• No results found

Are you listening to your leads online?

N/A
N/A
Protected

Academic year: 2021

Share "Are you listening to your leads online?"

Copied!
22
0
0

Loading.... (view fulltext now)

Full text

(1)

TUESDAY, DECEMBER 8, 2009

11:00AM PST

Lasso Webinar Series: Lead Intelligence & Web Analytics

Are you

listening to your

leads online?

Presented by: Angela McKay Marketing Manager Lasso Data Systems

(2)

Introduction

 Webinar is being recorded

 Copies of the slides will be available

 30 minutes

 Questions will be answered in a separate

document and distributed to attendees

 Collapse the GotoWebinar box, by clicking

on this button to the left of the webinar

information in the upper right hand side of the screen.

(3)

In the Next 30 Minutes . . .

 What is lead intelligence and web analytics?

 Why is online “listening” important?

 How can you use this information to sell more?

 What tools are available?

(4)

What is Web Analytics &

Tracking?

 Analyzing the online behaviour of website

visitors

 What they are doing?

 How they find you?

 Do they come back?

(5)

Why Track Visitors and Leads?

 “One-Size, Fits All” approach

 Everyone receives the same message

 Personalize the message

 Build trusted relationships

 Online sales center

 Site stickiness

 Organic & paid search

(6)

Today’s New Home Buyer is . . .

 In control

 Starting their search online

(7)

Selling Online

Then:  Billboards  Newspaper ads  Direct Mail Now:  Online search  Email marketing

 Social media marketing

 Pay-per-click

 Digital body language

 Listening for lead intelligence

(8)

What is Web Analytics &

Tracking?

 Analyzing the online behavior of website

visitors

 What they are doing?

 How they find you?

 Do they come back?

(9)

Why Web Tracking?

 Insight into the effectiveness of your project website  Human connection – prospects are real people

Unknown Visitor

Real Person

Gerald Guiness

Found site by using keyword “New Homes Chicago” in Google Viewed the following web pages: • Registration Form

• Community information • Developer Profile

• Townhouse Units

2nd Visit

• Checked out Sales Center info. • Looked at the 2 bedroom floor plan

(10)

Why Web Tracking?

Gerald Guiness

3rd visit

Gerald Guiness

Found site by using keyword “New Homes Chicago” in Google

Viewed the following web pages: • Registration Form

• Community information • Developer Profile

• Townhouse Units

2nd Visit

• Checked out Sales Center info. • Looked at the 2 bedroom floor plan

3rd Visit

•Spent 45 minutes on the site •He downloaded additional floor plans

(11)

Gain Prospect Insight

 Nurture  Engage  Profile  Segment  Understand  Personalize  Learn  Advantage

(12)

Engage Your Prospects

Buyers actually like it when you customize

the message to them

Make it easy

Give them what they are looking for

Don’t act like you’re watching them

Importance of the human touch

(13)

Web Tracking and Analytics

Tools

 Website Effectiveness – Hubspot Grader www.grader.com

 Traffic Analytics - Google Analytics

www.google.com/analytics

 Keyword Position (SEO) - Authority Labs

www.authoritylabs.com

 Website Performance – Alexa www.alexa.com

(14)

 Website Tracking and Lead Intelligence -

Lasso

Web Tracking and Analytics

Tools

(15)

How Many Visits to Your Website?

Website Traffic

Date New Visitors Return Visitors

Total Visitors Total Page Views Average Page Views Registration s Dec 1, 2009 76 15 91 250 4 15 Nov 30, 2009 66 25 91 198 2 8 Nov 29, 2009 104 17 121 340 3 12 Nov 28, 2009 136 43 179 503 3 20 Nov 27, 2009 123 34 157 341 2 23 Nov 26, 2009 87 12 99 232 2 6 Nov 25, 2009 56 5 61 128 2 4 Registrant Project

Mills, Angela Marina Quays

Betcher, Dave Marina Quays

Guiness, Gerald Marina Quays

White, Jon Marina Quays

(16)

What Keywords Are Your Leads

Using?

Keywords

Keywords Count

New Homes Chicago 76

Marina Quays 23

Chicago Waterfront New Homes 42

Chicago New Developments on Water 21

Lakefront condos Chicago 15

Chicago Condos 12

(17)

Prospect Details

Registrant Details Website Activity Summary

http://www.marinaquays.com Most recent visit 2 days ago 3 visits since November 25, 2009 Average of 7 page views per visit 12 total page views

7 unique pages viewed

Found site via Search Engine Google Keywords (New Homes Chicago)

Clicking Total Page Views:

• See each page the Registrant has viewed • The date and time of viewing each page

(18)

Your Most Popular Pages

Page Views

Page URL Page Title Views

http://www.marinaquays.com Marina Quays | Chicago New Homes | Waterfront Condos

432

http://www.marinaquays.com/developer DB Developments | New Home Builder Chicago 150

http://blog.marinaquays.com Marina Quays Blog | Real Estate Project Updates 213

http://www.marinaquays.com/news Marina Quays Construction Updates 75

http://www.marinaquays.com/register.ht ml

Priority Registration Marina Quays Chicago 285

(19)

Your Referrals on the Web

Referrers

Referrer Name Referrer Type Visitors Registrations Conversion Rate

Google Search Engine 1,654 37 2%

- Direct Entry 1,045 48 4.5% www.registrantmail.com Website 209 7 3% Blog.marinaquays.com Website 203 4 2% www.prweb.com Website 198 10 5% www.newhomesdirectory.com Website 176 23 13% www.condos.com Website 74 1 1% www.trulia.com Website 56 7 12.5%

Bing Search Engine 48 2 4%

(20)

Benefits of Lasso’s Web Tracking

 Increase your connect rate

 real-time email alert when a prospect returns

 Keep your prospects engaged

 “listen” to their online activity to monitor their

sales-readiness

 segment and target

 customize the message to build relationships

 Connect with prospects the way they want to be

(21)

To Find Out More . . .

 Contact Angela McKay:

 email at amckay@lassodatasystems.com

 call 604.214.8557

 It’s easier than you think to get going . . .

 Available for single and multiple projects

(22)

Thank you!

Watch for more webinars in 2010

 Topics will include:

 Email Marketing

 Search Engine Optimization/Search Engine Marketing

 Website Design/Usability

References

Related documents

Add any text you want to your home page, and add extra pages using the Google Pages Site Manager..

Whenever a user types a keyword or a keyword combination in the search box of a search engine like Google, several web pages appear in the search results

[r]

Grint linked the continuum of Command, Management and Leadership and their associated forms of power and compliance with a typology of three types of problems: critical, tame

• If your child is being collected after school by a Daycare provider, parents are asked to advise the school admin office of the Daycare details – INCLUDING PHONE CONTACT!...

(A) Tiled MLO views were performed on patient whose breast size exceeded MBI FOV, with additional craniocaudal (CC) view being acquired to assess area of uptake (arrow)?. (B)

Not only does Google Analytics track sales and leads on your conversion pages, it also shows you how visitors interact with your site by tracking their entire visit.. Why use

Online tools that allow you to find specific web pages by using a keyword search query. The three main search engines are Google, Yahoo, and Bing. Google Analytics segments your