitro Maya Hari, Director, Product Strategy & Sales, APAC, Americas & Emerging Markets, Twitter Nicholas Wodtke, Vice President, MSC, Southeast Asia & Oceania, Samsung
Rennie Addabbo, General Manager, Interactive Entertainment Business in Greater Asia, Microsoft Josh Black, CEO, GroupM Content
Dan Sloan, Editor-in-Chief, Nissan Global Media Center, Nissan Motor Claire Collins Maysh, Group Talent Manager, Gleam Futures
Gwendolyn Regina, Director of Strategy and Business Development, Asia Pacific, Mashable Dom Lau, Television and Radio Host
Don Anderson, Regional Managing Director, We Are Social Henry Stokes, VP Client Development, Asia Pacific, Xaxis Richard North, General Manager, Asia Pacific, Rightster Johnson Yeh, Business Development, Riot Games
Gautam Talwar, General Manager, Southeast Asia, Maker Studios John Lee, CEO and Founder, Gamera Networks
Nick Fawbert, Managing Director, Brand New Media
Tony Zameczkowski, Vice President & Managing Director, International, Victorious Ivy Wong, CEO, VS Media
Jim Ribbans, Head of Business Development, Beach House Pictures Chris Urbanski, Entrepreneur / Creator, Jateng Urbano Philippines Aladin Ben, VP Business Development Growth Sponsorships, Hitbox.tv
All content for Digital Matters 2015 is subject to change by Branded Ltd. For more information please contact Kelly Yau, Head of Content, Branded Ltd kelly.yau@branded.asia
DAY 1 – 3
rdDecember 2015
Digital Matters Opening 14.00 – 14.30 Welcome AddressJasper Donat, CEO, Branded
BEHIND THE STREAMS
Conference Part 1: The New Social OrderFocused on the business side of online video, Part 1 of Digital Matters conference will examine the new business models that are being driven by consumption of online content.
Teenagers are turning to social media stars for advice on everything from hair and makeup, fashion, lifestyle and music to how to build successful Minecraft worlds and Hollywood has taken note in a big way. But will we ever see Pew Die Pie in Game of Thrones or Jenna Marbles in StarWars?
Presentation
14.30 – 14.50 Examining the (r)evolution: Understanding the digital native in the big picture #Revolution
· What does the data show us about how content is being consumed? · What is the psychology behind the current patterns of consumption? · How much less TV are youth watching?
· Big data vs deep insights: What are the most effective types of data? · Examining the timeless fundamentals of good entertainment
Bing Chen, Co-Founder and Chief Creative Officer, Victorious
Panel Discussion
14.50 – 15.50 “The revolution is not being televised”: Online integration of brands, influencers and authentic content #NotTelevised
· What are the biggest challenges for brands that aim to become content creators? · What new business models exist in funding creative content?
· How are ad/media agencies, brands, content makers and broadcasters going to operate together in the digital space? Who does what? How do they add value?
· What are the most interesting examples of seamless branded content that integrates TV and digital? · How does mobile change the game?
· Is creating content really worth the cost? Or should companies be investing more in online community management? Stuart LaBrooy, Digital Content and Collaboration Expert, SK-II
Josh Black, CEO, GroupM Content
Jim Ribbans, Head of Business Development, Beach House Pictures
Kim Douglas, Managing Director and Vice President, Singapore & Hong Kong, SapientNitro Moderated by: James Miner, Managing Director, MinerLabs
Interview 15.50 -16.05 We need to rewrite the marketing playbook: SKII’s Beauty Bound
#Playbook
· Is marketing dead? Or do the rules just need to be rewritten?
· Ad blockers, influencers, viral videos: how can marketers cut through the online noise?
· Using SK-II's Beauty Bound, a case study led example of how to break the rules of traditional marketing and work with top influencers
Stuart LaBrooy, Digital Content and Collaboration Expert Interviewed by: James Miner, Managing Director, MinerLabs
Panel Discussion 16.05 – 17.05 Where is the MCN sector and their creators’ heading?
#MCN
· How are digital platforms integrating in TV shows? What's the benefit of more online "noise"?
· What do changes in platforms and audience viewing habits mean for online content and rights holders? · What new services compete with YouTube’s ten-year dominance of the online video space?
· How is TV being influenced by the popularity of online stars?
Gautam Anand, Director, Head of Partnerships & Operations, Asia Pacific, YouTube Ivy Wong, CEO, VS Media
Henry Stokes, VP Client Development, Asia Pacific, Xaxis Richard North, General Manager, Asia Pacific, Rightster
Nick Fawbert, Managing Director, Brand New Media
Moderated by: Gwendolyn Regina, Director of Strategy and Business Development, Asia Pacific, Mashable
17.05-17.25 Supporting the creative community: Working with YouTubers #SupportCreators
· Why start working with influencers?
· Identifying the right talent for your brand - how do you find the balance between subscribers and relevance? · Creating authentic content: How do you avoid the pitfalls that makes sponsored content feel forced and inauthentic? Emily Ketchen, Regional Head of Marketing Services, HP Inc.
Interviewed by: Jasper Donat, CEO, Branded
Panel discussion 17.25 – 18.15 What’s up next? What does the online video landscape 3.0 look like?
#UpNext
· What’s the best way to distribute content for effective consumption?
· What are the measures of success and where do you start to see ROI? It is all about eyeballs? Or more about engagement? · Can YouTube continue to remain top dog? Or is there plenty of room at the top?
· Where is the rightful digital home of premium content?
· Power of choice: How have content creation and distribution changed to meet new needs?
· What are TV operators and content providers doing to retain and grow consumers? How will their roles evolve with the growth of new B2C ecosystems?
Maya Hari, Director, Product Strategy & Sales, APAC, Americas & Emerging Markets, Twitter Christopher Smith, Head of Digital and Branded Content, Endemol Beyond International Chris Urbanski, Entrepreneur / Creator, Jateng Urbano Philippines
Charlie Bailie, Director of Business Development, Southeast Asia, RadiumOne
Moderated by: Tony Zameczkowski, Vice President & Managing Director, International, Victorious
End of Digital Matters Day 1 VIP Cocktails (By invitation only)
All content for Digital Matters 2015 is subject to change by Branded Ltd. For more information please contact Kelly Yau, Head of Content, Branded Ltd kelly.yau@branded.asia
DAY 2 – 4
thDecember 2015
UP YOUR CONTENT GAME
Conference Part 2: Creativity Matters
Focused on the Creatives who are behind the videos on TV and online, Digital Matters conference Part 2 will feature discussions around the fundamentals of great content.
Presentation 09.30 – 10.00 Under the influence: The do’s and don’ts of brand partnerships
#UnderTheInfluence
· A case study led discussion of the best practices to create a lasting partnership between brands and creators · What does the future hold? A look ahead to the future to see how these brand and creator relationships will
evolve
· How brands can get ahead of the curve: what strategies should brands be putting in place to adapt to the changing climate
· Why entertaining the audience and making them feel something is all that matters Luke Hyams, Head of International Content, Maker Studios
Jinny Boy, YouTube Creator Edho Zell, YouTube Creator
Panel Discussion 10.00 – 10.45 Tell me a story: What content do people want to watch?
#TellMeAStory
· What impact will consumer data & analytics have on what content is created and how it's distributed? · How have consumers changed and influenced marketing and entertainment?
· Strategies for how to keep audiences coming back for more · How has digital changed storytelling? Or has it?
Rachelle Berges, Head of Media and Connections, Integrated Marketing Communications Director, Asia Pacific, Johnson & Johnson
Natalie Gee, Creative Director & Head of Production, NBCUniversal International Networks – Asia Dan Sloan, Editor-in-Chief, Nissan Global Media Center, Nissan Motor
Ben Israel, General Manager, Proximity Singapore
Moderated by: Rod Strother, Vice President, Digital Transformation, StarHub Presentation
10.45 – 11.05 ‘The Gentleman’s Wager’: Does long form branded content work online? #GentsWager
· What makes killer content and what makes killer branded content?
· Does content really sell products? Can you ensure content sells products? Shiv Taneja, Global Marketing Manager, Johnnie Walker Super Deluxe Portfolio, Diageo
Panel Discussion 11.05 – 11.50
Insights from the gatekeepers: New approaches in talent management for online stars #FromTheGatekeeper
· Continuing the relationship: how can a manager help brands create a long term collaboration with talent and their fans.
· Where next for digital stars? What are the new business opportunities that lie outside YouTube channels? · Becoming a brand: How to capitalise on the name value of these new celebrities
· Is change so scary? How different is it working with online stars? Claire Collins Maysh, Group Talent Manager, Gleam Futures
Gautam Talwar, General Manager, Southeast Asia, Maker Studios Moderated by: Jasper Donat, CEO, Branded
Presentation 11.50 - 12.10
Make the fan the star: Making fans part of your storytelling #FanTheStar
· How do you bring them even closer and get them to be your official voice and face for your brand? · How the gaming industry is embracing fans?
· How the industry is setting up for the future for fans
Rennie Addabbo, General Manager, Xbox Greater Asia, Microsoft
Panel Discussion
12.15 – 13.00 The Future of eSports: Current Trends and Predictions for the World's Hottest Sport #FutureOfESports
· eSports industry’s bold predictions: What are the potential growth and new market opportunities in Asia and beyond?
· How has eSports risen to its current heights, and what does this mean for the sports and video game industries?
· What are the business models for eSports leagues?
· How are brands finding their footing? Who is leading the way with sponsorships?
Johnson Yeh, Business Development, Riot Games John Lee, CEO and Founder, Gamera Networks
Aladin Ben, VP Business Development Growth Sponsorships, Hitbox.tv Rennie Addabbo, General Manager, Xbox Greater Asia, Microsoft Moderated by: Don Anderson, Regional Managing Director, We Are Social
Lunch 13.00 – 14.30
SUPERFAN FRIDAY
B2B2Fan Session
14.30 – 16.00 It’s Superfan Friday! The industry has spoken but shouldn’t we hear from the most important part of the value chain, the CONSUMER?
With 10 Million Youtube subscribers between them we are bringing Social Stars Alfie Deyes and Marcus Butler #Malfie (haven’t heard of them? ask a teen) together with 300 of their biggest and noisiest fans for a money can’t buy experience in Singapore.
Featuring one-on-one interviews and fun and games with their fans followed by the mother of all meet and greets (for a conference anyway), attendees will gain unique, first hand “live” experience of social influencers engaging with consumers.
SuperFan Friday will demonstrate the power and influence of the new Hollywood A-Lister. HINT: Bring Earplugs
Meet and Greet 16.00-17.30 SuperFans get to meet Alfie Deyes and Marcus Butler