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BRAND LOYALTY’S INFLUENCE ON WOMEN’S BUYING BEHAVIOR WITH SPECIAL REFERENCE TO PERSONAL CARE PRODUCTS

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Figure

Table 1.1 shows that majority of the women are under the age group of   26 -35, having an educational qualification up to post graduation
TABLE 1.8 SHOWS THE ROTATED COMPONENT MATRIX FOR GROUPING OF VARIABLES OF PURCHASE DECISION
TABLE 1.9 SHOWS THE DIFFERENCE AMONG DIFFERENT LEVELS OF BRAND LOYALTY AND PURCHASE DECISION OF PERSONAL CARE PRODUCTS

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