TUESDAY, DECEMBER 8, 2009
11:00AM PST
Lasso Webinar Series: Lead Intelligence & Web Analytics
Are you
listening to your
leads online?
Presented by: Angela McKay Marketing Manager Lasso Data SystemsIntroduction
Webinar is being recorded
Copies of the slides will be available
30 minutes
Questions will be answered in a separate
document and distributed to attendees
Collapse the GotoWebinar box, by clicking
on this button to the left of the webinar
information in the upper right hand side of the screen.
In the Next 30 Minutes . . .
What is lead intelligence and web analytics?
Why is online “listening” important?
How can you use this information to sell more?
What tools are available?
What is Web Analytics &
Tracking?
Analyzing the online behaviour of website
visitors
What they are doing?
How they find you?
Do they come back?
Why Track Visitors and Leads?
“One-Size, Fits All” approach
Everyone receives the same message
Personalize the message
Build trusted relationships
Online sales center
Site stickiness
Organic & paid search
Today’s New Home Buyer is . . .
In control
Starting their search online
Selling Online
Then: Billboards Newspaper ads Direct Mail Now: Online search Email marketing Social media marketing
Pay-per-click
Digital body language
Listening for lead intelligence
What is Web Analytics &
Tracking?
Analyzing the online behavior of website
visitors
What they are doing?
How they find you?
Do they come back?
Why Web Tracking?
Insight into the effectiveness of your project website Human connection – prospects are real people
Unknown Visitor
Real Person
Gerald Guiness
Found site by using keyword “New Homes Chicago” in Google Viewed the following web pages: • Registration Form
• Community information • Developer Profile
• Townhouse Units
2nd Visit
• Checked out Sales Center info. • Looked at the 2 bedroom floor plan
Why Web Tracking?
Gerald Guiness
3rd visit
Gerald Guiness
Found site by using keyword “New Homes Chicago” in Google
Viewed the following web pages: • Registration Form
• Community information • Developer Profile
• Townhouse Units
2nd Visit
• Checked out Sales Center info. • Looked at the 2 bedroom floor plan
3rd Visit
•Spent 45 minutes on the site •He downloaded additional floor plans
Gain Prospect Insight
Nurture Engage Profile Segment Understand Personalize Learn AdvantageEngage Your Prospects
Buyers actually like it when you customize
the message to them
Make it easy
Give them what they are looking for
Don’t act like you’re watching them
Importance of the human touch
Web Tracking and Analytics
Tools
Website Effectiveness – Hubspot Grader www.grader.com
Traffic Analytics - Google Analytics
www.google.com/analytics
Keyword Position (SEO) - Authority Labs
www.authoritylabs.com
Website Performance – Alexa www.alexa.com
Website Tracking and Lead Intelligence -
Lasso
Web Tracking and Analytics
Tools
How Many Visits to Your Website?
Website Traffic
Date New Visitors Return Visitors
Total Visitors Total Page Views Average Page Views Registration s Dec 1, 2009 76 15 91 250 4 15 Nov 30, 2009 66 25 91 198 2 8 Nov 29, 2009 104 17 121 340 3 12 Nov 28, 2009 136 43 179 503 3 20 Nov 27, 2009 123 34 157 341 2 23 Nov 26, 2009 87 12 99 232 2 6 Nov 25, 2009 56 5 61 128 2 4 Registrant Project
Mills, Angela Marina Quays
Betcher, Dave Marina Quays
Guiness, Gerald Marina Quays
White, Jon Marina Quays
What Keywords Are Your Leads
Using?
Keywords
Keywords Count
New Homes Chicago 76
Marina Quays 23
Chicago Waterfront New Homes 42
Chicago New Developments on Water 21
Lakefront condos Chicago 15
Chicago Condos 12
Prospect Details
Registrant Details Website Activity Summary
http://www.marinaquays.com Most recent visit 2 days ago 3 visits since November 25, 2009 Average of 7 page views per visit 12 total page views
7 unique pages viewed
Found site via Search Engine Google Keywords (New Homes Chicago)
Clicking Total Page Views:
• See each page the Registrant has viewed • The date and time of viewing each page
Your Most Popular Pages
Page Views
Page URL Page Title Views
http://www.marinaquays.com Marina Quays | Chicago New Homes | Waterfront Condos
432
http://www.marinaquays.com/developer DB Developments | New Home Builder Chicago 150
http://blog.marinaquays.com Marina Quays Blog | Real Estate Project Updates 213
http://www.marinaquays.com/news Marina Quays Construction Updates 75
http://www.marinaquays.com/register.ht ml
Priority Registration Marina Quays Chicago 285
Your Referrals on the Web
Referrers
Referrer Name Referrer Type Visitors Registrations Conversion Rate
Google Search Engine 1,654 37 2%
- Direct Entry 1,045 48 4.5% www.registrantmail.com Website 209 7 3% Blog.marinaquays.com Website 203 4 2% www.prweb.com Website 198 10 5% www.newhomesdirectory.com Website 176 23 13% www.condos.com Website 74 1 1% www.trulia.com Website 56 7 12.5%
Bing Search Engine 48 2 4%
Benefits of Lasso’s Web Tracking
Increase your connect rate
real-time email alert when a prospect returns
Keep your prospects engaged
“listen” to their online activity to monitor their
sales-readiness
segment and target
customize the message to build relationships
Connect with prospects the way they want to be
To Find Out More . . .
Contact Angela McKay:
email at amckay@lassodatasystems.com
call 604.214.8557
It’s easier than you think to get going . . .
Available for single and multiple projects
Thank you!
Watch for more webinars in 2010
Topics will include:
Email Marketing
Search Engine Optimization/Search Engine Marketing
Website Design/Usability