EDUCATION 1982 Master in Management - Marseilles Graduate School of Business

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Olivier PELAZZA

Assistant Professor in Marketing & Strategy La Rouvière C3 – 13009 Marseille  KEDGE BS +33 4 91 82 79 86 /  HOME +33 4 91 41 48 34 /  CEL +33 6 22 89 27 31

olivier.pelazza@kedgebs.com

EDUCATION

1982 Master in Management - Marseilles Graduate School of Business

PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Positions held

2002- Present

Kedge Business School (formerly Euromed Management), Assistant Professor. - In charge of “Egalité des Chances” projects, representing Kedge BS in the Rectorat

- In charge of “Cordées de la Réussite” projects and budget - In charge of in-company Missions (Bachelor Programs). - Course Designer and teacher for :

- Global Approach of Business and Entrepreneurship (PGE) - Global Approach of Enterprise (Cesmed)

- Enterprise and Leadership (Kedge Bachelor) - Leadership Skills (PGE and Cesemed programs)

- In charge of the Pro-Act Pedagogy developed for all students at Euromed Marseille Management School (2002-2013)

- Manager, Pro-Act Service (sept. 2010 – july 2013)

- In charge of students associations (sept. 2010 – july 2013)

- Teaching Marketing, Advertising & Strategy courses (2002-2007)

1997 – 2002

Groupe ESC Marseilles Provence

- In charge of in-company Missions (Bachelor Programs). - Teaching Marketing, Advertising & Strategy courses. - Course Designer for :

- Introduction to Business Strategy (ESC, CeseMed and Isefi Bachelor Programs)

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- Effective Communication Tools (ESC Master Program)

- Marketing Fundamentals (ESC and CeseMed Bachelor Programs).

1994 – 1997

University of Aix en Provence (Masters Degree in Tourism), teacher - Taught Marketing & Advertising courses.

1991 – 1997

Groupe ESC Marseilles Provence (Marseilles Graduate School of Business, teacher

- Taught Marketing & Advertising courses.

1990 – 1995

University of Toulon (Marketing diploma – HND equivalent), teacher - Taught Advertising courses.

Courses taught

2007-Present

Business Strategy (ESC, CeseMed and Euromed Bachelor Programs)

2000-2006 Business Strategy (ESC, CeseMed and Isefi Programs) Advertising (ESC Master Program)

"Mirage" – business strategy simulation (ESC Master Program) Marketing Fundamentals (ESC and CeseMed Bachelor Programs) 1999-2000 Business Strategy (Year 1 Marseilles Graduate School of Business)

Advertising (Year 2 Marseilles Graduate School of Business)

"Mirage" – business strategy simulation (Year 3 Marseilles Graduate School of Business)

Marketing Fundamentals (Year 1 Marseilles Graduate School of Business et CESEM 3A)

1997-1999 Business Strategy(Year 1 Marseilles Graduate School of Business) Advertising (Year 2 Marseilles Graduate School of Business)

Marketing Fundamentals (Year 1 Marseilles Graduate School of Business et CESEM 3A)

1995-1997 Marketing Fundamentals (Year 1 Marseilles Graduate School of Business et CESEM 3A)

Advertising (Year 3 Marseilles Graduate School of Business)

Marketing Fundamentals (CESEM European Management Programme Year 3) Marketing & communication for tourism (University of Aix-Marseilles)

1994-1995 Marketing Fundamentals(Year 1 Marseilles Graduate School of Business) Advertising (Year 3 Marseilles Graduate School of Business, University of Toulon)

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1991-1994 Marketing Fundamentals(Year 1 Marseilles Graduate School of Business) Advertising (Year 3 Marseilles Graduate School of Business)

Advertising (University of Toulon)

Executive education experience

1992-1994 Marseilles Port Authority, Marketing Trainer

- Marketing fundamentals seminars for Algerian transport professionals. MARCOM, Sofia, Bulgaria, Advertising Trainer.

- Designed and ran a one-week seminar 1992-1993

- Designed a 400 –hour programme equivalent to a Specialised Masters Degree: program design, recruited teaching staff, taught 100 hours of the course.

Other Academic Activities

1992-1994 Marseilles Port Authority, Marketing Trainer

- Marketing fundamentals seminars for Algerian transport professionals. MARCOM, Sofia, Bulgaria, Advertising Trainer.

- Designed and ran a one-week seminar 1992-1993

- Designed a 400 –hour programme equivalent to a Specialised Masters Degree: program design, recruited teaching staff, taught 100 hours of the course.

2003-2009 In charge of the Pro-Act Pedagogy developed in Euromed Marseilles Business School

- Designed the pedagogical goals and processes whith Bernard Belletante, Dean, and a team of teachers, managers and students.

- Animating pedagogical team

- Supervising all the students projects

1997-2009 In-company Missions (Year 1 Marseilles Graduate School of Business).

- In 1997 designed this new formula for students to discover the world of business which replaced the compulsory first year internship.

- Selected partner companies (50-70/year) and handled follow-up matters. - Coached student teams.

- Organised an annual Awards Ceremony : public relations event to thank our corporate partners and rewards the best reports produced by our students.

1997-2003 Editor and chief contributor for the ESC programme’s internal newspaper, "Tout sur Tout".

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CONSULTING EXPERIENCE

After 6 years experience in sales (Assurances La Strasbourgeoise, Marseilles, sales representative then sales manager) and marketing (Mutuelle Chirurgicale des Bouches-du-Rhône, Marseilles, head of marketing & development) I joined a communication and avertising consultancy in 1989 (Agence X, Marseilles, consultant and creative developper).

From 1992 to 1997, I have operated as a freelance indépendant consultant in marketing & communication. My clients are mainly institutions that work on environmental issues.

1989- 1997 Agence X - 13006 Marseilles (independent since 1992), Communications consultant

- Communication strategy development ; - Communications concept development ;

- Event marketing and organisation, PR activities ;

- Designed and wrote brochures, scenarii, story-boards, etc ;

- Designed and launched in-company newspapers, local authority publications ; - Carried out editorial missions for some of the above-mentioned publications ; - Communications training assignments for employees among our corporate customers;

- Briefings for creative studios and freelance writers;

- Designed tools for the agency : brochure, needs analysis grid, methodology for advertising space sales personnel.

Major references:

1992-1997 André Campagne 95 - Communauté Communes Monts Auréliens Ste Victoire - Conseil Général 13 - Conseil Général 83 - EPAREB – City Hall La Fare les Oliviers - SITOM Basse Vallée de l’Arc - Syndicat d’Aménagement du Bassin de l’Arc - Syndicat d’Aménagement de l’Eygoutier - 1CIS - Agence X - Etc. 1989-1991 ANDCP Provence - APEC Méditerranée - ARCO Fos – City Hall Aubagne -

Autobus Aixois - Bus de l’Etang de Berre - Café Choc - Centre Commercial Continent Toulon-Ouest - Le Cep Français - Commission Communautés Européennes - Conseil Général 13 - Conseil Régional PACA - Crédit Mutuel Méditerranéen - Foire de Toulon - France Telecom - Groupe Index - Laphal - Logirem - Ville de Marseilles - Cafés Massilia - Mutoptic - Mutualité des Bouches-du-Rhône - Laboratoires Pfizer - SNCZ - Théâtre Toursky - Etc

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Other professional activities

1988 Mutuelle Chirurgicale et Médicale des BdR (Marseilles), Head of Marketing & Development

- Restructured sales department and trained sales staff (10 people)

- Designed, implemented and monitored new direct marketing procedures - Designed a new range of products

1983 - 1987 Assurances La Strasbourgeoise (Marseilles)Ran an Insurance Agency. - Developed a 600.000 F customer portfolio (corporate & retail) in Marseilles

OTHER PERSONAL INFORMATION Born 14/12/1959

Languages spoken, written and read : French (mother tongue) and English (advanced). Comic book activities

- 1983 : designed and edited a comic book album: “ BASTON 5, La Ballade des Baffes ” (Editions Vents d'Ouest), with 40 well-known artists. Over 200.000 copies sold, the book was reproduced in paerback and translated into Dutch ; other spin-off products were also marketed. - 1982 : organised first Comic Book Festival at Marseilles Graduate School of Business while still a student. 5.000 visitors, budget : 200.000 F (made a profit). Edited and sold a comic book (5.000 copies sold).

- Wrote scenarii for comic books. Miscellaneous information - Sports : sailing, skiing, walking.

- Pastimes : travel (Mexico, USA, Europe, Maghreb, Africa), theatre (as an actor), role-play games, reading.

- 1991 Runner-up in French Pictionary championship (2nd place).

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