Words & Images Brief

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Overview

The aim of this unit is to develop learners’ technical and creative skills and understanding required to produce graphic design work that incorporates words and images whilst developing the underpinning knowledge needed to produce work to given themes.

It is essential that you appreciate the history and development of historical and contemporary artists’ work that will influence your knowledge of the subject, prior to production of your own ideas. Your findings will then be concluded with the production of material that will promote ‘Wales’.

Your promotional material will utilise primary sourced images and literature with the use of industry standard software.

You will be marked on creativity, uniqueness and execution of your own meaning, and the final piece is expected to appeal to your chosen target audience. Lecturers : Tony Newbury Simon Lewis Kyle Moreno-Gray I.V Dan Perkins Contact Us : [email protected]

Words & images in Graphic Design

Programme: Extended diploma in Graphic Design Project: Visit Wales

Unit: 41 Words & images in Graphic Design Cohort: Graphic Design year 1

Issued: ? Deadline: ?

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Type to enter text

Primary Research

In order to complete the primary research you will need to use a digital camera or a good quality mobile phone to take photos for your primary research.

Graphic Design and typography is everywhere. You are required to take pictures of graphic design and interesting typography. You can find them in magazines, leaflets, packaging, buses, signs, the high street and many more places.

1. You have to take 20 photos of good and bad graphic design and typography.

2. You need to put these into a sketch pad and write brief comments on why you like or dislike them.

Secondary Research

In order to complete the Secondary research you need to collect examples of what you consider good and bad design from magazines, television, internet, packaging, and any other sources.

1. Collect at least 20 examples of good graphic design and typography from various secondary sources.

2. You need to put these into a sketch pad and write brief comments on layout, message intended, meanings, use of words & images, and audience aimed towards.

Assessment Evidence: tick the following once complete

Primary Research (x at least 3 pages) Secondary Research (x at least 3 pages)

Deadline: 21st September 2011

Words & images - Week 1

Issued: 14th September 2011 Deadline: 21st September 2011 Schedule: 4 weeks Lecturers : Tony Newbury Simon Lewis Kyle Moreno-Gray I.V Dan Perkins Contact Us : [email protected] Useful Information • http://tinyurl.com/dm5f5u • http://tinyurl.com/3luwzs7

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Historical art movements

Artist 1- Richard Hamilton

(Just What Is It that Makes Today's Homes So Different, So Appealing?)

What is the style and genre of his work?

What does the painting mean?

Comment on:

• Layout

• Overall design (colours, composition, etc)

• Use of Words & Images

• Style

• Message intended?

You are now to create an A4 poster in the style of Richard

Hamilton, using digital images and words reflecting todays’

society. You are also required to analyse your production

Analysis of work

Own production in style of Richard Hamilton & Analysis

Words & images - Week 1

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Programme: Extended diploma in Graphic Design

Project: Visit Wales

Issued: 6th October 2011 Deadline: 6th October 2011 Schedule: 4 weeks Lecturers : Tony Newbury Simon Lewis Kyle Moreno-Gray I.V Dan Perkins Contact Us : [email protected] Useful Information • http://tinyurl.com/244ko75

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Contemporary Artists

Artist 2- David Carson

Artist 3- Stefan Sagmeister

On separate pages:

What is the style and genre of their work?

Select examples of their work and comment on:

• LayoutOverall design, Use of Words & Images, Style, Message

intended?

Words & images - Week 2

Issued: 13th October 2011 Deadline: 13th October 2011 Schedule: 4 weeks Lecturers : Tony Newbury Simon Lewis Kyle Moreno-Gray I.V Dan Perkins Contact Us : [email protected] Useful Information • http://tinyurl.com/2v2fy9 • http://tinyurl.com/6elz2d

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Historical art movements

Museum/ Library research

Along with the research you have carried out you are now

required to visit libraries/ museums, exhibitions, etc. Select an

artists that uses ‘words & images’. Illustrative evidence can be

photographed, scanned, etc.

Comment on:

• Layout

• Overall design

• Use of Words & Images

• Style

• Message intended?

Analysis of work

Deadline: ???

Words & images - Week 2

(Homework)

Programme: Extended diploma in Graphic Design

Project: Visit Wales

Issued: ? Deadline: ? Schedule: 4 weeks? Lecturers : Tony Newbury Simon Lewis Kyle Moreno-Gray I.V Dan Perkins Contact Us : [email protected]

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Design Brief

You have been asked to create a poster, t-shirt and A4 brochure promoting Wales. You have free reign to design what ever you want but it should promote Wales as a tourist destination. You must include the following:

1. The Welsh tourist board logo (Pre-supplied)

2. The welsh tourist board strap line “ Holidays Unpackaged” 3. Images of Wales

Think of what encapsulates Wales and create a mood board. This will help when it comes to design your promotional material.

You need to create three different hand drawn design proposals of the brochure, poster and t-shirt. You will then pick the one that promotes Wales the best. Special attention should be made to producing artwork that uses ‘Words & Images’ together.

Assessment Evidence

Tick once complete:

3 Design Proposals (Sketches) - T-shirt 3 Design Proposals (Sketches) - Poster 3 Design Proposal (Sketches) - Brochure

Produce a final: Poster, A4 brochure, and T-Shirt Evaluation (Comment on the overall design, evaluate

the visual relationship between your use of words & Images, techniques used, message intended, materials used, target audience, costs of materials, successes/ improvements to be made?, etc.

Words & images - Weeks 3-4

Issued: ? Deadline: ? Schedule: 4 weeks? Lecturers : Tony Newbury Simon Lewis Kyle Moreno-Gray I.V Dan Perkins Contact Us : [email protected] Useful Information • http://www.visitwales.co.uk

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Unit Objectives

Words & Images in Graphic Design (Unit 41)

Words and images permeate the contemporary visual world, from the urban environment of signs, symbols and commercial messages to our television screens and computers. Art and design practitioners have both influenced and reflected their era through the use of cartoon and illustration, as storytellers commenting on political and social issues of the time. The rapid development in mass production of printed material encouraged designers to target their ideas to specific audiences. They recognised the potential for images and words across the commercial, political and wider cultural world and in order to compete in a highly competitive market. More recently, artists and designers have employed digital means to develop increasingly innovative ways of communicating their ideas.

This unit is about developing learners’ skills in the use of graphic visual language and employing words and images in their work in a rich variety of ways for different purposes. In this unit learners will be taught to recognise the potential for words and images across a broad range of media, from printed matter, animations and the internet to traditional media, TV and photography. This will involve developing learners’ technical skills as well as their ability to generate ideas that could result in original, exciting and thought provoking final outcomes.

Art and design practitioners have recognised and used the partnership words and images in their work, producing visually stimulating solutions to commercial and non-commercial briefs. This unit should combine creative thinking with practical, workable solutions. Learners should be guided through the benefits and pitfalls of producing work to a client brief for possible commercial use. Through this unit learners will develop an understanding of how to respond to given themes or assignments and how to develop appropriate ideas using carefully selected words and images that can communicate either literal or abstract outcomes.

Stop Motion

Programme: Extended diploma in Interactive Media Project: Stop Motion

Unit: 46 Digital Story Telling, 59 Stop Motion Animation Production Cohort: Interactive Media Year 2

Issued: Tuesday 13th September 2011 Deadline: Thursday 3rd November 2011 Schedule: 8 Weeks (Inclusive of Half Term)

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Grade Criteria:

UNIT 41: Words & Images in Graphic Design

To achieve a ʻPassʼ Grade the evidence must show that the learner is able to:

1. Identify how words and images are used in the work of others

2. Explain the visual relationship of words and images within own ideas

3. Explore the potential of words and images within own work.

To achieve a ʻMeritʼ Grade the evidence must show that the learner is able to:

1. Describe how examples of othersʼ words and images work together in a design context 2. Analyse the relationship between words and images used within own ideas

3. Produce individual and considered final outcomes that incorporate words and images.

To achieve a ʻDistinctionʼ Grade the evidence must show that the learner is able to:

1. Define how examples of othersʼ words and images work together in a design context and use judgements to inform own graphic design ideas

2. Evaluate the visual relationship between words and images used within own ideas

3. Produce innovative ideas and exciting final outcomes that fully exploit the use of words and images.

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Notes & Formative Assessment

Formative Feedback:

_____________________________________________

Areas to develop:

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Formative Grade:

Student Comments:

_____________________________________________

Student signature:

_____________________________________________

Tutorʼs signature:

_____________________________________________

Stop Motion

Programme: Extended diploma in Interactive Media Project: Stop Motion

Unit: 46 Digital Story Telling, 59 Stop Motion Animation Production Cohort: Interactive Media Year 2

Issued: Tuesday 13th September 2011 Deadline: Thursday 3rd November 2011 Schedule: 8 Weeks (Inclusive of Half Term)