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A PROJECT REPORT

ON

“CUSTOMER PREFERENCES FOR CURRENT ACCOUNT

AND SAVING ACCOUNT”

Undertaken At

“KOTAK MAHINDRA BANK”

Submitted In The Partial Fulfillment For The Award Of The Degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted To: Submitted By:

Mr.

Ajit

Bajpai Deepankar

Sharma

Branch Manager

AMITY BUSINESS SCHOOL

(Approved By AICTE. Govt. Of India &Affiliated to NAAC)

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D e c l a r a t i o n

This project titled

preference of the customer on current account and

saving account”” being submitted by me in the partial fulfillment o f

requirements for the award of Master o f Business Administration degree

from Amity business school affiliated to AICTE.

I have not submitted this work anywhere else for any other degree or diploma.

All sources of information and help are authentic and have been

acknowledged in the report

Deepankar Sharma

M.B.A. IInd Year

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C E R T I F I C A T E

D A T E :

T h i s i s t o c e r t i f y t h a t t h e p r o j e c t w o r k t i t l e “customer preference on current account and saving

account KOTAK MAHINDRA BANK” made by deepankar sharma is an authentic work carried out by

him In two months time under my guidance and supervision in the Marketing and sales department of Kotak Mahindra Bank Limited.

The report submitted has been found satisfactory for the partial fulfillment of the degree of Master of Business Administration.

MR. AJEET BAJPAI

(BRANCH MANAGER)

(Project Guide)

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A C K N O W L E D G E M E N T

A t t h e o u t s e t , I w o u l d l i k e t o t h a n k t h e s t a f f o f K O T A K M A H I N D R A B A N K f o r g i v i n g m e t h e a p p r o v a l a n d c o - o p e r a t i n g m e i n m y p r o j e c t a n d a s w e l l a s g i v i n g m e g u i d a n c e i n t h e p r o b l e m s f a c e d .

I t h a n k m y P r o j e c t G u i d e M r. Mahesh Kumar . For his e n c o u r a g e m e n t a n d c o n t r i b u t i o n o f t i m e , c o u n s e l a n d m a t e r i a l s .

A h e a r t f e l t thank t o t h e m a n y r e s p o n d e n t s su r v eyed w h o s e i d e a s , critic a l i n s i g h t s a n d suggestions h ave been invaluable i n t h e p r e p a r a t i o n o f t h i s r e p o r t .

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Table content

Chapter1

1.

Theoretical presentation of the topi

c

Chapter2

1. The background

2. Company and its product line

3. Feature of the product

4.

Swot analysis

Chapter3

Presentation of data and its analysis

Financial planning of the customer

Main recommendation which can be given to the customer

Chapter4

Findings and conclusion

Questionnaire

Bibliography

Synopsis

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Chapter-1

EXECUTIVE SUMMARY

T h e p r o j e c t i s b a s e d o n t h e s a l e s s t r a t e g i e s f o r t h e B a n k i n g p r o d u c t s w i t h a s p e c i a l r e f e r e n c e s t o K O T A K M A H I N D R A B AN K a n d t h e c o n s u m e r p e r c e p t i o n a b o u t t h e s a m e . F i r s t a n d F o r e m o s t , t h e p u r p o s e o f K O T A K M A H I N D R A B A N K i s t o f u l f i l l t h e n e e d s f o r i n v e s t m e n t u n d e r o n e r o o f . T h i s project s h o w s , t h e c o m m o n m a n h a s s t a r t e d c a p i t a l m a r k e t t e r m l i k e b u l l a n d b e a r e x p l o d e n e w t i m e .

I t g i v e s t h e d e t a i l v i e w o f t h e r e g u l a t o r y f r a m e w o r k f o r t h e KOTAK MAHINDRA BAN K T h e f o c u s t h e s h i f t t o v a r i o u s p r o d u c t s o f K O T A K M A H I N D R A B A N K t o c a t e r t o t h e n e e d s s u c h a s r e t u r n e x p l a n a t i o n , f i n a n c i a l p o s i t i o n , r i s k t o l e r a n c e , e t c .

T h e next phase look up the investment in growth o oriented stock which are available a t attractive relative valuation.

Further to t hi s , p r o j e c t p r o c e e d s w i t h t h e r e s e a r c h designed in t h e li g h t o f t h e c o r e o b j e c t i v e s o f t h e s t u d y a l o n g w i t h t h e s u b o b j e c t i v e s t h a t a r e g i v e n d u e consideration throughou t the r e s e a r c h . I t a l s o e n l i s t s a l l t h e d a t a s o u r c e s a s t o b y w h i c h m e a n s t h e s t u d y h a s g a i n e d m o m e n t u m . T h e d a t a h a s b e e n c collected by virtue o f questionnaire s a n d websites , res pec t iive ly . T he scope of the study is suggested in f favor of the companies s striving to emerge e as super powers drawn out by the survey. These companies can fine tune their prospective ve ones and can grab the opportunities of the transforming the weakness of other into th eir own strength.

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Chapter-2

INTRODUCTION

“Think Investment Think Kotak”

Banks like Kotak Mahindra, standard chartered, ICICI, HDFC, and Citibank now bring your Bank Account and Debit card to your fingertips. With Mobile commerce, you can perform a wide range of query-based transactions from your Mobile Phone, without even making a call.

Kotak Mahindra is one of India's leading financial institutions, offering complete financial solutions that encompass every sphere of life. From commercial banking, to stock broking, to mutual funds, to life insurance, to investment banking, the group caters to the financial needs of individuals and corporate.

The group has a net worth of over Rs.1, 800 crore and employs over 4,400 employees in its various businesses. With a presence in 82 cities in India and offices in New York, London, Dubai and Mauritius, it services a customer base of over 5, 00,000.

Kotak Mahindra has international partnerships with Goldman Sachs (one of the world's largest investment banks and brokerage firms) and Old Mutual (a large insurance, banking and asset management conglomerate).

The Kotak Mahindra Group was born in 1985 as Kotak Capital Management Finance Limited. This company was promoted by Uday Kotak, Sidney A. Pinto and Kotak & Company. Industrialists Harish Mahindra and Anand Mahindra took a stake in 1986, and that's when the company changed its name to Kotak Mahindra Finance Limited. Since then it's been a steady and confident journey to growth and success.

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1986 : Kotak Mahindra Finance Limited starts the activity of Bill Discounting 1987 : Kotak Mahindra Finance Limited enters the Lease and Hire Purchase market 1990 : The Auto Finance division is started

1991 : The Investment Banking Division is started. Takes over FICOM, one of India’s largest

financial retail marketing networks

1992 : Enters the Funds Syndication sector

1995 : Brokerage and Distribution businesses incorporated into a separate company - Kotak

Securities. Investment Banking division incorporated into a separate company - Kotak Mahindra Capital Company

1996 : The Auto Finance Business is hived off into a separate company - Kotak Mahindra Primus

Limited. Kotak Mahindra takes a significant stake in Ford Credit Kotak Mahindra Limited, for financing Ford vehicles. The launch of Matrix Information Services Limited marks the Group’s entry into information distribution.

1998 : Enters the mutual fund market with the launch of Kotak Mahindra Asset

Management Company.

2000 : Kotak Mahindra ties up with Old Mutual plc. for the Life Insurance business. Kotak

Securities launches kotakstreet.com - its on-line broking site. Formal commencement of private equity activity through setting up of Kotak Mahindra Venture Capital Fund.

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COMPANY’S PROFILE

Established in 1984, The Kotak Mahindra Group has long been one of India’s most reputed financial organizations. In Feb 2003, Kotak Mahindra Finance Ltd., the group’s flagship company was given the license to carry on banking business by the Reserve Bank of India (RBI).This approval creates banking history since Kotak Mahindra Finance Ltd is the first company in India to convert to a bank. The license authorizing the bank to carry on banking business has been obtained from the RBI in tune with Section 22 of the Banking Regulation Act 1949.

KMBL was promoted by Mr. Uday.S.Kotak, Kotak and Company Ltd and Mr. Sidney &A.A.Pinto under the name of Kotak Capital Management Finance Ltd on 21st Nov 1985 and obtained a Certificate of Commencement of Business on 11th Feb 1986.

The bank customers have access to entire VISA network of 4500 ATM’S in India and 800000ATM’S worldwide accepted in more than 56000 establishments across India and 10 million worldwide. The customer also has access to over 800 ATM’s with sharing arrangements with UTI BANK, of these 125 are in the NCR.

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Key group companies and their business

Kotak Mahindra Bank

The Kotak Mahindra Group's flagship company, Kotak Mahindra Finance Ltd which was established in 1985, was converted into a bank- Kotak Mahindra Bank Ltd in March 2003 becoming the first Indian company to convert into a Bank. Its banking operations offer a central platform for customer relationships across the group's various businesses. The bank has presence in Commercial Vehicles, Retail Finance, Corporate Banking, Treasury and Housing Finance.

Kotak Mahindra Capital Company

Kotak Mahindra Capital Company Limited (KMCC) is India's premier Investment Bank. KMCC's core business areas include Equity Issuances, Mergers & Acquisitions, Structured Finance and Advisory Services.

Kotak Securities

Kotak Securities Ltd. is one of India's largest brokerage and securities distribution houses. Over the years, Kotak Securities has been one of the leading investment broking houses catering to the needs of both institutional and non-institutional investor categories with presence all over country through franchisees and coordinators. Kotak Securities Ltd. offers online and offline services based on well-researched expertise and financial products to non-institutional investors.

Kotak Mahindra Prime

Kotak Mahindra Prime Limited (KMP) (formerly known as Kotak Mahindra Primus Limited) has been formed with the objective of financing the retail and wholesale trade of passenger and multi utility vehicles in India. KMP offers customers retail finance for both new as well as used cars and wholesale finance to dealers in the automobile trade. KMP continues to be among the leading car finance companies in India.

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Kotak Mahindra Asset Management Company

Kotak Mahindra Asset Management Company Kotak Mahindra Asset Management Company (KMAMC), a subsidiary of Kotak Mahindra Bank, is the asset manager for Kotak Mahindra Mutual Fund (KMMF). KMMF manages funds in excess of Rs 20,800 crore and offers schemes catering to investors with varying risk-return profiles. It was the first fund house in the country to launch a dedicated gilt scheme investing only in government securities.

Kotak Mahindra Old Mutual Life Insurance Limited

Kotak Mahindra Old Mutual Life Insurance Limited is a joint venture between Kotak Mahindra Bank Ltd. and Old Mutual plc. Kotak Life Insurance helps customers to take important financial decisions at every stage in life by offering them a wide range of innovative life insurance products, to make them financially independent.

BOARD OF DIRECTORS

Mr. K.M.Gherda – Executive Chairman

Mr. Uday Kotak –Executive Vice Chairman and Managing Director Mr. Anand Mahindra –Co Promoter of Kotak Mahindra Bank and Vice Chairman and Managing Director of Mahindra and Mahindra

Mr. Cyril Shroff –Co Promoter

Mr. Pradeep N Kotak –Agri Division of Kotak and Company Limited Dr. Shanker Acharya

Mr. Shivaji Dam –Managing Director Kotak Mahindra Old Mutual Life Insurance Limited Mr. C.Jayaram –Executive Director

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Product Detail

K o t a k M a h i n d r a B a n k i s o n e o f t h e p r o m i n e n t s u b s i d i a r i e s o f K o t a k M a h i n d r a g r o u p . T h e a c t i v i t i e s o f t h e c o m p a n y b e i n g p a r a l l e l t o i t s o b j e c t i v e a r e v e r y w i d e a n d c o v e r a l l t h e c o m p o n e n t s o f a B a n k . T h e Basic area of Operations is the Banking business , other products are meant for the r egular revenue generation . Being a Banking house , the company is in regu l a r t o u c h w i t h B a n k i n g A c c o u n t s , I n v e s t m e n t S e r v i c e s , C o n v e n i e n c e B a n k i n g

a n d O t h e r S e r v i c e s .

They offer complete solutions that address all your financial requirements, whether you're an individual or a firm. From everyday banking to long term investments — their offering covers it all. This wide range of products is delivered to you with a genuine understanding of your specific need and warm, personalised service.

Kotak Mahindra Bank, it's not about selling you many different products — it's about working out a holistic, pragmatic solution that addresses your financial needs. Through their varied products,they commit themselves to becoming “banker” to the customer rather than being “asset financier” to our customers.

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B a n k i n g A c c o u n t s

There are three types of banking account:

Savings Account

Current Account

Term Deposit

SAVINGS ACCOUNT

“Choose from our range of Savings Accounts”

KOTAK MAHINDRA has got a variety of options of savings accounts to choose from for its customers according to their convenience and requirements .These savings accounts offer attractive returns along with personalized banking services at three convenient average quarterly balances(AQB)levels of Rs. 10000 (KOTAK EDGE SAVINGS ACCOUNT),Rs. 20000 (KOTAK PRO SAVINGS ACCOUNT) and at Rs75000(KOTAK ACE SAVINGS ACCOUNT).The average

quarterly balance levels as well the corresponding services and benefits try to ensure the various customer needs and requirements.

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EDGE SAVINGS ACCOUNT:

Kotak Mahindra Bank´s Edge Savings Account is a complete financial package customized to suit individual banking needs. Its constant endeavour is to enable regular financial transactions through online platform so that most of payments can be made directly through your account or card.

Features & Benefits

Wide ATM access through the Kotak Mahindra Bank Debit Card

One can walk into any KOTAK or HDFC Bank ATMs to withdraw cash or enquire balance at no extra charge!

Multiple Access Channels Access

An account through phone, mobile phone or internet to get information about account balance or track transactions. One can even transfer funds through Phone Banking or Net Banking.

Financial payments facilitated through the savings account

Use the free Payment Gateway to make online payments for utility bills, credit cards, online trading of shares or even online shopping.

Quick and easy funds transfer

Quick funds transfer to a third party account with another Bank is available across 15 locations through Net Banking. Also get a multi-city cheque book so that money from account is received by the beneficiary in the fastest possible time.

Free investment account

One can open an investment account, and use the Net Banking facility to purchase/redeem mutual funds online while directly debiting / crediting your Bank Account. Besides this you get a

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consolidated view of all your mutual fund investments across schemes with updated returns status, latest NAV information and research reports.

Attractive returns

Earn better returns in your savings account, with our 2-Way Sweep facility that automatically sweeps out idle funds, above a threshold, from your account into Term Deposits. These Term Deposits sweep back into your account to meet fund requirements when your withdrawals exceed the balance available in your account, thereby providing you maximum liquidity.

PRO SAVINGS ACCOUNT:

Kotak Mahindra Bank´s Pro Savings Account is an account packed with powerful features to provide a superior banking experience at a very comfortable balance requirement. They provide a relationship manager who will specifically take care of banking and investment needs.

Features & Benefits

Free ATM access all domestic VISA ATM network

Walk into any VISA ATM in India to check balance or withdraw cash absolutely free. no longer have to worry about locating your Bank or Partner Bank ATM – Use the first VISA ATM that you spot, for cash withdrawal or balance enquiry transactions.

Multiple access channels

Access your account through phone, mobile phone or internet to get information on your account balance or track your transactions. You can even transfer funds through Phone Banking or Net Banking.

Free investment account

One can open an investment account, and use the Net Banking facility to purchase/redeem mutual funds online while directly debiting / crediting bank account. Besides this get a consolidated view of all the mutual fund investments across schemes with updated returns status, latest NAV information and research reports.

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Financial payments facilitated through the savings account

Use our free Payment Gateway to make online payments for utility bills, credit cards, online trading of shares or even online shopping.

Quick and easy funds transfer

Quick funds transfer to a third party account with another Bank is available across 15 locations through Net Banking. Also get a multi-city cheque book so that money from account is received by the beneficiary in the fastest possible time

Attractive returns

Earn better returns in your savings account, with our 2-Way Sweep facility that automatically sweeps out idle funds, above a threshold, from your account into Term Deposits. These Term Deposits sweep back into your account to meet fund requirements when your withdrawals exceed the balance available in your account, thereby providing you maximum liquidity.

Dedicated relationship manager

You get a one point contact for all your banking related queries and transactions. Your relationship manager will also help you with financial planning and sound investment decisions.

Free banking transactions

You can issue demand drafts or send cheques for collection on branch locations without any charge to your account.

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ACE SAVINGS ACOUNT:

Kotak Mahindra Bank's Ace Savings Account has been designed as a gateway to a world of financial benefits and privileged banking transactions. The account carries benefits ranging from personal investment advisory services to concierge services to free banking transactions. Onewill find that this package of services and privileges is unmatched by any other savings account in the market.

Features & Benefits

Free access at all domestic and international VISA ATMs

No longer have to worry about locating your Bank or Partner Bank ATM - Use the first VISA ATM that you spot, for free cash withdrawal or balance enquiry transactions. So walk into any VISA ATM in India or abroad to withdraw cash or for balance enquiry.

Multiple access channels

Access the account anytime through land line, mobile phone or internet to get information on account balance or track transactions. One can even transfer funds through Phone Banking or Net Banking.

Financial payments facilitated through the savings account

Use the free Kotak Payment Gateway to make online payments for utility bills, credit cards, online trading of shares or even online shopping. All this at the click of a mouse!

Quick and easy funds transfer

Transfer funds easily and with speed, to a beneficiary account at another bank. One can avail of this facility by walking into any of branches or by simple logging on to Net Banking. Also get a free multi-city cheque book so that money from your account is transferred to the beneficiary's account at any of branch locations, in the fastest possible time.

Free banking transactions

One can issue demand drafts or send cheques for collection at all branches for no extra charge.

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Earn better returns in your savings account, with our 2-Way Sweep facility that automatically sweeps out idle funds, above a threshold, from your account into Term Deposits. These Term Deposits sweep back into account to meet fund requirements when withdrawals exceed the balance available in the account, thereby providing maximum liquidity.

Silk - The Saving's Programme for Women

Kotak Mahindra Bank Silk programme is dedicated to the woman of substance. Be it the best of offers in finance, dining, health or lifestyle, this account has everything to offer. Silk is truly a toast to many things which empower women and make you feel special in every way.

What the Silk Programme offers

Worry Free Banking Features Rewards on Debit Card Spends

Up to 6% on Savings Account

ActivMoney, Bill Pay, Netc@rd, Wealth Statement, Home Banking & Other powerful transactional banking features

Exciting Monthly Cash Back across various categories

OR

Option of free monthly Movie tickets instead of Cash back

Financial Privileges Exclusive Privileges

Debit Card Limits: Enhanced debit card withdrawal & POS limits

Photo Debit Card with Purchase Protection of 50,000 and Lost Card Liability of 75,000 on the Debit Card

Minor Account: 2 NMC waived Edge account (Nova in case of Semi Urban/ Rural Branch)

Gold: Discount of 3.5% on all gold coin & bars for lifetime

Lockers: Discount of 35% on Annual Rental (subject to maintenance of AQB)

Best Compliments Card: Discount of 50% on issuance fee for lifetime

Exclusive discounts and offers across: Dining Jewellery Entertainment Beauty Shopping Kids Travel Consumer Durables

HealthOption of free monthly Movie tickets insteadof Cash back

Offers & Validity subject to change

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Key Features

Benefits of Worry-free Banking

Rewards on your Silk debit card

Financial Privileges

Exclusive Privileges

Benefits of Worry-Free Banking

As a Silk Account Holder, Kotak Mahindra Bank helps you put aside many of your banking worries:

Higher Interest rate

Get 6% interest p.a. on your Savings Account balance over 1 lakh and 5.5% p.a. on balance up to 1 lakh

Higher returns through ActivMoney

Earn the returns of a term deposit with the freedom to withdraw money anytime, just like in a Savings Accoun

Hassle-free bill payments

Bill Pay facility: Use our BillPay facility for automatic payments of your bills through your bank account

Safer online transactions

Generate a virtual card for online transactions with Kotak Gold netc@rd facility.

Wealth Statement

This facility gives you updates of your Savings Account, Current Account, Term Deposits, Demat Account and Mutual Funds, all in a single account statement

Travel cashless

Use Kotak Mahindra Bank's Silk Debit Card and get special offers, privileges, lifestyle benefits and much more

Home Banking Service

Enjoy services like cash pick-up, cash delivery, cheque / draft delivery, etc. without stepping out of your home. This service is available in select cities

Back to Top

Rewards on your Silk Debit Card Spends

60 Free movie tickets

You can opt for the option of free monthly Movie Tickets at the time of account opening to watch all your favorite movies1

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With your exclusive Silk Photo Debit Card, enjoy attractive Cashback upto Rs 4500/-each time you shop2. Your Silk Debit Card offers Cashback across all outlets in the following categories:

1. Grocery 2. Jewellery 3. Fuel

4. Hotel and Dining 5. Entertainment 6. Health and Beauty 7. Apparel

Reward Details on debit card spends are listed below

3

Edge/Nova Pro/Classic Ace

Cashback 1200 p.a. @2.50% upto 100/month 1800 p.a. @3.00% upto 150/month 4500 p.a. @5.00% upto 375/month OR Movie Tickets (Monday

to Saturday)

24 tickets @2/month 36 tickets @3/month 60 tickets @5/month

Criteria to avail rewards on debit card spends

3

Edge/Nova Pro/Classic Ace Min Spend/Month subject

to maintenance of AMB for previous month

2500/month 5000/month 7500/month

1Cashback / 2Movie ticket subject to meeting of minimum Average Monthly Balance requirement. 1Cashback / 2Movie ticket will be credited monthly.

2ATM Cash Withdrawals are not eligible for Cashback.

3Applicable maximum yearly Movie Tickets for Ace Savings Account Holders. Details of the same will be

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Financial Privileges

NMC waived Kid's Account

The non maintenance charge on the child's account has been waived off for Silk customers

Discount on Lockers

As a Silk customer, enjoy a special 35% discount on Locker rentals for the first year

Discounts on Gold

Silk customers get a special discount of 3.5% on every purchase of Gold Eternity Coins and Bars

Discount on Best Compliments Card

As a Silk customer, get a 50% discount on the issuance fee on this card

Free Investment Account

Enjoy waiver of the Annual Maintenance Charge on your Investment Account

Higher Debit Card Withdrawal Limits

With our Kotak Silk Debit Card, spend without worry, anywhere, anytime. Enjoy the advantage of higher withdrawal limits with no annual fees on Pro and Ace Accounts

Additional features of Kotak Silk Debit Card

Swipe Limit at Merchant Outlet (Point of Sale Limit)

75,000

ATM Withdrawal Limit 75,000

Cash Withdrawal at Merchant Outlet (Cash @ POS)

1, 000

Lost Card Liability 75,000

Purchase Protection 50,000

Debit Card Type Classic

7. 6 % p.a Tax free

Now get more from the bank, keep less in the bank. As per the Union Budget 2012, interest earned up to Rs 10000 from your Savings Account, is now tax free (starting Apr 1st, 2012)4

Average Savings Account balance required to avail of this exemption:

Ordinary account (4.0 % p.a.) Kotak account (up to 6.0% p.a.)

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4 Subject to Parliamentary approvals. The above table is for illustrative purposes only.

Exclusive Privileges

No Offer Detail Valid Upto

1 Dining: Enjoy discounts with our Fine Dining Program at over

120 Restaurants across 6 cities

Offer valid till September 30th, 2012

2 Get one regular Cappuccino as a complimentary beverage on the purchase of one regular Cappuccino at selected Barista Lavazza & Barista Creme Lavazza.

Offer valid till December 31st, 2012

3 Cinemax: Avail 10% discount on all online movie ticket

purchases at Cinemax.

Offer valid till December 31st, 2012

5 Bagit Today:

1) Enjoy a one-time voucher of 300 off on a minimum 1000 purchase

2) Receive 2.5% additional discount on cart value

Offer valid till December 31st, 2012

5 Ferns and Petals:

1) Enjoy 18% off at fnp.com on domestic flowers & gifting 2) Avail 12% off at fnp.com on international flowers & gifting

Offer valid till August 31st, 2012

6 eBay.in: Enjoy attractive discounts on all your purchases. Offer valid till

August 30th, 2012

7 Indigo: Attractive discounts on domestic, international flights,

holiday bookings, Tirupati bus tours, weekend Getaways. Offer valid till August 31, 2012.

Offer valid till August 31st, 2012

8 makemytrip.com: Enjoy 5% cashback on domestic holidays,

international flights & 7% cashback on International Holidays

Offer valid till August 30th, 2012

9 Thyrocare: Buy One Get One on comprehensive Health Offer valid till

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Packages at 1800. 2012 10 Kairali: 20% discount on Accomodation, Ayurvedic Treatments

& 10% discount on Ayurvedic Medicine.

Offer valid till August 31st, 2012

11 Gili: Attractive discounts at over 60 Gili outlets. 10% discount on

any purchase

Offer valid till December 31st, 2012

12 Surat Diamonds: Get 1000 Discount on purchase of jewellery

worth 3000 and above

Also get 2000 Discount on purchase of jewellery worth 6000 and above.

Offer valid till December 31st, 2012

13 SIA: Enjoy flat 10% discount on any purchase Offer valid till

September 30th, 2012

14 VLCC: Get 25% discount on select beauty treatments. Also avail

a special beauty Head to Toe package worth 4100 for 1299

Offer valid till June 30th, 2012 15 www.shopatdisney.in: Get 250 off on purchases of 2000 &

above

Offer valid till December 31st, 2012

16 Firstcry: Enjoy attractive discounts on all your purchases. Offer valid till

August 31st, 2012

17 IFB: Enjoy Discount upto 3000* on Front Loader Washing

Machines, Discount upto 1000* off on Top Loader Washing Machines , Discount upto 2000* off on Microwave Oven, Discount upto 1000* off on Dishwashers, Discount upto 750* off on Dryer

Offer valid till September 30th, 2012

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OTHER BASIC TYPES OF OFFERS GIVEN BY KOTAK

Why you should send money to India using Click2Remit

Get the best offers on the web, reliable online security, and economical charges for transferring money to India; we at Click2Remit make sure that you send money easily, conveniently and quickly!

Choose from multiple sending and delivery options

Estimate the delivery information and track your transfers via Track Tool

Enjoy economical charges to send money safely

Get special rates like guaranteed rate for sending money

Give instructions to open a term deposit and a bank account easily

Privy League

Kotak Mahindra Bank introduces Privy League, a premium banking services offering financial solutions with exclusive benefits. Join the Privy League to expand your lifestyle, grow your wealth, travel the world,

luxuriously and retire to comfort while you meet your responsibilities.

Privy League Membership:

Available to Resident Individuals and Non Resident Individuals

Members above the age of 18 years only

Choice of two plans based on your Financial Objective and Portfolio

o Gold Plan for Relationship Value* of INR 10 Lakhs o Platinum Plan at a Relationship Value* of INR 25 Lakhs

Note: Relationship Value comprises of your balance across Savings Accounts, Deposits and Investments. Privy

League members are required to maintain a Savings Account with an Average Quarterly Balance (AQB) of INR Rs. 50,000.

Special Privileges for Privy League Customers:

Premium Banking: With Privy League you enjoy access to a range of financial solutions with your bank

account in addition to accelerated customer service from your dedicated Relationship Manager.

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Banking Privileges:

Privy League Platinum Debit and ATM Card with flexi limit facility and added waivers and offers

Home Banking services like Bill Pay, Kotak Payment Gateway and Investment Convenience

Locker services across multiple locations (in select branches) at a preferential price

Kotak Gold Eternity offers on are Swiss-made, 24 - Carat pure, 99.99% Assay certified Gold coins and bars ranging from 5 to 100 gms

Internet banking to access special offers, promotions and exclusive benefits under the Privileges section

Preferred Processing of banking transactions at all branch locations

Special Fees and Charges on various services

Tax Advisory Services through our tie-up with Sudit K. Parekh & Co. and easy tax payments payable at a Kotak Mahindra Bank branch itself.

Lifestyle Updates: Experience the world of culture, sport and indulge your choice of leisure activities with

Privy League lifestyle offers.

Lifestyle Privileges:

Dining benefits at the best restaurants in town

Entertainment & Leisure Privileges with exclusive invites to movies, premiers, theatrical plays, sporting events and more

Attend knowledge-based seminars, Tax Advisory or Investment workshops, premium car test-drives and lifestyle product launches

Convenience Offers like gifting services to your loved ones on special days round the year from a choice of flowers, bouquets and chocolates

Travel and Holiday offers with tie ups for car rentals, travel operators, hotels, rejuvenation centres and much more

Concierge Services available with the VISA Platinum Card on travel plans, business equipment, entertainment plans and other specialty services courtesy of VISA

Note: Terms and Conditions applicable. Details of Lifestyle Privileges are available under the Post Login

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NRI ADVICES GIVEN BY THE BANK

NRI Tools

Risk Profiler

-

Estimate and understand your investment risk profile based on 11 questions to help recognize the right investment type for your profile

.

Investment Wizard

-

Use this simple wizard for getting started on your India investments with three easy steps.

PAN Assistance

PAN Procedure

-

Every Indian citizen entering a financial transaction in India is mandatorily required to have a Permanent Account Number. It is the sole identification number for the purpose of tax payments and investments.

PAN Application

-

How to Apply for an NRI PAN Card? Read Instructions to fill Form 49A, the application form for a PAN.

NRI Tax Advisor

Get tax advice and more from our NRI experts

Advisor’s Profile

- Ameet Patel is a Chartered Accountant and a tax partner at Sudit K Parekh & Co., Chartered Accountants. Ameet is a rankholder and has secured ranks at the Inter and Final CA examinations at the all India level.

Products and its services

Personal loans

Personal loans does not depends on the financial needs of the customer, unexpected expenses, school fees, wedding in the family, home improvement, or that long awaited vacation. It provides each and everything which makes life simple, documentation is minimal and approval is quick

Key features:

1. 50000 to 50lacs 2. Quick approval

3. Minimal paper work and hassle free processing 4. Flexible repayment options

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Home loans

At kotak Mahindra bank, we offer highly customized facilities of availing home loans. Sometimes customers are unable to spare extra time from their hectic schedules, and the bank doorstep services make the home buying process seamless and pleasurable. We believe that in order to success, we need to offer not only competitive products, but also the best possible services and value added features and benefits.

Key features:

1. High eligibility for business 2. Doorstep services

3. Attractive interest rates 4. Simplified documentation

5. Insurance option to cover your home loans at attractive premium 6. Quicker turnaround time

Loan against Property

A Loan against Property is a loan given against the security of your existing property. The benefit is that interest rate on loan against property are generally lower than rates on other customer loan.

Key Features:

1. High loan eligibility for businessman.

2. Loans amount ranging from Rs. 10lakhs-Rs. 3crore. 3. Loans against residential as well as commercial properties. 4. Funds on all your needs.

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Home Loan Balance Transfer

Home Loan Transfer is basically taking a home loan, to pay off existing home loan. Future payments are made to Kotak Mahindra Bank. Typically, the choice to transfer is made when interest rates are lower than the original loan. A Top-up over the existing loan can provide you ready cash for any of your needs.

Key Features:

1. Transfer your loan to lower interest rates. 2. Free personal accident cover with every loan. 3. Simple documentation and speedy processing.

Business Loans

Kotak Mahindra Bank presents Business Loans Solutions – the single expert source for all your financial needs. We are well suited and experienced in understanding your business requirements as we have helped a lot of our clients grow their businesses, across various industries. So, if you want to diversify your business, fund your next project, or take a personal loan, you can now do it without disturbing your investments or taking multiple loans. With personalized solutions and service, we ensure it’s all you need to make your business dream come true.

Key Features:

1. Avail loans from Rs. 1lacs – 75lacs. 2. Quick Approval & hassle-free processing. 3. Minimal paperwork.

4. Flexible repayment options. 5. Repay with easily EMIs.

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CURRENT ACCOUNT

Kotak Mahindra Bank offers unparalleled advantages with its three Current Account offerings. Whether small/ mid size business or an enterprise spread across multiple locations in the country, would find a Current Account that's just designed for you. These Current accounts offer attractive returns along with personalized banking services at three convenient average quarterly balances(AQB)levels of Rs. 25000 (KOTAK EDGE SAVINGS ACCOUNT),Rs. 50000 (KOTAK PRO SAVINGS ACCOUNT) and at Rs250000(KOTAK ACE SAVINGS ACCOUNT).The average quarterly balance levels as well the corresponding services and benefits try to ensure the various customer needs and requirements. With features ranging from Free DDs, Free Cheque Collection, Free At -Par Cheque facility to Free Trading Account & free Demat Account, and more!

Thus the three account opening options in savings account are as mentioned above:

Edge Current Account

In need of a well equipped bank account to keep pace in all the business endeavors. They offer the Kotak Edge Current Account, armed with Kotak 2-Way Sweep and the entire gamut of Banking Privileges, providing that extra edge to get ahead. The feature rich Kotak Edge Current Account is the ideal way to make money work harder.

Features & Benefits

Multi City Banking

Current account/s with Kotak Mahindra Bank will be recognized in every other branch. One can just walk into a Kotak Mahindra Bank branch in any of our branches across country to satisfy all the banking needs

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.

2 -

Way Sweep* : Term Deposit linked Current Account

Kotak 2-Way Sweep ensures that money never stops working for you. Daily balances, above a threshold level, in Current Account are automatically swept out into Term Deposits (TD). This

'swept out amount' is brought back into account to meet fund requirements when withdrawals exceed the balance available in the account (or when the account balance goes below the specified threshold level.) With Kotak 2-Way Sweep you enjoy the twin advantages of attractive returns & maximum liquidity.

Free Demand Drafts and Pay Orders

Enjoy the benefit of our free Demand Drafts, payable at Kotak Mahindra Bank Branch location in India.

At-par Cheques

Get free At-par Cheques that are treated as 'local clearing' cheques across all branch locations. All these at nominal costs.

Cheque Collection

All Outstation cheques, drawn on any of branch locations, are collected 'at nominal charge' for you. The strong network of correspondent banks enables us to collect cheques from 1600 locations across India at faster speed and minimal cost

Mobile Banking and Alerts

Our Mobile Banking & Alerts service enables to access bank account on Mobile Phone. One can access all your standing instructions (SI), any large credits or debits, available balance, balance below AQB, any SI failure and SIs successfully executed will be intimated to you via SMS

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PRO Current Account

You need a well equipped bank account to keep pace with you in the ever changing business scenario. We offer you the Kotak Pro Current Account, armed with Kotak 2-Way Sweep, as well as an entire gamut of Banking Privileges and 'user-friendly' Convenience Banking facilities. The feature rich Kotak Pro Current Account is the ideal way to make your money work harder.

Key Features

Dedicated Relationship Manager Free Demand Drafts & Pay Orders> Free At Home Services

Better Forex rates and Efficient Trade Services

ACE Current Account

In the need of a well equipped bank account to keep pace with you in the ever changing business scenario. They offer you the Kotak Ace Current Account, armed with Business benefits and exclusive Ace Privileges and an entire gamut of banking conveniences especially designed for you. The feature rich Kotak Ace Account is the ideal way to make money work harder

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Term Deposits

Key Features

Ease and convenience of operation Liquidity through overdraft or sweep-in facility No penalty

on pre-mature encashment Nomination facility available

Give your portfolio stability of returns and safety and liquidity. Invest in Kotak Bank Term Deposit. It offer attractive returns on term deposits and investing in them is really simple and convenient.

Features & Benefits

Ease and convenience of operation

For the first time in India, New to Bank customer can also apply online for term deposit.

An existing customer,can place a term deposit through Phone Banking or Net Banking. What's more, one can even renew this deposit by placing an instruction over phone. Needless to mention, he can do all this and more by walking across into any of branches.

Liquidity through overdraft or sweep-in facility

Deposit will be available to you should you need them in case of an emergency. One can avail upto

85% overdraft against term by paying 2% above deposit rate. This facility is available for deposits above Rs.50,000 for a tenure of 181 days or more. One can also choose to link term

deposit to savings / current account, whereby if need be, term deposit will automatically be encashed to meet withdrawal requirement.

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No penalty on pre-mature encashment

In case term deposit is pre-maturely encashed,one will earn interest at the rate prevailing on the date of deposit for the withdrawn amount.

Nomination facility available

One can avail this facility for each & every account that open with us i.e. nominate different persons for different term deposit accounts can choose to change the nominee through a declaration in the appropriate form to revise the nomination during the term of the deposit

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.

CASA REVIVAL

(

The tool used by bank to revive the account for the existing account holders)

Preamble: CASA revival as a program has consistently seen higher delievery for the last three programs in

terms of the value revived as IP and the total RV of the account revived. With the success of three cycles of CASA revival behind us we embark on a yearlong CASA revival program for FY12-13 for improving the quality of book and ensuring the customers with a disconnect on transaction, balance maintainance and service dissonance if any are approached with new energy and specifically focused for revival in a transacting primary banker relationship.

To ensure that the customers who are revived and actively engaged with the bank. Each revival will be accompanied by a mandatory hook on the CA/SA revival. The hooks just to reiterate are

1. SIP

2. AUTOPAY 3. Trade activation 4. E-tax

5. Beat cheque registration 6. Activemoney

Each branch has been rolled out a CASA revival number budget in the business budget to ensure focus on the activity and the value is part of the CASA values budget for the branch.

Lists of account qualifying for TOD and below AQB revival will be provided in reliability. Branch pack->downloads->download list

1. TOD revival list

2. Below AQB revival list 3. Corporate salary revival list

Entry criteria for CASA accounts in TOD lists

All accounts opened before 31st march 2012 have maintained balances below zero or zero consistently for six running months are identified set for TOD revivals.

i.e.: accounts opened in march 2012 and consistently zero or negative since November 2011 on EOP balances will be in TOD list.

Entry criteria for CASA accounts in below AQB list:

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below AQB consistently for six running months are identified set for below AQB revivals. ie.: account opened in march 2011 and consistently positive but below since November 2011 on EOP balances will be in below aqb revival list.

Entry criteria for corporate salary revival:

The list is repopulated basis a report run by corporate salary team with no salary upload since last six months

.

The list will be having an additional column for titled priority for ensuring

the customers with higher value and recency on the below AQB/TOD

behavior are ensured a first level contact immediate basis.

What is the offer to the customer:

TOD account:

we will offer to waive off the TOD and hold balances of these customers. In return, the customer will be required to fund the account with and amount equivalent to or more than the product AQB. A promo code “CRXXYY99” will be affixed on the account where “XX” signifies the month of revival and “yy” the year of revival.

PROMO code “CRXXYY99” will signify that the account will enjoy waiver of NMC subject to a transaction count per month for saving account- 4 per month and current account – 8 per month. A list of all accounts in PROMO code will be segregated and will be run through a tool for asserting whether transaction pattern or AQB has been maintained post 1 year of revival process and hence whether to levy NMC charges or not. If the customer under “CRXXYY99” promo is under any other promo at present, “CRXXYY99” shall prevail.

Below AQB account:

We will offer to waive off the hold balances of these customers. In return, the customer will be required to fund the account with an amount equivalent or more than the product AQB. A promo code “BRXXYY06” will be affixed on the account “xx” signifies the month of revival and “yy” the year of revival.

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months post revival. If the customer under “BRXXYY06” will signify the will anjoy NMC holiday till six months post revival. If the customer under “BRXXYY06” promo is under any other promo at present , “BRXXYY06” shall prevail.

Corporate salary revival

The employee has to interact with the customer and pitch the correct product code for the customer. It could even be ace. Branch staff to contact these set of accounts for conversion to a normal SA.

The customer’s request for transfer of accounts between schemes will be obtained and entered in reliability. The request will be handled as per the existing process for adhoc scheme

transfers.

Customers who are not interested to continue will be also entered in reliability which will be sent to CPC for onward account closure and balances in the account if any will be sent as per process as pay orders on the registered address.

PROMO code “CRXXYY99” will signify that the account will enjoy waiver of NMC subject to a transaction count per month for saving account- 4 months and current account – 8 per month. A list of all accounts in PROMO code will be segregated and will be run through a tool for asserting whether transaction pattern or AQB has been maintained post 1 year of revival process and hence whether to levy NMC charges or not. If the customer under “CRXXYY99” shall prevail.

Post completion of 30 days from the date of issuance of intimation letter, CPC to close the corporate salary reimbursement account of these customers.

The accounts will be transferred within the same branch and will be mapped by default RO ID BRN001.

BM of the branch on monthly basis to reassign the accounts among other RO/RMs of the branch basis the relationship value as per the existing process.

Frontline action expected:

Any resources in the branch can revive relationship managers/ relationship officers/ service officer/ service delivery officer/ branch operation manager/ service manager/ account activation officer. The data provided would contain details like pin code/ product name/ product type priority for revival (based on regency in TOD and peak

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give a cheque equivalent or more than the product AQB and entering the same reliability with correct values.

Any RO/ RM/ AAM/ AAO revival who successfully revives a relationship of the TOD revival list would get atleast 1 NTB(1 unit) or as per the units grid which is defined at the account type level in SOP document and below AQB list/corporate salary revival list at 0.5 NTB credit in their SOP’S or half of units as defined in the SOP document. This revived account would be taken as fresh sourcing irrespective of the product code and current relationship manager. Credits would be entered as a lead converter. Pl. note that the account revived would have to maintain the product AQB for credit as NTB and have either of the following services enabled for getting the SOP credit in NTB.

1. Sip 2. Auto pay

3. Trade activation 4. E-tax

5. Beat cheque registration 6. Active money

Or

The customer will also have to do at least 4 transaction in case of saving account and 8 in current account on monthly basis to be considered eligible in SOP.

Reliability

We have prepared a special screen in reliability to capture the Revived and Non Revivable accounts. This screen can is available for Relationship Managers (RM Pack), Branch Managers (Branch Pack) and above for input. Once entered, Reliability would be able to provide special reports for the purpose of tracking and other downloads which will enable to manage the whole exercise easily.

Enter the Account No. or Name, or CRN of the customer that you want to revive (1st Arrow). Once you select the same, the following information would be displayed

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Account Details

Customer Details

Account No. CRN

Opening Date CRN Date

Branch Name of the Customer

EOP Balance (Yesterday Balance) Branch

Credit AMB (Book average) Category of the Customer Current AMB

(Customer Monthly average Balance)

Segment

Previous two months AMB RV – Previous Months

Relationship value Previous two quarter AQBs Pin Code of the customer

Product AQB PAN No.

Last Credit Date BCIF LC – Who sourced the Account?

Flex LC – Who sourced the account (you could use this information to give the client to the same RM / TM who sourced it to revive)

BCIF RM – Who is the RM for the Client

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Input for Revival

Any customer who is called on for Revival of relationship would have the following disposition as the first step.

1. Non Contactable

If the customer is non contactable, pl. click on the radio button and use the application option. If the reason is

“Others”, the system will prompt for a specific reason.

2. Contactable & Interested

If the customer is contactable, click the radio button “Yes”.

Any Account Contacted and is not interested will be given as a dump to CPC for account closure as per TOD dunning process.

If the customer is interested in revival, the following screen would popup.

a) Amount Collected – the Amount which has been collected as the revival cheque (ideally should be equal or more than the product AQB)

b) Converted By – This is where you enter the name of the person who has closed the deal. The Credit of NTB will accrue to this person on for TOD revived cases

c) Once you click here a calendar will popup, select the applicable date

d) Please tick on the Activation hooks which have been attached to the account. e) Add – Add the deal to be accounted as Revival

3. Contactable & not immediately Interested

If the Account is interested but postponed the account funding to a later date once you click on “Interested” the following screen popup giving you three options

Interested Now Interested, But Later Not Interested

Cases where the customer says, that he is interested and coming to the branch immediately  should be updated under “Interested Now” Option. All Not Interested Cases should continue to  be updated as “Not interested”. “Interested Later” for all cases where the customer is not  immediately interested but will think about the same and needs to be followed up 

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4. Contactable & Not Interested

If the customer is Contactable and not interested, then use the “NO” radio button in the “Is interested item. Once clicked, the “Reason for No interest” has to be entered

.

5. Tracking the No. of Revival done by an individual

The system will also display the no. of revival done by an individual.

6. Single point Contact for the Activity

You could get in touch with reliability@kotak.com for reliability related query and on the campaign you could write to bankrlcvm@kotak.com

.

Data Flow and action at CPC

:

CPC- Will debit GL 166932(Miscellaneous Payable Retail) and credit the respective account no. with narration “Charges reversed, account activated”. CPC will perform account maintenance, remove Hold Balances marked by TBMS and have a Flex Promo code in Lg “CSRXXYY06”/ “BRXXYY06”/ “CRXXYY99”. As per the list provided by CVM team.

Roles and Responsibility

Activity

Responsibility

Data allocation/identification CVM

Customer interaction SO/SDO/BOM/SM/RM/ RO/AAM

Promo code affixing in Flex CPC Charges Reversal/ Removal of

Hold balances CPC Letter of revival to be sent to customer CPC

MIS/input at Reliability BIU/Reliability/CVM Data dump of accounts actioned BIU/Reliability Campaign Creation/Modification/Legal and business

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INVETSMENT SERVICES

“Making your money grow”

At Kotak Mahindra Bank,can recognise that financial needs vary, not just amongst individuals, but across the different stages of your life. They have years of experience in helping people put together an investment

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DEMAT

Key Features

Efficient depository services that allow you to hold your shares in convenient, "demat" formats

Leverage opportunities in the stock-market when you spot them

It offers streamlined, efficient depository services that allow to hold shares in the convenient "demat" formats and leverage opportunities in the stock-market when you spot them Being a brokerage house, the company is in regular touch with the share market and its relative indexes like NSE &BSE, NCDEX. NSDL, CSDL. L e t ’ s u n d e r s t a n d t h e r e l a t i v e t e r m s :

S E B I

( S t o c k E x c h a n g e b o a r d o f I n d i a )

I t c h e c k o u t o n N S E a n d B S E a n d a l l t y p e o f s h a r e t r a d i n g ( B o t h p r i m a r y a n d s e c o n d a r y m a r k e t )

N S E & B S E

: - Kotak Mahindra Bank a l l o w s t o c o s t u m e r t o t r a d e i n s h a r e w i t h N S E a n d B S E b o t h ( i n p r i m a r y a n d s e c o n d a r y m a r k e t b o t h ) . I n B S E c o s t u m e r c a n t r a d e i n 2 4 5 2 s t o c k s a n d i n N S E c o s t u m e r c a n t r a d e i n 9 3 3 c o m p a n i e s . T h e i n d e x o f N S E i s N i f t y a n d f o r B S E S e n s e x

N S D L A N D C S D L

Kotak Mahindra Bank a l l o w t o c o s t u m e r t o i n v e s t i n m u t u a l f u n d a n d b o n d s . N S D L ( N a t i o n a l s e c u r i t y d e p o s i t o r y l i m i t e d ) a n d C S D L ( C e n t r a l s e c u r i t y d e p o s i t o r y l i m i t e d c h e c k o u t o n t h i s t y p e o f i n v e s t m e n t

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Customer preferences for current account and

saving account

For saving account

:

1. Customer always wants an overdraft facility for future use.

2. There should be less limit for edge account holders.

3. Customers are very happy with CASA revival. 4. Sometimes there is no updation in the account

of the customer.

5. Sometimes there is delay in taking debit card facility which is very inconvenient for the customers.

6. Customers are very happy with the 6% intrest rate in saving.

7. When there is good transaction values in the customer’s account than when there are charges interruption in their account than that can be reverted back.

8. Sometimes the sms facility miss lead the customer about the debit amount in their account.

For current account:

1. Delay in the meeting of relationship manager.

2. False promises made to the customers. 3. Reversing back of charges make customer to again start their transactions.

4. Sometimes due to less business

improvement it becomes very difficult for the customers to maintain their AQB in their accounts.

5. Sometimes without informing of the customer the amount from the current account directly transfer into fixed deposit which leads to confusion.

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PRODUCTS OFFERED BY KOTAK MAHINRA BANK

The following are the various products of Kotak Mahindra Bank: ➢

DEMAT & ON LINE TRADING ACCOUNT:

The 3-in-1 account integrates your banking, broking and demat accounts. This enables you to trade in shares without going through the hassles of tracking settlement cycles, writing cheques and Transfer Instructions, chasing your broker for cheques or Transfer Instructions etc.

I N I T I A L P U B L I C O F F E R S ( I P O ’ S )

I n t h e a b o v e p r o d u c t s w e h a v e d i s c u s s e d i n v e s t m e n t i n e q u i t y t h r o u g h s e c o n d a r y m a r k e t s . a n o t h e r w a y o f i n v e s t i n g i n e q u i t y m a r k e t s i s t h r o u g h t h e p r i m a r y m a r k e t r o u t e . w h e n e v e r a c o m p a n y c o m e s o u t w i t h a n i n i t i a l p u b l i c o f f e r i n g y o u m a y c h o o s e t o a p p l y f o r t h e s h a r e . B a s e d o n n u m b e r o f v a l i d a p p l i c a t i o n r e c e i v e d , t h e c o m p a n y w o u l d t h e n a l l o t t h e s h a r e t o a p p l i c a n t s . T h e o f f l i n e w a y o f i n v e s t i n g i n a n I P O i s b y f i l l i n g p h y s i c a l a p p l i c a t i o n f o r m s , c h e q u e s . A n d s u b m i t t i n g t h e f o r m s t h r o u g h y o u r b r o k e r . W i t h K O T A K M A H I N D R A B A N K a l l y o u h a v e t o d o i s f i l l i n g n u m b e r o f s h a r e o n t h e s i t e a n d s u b m i t .

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➢ D E R I V A T I V E S

C u s t o m e r s w i t h d i f f e r e n t t y p e s o f r i s k p r o f i l e c a n u s e d e r i v a t i v e s . H e d g i n g t h e c a s h m a r k e t p o s i t i o n – i d e a l f o r l o w r i s k p r o f i l e . T a k i n g a d v a n t a g e o f a r b i t r a g e o p p o r t u n i t y i n e q u i t y a n d d e r i v a t i v e s m a r k e t s – i d e a l f o r l o w r i s k p r o f i l e T a k i n g a v i e w o n s t o c k / i n d e x f o r a s l o n g a s 3 m o n t h p e r i o d – m e d i u m r i s k p r o f i l e S p e c u l a t i v e t r a d i n g - h i g h r i s k p r o f i l e K O T A K M A H I N D R A B A N K o f f e r s o n l i n e i n v e s t m e n t i n f u t u r e a n d o p t i o n , w i t h b e n e f i t o f a u t o m a t e d s e t t l e m e n t s a n d o n l i n e r i s k m o n i t o r i n g s y s t e m

Mutual Funds

Key Features

Assitance at every step of the investment process

An experienced research team to analyse and research the Mutual Funds available in the market Portfolio assistance

Team analyses and researches the Mutual Funds available in the market, helping you make more informed decisions. The recommendations take into account all relevant factors including the investment philosophy of the Asset Management Company, portfolio quality, risk-adjusted returns and market trends.

The Mutual funds on advisory list range form Debt to Equity funds and are drawn from top performing schemes of renowned Mutual Fund houses like Franklin Templeton, Kotak, Reliance,

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Prudential ICICI etc.Relationship Manager will recommend the funds that suit the investment objectives. I n s t e a d o f b u y i n g s h a r e s o f d i f f e r e n t c o m p a n i e s t r a c k i n g t h e p r i c e m o v e m e n t ’ s p e r f o r m a n c e o f t h e c o m p a n y , g r o w t h p r o s p e c t s o f t h e i n d u s t r i e s e t c . a n d t h e n t a k i n g y o u r o w n b u y / s e l l d e c i s i o n , y o u m a y c o n s i d e r m a k i n g i n v e s t m e n t i n e q u i t y / d e b t m a r k e t t h r o u g h t h e m u t u a l f u n d r o u t e . M u t u a l f u n d i s a S E B I r e g i s t e r e d e n t i t y t h a t p o o l s t h e m o n e y o f m a n y i n d i v i d u a l s ’ i n v e s t o r s t o p u r c h a s e t h e s t o c k s , b o n d o r o t h e r f i n a n c i a l i n s t r u m e n t s . p r o f e s s i o n a l M a n a g e m e n t a n d d i v e r s i f i c a t i o n a r e t h e t w o p r i m a r y b e n e f i t s o f m u t u a l f u n d i n v e s t i n g . F o r b e g i n n e r s , o r f o r c u s t o m e r w h o a r e u n a b l e t o s p e n d t i m e o n r e s e a r c h i n g s t o c k s t h e m s e l v e s , m u t u a l f u n d i s a n i d e a l r o u t e f o r a i n v e s t m e n t i n e q u i t y . I n v e s t i n g i n m u t u a l f u n d s o f f l i n e i n v o l v e s , t r a c k i n g d o w n t h e a g e n t s a p p o i n t e d b y t h e m u t u a l f u n d s A M C s , f i l l i n g l e n g t h y f o r m s , w r i t i n g c h e q u e , r u s h i n g t o t h e o f f i c e o f t h e a g e n t s b e f o r e t h e c u t o f f t i m i n g t o e n s u r e t h a t t h e d e s i r e d N A V i s a l l o t t e d

Bancassurance

They offer a range of carefully selected insurance policies across the entire spectrum of life insurance products Relationship managers will analyze your insurance needs and develop the solution that works best for you.

KOTAK INSURANCE has a wide array of insurance plans that have been designed with the philosophy that different individuals are bound to have differing insurance needs.

The ideal insurance plan is one that addresses the exact insurance needs of the individual that will depend on the age and life stage of the individual apart from a host of other factors.

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Kotak Smart Advantage Plan Kotak Eternal Life Plans Kotak Headstart Child Plans Kotak Safe Investment Plan II Kotak Flexi Plan

Kotak Easy Growth Plan Kotak Capital Multiplier Plan Kotak Term Plan

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C O N V E N I E N C E B A N K I N G

“Anywhere, Anytime Banking”

In today's day and age time is money. You work hard and have a busy schedule. Doing banking should be easy and convenient and not add to worries.

Kotak Mahindra Bank realize this and have specially tailored a wide range of value added products and services to make money work for you. These, coupled with the highest standard of customer care will make life simpler and easier.

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Multiple Banking Channels

Today the technology driven banks are finding various means to reduce costs and reach out to as many customers as possible spread over a diverse area. This has led to using multiple channels of delivery of their products.

ATM (Automatic Teller Machine):

An ATM is basically a machine that can deliver cash to the customers on demand after authentication. However, nowadays we have ATMs that are used to vend different FMCG products also. An ATM does the basic function of a bank’s branch, i.e., delivering money on demand. Hence setting of newer branches is not required thereby significantly lowering infrastructure costs.

Cost reduction is however possible only when these machines are used. In India, the average cash withdrawal per ATM per day has fallen from 100 last years to 70 this year. Though the number of ATMs has increased since last year, it is not in sync with the number of cards issued. Also, there are many dormant cardholders who do not use the ATMs and prefer the teller counters. In spite of these odds, Indian banks are increasing the number of ATMs at a feverish pace. These machines also hold the keys to future operational efficiency Account holders of Kotak Mahindra Bank Saving Account having Visa Electron Debit Card can access other Banks ATM machines unlimited times per month for free, after that the Account holder has to pay nothing for the transaction. But also holders of ATM cards cannot access machines belonging to other Banks. The number of ATM machines installed by Kotak Mahindra Bank is 20 in Delhi and the All India tally is 156 machines. When this figure is compared to ICICI Bank which has thrice the number of machines in Delhi or HDFC Bank which has nearly twice the number of machines in Delhi, this is worrying for Kotak Mahindra Bank.

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“Growth In ATM Machine With Increased Use”

NAME OF BANK NUMBER OF ATM MACHINES (ALL INDIA BASIS) NUMBER OF ATM MACHINES (DELHI) KOTAK MAHINDRA Bank 122 26 ICICI Bank 560 112 HDFC Bank 625 66 IDBI 350 43 CITIBANK 160 22 HSBC 103 21 AMN Amro 40 13 UTI 507 - GTB 250 20

The Table below shows the number of ATM machines belonging to various banks in India:- From the above table we can clearly see that HDFC Bank is the Bank which has highest number of ATM machines on All India basis, this is followed by ICICI Bank, then UTI.

When we look at the concentration of machines in the Delhi Region we see that out of ICICI Bank’s 560 Machines 112 are located in Delhi representing 20%.

The corresponding figure for Kotak Mahindra Bank is 14.2%. HDFC Bank is 11.8%, IDBI Bank is 12.3%, and CITIBANK is 13.75%.

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References

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