| © METRO PROPERTIES 2012 Leonardo Da Vinci Exhibition - Advertising
Table of Contents
Media Plan for Newspaper
Media Plan for Radio
Media Plan for Digital Media
Photos of Selected Advertising
Newspaper Ads (call for application and event announcement )
Indoor Materials
Indoor TV Advertising
Digital Media Advertising
Website
Web banners
Facebook Ads
Twitter Ads
Viral Marketing
Stage Design
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Leonardo Da Vinci Exhibition - Advertising 2
Media Plan for Newspaper
9 10 16 17 18 23 24 25 30 1 2 18 19 20 25 26 27
Sabah Günaydın Eki (Cumt.) 5*32 st/cm x x x 3.615.786 Habertürk Magazin Eki(Haftaiçi) 4 kutu x x x 2.286.441 Hürriyet (Kelebek eki) 9x26 st/cm x x x x x x x 9.160.326 0 0 2 2 0 0 1 0 2 2 0 0 0 0 2 2 0 15.062.553
SEPTEMBER OCTOBER NOVEMBER
REACH
TOTAL
NEWSPAPER ST/CM
Sabah ( Cuma) Ümraniye 4.980
x
14.940TOTAL 14940
Sabah ( Cuma) Güngören 3.432
x
10.296TOTAL 10296
Sabah ( Cuma) Maltepe 3.960
x
11.880TOTAL 11880 REACH NEWSPAPER DISTRIBUTION AREA NUMBER OF INSERT 25.11.11 REACH NEWSPAPER DISTRIBUTION AREA NUMBER OF INSERT 30.09.11 REACH NEWSPAPER DISTRIBUTION AREA NUMBER OF INSERT 16.09.11
Media Plan for Radio
Radio Channel Publication
Day Spot/Day Total Spot Number Spot Time
Total Second SÜPER FM DT 6 4 24 30 720 SÜPER FM ODT 6 2 12 30 360 POWERTURK 4 6 24 30 720 JOY FM DT 6 6 36 30 1.080 TOTAL 18 96 2.880
Radio Channel Publication
Day Spot/Day Total Spot Number Spot Time
Total Second SÜPER FM DT 6 4 24 30 720 SÜPER FM ODT 6 2 12 30 360 POWERTURK 4 6 24 30 720 JOY FM DT 6 6 36 30 1.080 TOTAL 18 96 2.880
Radio Channel Publication
Day Spot/Day Total Spot Number Spot Time
Total Second
SÜPER FM DT 6 4 24 30 720
SÜPER FM ODT 6 2 12 30 360
Meydan Ümraniye
Tarih: 29 - 30 Sep - 01 Oct & 09 - 10 - 11 Oct
M1 Kartal
Tarih: 24 - 25 - 26 Nov & 04 - 05 - 06 Dec Tarih: 15 - 16 - 17 Sep & 23 - 24 - 25 Sep
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Leonardo Da Vinci Exhibition - Advertising 4
Media Plan for Radio
Radio Channel Publication
Day Spot/Day Total Spot Number Spot Time
Total Second SÜPER FM DT 6 4 24 30 720 SÜPER FM ODT 6 2 12 30 360 POWERTURK 4 6 24 30 720 JOY FM DT 6 6 36 30 1.080 TOTAL 18 96 2.880
Radio Channel Publication
Day Spot/Day Total Spot Number Spot Time
Total Second SÜPER FM DT 6 4 24 30 720 SÜPER FM ODT 6 2 12 30 360 POWERTURK 4 6 24 30 720 JOY FM DT 6 6 36 30 1.080 TOTAL 18 96 2.880
Radio Channel Publication
Day Spot/Day Total Spot Number Spot Time
Total Second SÜPER FM DT 6 4 24 30 720 SÜPER FM ODT 6 2 12 30 360 POWERTURK 4 6 24 30 720 JOY FM DT 6 6 36 30 1.080 TOTAL 18 96 2.880
Tarih: 10 - 11 - 12 Nov & 20 - 21 - 22 Nov Tarih: 13 - 14 - 15 Oct & 23 - 24 - 25 Oct
M1 Adana
Tarih: 27 - 28 - 29 Oct & 08 - 09 - 10 Nov
M1 Konya M1 Antep
08.09.2011-05.12.2011
Clicks
Impressions
CTR(%)
Avg. CPC
Search Engine Advertisement
31.158
20.772.000
% 0,15
0,15 TL
Display Network Advertisement
12.622
412.485
% 3,06
0,20 TL
Toplam
43.780
21.184.485
% 0,19
0,16 TL
08.09.2011-05.12.2011
Clicks
Impressions
CTR(%)
Avg. CPC
30.405
35.771.065
0,085%
0,08 $
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Leonardo Da Vinci Exhibition - Advertising 6
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Leonardo Da Vinci Exhibition - Advertising 8
School Posters
Hung at school notice boards for
invitation of teachers and
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Leonardo Da Vinci Exhibition - Advertising 10
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Leonardo Da Vinci Exhibition - Advertising 12
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Leonardo Da Vinci Exhibition - Advertising 14
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Leonardo Da Vinci Exhibition - Advertising 16
Indoor Materials
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Leonardo Da Vinci Exhibition - Advertising 18
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Leonardo Da Vinci Exhibition - Advertising 20
Digital Media Advertising
Web Page –
www.leonardoicatlarisergisi.com
Digital Media Advertising
Google Advertisement
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Leonardo Da Vinci Exhibition - Advertising 22
