Beer is yellow, neither blue nor pink

Interview with Marketing Manager, Henrik Åström, Spendrups Deep interviews with consumers Trends Brands and core-values A  strategy  for  marketing  beer  to  both  sexes How  can  this  be  applied  to  other  industries? How  to  attract  an  additional  segment  without  losing  the  original  target  audience? Suggestions  for  future  research